E-commerce Performance Research Articles

The Impact of Product Reviews on E-Commerce Performance: A Comprehensive Review

The Impact of Product Reviews on E-Commerce Performance: A Comprehensive Review

The Influence of Digital Technology Adoption by Small and Medium Enterprises and Online Consumer Behavior on the Success of E-commerce Platforms in Bandung City

This study looks into the complex relationships that exist between the use of digital technology by Small and Medium Enterprises (SMEs) in Bandung City, online consumer behavior, and the performance of e-commerce platforms. Through the use of structured surveys and a quantitative approach, information about digital technology integration, online customer behavior patterns, and markers of e-commerce success was gathered from 121 SMEs. The results show that consumer behavior dynamics are diverse, there is a moderate level of acceptance of digital technology, and both characteristics have a considerable beneficial impact on the performance of e-commerce. The key component that emerges is trust, underscoring the significance of building customer confidence in the digital economy. The study adds to our knowledge of the complex interactions that occur between customer engagement and technology adoption, providing SMEs navigating the digital landscape with useful insights.

How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances

To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to face uncertain scenarios and create long-term value, identified as transformational entrepreneurship practices. Among emerging digital technologies, digital platforms are shaping and outgrowing the e-commerce channel representing a potential opportunity for manufacturing SMEs to embrace digital transformation. Drawing on affordance theory, this research uses a mixed method approach to investigate how manufacturing SMEs’ e-commerce commitment and digital platform adoption stimulate the actualization of three e-commerce affordances: consumer knowledge generation, internationalization, and customer diversification. Based on survey responses from 165 manufacturing SME managers, we find that direct selling through owned websites actualizes consumer knowledge generation and internationalization, indirect selling actualizes customer diversification and internationalization, and agency selling through third-party platforms actualizes all three affordances. The relationship between e-commerce commitment and ecommerce performance is mediated by consumer knowledge generation and internationalization but not by customer diversification. A fsQCA analysis outlines seven configurations actualizing these e-commerce affordances by pairing different ecommerce approaches with degrees of e-commerce commitment. Finally, an analysis of open-ended questions from 24 respondents complements the study and deeply interprets the seven unique configurations outlined.

THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND SUSTAINABLE SERVICE PERFORMANCE ON E-COMMERCE FOODS LOGISTICS IN MALAYSIA

The objectives of this research are to identify the sustainable service performance of food industry and e-commerce of food logistics during the Pandemic of Covid19. It involves of the overall deliveries, quality, information, timeliness, personnel contacts,and perceived important. It also explores on the customer satisfaction e-commerce of food logistics companies. The epidemic of Covid-19, fresh food e-commerce platforms which online purchases were established extensively. This growth has affected in the final logistics services and become more and more important during the movement control. The development of the e-commerce logistics may be influenced by the competent final logistics solution given by e-commerce of food companies. The survey was conducted using on line questionnaires that involved of 384 respondents. The questionnaires were analysed by using Statistical Package for Social Science (SPSS) software, Pearson Correlation and multiple linear regression. The results of Pearson Correlation and multiple linear regressions show that the Personnel Contact (PCQ), Delivery (DQ), Information (IQ), Timeliness (TQ) and Perceived Important (PIQ) have a positive relationship with customer satisfaction. The results suggest that the variables recommended are able to be used in future developing service performance in foods industry and e-commerce food at the final logistics requirements during pandemic.

The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—From the Perspective of Digital Transformation and Data Elements

The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce firms. This study explores the impact of these factors on the performance of cross-border e-commerce companies, with digital transformation capability acting as a mediator. Empirical research reveals that the service capability of digital platforms is composed of supply chain communication and cost control abilities, which partially mediate the relationship between digital platform serviceability and cross-border e-commerce enterprise performance. Moreover, both the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce companies have a positive and significant impact on enterprise performance.

Sustainable and resilient e-commerce under COVID-19 pandemic: a hybrid grey decision-making approach.

E-commerce saw a paradigm shift during COVID. Consumers turned to online shopping when pandemic lockdowns caused brick-and-mortar stores to shut for extended periods. Although the pandemic drove more buyers online, it had negative impacts that affected e-commerce performance. This study assesses both positive and negative impacts and their relative significance. The findings are then used to prioritize different strategies for e-commerce development in four vibrant Middle Eastern economies: United Arab Emirates, Saudi Arabia, Qatar, and Kuwait. The study employs a hybrid approach incorporating grey analytical hierarchy process (GAHP) and grey relational analysis (GRA). The GAHP evaluates the relative significance of impacts, whereas the GRA ranks the strategies. The study is based on the responses from 36 local e-commerce specialists. The findings revealed that the supply chain disruption was a rather significant factor, and that "expanding supplier base" was a top-ranked strategy. The study suggests that increasing market share of e-commerce will necessitate the improvement of the supply chains, including the expansion of the supply base, as well as the establishment of sustainable supply chains. In addition to that, the moment has come to implement meaningful changes, such as digital transformation of supply chains, in order to fulfil customer expectations.

