Personal Messages Research Articles

Personalised versus standard text message prompts for increasing trial participant response to telephone follow-up: an embedded randomised controlled retention trial

BackgroundImproving retention within randomised controlled trials is important. The effectiveness of different strategies can be assessed using a Study Within A Trial (SWAT). Previous research has shown personalised text message reminders improve clinic attendance rates; however, the results are mixed on improving postal questionnaire return. This SWAT aims to assess whether personalised text message reminders improve completion rates for scheduled telephone follow-ups.MethodsThis SWAT is a two-arm, multi-centre randomised controlled trial with equal allocation. The host trial was the Melatonin for Anxiety prior to General anaesthesia In Children trial (ISRCTN 18296119), where the child’s caregiver was to answer a scheduled telephone follow-up 14 days post-surgery; participants for the SWAT were therefore the caregiver. Text messages were sent 24–48 h before the scheduled call and the personalised version contained the first name of the caregiver which was omitted in the non-personalised version. The primary outcome was questionnaire completion rate, defined as the proportion of caregivers successfully contacted, and completed any of the questionnaires, over the telephone within the follow-up window (day 14 + 7 days).ResultsThe SWAT included 100 of the 110 (91%) participants randomised into the host trial. Randomisation within the SWAT was equal between non-personalised (n = 50) and personalised (n = 50) interventions. The overall questionnaire response rate was 73% with a difference between the two interventions of 68% in the non-personalised text message arm and 78% in the personalised text message arm. The adjusted absolute risk difference was 7.1% (95% confidence interval = −10.2%, 24.4%). There was no difference in either the time to response or the number of contact attempts between the two interventions.ConclusionsThere is some evidence that personalised text messages could be effective at increasing response rates when data is collected via telephone and in a population of caregivers for paediatric trial participants. However, similar SWATs have shown mixed results. Given the low-cost and low risks associated with personalising text message reminders, this SWAT could be implemented easily in other RCTs scheduling telephone follow-up appointments.Trial RegistrationISRCTN 18296119, SWAT 35 (MRC Northern Ireland Network for Trials Methodology Network).

FEATURES OF DEVELOPING A DIGITAL MARKETING STRATEGY IN AN ELECTRONIC BUSINESS ORGANIZATION

This article analyzes the fundamental aspects of constructing a digital marketing strategy in organizations focused on electronic business. The impact of contemporary trends and challenges in electronic business on the strategic thinking of enterprises is described, particularly in the context of rapid technological changes and increased competition. The author explores key aspects of digital marketing strategy, defining their role in achieving success in electronic business. Specifically, the transition from traditional marketing methods to the use of online tools and internet platforms is examined. Special attention is given to creating an effective company image in the online environment and developing strategies aimed at building consumer trust. Proposed practical recommendations focus on improving segmentation, integrating electronic marketing, and creating personalized marketing messages for effective interaction with digital consumers. Proper construction of a digital marketing strategy enables the efficient utilization of digital marketing tools and internet platforms to enhance interaction, attract new customers, and retain existing ones. The overall goal is to improve the efficiency of marketing strategies, ensure high customer satisfaction, and increase the profitability of electronic business. This information can be utilized by top management, marketing departments, and electronic business specialists for the development and enhancement of marketing strategies. The emphasis is placed on the fact that an effective digital marketing strategy is a key success factor for organizations operating in the electronic business sector, highlighting the importance of continual adaptation to changes in the online environment to secure a sustainable competitive advantage through the use of personalized approaches and innovations.

FEATURES OF DEVELOPING A DIGITAL MARKETING STRATEGY IN AN ELECTRONIC BUSINESS ORGANIZATION

This article analyzes the fundamental aspects of constructing a digital marketing strategy in organizations focused on electronic business. The impact of contemporary trends and challenges in electronic business on the strategic thinking of enterprises is described, particularly in the context of rapid technological changes and increased competition. The author explores key aspects of digital marketing strategy, defining their role in achieving success in electronic business. Specifically, the transition from traditional marketing methods to the use of online tools and internet platforms is examined. Special attention is given to creating an effective company image in the online environment and developing strategies aimed at building consumer trust. Proposed practical recommendations focus on improving segmentation, integrating electronic marketing, and creating personalized marketing messages for effective interaction with digital consumers. Proper construction of a digital marketing strategy enables the efficient utilization of digital marketing tools and internet platforms to enhance interaction, attract new customers, and retain existing ones. The overall goal is to improve the efficiency of marketing strategies, ensure high customer satisfaction, and increase the profitability of electronic business. This information can be utilized by top management, marketing departments, and electronic business specialists for the development and enhancement of marketing strategies. The emphasis is placed on the fact that an effective digital marketing strategy is a key success factor for organizations operating in the electronic business sector, highlighting the importance of continual adaptation to changes in the online environment to secure a sustainable competitive advantage through the use of personalized approaches and innovations.

