The article states that the development of the agrarian sector of the agro-industrial complex on an innovative basis in the future should take place at the expense of the use of new types of machinery, equipment, machines, tools, varieties of plants and animal breeds, new production technologies, ways of searching, accumulating, recording and transmitting information. raising the level of qualification of employees, production of new types or with new properties of agricultural products, introduction of new forms of management and organization of production, development of new markets and methods of selling products, construction of new logistics systems, etc. At the state level: there is a huge economic need for biotechnological products among producers, processors, consumers and other participants of the agro-industrial complex, as well as for scientific knowledge related to its production and commercialization. At the regional level: among the main principles that form the methods of the innovation process of the regional agricultural industry, the following should be noted: the principle of scientificity, the principle of a systemic approach, the principle of responsibility, the principle of selection and placement of personnel. At the level of territorial communities: it should be noted that the innovation process of these communities is influenced by their specific features of location, management conditions, and differences in the provision of personnel capable of successfully conducting innovative activities. Innovative activity of an agribusiness is an activity related to the search and implementation of innovations that will allow the enterprise to have advantages over other market entities, which contributed to increasing the competitiveness and efficiency of their activities. It was determined that the management of innovative activities in the agricultural sector will take place with the wide implementation of digital technologies that allow obtaining the maximum effect from each unit of resources based on the most rational application in the right place, at the right time and in the right amount at the state and regional levels and at the levels of territorial communities and economic entities by strengthening the ties of rural commodity producers with advisory services, higher education institutions, scientific institutions and organizations engaged in innovative developments.
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