THE EFFECT OF BRAND LEADERSHIP ON E-COMMERCE PERFORMANCE DURING COVID 19 PANDEMIC WITH MEDIATION OF INNOVATION

This study uses quantitative evaluation methods. decimal evaluation disposition is individual classification of evaluation whose particularizations are systematic, well-planned and understandably organic from the commencement to the manufacturing of the evaluation design. evaluation representation is a evaluation representation that is euphemistic pre-owned as a american man in conducting the evaluation process. The evaluation representation directs to supply a crystallise and organic american man to researchers in conducting their research. judgement from the individualism of this evaluation is descriptive psychoanalysis. The first hypothesis proposed states that the Brand Leadership variable(X) has a positive and significant effectto Innovation (Z). The second hypothesis proposed states that the Brand Leadership variable(X) has a positive and significant effecton E-Commerce Performance (Y). The third hypothesis proposed states that the Innovation variable (Z) take effectpositive andsignificanton E-Commerce Performance (Y)

Analysis of the impact of social media on the performance of cross border e-commerce enterprises from the perspective of the digital economy

Analysis of the impact of social media on the performance of cross border e-commerce enterprises from the perspective of the digital economy

Developing the e-commerce competency for entrepreneurship education from a gamified competition

Fierce competition in the global economy has accelerated the evolution of e-commerce and the emergence of digital transformation. It also challenges both industry and higher education. In particular, e-commerce skills have become a critical capability of entrepreneurship education. Based on the dynamic capability theory, this study explores e-commerce competency on the basis of gamified e-commerce competition – the Yahoo E-commerce Idea Competition (ECIC). This paper aims to develop C2C e-commerce competencies and explore how these competencies relate to e-commerce performance. We invited participants from the Yahoo ECIC to participate in our survey. Exploratory factor analysis identified four C2C e-commerce competencies: e-marketing strategy, live streaming, operational management, and strategic planning. Stepwise regression analysis also showed that four e-commerce competencies contribute to e-commerce performance. Our findings provide theoretical and practical contributions to the analysis of gamified EC competition and creation of C2C EC competencies for entrepreneurship education.

Blockchain-Enabled Cross-Border E-Commerce Supply Chain Management: A Bibliometric Systematic Review

Driven by the internet-based advanced information technologies and logistics channel improvement, the cross-border e-commerce industry keeps an increasing trend in Chinese industrial market. Blockchain, as an empowered technology, contributes to the management innovations for industrial sectors. The blockchain technology, due to its transparency, visibility, and dis-intermediation characteristics, helps to improve operations management of cross-border e-commerce supply chain by innovative industrial applications. However, practical applications of the blockchain technique-enabled cross-border e-commerce sector are still in their infancy and still at the proof-of-concept stage. This paper presents a systematic review on blockchain-enabled cross-border e-commerce supply chain management by employing a bibliometric data-driven analysis. All relevant publications from the Web of Science database from 2013 to 2021 were collected as the research samples. Besides, the VosViewer is adopted to conduct the network and co-word study by visualizing collaborative relationships of sampled literatures. Results show that the blockchain technique has substantial applications in the field of cross-border e-commerce supply chain, whose contributions mainly focus on cross-border e-commerce platform, supply chain operations, and data governance and information management. Academic researchers and industrial managers can promote innovative management practices in cross-border e-commerce supply chain by adopting blockchain. Moreover, we hope this study serves as a future direction for both researchers and engineers on leveraging blockchain to improve the supply chain management performance of the cross-border e-commerce.

The impact of institutional environment on entrepreneurial performance in micro E-commerce for Women: The mediating role of entrepreneurial network

It is vital for Chinese women micro e-commerce entrepreneurs facing rapid economic transitions to improve their professional performance by responding effectively to the changing institutional environment. This study explores the influence of the institutional environment on entrepreneurial performance, specifically the mediating effect of entrepreneurial networks using the institutional theory, social network theory, and survey data from 689 female micro e-commerce entrepreneurs in China. The results demonstrate that the institutional environment, both in terms of its regulatory and cognitive dimensions, had a significant positive impact on EP; the Bootstrap test indicated that the entrepreneurial network had a partial mediating effect on this relationship. In addition to contributing to the institutional theory and social network theory in China’s specific social context, this study provides implications for improving female micro e-commerce performance by improving the institutional environment and establishing entrepreneurial networks.