Personal Information Preservation and Balance of Interests

On the one hand, emerging information technologies such as data and information in modern society not only bring a lot of benefits to the development of human society but also lead to the ubiquitous risk of personal message infringement. Therefore, information subjects have the interest expectations and claims to limit the processing and use of their information by others, to protect personal information from illegal collection, processing, dissemination, and intrusion by others. Conversely, the free flow and rational use of individual data have greatly improved the quality of People's Daily social life and have also become an important strategic resource and driving force to promote the enhancement of government governance capabilities and the social development of the future digital economy. Therefore, it can be said that the balance of interests between the preservation and Use of personal messages has become the foundation of the rule of law development of privacy preservation for personal data in contemporary society. Given this, based on previous studies, this paper will further study and discuss the interest balance between the preservation and application of private data in the advancement of contemporary civilization by using the methods of value analysis, legal hermeneutics analysis, and comparative analysis, and propose that within limits permitted by law and with the interests of the information subject as the bottom line, The legal foundation for information users' usage of personal data can be suitably increased to strike a balance between the needs of usage and security of personal messages.

Personalized messaging enhances hospital debt collection while prosocial appeals fail: Evidence from a field experiment.

This study aimed to understand how different communication strategies influence patients' behaviour in paying unpaid hospital bills. The research focused on a healthcare system where patients have to pay a significant portion of their medical costs out-of-pocket. The research was conducted in collaboration with a debt collection agency in Latvia. The field experiment involved 9196 individuals with unpaid hospital bills. These individuals received randomly assigned reminders through mobile text messages and e-mails. The study compared the effectiveness of personalized messages, which included the recipient's name, with generic reminders and messages that appealed to social norms or public good contributions. The findings revealed that personalized messages, specifically those that included the recipient's name, significantly improved payment rates compared with generic reminders. Conversely, messages that used social norms or public good appeals did not have a significant impact on payment rates. The study highlights the importance of personalized communication strategies in improving hospital debt collection. Even simple, cost-effective modifications in communication, like adding the recipient's name, can significantly enhance payment compliance. This approach not only keep the financial books of healthcare providers balanced but also suggests that personalized strategies can be extended to other areas of healthcare management. However, while these findings are promising, they indicate that more personalized and nuanced communication strategies are needed to address the broader issue of unpaid hospital bills effectively.

Perancangan Dan Implementasi Sistem Informasi Manajemen Proyek Berbasis Web Dengan Metode WATERFALL

CV Winman Konstruksi is a company that focuses on the building construction sector. The portfolio of projects that CV Winman Konstruksi has successfully undertaken covers a wide range of work, from the planning stage to the implementation of building construction and repair projects. In conducting the project management process, CV Winman Konstruksi has been using personal short messages as a means of communication between employees, but it needs to be recognized that this method may have limitations in terms of progress tracking, project documentation, and building a formal framework that can provide more systematic and structured guidance for the entire project team. The result of this research is a computerized system as a means of project management which is realized in the form of a project management information system website. In developing this system, researchers use the waterfall method which consists of the stages of needs analysis, design, design, implementation and testing. Later it is hoped that with this system, the management process at the CV Winman Konstruksi company can be monitored easily anywhere and anytime.

The limits of nudging: Results of a randomized trial of text messages to promote home-based caregiving and reduce perceptions of stigma for COVID-19 patients in Kenyan informal settlements.

