Perception Variables Research Articles

Linking human perception and scientific coastal flood risk assessment (Anlo Beach Community, Ghana)

Policymakers concerned with coastal management issues have recently focused their efforts on how people perceive flood risk. Understanding the public's perception of risk has become an essential component of contemporary flood risk management, as it provides a basis for designing practical and effective flood mitigation strategies. This study was conducted in Anlo Beach, one of the most vulnerable coastal communities in Ghana. It investigated household perceptions of flood risk and examined them against independent physical measures that assess exposure. In parallel, multivariate regression analysis was conducted to identify and establish the key factors influencing household perceptions of flood risk in the study area. The results showed that two variables, previous flood experience (data collected through the social survey) and factual exposure (assessed through GIS measurements), played an important role in determining the level of flood risk reported by households. In particular, the relationship between previous flooding experience and perceived level of coastal flood risk was both positive and statistically significant. Socio-demographic factors did not have a significant influence on risk reporting. We conclude that perception variables collected through social surveys can be used as proxy indicators of environmental risks when physical measures are not available. Biases based on the socio-economic status of respondents may exist, but they do not outweigh information derived from people's factual relationships with the environment. Further studies on the above factors would support flood risk reduction measures in the study area and West Africa, particularly in light of climate change.

The Effect of Brand Awareness, Price Perception and Electronic Word of Mouth (E-WOM) Toward Purchase Intention on Instagram

The most popular social media promotion tool is Instagram. The main factor is that social networking tools enable users to exchange photographs and videos. Additionally, Instagram, which is open to all users and is free, is utilized as a promotional tool, particularly by business people who are trying to establish their own companies. The study aims to determine the effect of the relationship variables that affect purchase intention on Instagram, a social media platform whose popularity is growing at the present time. Primary data were collected through the use of questionnaires sent to a total of 120 respondents located in a variety of cities throughout Indonesia. The data were analyzed using the application of structural positive and equation model (SEM) partial least square (smartPLS 3.0), to determine all of the relationships that exist between the variables of price perception, electronic word of mouth (E-WOM), and brand awareness on purchase intention in the model. The structural model indicates that the model on the buying interest variable can be said to be strong because it has a value that is greater than 0.67. The model of the influence of the independent latent variables (price perception, electronic word of mouth, and brand awareness) on purchase intention has an R-Square value of 0.743, which can be interpreted to mean that the variability of price perception, E-WOM, and brand awareness is 74.3%.
 Keywords: price perception, Electronic Word of Mouth (E-WOM), brand awareness, purchase intention

Perceptions of Job Hazards and Requests for Accommodation Among Pregnant Women in a Large Urban Hospital System.

Many pregnant women remain uninformed about job accommodation options or have not been empowered to ask their employers. A cross-sectional survey of a sample base of pregnant women from late first through third trimester was conducted. Associations between job perception variables, work characteristics, race/ethnicity, and income were assessed using binary logistic regression. Workers in service/support occupations were twice as likely as those in management to perceive need for job duty change and to request job accommodation. Perception of needed job change was higher when jobs had high physical demands and low substantive complexity. We found positive relationships between highly physical work, perception of harm, and need for job change in pregnancy. Further research could explore worker/employer characteristics explaining why these perceptions did not translate into requesting and receiving job accommodation during pregnancy.

Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour

In the context of sustainable consumption, this study aims to understand the determinants of the intention to purchase secondhand products, exploring the direct and indirect effect of each in the constructs of the Theory of Planned Behaviour (TPB). To the traditional variables of TPB, Attitude, subjective norm and perception of behavioural control, were added the price, the need for exclusivity, frugality, environmental concern and environmental knowledge. Quantitative approaches were used, data were collected through a questionnaire and 805 responses were analyzed through PLS-SEM. The results revalidated the TPB variables, frugality, price and environmental concern, as determinants of the intention to purchase secondhand products. Price and environmental concern were the greatest influence on purchase intention. The results also reveal differences between younger and older people in relation to secondhand purchasing and sustainable consumption. Environmental concern is only significant in the purchase intention of younger people, because in older people the price prevails as more influential. This study expands TPB, introducing secondhand and sustainability determinants and analyzing the direct and indirect effects of behavioural constructs applied to purchase intention of secondhand products. Firms and brands need to change from linearity to circular production and follow the intentions of consumers to buy secondhand products, especially young consumers.

