Purpose – Argues that a new approach needs to be adopted if organizations are truly to be transformed into ones which could be characterized as diverse. Design/methodology/approach – Considers whether an authentic developmental approach could be undertaken as a means to ensure organizations are authentic, using case material from an authentic development program delivered in the context of a diverse higher-education institution. Findings – Shows that, in order to create and cultivate an authentic organization, the individual life stories of all employees in addition to the organization life story would need to. Practical implications – Considers that it is imperative, in order to demonstrate courage and commitment, that the program be commenced with the owners, board of directors (including non-executive members), the senior management team, human-resources team and new members to the organization as part of the induction or graduate training. Both direct and indirect resources would require long-term commitment (two-five years) alongside the recognition that employees of the organization may leave as they were either not suited to the corporate approach or there is a mismatch in values, which might necessitate additional cost. The program would be driven by external expertise as a safe environment needed to be created alongside a commitment to confidentiality. Finally, the results of the program would be aligned with the performance-management initiatives and other change initiatives adopted as a result of the outcomes identified. Social implications – Claims that today’s talent holds very different expectations of work and possesses a range of dissimilar values. In particular, the millennials – sometimes called generation Y, gen net, Google generation and technology generation – hold very different expectations about the concept of work. Furthermore, if successful organizations wish to remain attractive and retain their talent, they would need to cultivate an organizational-development approach that is best fit for today’s society. In order to achieve this aim, it is crucial that an authentic leadership approach is adopted. Originality/value – Presents case material primarily based on evidence from a study of millennials/generation Y/gen net/Google generation/tech generation who have explored their values and how these relate to the organization.