• Nuclear power plants implement various safety and security protocols while hosting visitors to the site. • Most people are ready to follow safety and security protocols but are less willing to comply with protocols that invade their privacy. • The public image of nuclear energy shows that respondents are not primarily in favour of it, yet they are also not against it. The social benefit perception of the nuclear energy index and the general attitude toward the nuclear energy index are relatively average. • The personal risk perception of nuclear energy negatively affects attitude towards it as well as the perception of its social benefits. • Visits to nuclear plants could negatively affect personal risk perception and positively affect attitude towards nuclear energy and the perception of its social benefits. Visiting nuclear reactors is a niche tourism offer within energy (industrial) tourism, which leads tourists through areas that are not primarily meant for them. Hence, safety and security issues are even more critical in this case. This study aims to highlight different aspects of safety and security issues in nuclear power plant tours and to present measures taken to address these concerns. In addition, we studied the connection between plant visits and the public image of nuclear energy. Information was gathered through participant observation (personal visits of factory tours) and an online survey. There, we identified safety and security nuclear power plant visit protocols and a positive correlation between the visit variable and the two variables of the public image of nuclear energy, which suggests energy (industrial) tourism as a suitable tool to enhance awareness and knowledge about nuclear energy.