Orthogonal time frequency space (OTFS), as a novel 2-D modulation technique, has been proposed to achieve better BER performances over delay-Doppler channels. In this paper, we propose two different power allocation (PA) algorithms in OTFS systems with zero forcing (ZF) or minimum mean square error (MMSE) equalization, where general formulas with PA are derived in advance under the condition of minimum BER (MBER) criterion. On one hand, a suboptimal MBER power allocation method is put forward to achieve better BER performances, and then analytical BER expressions are derived with proposed PA strategy. Considering the case of MMSE equalization, a combined subsymbol allocation (SA) and PA strategy is raised, where some subsymbols may be abandoned due to worse channel conditions, and then it is proven effectively to improve BER performances through theoretical and simulation results. Furthermore, BER performances with proposed joint SA and PA strategy are also investigated in delay-Doppler channels, where an improved message passing (MP) receiver based on equivalent channel matrix with PA is given.