PurposeThis study investigates the factors that lead to the adoption of blockchain technology through payment transactions and how this not only affects real estate (RE) and blockchain transparency but also RE performance.Design/methodology/approachData gathered across RE firms in the United Arab Emirates (UAE) were employed to test the model. The measurement model and structural equation modeling (SEM) were used to test the items and the hypotheses illustrated in the proposed model.FindingsPerceived financial benefits, competitive pressure and top manager support were demonstrated to successfully influence blockchain adoption (BA). Despite blockchain’s early stages of development, its impact on RE operations cannot be ignored and should be more objectively examined in order to gain a better understanding of it. UAE blockchain-based companies could be seen as having a competitive advantage that maximizes resource consumption.Originality/valueThis study introduces the positive influence of blockchain technology on RE payment transactions and may advance information on how blockchain technology has the potential to change the RE sector. The paper finds its significance in exploring how RE payment systems must change to remain competitive in the market amid emerging digitalization trends.