During the early stages of the global COVID-19 pandemic, governments searched for effective means to rapidly disseminate information about how to prevent the disease and care for sick household members. In June 2020, the government of Kenya considered sending text messages, a behavioral nudging approach, to inform and persuade the public to practice home-based care for those who were infected. We conducted a randomized evaluation of simple informational messages compared to messages targeting personal and social benefits for those receiving the messages. We hypothesized that those that received messages tailored around social or personal benefit would be more likely to undertake the promoted behaviors of isolating if infected with COVID-19 and intending to care for an infected family member. While fear and perceptions of stigma were widespread, more than two-thirds of respondents in the control condition expressed an intention to care for an infected family member at home. Despite greater recall of the personal benefit message, which used reciprocity as its key behavioral lever, intentions to provide care at home and perceptions of stigma did not differ across study groups. Rather, capabilities such as wealth and having sufficient room at home were the key determinants. While text messages as behavioral nudges may be useful for some behaviors, policymakers should consider a broader range of tools for behaviors that are influenced by people's capabilities, since even low-cost interventions may crowd out the time and energy needed for other responses during an emergency.

Soviet Historical Studies in the Mirror of Personal Connections: Correspondence between K. E. Grinevich and S. F. Platonov (1927–1929)

Based on the materials of the personal fund of Academician S. F. Platonov kept in the department of manuscripts of the Russian National Library, the author restores Platonov’s communication with K. E. Grinevich (1891–1970), a major researcher, museum worker, archaeologist, and antiquarian. The entire set of extant letters from Grinevich to Platonov is introduced into scholarly circulation which has never been done previously. This helps restore the nuances of the preparation and conduct of several all-Union scientific events that consolidated the historical community of the epoch through the prism of personal and official messages. The author expands the history of the conference of archaeologists of the USSR in Sevastopol which took place in September 1927. The documents studied make it possible to reveal in a new way the activities of Grinevich as an administrator in the field of Soviet museology during his transfer to Moscow as deputy head of the museum department of the Narkompros of the RSFSR. The article also shows the collaboration of scientists in preparing the all-Union archaeological congress. The correspondence demonstrates a conflict of interest between the Main Directorate of Scientific Institutions of the People’s Commissariat of Education of the RSFSR, which issued Archaeological Excavation Permits for archaeological work, and the State Academy of the History of Material Culture, which provided scientific support for these studies. It is demonstrated that Grinevich did not stop contacts with Chersonese and Crimean academic science in general. This is evidenced by his active participation in the congress on the study of the productive forces of Crimea (1928) and his long visits to Chersonese during the archaeological seasons. Finally, the author demonstrates the career rise of a provincial museum worker and the change in the style of his communication with colleagues in Crimea and in the capitals in this regard.

Undertaking Studies Within A Trial to evaluate recruitment and retention strategies for randomised controlled trials: lessons learnt from the PROMETHEUS research programme.

Randomised controlled trials ('trials') are susceptible to poor participant recruitment and retention. Studies Within A Trial are the strongest methods for testing the effectiveness of strategies to improve recruitment and retention. However, relatively few of these have been conducted. PROMoting THE Use of Studies Within A Trial aimed to facilitate at least 25 Studies Within A Trial evaluating recruitment or retention strategies. We share our experience of delivering the PROMoting THE Use of Studies Within A Trial programme, and the lessons learnt for undertaking randomised Studies Within A Trial. A network of 10 Clinical Trials Units and 1 primary care research centre committed to conducting randomised controlled Studies Within A Trial of recruitment and/or retention strategies was established. Promising recruitment and retention strategies were identified from various sources including Cochrane systematic reviews, the Study Within A Trial Repository, and existing prioritisation exercises, which were reviewed by patient and public members to create an initial priority list of seven recruitment and eight retention interventions. Host trial teams could apply for funding and receive support from the PROMoting THE Use of Studies Within A Trial team to undertake Studies Within A Trial. We also tested the feasibility of undertaking co-ordinated Studies Within A Trial, across multiple host trials simultaneously. Clinical trials unit-based trials recruiting or following up participants in any setting in the United Kingdom were eligible. Clinical trials unit-based teams undertaking trials in any clinical context in the United Kingdom. Funding of up to £5000 and support from the PROMoting THE Use of Studies Within A Trial team to design, implement and report Studies Within A Trial. Number of host trials funded. Forty-two Studies Within A Trial were funded (31 host trials), across 12 Clinical Trials Units. The mean cost of a Study Within A Trial was £3535. Twelve Studies Within A Trial tested the same strategy across multiple host trials using a co-ordinated Study Within A Trial design, and four used a factorial design. Two recruitment and five retention strategies were evaluated in more than one host trial. PROMoting THE Use of Studies Within A Trial will add 18% more Studies Within A Trial to the Cochrane systematic review of recruitment strategies, and 79% more Studies Within A Trial to the Cochrane review of retention strategies. For retention, we found that pre-notifying participants by card, letter or e-mail before sending questionnaires was effective, as was the use of pens, and sending personalised text messages to improve questionnaire response. We highlight key lessons learnt to guide others planning Studies Within A Trial, including involving patient and public involvement partners; prioritising and selecting strategies to evaluate and elements to consider when designing a Study Within A Trial; obtaining governance approvals; implementing Studies Within A Trial, including individual and co-ordinated Studies Within A Trials; and reporting Study Within A Trials. The COVID-19 pandemic negatively impacted five Studies Within A Trial, being either delayed (n = 2) or prematurely terminated (n = 3). PROMoting THE Use of Studies Within A Trial significantly increased the evidence base for recruitment and retention strategies. When provided with both funding and practical support, host trial teams successfully implemented Studies Within A Trial. Future research should identify and target gaps in the evidence base, including widening Study Within A Trial uptake, undertaking more complex Studies Within A Trial and translating Study Within A Trial evidence into practice. All Studies Within A Trial in the PROMoting THE Use of Studies Within A Trial programme had to be registered with the Northern Ireland Network for Trials Methodology Research Study Within A Trial Repository. This award was funded by the National Institute for Health and Care Research (NIHR) Health Technology Assessment programme (NIHR award ref: 13/55/80) and is published in full in Health Technology Assessment; Vol. 28, No. 2. See the NIHR Funding and Awards website for further award information.

