This study examines the influence of female hero characters in virtual worlds on players’ self-identity and empowerment. The research integrates qualitative interviews and quantitative surveys to explore how players’ identification with female protagonists affects their self-concept and psychological empowerment. The study’s sample included 150 participants with diverse demographics and gaming experiences. The results reveal that players who identify strongly with female hero characters report higher self-concept and empowerment scores. These findings are supported by both thematic analysis of qualitative data and statistical analysis of quantitative data, including significant differences highlighted through t-tests. Case studies further illustrate the mechanisms through which these characters influence players’ self-identity and empowerment, providing detailed narratives of personal growth and increased confidence. The study underscores the potential of video games to serve as tools for personal development and social change, emphasizing the importance of inclusive game design that promotes diverse and empowering representations.