The basic concepts and rules of quantum mechanics are shown to be immediate consequences, on the basis of simple reasoning, of a postulate of continuity in the domain of macroscopic thermodynamics. The continuity principle leads first to the concept of a fractional likeness between two states in general, as opposed to the classical alternative of either like or unlike. Then all possible states of a system can be arranged in sets of mutually unlike or “orthogonal” states, with members A and B of different sets interconnected by fractional likeness factors q(A, B) between zero and unity. These factors q are identical with the relative intensities in a splitting effect of a state into components, ruled by probability relations and by the basic principle of quantum statistics of not counting permutations of individual particles. The problem of relation between the various fractional likenesses, or probabilities of transition under analysis, is a purely mathematical problem and is solved by the introduction of probability amplitudes necessarily subject to a matrix law of multiplication, i.e., to the principle of superposition. Thus, starting from the continuity postulate of thermodynamics, quantum theory in its general outline is obtained by simple reasoning. All further details, such as the duality of waves and particles, the uncertainty relation, and the mechanics of special systems, need only one more bit of empirical information, namely, the symmetric and periodic form of the amplitude ψ of fractional likeness between a state of given coordinate and a state of given momentum.