The prevalence of self-construction practices in Türkiye has resulted in a building stock whose earthquake resilience is highly uncertain. To mitigate the potentially devastating impact of anticipated large earthquakes, one viable approach is to increase earthquake awareness among builders themselves. However, these builders lack formal engineering training and are ordinary citizens. Therefore, the challenge lies in devising visual teaching methods, such as short videos, to explain complex seismic phenomena in a comprehensible manner. This paper introduces the use of educational media tailored for non-specialized audiences, encompassing regular citizens and students without engineering backgrounds. These videos are based on experiments conducted with physical models on a homemade shake table. They focus on key factors influencing the seismic response of multi-storey buildings and highlight common design and construction errors that lead to building damage. To assess the effectiveness of this approach, we conducted a workshop with junior architecture students, followed by post-workshop qualitative assessments through knowledge surveys and interviews. The findings indicate that while single-topic videos were effective learning tools for students without prior knowledge of seismic building design, students found models particularly useful for explaining specific concepts such as torsional behavior, the role of diaphragms, and the performance of non-structural components. However, despite positive feedback on the effectiveness of model testing, students generally did not perceive significant knowledge acquisition in model construction. Ultimately, the accessibility of freely available videos, coupled with their enhanced educational value, makes them effective tools for raising seismic awareness in communities vulnerable to future earthquakes.