The Social Contagion Potential of Pro-Vaccine Messages on Black Twitter

ABSTRACT Black Americans in the US not only suffered from disproportionately high hospitalization and death rates throughout the pandemic but also from the consequences of low COVID-19 vaccination rates. This pattern of disparity is linked to distrust of public health systems that originates from a history of medical atrocities committed against Black people. For that reason, mitigation of race-based inequity in COVID-19 impacts might find more success in grassroots information contagion than official public health campaigns. While Black Twitter is well-positioned as a conduit for such information contagion, little is known about message characteristics that would afford it. Here, we tested the impact of four different message frames (personalization, interactive, fear appeal, neutral) on the social contagion potential of bi-modal social media messages promoting COVID-19 vaccinations and finding personalized messages to be the most shareable. Wary of recommending personalization as the blueprint for setting a social contagion health campaign in motion, we probed further to understand the influence of individual-level variables on the communicability of personalized messages. Subsequently, regression models and focus group data were consulted, revealing that thinking styles, vaccine confidence levels, and attitudes toward social media were significant factors of influence on the contagion potential of personalized messages. We discussed the implications of these results for health campaigns.

Ensemble of ensembles for fine particulate matter pollution prediction using big data analytics and IoT emission sensors

Purpose The study aims to develop a multilayer high-effective ensemble of ensembles predictive model (stacking ensemble) using several hyperparameter optimized ensemble machine learning (ML) methods (bagging and boosting ensembles) trained with high-volume data points retrieved from Internet of Things (IoT) emission sensors, time-corresponding meteorology and traffic data. Design/methodology/approach For a start, the study experimented big data hypothesis theory by developing sample ensemble predictive models on different data sample sizes and compared their results. Second, it developed a standalone model and several bagging and boosting ensemble models and compared their results. Finally, it used the best performing bagging and boosting predictive models as input estimators to develop a novel multilayer high-effective stacking ensemble predictive model. Findings Results proved data size to be one of the main determinants to ensemble ML predictive power. Second, it proved that, as compared to using a single algorithm, the cumulative result from ensemble ML algorithms is usually always better in terms of predicted accuracy. Finally, it proved stacking ensemble to be a better model for predicting PM2.5 concentration level than bagging and boosting ensemble models. Research limitations/implications A limitation of this study is the trade-off between performance of this novel model and the computational time required to train it. Whether this gap can be closed remains an open research question. As a result, future research should attempt to close this gap. Also, future studies can integrate this novel model to a personal air quality messaging system to inform public of pollution levels and improve public access to air quality forecast. Practical implications The outcome of this study will aid the public to proactively identify highly polluted areas thus potentially reducing pollution-associated/ triggered COVID-19 (and other lung diseases) deaths/ complications/ transmission by encouraging avoidance behavior and support informed decision to lock down by government bodies when integrated into an air pollution monitoring system Originality/value This study fills a gap in literature by providing a justification for selecting appropriate ensemble ML algorithms for PM2.5 concentration level predictive modeling. Second, it contributes to the big data hypothesis theory, which suggests that data size is one of the most important factors of ML predictive capability. Third, it supports the premise that when using ensemble ML algorithms, the cumulative output is usually always better in terms of predicted accuracy than using a single algorithm. Finally developing a novel multilayer high-performant hyperparameter optimized ensemble of ensembles predictive model that can accurately predict PM2.5 concentration levels with improved model interpretability and enhanced generalizability, as well as the provision of a novel databank of historic pollution data from IoT emission sensors that can be purchased for research, consultancy and policymaking.