The Power of Trust: Exploring Its Contribution to E-commerce Purchase Decisions

The Power of Trust: Exploring Its Contribution to E-commerce Purchase Decisions

Evaluasi Aplikasi My Pertamina Menggunakan Technology Acceptance Model (TAM) (Studi Kasus SPBU Kota Kayuagung)

My Pertamina is a form of Pertamina service in the form of a mobile-based application to make it easier for people to fill up fuel without using cash. The My Pertamina application began to be implemented by the Government since July 1, 2022, but its users are still a little visible in the fact that there are still few queues of people at the non-cash section of the post office and in reverse where people are still happy to stand in long queues with cash or without using the My Pertamina application. Community acceptance of the My Pertamina application is one of the factors that supports the continued use of the application. To find out the community's acceptance of the My Pertamina application, this research uses the TAM (Technology Acceptance Model) method, the TAM method consists of three perceptions, namely (i) perception of user convenience (PP), (ii) perception of usefulness (PK), and (iii) technology acceptance (PT). The data collection method uses a quantitative method by using a questionnaire as a tool to collect data on 50 users of the My Pertamina application in all SPBUs in Kota Kayuagung. The validity test shows that every question from the questionnaire is declared valid, the reliability test shows that the questionnaire is consistent and worthy of use, the user convenience perception variable has an average value of 4.48, the usefulness perception variable has an average value of 4.52, and the technology acceptance variable has a value an average of 4.49, this shows that respondents who have used the My Pertamina application have the perception of having received technology from using the My Per-tamina application.
 Keywords: My Pertamina, TAM, SPBU, BBM, Kuantitatif.

THE INFLUENCE OF PERCEPTION AND ATTITUDE ON MOTIVATION TO USE E-WALLET DURING THE COVID-19 PANDEMIC

The existence of a new normal scenario during the COVID-19 pandemic causes changes in consumer behavior in utilizing the use of e-wallet as a substitute for cash in transactions, either in person or online. This study aims to analyze the effect of perceptions and attitudes on the motivation to use e-wallet for IPB students during the Covid-19 pandemic. This study uses an explanatory design involving 157 IPB University students using voluntary sampling technique. The results of the correlation test show that there is no significant relationship between the characteristics and the variables studied, perceptions and attitudes have a significant positive relationship with the motivation to use e-wallet during the Covid-19 pandemic. The results of the multiple linear regression test showed that the characteristics of the monthly allowance had a positive effect on motivation, then the perception and attitude variables had a significant positive effect on the motivation to use e-wallet. Suggestions for further research to be able to examine other variables or factors that can influence the motivation to use e-wallets. One of them is in terms of e-wallet risk and security.

The Effect of Location, Personal Selling and Price Perception on Consumer Purchasing Decision in Property Company, North Bekasi District

This study aims to determine the effect of location, personal selling and price perception of consumer purchasing decisions at PT. Symbol Nusantara Land housing. This type of research is quantitative. The population in this study amounted to 50 people. Sampling technique using saturated sampling technique. The sample in this study amounted to 50 respondents. Data collection techniques by distributing questionnaires through Google Form. Hypothesis testing in this study using Multiple Linear Regression analysis. The research subjects are consumers who have ordered and who have occupied a housing unit at PT. Symbol Nusantara Land. The results of this study indicate that the variables of Location, Personal Selling and Price Perception partially and simultaneously have a significant and positive effect on the Purchasing Decision variable.

Pengaruh Mental Accounting, Regret Aversion Bias, Herding Bias, Loss Aversion, Risk Perception, dan Financial Literacy terhadap Keputusan Investasi Investor Generasi Z di Kota Surabaya selama Pandemi Covid-19

This study aims to investigate the effect of mental accounting, regret bias, herding bias, loss aversion, risk perception, and financial literacy on the investment decisions of generation Z investors in Surabaya during the covid-19 pandemic. This study is causality conclusive and uses purposive sampling and snowball sampling for the techniques. Data is collected through online questionnaires and distributed among 229 respondents that fit the criteria. The analytical method used in this study is the Structural Equation Model (SEM) with the AMOS program. The results of this study indicate that herding bias, risk perception, and financial literacy variables have a significant effect on investment decisions, while mental accounting, regret aversion bias, and loss aversion variables have no significant effect on investment decisions. This research contributes to investors, especially generation Z, so they can be wiser and better in making investment decisions.