Research on the International Trade Performance Evaluation of Cross-Border e-Commerce Based on the Deep Neural Network Model

The rapid development of e-commerce international trade has driven the rapid growth of the economic system of international trade enterprises. This also means that industry competition is gradually intensifying, which also makes performance evaluation the key to cross-border e-commerce international trade. At present, my country’s research on the performance evaluation of cross-border e-commerce international trade is in a blank state. Therefore, this paper takes the international trade performance evaluation of cross-border e-commerce as the research object and, based on the deep neural network model, develops a cross-border international trade performance evaluation model, changes trade strategies, and improves trade performance. This paper first analyzes various neural network models, such as artificial neural network, “BP” neuron model, and LSTM neural network. This paper summarizes a deep neural network model that is conducive to the development of cross-border e-commerce and points out the problems in the current performance evaluation of cross-border e-commerce international trade: the e-commerce market supervision system is not perfect; the second is the inconsistent evaluation indicators; the third is the evaluation system. There are some differences with the actual. Finally, this paper puts forward relevant suggestions for the performance evaluation of cross-border e-commerce international trade and points out the advantages and disadvantages of various neural networks, as well as their roles in cross-border e-commerce performance evaluation, and compares these neural networks through experiments. Experiments show that among these neural network models, the deep neural network model is the best and has the highest accuracy and stability in e-commerce trade performance evaluation. In the later stage, we will improve the global logistics system, strengthen the application of big data technology, and improve the overall performance of global operations. First, a set of indicators is designed to evaluate the performance of e-commerce systems, using the enterprise key factor model concept. In addition, this evaluation method is different from the commonly used expert evaluation method and physical evaluation method in evaluating the construction quality, cost, education and growth ability, and performance level of the international business system of cross-border e-commerce.

Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.

Evaluation Method of Performance of Cross-Border e-Commerce System Based on Fuzzy DEA Model

Cross-border e-commerce trade is an important form of trade that is different from traditional international trade. Nowadays, cross-border e-commerce is more and more widely used in foreign trade activities. Cross-border e-commerce system has its own development constraints, such as the imperfection of cross-border e-commerce platforms, the security loopholes of cross-border payment, the slow development of supporting logistics, and the lag of policies, which will affect its development to varying degrees, thus affecting the performance of e-commerce enterprises in using cross-border e-commerce for foreign trade activities. Therefore, it is necessary to explore the factors of cross-border e-commerce system performance and compare the strength of various factors, which has certain theoretical and practical significance. Therefore, based on the analysis of performance data, this paper will establish a performance evaluation model for an e-commerce system, aiming at providing standards and a basis for performance evaluation of system performance. In order to continuously improve the accuracy of cross-border e-commerce performance evaluation and to achieve the accuracy of cross-border e-commerce evaluation and decision-making, a cross-border e-commerce system performance evaluation model based on the fuzzy DEA model is innovatively proposed. By combining the average analysis results of descriptive statistical data, the regression test is conducted on the performance evaluation samples of cross-border e-commerce systems. The fuzzy feature clustering method is used to classify and identify the performance of big data in the cross-border e-commerce system. According to the fusion results of cross-border e-commerce performance information, the principal component analysis and adaptive game decision are carried out, and the game decision model is established. Combined with the fuzzy DEA evaluation method, the performance of the cross-border e-commerce system can be quantified and evaluated. The F statistical analysis method is used to test the effectiveness of the performance evaluation of the cross-border e-commerce system. From the test results, it can be seen that the performance evaluation accuracy of the cross-border e-commerce system using this model is relatively high, and the confidence level is also relatively good. Finally, according to the conclusion of the study, the author puts forward the counter-measures for future research.

Students’ self-regulation, critical thinking, and learning performance in learning e-commerce through facebook

This study aims to analyse the effect of Facebook as a social learning environment in relation to students’ self-regulation (SR), critical thinking (CT) and learning performance in an e-Commerce course. A total of 295 undergraduate students taking the course were selected using cluster random sampling to identify their SR and CT. 50 out of 295 students were then selected purposively and were involved in the intervention process of e-Commerce course learning using Facebook. The post-test result indicated that SR, CT and learning performance in e-Commerce learning had improved after they went through the intervention process. Meanwhile, a positive correlation could be seen between CT and learning performance only, when analysed using Pearson correlation. Furthermore, a cross-tabulation analysis revealed a positive relationship pattern between the students’ SR, CT and learning performance. Hence, this suggests that academic performance can be improved through SR and CT.