Are new digital technologies and social media causing the spike in anxiety and depression in young people?

The increasing rates of anxiety, depression and self-harm reported by young people in developed countries over the last decade has led to speculation about the associations between this evidence of deteriorating mental health and wellbeing and the rapid spread and use of new digital technologies, social media and personal messaging platforms (Orben and Przybylski, 2019; Nesi, 2020). It has become commonplace to assert that these rapid technological changes, and their associated adverse impacts on social group function and interpersonal behaviour, are the cause of these fundamental epidemiological shifts.

Efficacy of personalised text message intervention in reducing smoking frequency and amount for non-abstinent smokers: A double-blind, randomised controlled trial.

Emerging evidence supports the efficacy of mobile phone interventions for smoking cessation. However, behaviour changes of smokers who fail to reach abstinence and the related psychological mechanism are still understudied. We aimed to evaluate the efficacy of a behaviour change theory-based smoking cessation intervention delivered through personalised text messages from the perspective of smokers who fail to reach abstinence. We conducted a two-arm, double-blind, randomised controlled trial, with the intervention group receiving personalised text messages developed specifically for this study, and the control group receiving non-personalised ones related to smoking cessation. These messages were sent over a period of three months. We looked at three outcomes: changes in smoking frequency, in smoking amount, and in protection motivation theory (PMT) construct scores. We obtained smoking cessation results for 722 participants who went through the randomisation process (intervention: 360, control: 362; block randomisation design). Overall, 32.3% of baseline daily smokers in the intervention group and 20.0% in the control group changed to weekly smokers during the follow-up period (P < 0.001), while 43.4% of consistent daily smokers in the intervention group and 32.8% in the control group continuously reduced their smoking amount (P < 0.001). We observed associations between the intrinsic rewards of smoking and changes from daily to weekly smoking, the perceived severity of smoking and reductions in smoking amount, as well as the self-efficacy of quitting and changes from daily to weekly smoking/reductions in smoking amount. We found that a personalised text message-based intervention was more likely to decrease the frequency and amount of smoking in smokers who failed to reach abstinence compared to a non-personalised one. We also explored the possible psychological mechanism of such positive effects. Here we provide evidence for countries to consider the promotion of smoking cessations using behaviour theory-driven personalised text messages, which may be more cost-effective than traditional approaches. Peking University: ChiCTR2100041942.

An mHealth Text Messaging Program Providing Symptom Detection Training and Psychoeducation to Improve Hypoglycemia Self-Management: Intervention Development Study.

Hypoglycemia remains a challenge for roughly 25% of people with type 1 diabetes (T1D) despite using advanced technologies such as continuous glucose monitors (CGMs) or automated insulin delivery systems. Factors impacting hypoglycemia self-management behaviors (including reduced ability to detect hypoglycemia symptoms and unhelpful hypoglycemia beliefs) can lead to hypoglycemia development in people with T1D who use advanced diabetes technology. This study aims to develop a scalable, personalized mobile health (mHealth) behavioral intervention program to improve hypoglycemia self-management and ultimately reduce hypoglycemia in people with T1D who use advanced diabetes technology. We (a multidisciplinary team, including clinical and health psychologists, diabetes care and education specialists, endocrinologists, mHealth interventionists and computer engineers, qualitative researchers, and patient partners) jointly developed an mHealth text messaging hypoglycemia behavioral intervention program based on user-centered design principles. The following five iterative steps were taken: (1) conceptualization of hypoglycemia self-management processes and relevant interventions; (2) identification of text message themes and message content development; (3) message revision; (4) patient partner assessments for message readability, language acceptability, and trustworthiness; and (5) message finalization and integration with a CGM data-connected mHealth SMS text message delivery platform. An mHealth web-based SMS text message delivery platform that communicates with a CGM glucose information-sharing platform was also developed. The mHealth SMS text messaging hypoglycemia behavioral intervention program HypoPals, directed by patients' own CGM data, delivers personalized intervention messages to (1) improve hypoglycemia symptom detection and (2) elicit self-reflection, provide fact-based education, and suggest practical health behaviors to address unhelpful hypoglycemia beliefs and promote hypoglycemia self-management. The program is designed to message patients up to 4 times per day over a 10-week period. A rigorous conceptual framework, a multidisciplinary team (including patient partners), and behavior change techniques were incorporated to create a scalable, personalized mHealth SMS text messaging behavioral intervention. This program was systematically developed to improve hypoglycemia self-management in advanced diabetes technology users with T1D. A clinical trial is needed to evaluate the program's efficacy for future clinical implementation.