The Effect of Religiosity, Perception, Income, and Media Access to Information on Public Waqf Intentions in Cash Waqf Linked Sukuk in City of Surabaya

Indonesia as a country that has the largest Muslim population in the world makes it a very large waqf potential. However, the development of productive waqf is still not massive, one of which is Cash Waqf Linked Sukuk. This is due to a lack of religious knowledge, access to information media, or studies on productive waqf and public awareness for waqf. In addition, the domination of public perceptions of traditional waqf is also an obstacle in the development of CWLS instruments. Therefore, this study aims to determine the effect of religiosity, perception, income, and access to information media on the intention of waqf people in Cash Waqf Linked Sukuk in the City of Surabaya. This research method uses a quantitative approach with primary data in the form of questionnaires distributed to 168 respondents who meet the criteria. The sampling technique used is probability sampling by determining individual samples by accidental sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the regression test, it shows that the variables of religiosity, perception, and income have a positive and significant effect on the intention to waqf in CWLS. While the information media access variable has no positive and significant effect on waqf intentions in CWLS. Based on the f test, it shows that the five independent variables jointly affect the dependent variable with f count > f table (40.176 > 2.43) with a significance value (0.000 <0.05). The coefficient of determination test shows that 49.6% of the independent variables can influence the dependent variable, while the rest are influenced by other variables.

Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek Terhadap Minat Beli

The purpose of this study was to analyze the effect of product quality, price perception, and brand image on purchase intention. Case Study on I Phone Smartphone in Bogor City. The influence of product quality, price perception, and brand image have an important role in creating buying interest. The purpose of this study was (1) to determine the effect of product quality on consumer buying interest on I Phone smartphones. (2) To determine the effect of price perception on consumer buying interest in I Phone smartphones. (3) To determine the effect of brand image on consumer buying interest on I Phone smartphones. (4) To determine the effect of product quality, price perception, and brand image together have an effect on consumer buying interest in I Phone smartphones. The number of respondents in this study were 200 respondents, taken from those who know I Phone Smartphones, both those who have never bought or who have bought and are domiciled in the city of Bogor. The research data was processed using SPSS version 22 . The results of this study are as follows: (1) Product Quality (X1) partially affects Purchase Interest (Y) with a t-count value greater than t-table (2.063 >1.972), thus H0 is rejected and H1 is accepted; (2) Price Perception (X2) partially affects Purchase Interest (Y) with t-count value greater than t-table (2.292 > 1.972), thus H0 is rejected and H2 is accepted; (3) Brand Image partially affects Purchase Interest (Y) with a t value greater than t table (11,154 > 1,972), thus H0 is rejected and H3 is accepted; Product Quality, Price Perception, and Brand Image simultaneously have a positive and significant effect on Purchase Interest with the calculated F value greater than F table (296,158 > 2.65), thus H0 is rejected and H4 is accepted. So it can be said that in this study the variables of Product Quality, Price Perception, and Brand Image play a role or contribute to Purchase Interest with an R-Square Value of 81.9%, while the rest is provided by other variables.
 
 Keywords: Product Quality, Price Perception, Brand Image, Buying Interest

PENGARUH PERSEPSI MANFAAT, KEAMANAN DAN KEMUDAHAN TERHADAP MINAT NASABAH MENGGUNAKAN LAYANAN MOBILE BANKING PADA PT. BANK SYARIAH INDONESIA DI TANGERANG