Impact of Entrepreneurial Bricolage on Performance of E-Commerce: Case Study in Jordan

Most of SMEs are is emerging and flourishing as the number of entrepreneurs who start an online business is continuously growing. Third-party e-commerce platforms (such as eBay and Taobao) offer small and medium-sized businesses (SMEs) fantastic chances to overcome technology barriers and access e-commerce markets. However other market entry impediments, such as resource limits and institutional challenges, still exist for SMEs. To shed light on how SMEs could possibly cope with these issues, the study apply entrepreneurial bricolage theory to the setting of online firms functioning on third-party e-commerce platforms. By using a novel approach for investigating the links between various types of entrepreneurial bricolage and the performance of online stores. Survey data from a sample of small online retailers on Alibaba's Taobao.com, China's largest third-party e-commerce platform, was used to test the research hypotheses (NYSE: BABA). The result shows that the Input bricolage has a favorable influence on efficiency, and market bricolage has a beneficial effect on sales.

The Impact of Trade Facilitation on China's Provincial Cross-border E-commerce Operational Performance under the "Dual Circulation" Development Pattern

Based on the provincial perspective, this paper constructs and calculates China's provincial Trade Facilitation Index and cross-border e-commerce operation performance index, and further investigates the impact of China's provincial trade facilitation on the improvement of cross-border e-commerce operation performance (quality) and its regional differences. The study found that the Trade Facilitation Index has a significant positive enabling effect on the performance improvement of cross-border e-commerce in China, but the impact of the Trade Facilitation Index on the performance improvement of cross-border e-commerce in different regions of China has significant regional differences. The higher level of Trade Facilitation Index in the eastern region makes the operation performance of cross-border e-commerce higher, followed by the central region, and the western region is the weakest, which is characterized by the regional distribution of "the stronger the stronger, the weaker the weaker". At the same time, the operation performance of cross-border e-commerce is closely related to the level of foreign direct investment, the degree of regional opening to the outside world, whether there are pilot cities for cross-border e-commerce comprehensive pilot zones, and the number of government policies to support the development of cross-border e-commerce. From the perspective of performance, a stronger level of foreign investment, a higher level of openness, a more intensive cross-border e-commerce pilot zone and more policy support for cross-border e-commerce development will achieve a higher level of cross-border e-commerce operation performance. Finally, the paper puts forward relevant policy suggestions on how to improve the level of trade facilitation and help improve the level of cross-border e-commerce operation in China from the four dimensions of the construction of the Trade Facilitation Index.

Problems in Cross-Border E-Commerce and Development of Cross-Border e-Commerce Performance Scale

Problems in Cross-Border E-Commerce and Development of Cross-Border e-Commerce Performance Scale

Research on E-Commerce Data Standard System in the Era of Digital Economy From the Perspective of Organizational Psychology

With the rapid development of technology and the economy, the expansion of the network has had a huge impact on the rapid expansion of the industrial agglomeration e-commerce industry, as well as ensuring the shopping experience of consumers. The rapid expansion of industrial cluster e-commerce has avoided precisely the limitations of logistical bottlenecks. Current networks and modern information technologies can provide good support and maintain a huge growth potential. In addition, digital technologies such as multimedia are becoming increasingly important in industry cluster marketing, and the concept of industry cluster e-commerce models is gaining more and more attention from companies. However, virtual e-commerce systems under industrial clusters have not been well researched in the existing studies. In this paper, through extensive research, literature reading and website browsing statistics, the virtual e-commerce models of different industrial agglomerations are studied. Firstly, the concept of big data and the processing of big data are given. Secondly, the concept of industrial agglomeration and the relationship between industrial agglomeration and e-commerce are analyzed. The basic number of domestic Internet users in the last 10 years is also counted, proving that the expansion of the Internet has led to a substantial growth of Internet users in the country and that e-commerce plays a significant role in the future of business activities. Finally the study concludes that different e-commerce models have different performance and roles in industrial agglomeration e-commerce and cannot be generalized. Instead, it is not good and can only develop different industrial agglomeration e-commerce models according to different environments.

Mediating role of innovation capabilities between maturity and performance of e-commerce

This study investigates and clarifies e-commerce maturity as the reason the focal point of Indonesian creative industry business visionaries during the COVID-19 pandemic in the new ordinary time in Indonesia. The COVID-19 pandemic has energized entrepreneurs, particularly in the creative industry, to have the option to build up their dynamic capacities so they can make do in unsure financial circumstances and measure their e-commerce performance through a balanced scorecard approach (Kaplan & Norton, 1992). This research has taken 383 respondents of business visionaries who are occupied with creative enterprises and have applied the idea of e-commerce in their business activities taken as tests and dissected quantitatively utilizing structural equation modelling (SEM). This study finds that e-commerce maturity provides a significant impact on e-commerce performance and innovation capabilities. Furthermore, the indirect impact result is more favourable compared with a direct relationship between e-commerce maturity and e-commerce performance. This paper highlights the importance of e-commerce maturity and innovation capabilities and shows that both variables significantly impact e-commerce performance which may help entrepreneurs in Indonesia’s creative businesses to enhance their performance, especially in e-commerce.