Peer review declaration

All papers published in this volume of IOP Conference Series: Earth and Environmental Science have been peer reviewed through processes administered by the Editors. Reviews were conducted by expert referees to the professional and scientific standards expected of a proceedings journal published by IOP Publishing. Type of peer-: Double-blindWe use a double-blind type of peer review process. The author and reviewer identities are hidden to each other. The papers that pass the plagiarism check, then proceed to review process. Review process was conducted by expert referees to the professional and scientific standards expected of a proceedings journal published by IOP Publishing. Our reviewers are the eminent experts, prominent scientists and researchers. We use a double-blind type of peer-review process. We provide reviewers an article grading form for each paper. The article grading form contains general comments and also specific suggestions and feedbacks for each section in the paper. The reviewer also asked to make a decision regarding the feasibility of publishing a paper along with the scientific reason behind it, such as substance suitability and data eligibility. Articles will not be processed further, if the results of the review state that the article is not eligible with the reviewer's notes on the assessment form. We send the paper to the reviewer, for one until two weeks, to be reviewed. Then, we forwarded the results of the review to the author so that it could be improved according to the suggestions and notes of the reviewer. Next, we sent the results of the improvements from the authors back to the reviewers to be followed up, whether they have been well elaborated or still need improvement. When the revised paper still needed some improvement, the steps repeated until the reviewer verified that the article is feasible and ready to be processed to the final stage by the editor (layout and proofread). Conference submission management system: All the ISOSS 2022 papers were processed by MORRESSIER system and also by personal message between committees and authors. Number of submissions received: 82 Number of submissions sent for review: 77 Number of submissions accepted: 68 Acceptance Rate: 82,93% Average number of reviews per paper: 2 Total number of reviewers involved: 63 reviewers Any additional info on review process: We only accepted paper that has a plagiarism value below 20% exclude bibliography. Contact person for queries: Dr. Beginer SubhanE-mail: beginersubhan@apps.ipb.ac.idDepartment of Marine Science and Technology, Faculty of Fisheries and Marine Science, IPB University, Dramaga, Bogor 16680, West Java, IndonesiaPhone: +62 812 8347 579

“Write oneself into being”– Ha as an interpersonal pragmatic marker on WeChat

Abstract The pragmatic marker ha 哈 in Mandarin, has little meaning in itself; while some studies have looked into its usage in spoken discourse, we seek to address its usage and unpack its specific interpersonal pragmatic function in online, private, dyadic discourse, itself an underexplored area, and a setting in which participants are free from public scrutiny, unlike on mass social media. The results demonstrate that it can be attached to clauses and sentences to show the affect of the writer, from indicating a jocular and playful tone to softening a request. Therefore, ha is used as a way to express different types of rapport orientations and positive self-presentation. By drawing on personal WeChat messages, this paper bridges the gap by focusing on ha in technologically-mediated conversation. The expanding usage of ha also suggests a wish to create linguistic forms which can act as substitutes for non-verbal communication features.

Developing the Opioid Rapid Response System™ for Lay Citizen Response to the Opioid Overdose Crisis: a Randomized Controlled Trial.

