F. Scott Fitzgerald's New York included William D'Alton Mann: hero of Gettysburg, swindler, and publisher of the New York gossip magazine Topics. On 17 May 1920, just over a month after the Fitzgeralds' marriage in the rectory of St. Patrick's Cathedral, Mann died at 80. His death was covered in New York's newspapers, and discussed on New York streets. The media coverage of Mann's death showed New Yorkers had not forgotten, or forgiven, his notorious reputation as the city's most successful blackmailer. As the New York Times obituary showed, New York still remembered Mann's libel trial of 1905-06. The O. J. Simpson trial of its day, the Times recalled that it highly entertaining reading for many days, the testimony being highly spiced throughout. That trial had revealed that several prominent New Yorkers had been almost compelled by the to subscribe to a forthcoming book called Fads and Fancies for sums of five figures in return for the Colonel's promise that certain news items would not appear in Topics. Yet, the Times wryly noted, Colonel Mann, when interviewed by a New York Times reporter, was violent in his denunciation of blackmailers (Colonel Mann Dies). Within this historical context, Fitzgerald's two allusions to the gossip magazine Town Tattle in The Great Gatsby take on greater significance. These small allusions to the magazine Myrtle buys on her way into Manhattan ( Gatsby 27) and keeps copies of in her apartment (29) have never been analyzed, but, like so much else in the novel, these brief references carry considerable symbolic weight. The New Yorkers who made up Fitzgerald's original audience would have recognized these references for what they were: a New York in-joke and an incisive criticism of the period's loss of moral direction with the rise of the gossip industry and the beginnings of America's celebrity culture. These passing allusions also give us an insight into Fitzgerald's personal history as a writer, since they show that he noticed the conversations around him that first spring he and Zelda spent in New York, and understood their importance. In his satire of Topics as Town Tattle, Fitzgerald provided his early readers with a timely and relevant critique because when The Great Gatsby was published in 1925, Mann, his magazine, and his blackmail were still fresh on the lips of New Yorkers.
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