This study aims to investigate the effect of benefits, safety and convenience on customers' interest in using Mobile Banking. The growth of transactions on BSI mobile has increased very rapidly during the Covid-19 pandemic from March 2020 to July 2021, the number of mobile banking users is 2.5 million users with BSI mobile transaction growth of 46.4 million transactions, up to 97.4 %. The increase in mobile BSI transactions was driven by the presence of new habits from Indonesian people during the Covid-19 pandemic and customer financial transaction activities in shopping on e-commerce The research method by collecting data using research questionnaires and data processing using SPSS version 22 The benefits variable has a coefficient value of 0.76, has a positive effect on interest with a significant value of 0.02. The security variable has a coefficient value of 0.169, the Security Perception variable has a positive effect on interest, but not significant with a value of 0.162. The convenience variable gives a coefficient value of .464. Ease has a positive and significant effect of .000 on the interest in using mobile banking. The results of the F count show the number 74.210 and a significant value of 0.000, which is less than the value of 0.5. This means that the independent variables simultaneously or simultaneously affect the dependent variable.

Analysing Trade Creation and Trade Diversion effects in ECOWAS Regional Trade Agreement

Aim/Purpose – The study focuses on trade creation and trade diversion effect in the Economic Community of West African States (ECOWAS) regional trade agreement. It examines if the ECOWAS regional trade agreement has brought about trade creation and/or trade diversion before the period of ban on certain items of importation by the Nigerian government as against the terms of the agreement. 
 Methodology – The study uses augmented gravity model. Estimations were carried out on bilateral trade flows, trade creation and trade diversion within the region. Secondary data (2008-2018) were obtained from reliable sources. Ordinary least squares (OLS) and panel data regression was used to analyze the data. 
 Findings – It was found that the GDP (wealth), population and political stability of the exporting countries will significantly foster intra-regional bilateral trade flow while variables like land area, landlocked and distance will significantly reduce bilateral trade flow in the region. The population, landlocked, political stability and corruption perception variables of the importing countries are found not to be statistically significant. R2 being the coefficient of determination falls between 54.8% and 63.3% which implies that the independent variables have been able to explain 54.8% to 63.3% of the total variations in the dependent variable.
 Research implications – Membership of some of the ECOWAS members in Global System of Trade Preferences among developing countries (GSTP) was found to have resulted in trade diversion; whereas, participation of some of ECOWAS members in West African Economic and Monetary Union (WAEMU) has contributed to the level of trade creation in ECOWAS region.
 Originality/value/contribution – The level of trade creation in the ECOWAS region can be improved upon provided all member states adhere strictly to the terms of the agreement.

Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products

Nowadays online shopping industry is growing rapidly, and social media platforms are a major part of promotional activities for many companies in Indonesia. The research aims to examine the relationship between price perception, brand image and digital marketing variables and purchase intention and brand loyalty. Design research is a quantitative research using a survey method with a questionnaire; the sampling technique is purposive random sampling. Using a structural equation modeling approach with AMOS software and 303 respondents, results show that price perception corporate image, and digital marketing promotion activities have significant and positive effects on purchase intention, while brand image does not directly have a significant effect on purchase intention. Furthermore, purchase intention has a significant effect on brand loyalty.

THE INFLUENCE OF PERCEPTIONS OF LEADERSHIP STYLE AND ORGANIZATIONAL BEHAVIOR ON EMPLOYEE PERFORMANCE AT THE INVESTMENT OFFICE AND ONE-STOP INTEGRATED SERVICES OF LAMPUNG PROVINCE

A good leader will definitely get good performance from his subordinates. Employee performance is a real behavior displayed by each employee as work achievements produced in accordance with his role in the organization. This study aims to examine the influence of variables partially or simultaneously the perception of leadership style and organizational behavior together on employee performance at the Investment Office and One-Stop Integrated Services of Lampung Province. The population in this study is employees in the Environment of the Investment Office and One-Stop Integrated Services of Lampung Province, totaling 85 people. Sample The research to be studied considering the number of the population is limited in determining this sample, the author uses the Slovin formula with a sampling error error rate of 10 percent so that the number of samples is 46 people. The results showed that the perception of leadership style partially affects the performance of employees of the Investment Office and One-Stop Integrated Services of Lampung Province. Organizational behavior variables affect employee performance in the Investment Office and One-Stop Integrated Services of Lampung Province and variables of Perception of leadership style and organizational behavior together have a positive and significant effect on the performance of employees of the Investment Office and One-Stop Integrated Services of Lampung Province.

Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Risiko, Persepsi Kepercayaan Pada Generasi Millenials Dalam Menggunakan Mobile Banking

This study aims to determine whether Perception of Ease of Use, Perception of Risk, and Perception of Trust have an effect on Mobile Banking Users. The population used in this study is Bank BCA customers throughout Indonesia who use mobile banking. The sample in this study was 160 respondents and the technique used was probability sampling. The data obtained were then processed with SPSS version 26.0. The data analysis method used is quantitative analysis. This analysis includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis, t test and f test. Based on the results of the t test, the variable Perception of Ease of Use (X1), the variable Perception of Risk (X2), and the variable Perception of Trust (X3) have a significant influence on Mobile Banking Users (Y). Based on the f test, it is known that the variables of Perception of Ease of Use (X1), Perception of Risk (X2), and Perception of Trust simultaneously have a significant effect on Mobile Banking Users (Y).
 
 Keywords: Perception of Ease of Use, Perception of Risk, Perception of Trust, Mobile Banking Users.

Does risk assessment and specific knowledge impact crop insurance underwriting? Evidence from Romanian farmers

Romania is one of the European countries in transition which has undertaken changes to align with the common agricultural policy after the EU adhesion. Our study examines the factors influencing the use of crop insurance as a strategy to mitigate risks by Romanian farmers. Using a sample of 721 farmers and a multinomial logit model we evaluate the impact of risk perception, risk taking, and specific knowledge, along with the farm’s characteristics and insurance perception variables, on the decision to buy crop insurance. We introduce among the classical influence factors, a novel determinant of crop insurance demand—the specific knowledge. Our empirical findings reveal that crop insurance knowledge and the assessment of risks are key factors for crop insurance buying, while the cultivated area, the trust in the insurer, and the type of culture are also significantly influencing this decision to buy crop insurance. Moreover, the chosen coverage is negatively influenced by the insurance premium adequacy and positively influenced by the farm’s revenue from crops. These findings are expected to help governments, policymakers, and insurers from transitional countries to better implement crop insurance as a risk management tool, by subsidizing the policies and raising the awareness of farmers regarding the risk exposure.

EFFECT OF ADVERTISING, TRUST, AND RISK PERCEPTION ON PRODUCT PURCHASE DECISIONS

Many businesses and sellers turn to e-commerce platforms to offer their products. The development of this technology online sellers must make creative and innovative marketing strategies to attract consumer interest. Purchase decisions on online buying and selling sites are strongly influenced by advertising, consumer trust in sellers, and perceived risks to minimize dissatisfaction with a product. The purpose of this study was to analyze the influence, namely the influence of advertising, trust, and risk perception on the purchasing decisions of Shopee e-commerce products. The population in this study is iGen or Generation Z as many as 35 respondents. This research method is quantitative by using non-probability sampling technique. Hypothesis testing using multiple linear regression analysis. Based on data analysis, it was found that 91% of advertising, trust, and risk perception variables had a significant effect on purchasing decisions for Shopee e-commerce products among iGen.

Pengaruh Persepsi Keamanan, Kualitas Informasi Dan Kepercayaan Terhadap Keputusan Pembelian Online (Study Kasus Pada Konsumen Shopee Di Yogyakarta)

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.

Analysis of Customer Decision Determinants in Choosing Small Medium Enterprise Products at Bank Muamalat

Introduction: This study aims to determine the effect of customer perceptions, motivation, and knowledge on choosing products for small and medium enterprises, either partially or simultaneously. Research Methods: This type of research is quantitative. The population in this study were all customers who chose small and medium enterprises products at Bank Muamalat KCP Ponorogo, totaling 395 customers. Withdrawal of samples using incidental techniques with solving measurements, so 80 respondents were obtained. Methods of data collection through questionnaires. Test results using SPSS 23. Results: The results of this study indicate that the variables of perception, motivation, and customer knowledge significantly affect the decision to choose products for small and medium enterprises at Bank Muamalat KCP Ponorogo both partially and simultaneously. Conclusion: This study concludes that for customer perception, motivation, and knowledge, if it increases, it will also increase customer decisions in choosing small and medium enterprise products at Bank Muamalat KCP Ponorogo.