Emergency responders face challenges in arriving timely to administer naloxone in opioid overdoses. Therefore, interest in having lay citizens administer naloxone nasal spray has emerged. These citizens, however, must be recruited and trained, and be in proximity to the overdose. This study aimed to develop the Opioid Rapid Response System (ORRS)tm to meet this need by developing a system to recruit and train citizen responders and evaluate outcomes in a randomized clinical trial. ORRS recruitment messages and training platform were developed iteratively and then outcomes for each were evaluated in a randomized, unblinded two-arm waitlist-controlled trial. ORRS was field tested in 5 Indiana counties, recruiting adult citizen responders (age 18 or older) who did not self-identity as a certified first responder. Participants were recruited using either personal or communal messages and then randomly assigned to online naloxone training and waitlisted-control conditions. Pre- and post-surveys were administered online to measure the exposure to recruitment messages and training effects on knowledge of opioid overdose, confidence responding, concerns about responding, and intent to respond. Of the 220 randomized participants (114 training, 106 waitlisted-control), 140 were analyzed (59 training, 81 waitlisted-control). Recruited participants more frequently identified with communal appeal than with the personal appeal (chi-square = 53.5; p < 0.0001). Between-group differences for intervention effects were significant for knowledge of overdose signs (Cohen's d = 1.17), knowledge of overdose management (d = 1.72), self-efficacy (d = 1.39), and concerns (d = 1.31), but not for intent (d = 0.17), which suffered from a ceiling effect. ORRS provides stronger support for efficacy than that reported for other training interventions and the digital modality eases rapid dissemination.Trial Registration: NCT04589676.

A Segmentation Study of Digital Pirates and Understanding the Effectiveness of Targeted Anti-Piracy Communication

The objective of this study is to improve the effectiveness of anti-piracy educational strategies by identifying unique digital pirate segments and delivering personalized campaign messages to the target audiences. In the first study, we introduced a segmentation study of digital pirates based on different types of risks involved in pirating activities. We identify four digital pirate segments (anti-pirates, hard-core pirates, performance-sensitive pirates, and finance-sensitive pirates), each demonstrating distinctive characteristics. Further profiling of the segments revealed different risk perceptions regarding gender and piracy experience. In the second study, we conduct an experiment to test the effects of targeted campaign messages for the newly identified pirating segments. Our results show that targeted piracy campaign messages have a significantly higher message persuasiveness, while they damage the attitude towards piracy. However, we found that the targeted piracy campaign messages have a marginal effect on changing the intention to pirate. Findings from this study offer useful implications for the design and implementation of anti-piracy educational campaigns.

“More than a cliché”: Experiencing Hybrid Gifting in the Wild

Gifting is socially and economically important. Studies of gifting physical objects have revealed motivations, values, and the tensions between them, while HCI research has revealed weaknesses of digital gifting and explored possibilities of hybrid gifting. We report an “in the wild” study of a hybrid chocolate gift deployed as a commercial product. Interviews reveal the experiences of receivers and givers, as well as the producer's friction points and tangible benefits. We reveal how in hybrid gifts the digital elevates the physical while the physical grounds the digital. We discuss how hybrid gifts bridge the tension between receiver-preference and relationship-signalling motivations, the need to further strengthen the exchange and reveal stages of hybrid gifting, and to manage the privacy of sensitive personal messages. We propose to extend the concept of hybrid wrapping to include a finer-grained interleaving of digital into complex packaging and multi-layered wrappings to create more holistic gifting experiences.

Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers

Although calls for inclusiveness in services are becoming more vigorous, empirical research on how to design and implement service inclusion for stigmatized consumers remains scant. This paper draws on key questions of personalization (i.e., who personalizes what for whom?) to tailor the (a) source and (b) content of marketing messages in order to better include stigmatized consumers. The authors examine this idea in three experiments in healthcare/well-being settings. In terms of message source, the results show that, in interpersonal interactions, service companies can employ the principle of homophily to better engage stigmatized consumers (Study 1). In contrast, homophily-inspired personalized messages to stigmatized consumers can backfire in the context of consumer-artificial intelligence (AI)-interactions (human-to-avatar interactions; Study 2). Moreover, in terms of message content, Study 3 explores how, and under which conditions, companies can leverage thinking AI versus feeling AI for improved service inclusiveness. Finally, the studies point to anticipated consumer well-being as a crucial mediator driving effective service inclusiveness among stigmatized consumers. The results not only contribute to an emerging theory of service inclusiveness, but also provide service scholars and managers with initial empirical results on the role of AI in inclusive services.