The Comprehensive analysis includes the development of personal financial services under IT environment and the effect of personal financial services in the banking industry, Through the questionnaire survey, the factors affecting the loyalty of personal financial services on commercial banks were collected, Using the structural equation model to analyze, The process quality, customer satisfaction, customer age, monthly income and the degree of customers culture .All of them have an effect on the loyalty of personal financial service in the banking industry, And the technical quality, the customer gender has not directly affect the personal loyalty to financial service, And the commercial banks' personal financial services are proposed to base on the technical quality and the process quality of service proposal, increase customer loyalty. In recent years, along with the constant strengthening of liberalization, internationalization and integration in the financial market, homogeneous competition among commercial banks has become increasingly fierce, and a decline in cost of carry has exacerbated this fiercely competitive market environment. In order to survive and develop, commercial banks have actively sought for new opportunities of creating incomes and shifted their focus to personal financial services. Meanwhile, foreign commercial banks have developed mature financial services. Compared with Chinese commercial banks, foreign commercial banks show a much larger proportion of personal financial incomes in their total income. Moreover, personal financial service of foreign commercial banks has greatly contributed to improvement in their profits and benefits. Therefore, in past few years, vigorously developing personal financial services has become one of strategic development plans for most banks. How the technical quality and process quality of the bank financial service affect satisfaction and loyalty of consumers has become an issue of concern. In this article, questionnaire investigation and customer loyalty model ,they just are the demonstration method. The core of this paper is the following content. We must prove that technical quality and the process quality is the key elements to establish consumers' loyalty and satisfaction. In the industry of our country's bank,Paying attention to technical quality and the process quality meet the needs of objective trend that IT become more and more widespread. In 2015, China's government working report should accelerate the speed that is the integration of information technology and Internet finance .Therefore, we need to put forward the reforming measures in line with national policy .The purpose is to enhance the customer's loyalty in the process of personal
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