Perceptions Of Social Responsibility Research Articles

How Moral Identity Inhibits Employee Silence Behavior: The Roles of Felt Obligation and Corporate Social Responsibility Perception

How Moral Identity Inhibits Employee Silence Behavior: The Roles of Felt Obligation and Corporate Social Responsibility Perception

Impact of passengers' perceptions of social responsibility activities on the efficacy of PPP urban rail transit projects

Although public perceptions of social responsibility (SR) activities are considered to provide a useful guide to improving the efficacy of underground infrastructure projects in general to meet the needs of users, little research has been conducted to date in the context of public-private partnership (PPP) urban rail transit (URT) projects. In this paper, a theoretical framework is developed based on the literature review, from which six hypotheses are proposed and tested by structural equation modeling based on data drawn from a questionnaire survey of 708 residents concerning three typical PPP URT projects in Beijing, Dalian, and Hangzhou, China. The results show that, firstly passenger-perceived SR activities have a direct and indirect positive impact on satisfaction, and perceived efficacy, as well as only have a direct influence on perceived quality; secondly passenger-perceived efficacy was influenced by passengers' satisfaction directly and perceived quality indirectly; and thirdly perceived quality has a direct positive influence on satisfaction. The findings contribute to the body of knowledge, provide guidance for project operation management and the sustainable development in the URT domain, by exploring the determinants of the perceived efficacy of PPP URT projects.

Corporate Social Responsibility: The Impact of Employees’ Perceptions on Organizational Citizenship Behavior through Organizational Identification

The impact of the employees’ perceptions of CSR activities on the employee-organization relationship has been little explored in the literature. This study aims to analyze the impact of corporate social responsibility (CSR) perceptions (Environment-related CSR; Employee-related CSR, Customer-related CSR) on organizational citizenship behavior through the mediating role of the organizational identification of employees in the hotel sector. A questionnaire was applied to a sample of 214 frontline employees who work in four- and five-star hotels. Using Model 4 of the PROCESS macro, a mediation model was designed to test the hypotheses. The results indicate that there is a mediation model that uses the effect of organizational identification in the relationship between perceptions of CSR and organizational citizenship behavior. This study concludes that an increase in identification with the organization based on environmental-related activities, employee-related activities, or customer-related activities impact on OCB. The results of this study represent contributions to the literature in the CSR field, as well as to the case of human resources managers who wish to enhance organizational citizenship behavior and identification among hotel staff.

Relevance of CSR for building affective commitment of employees: a multilevel approach

PurposeDrawing on both social identity theory and signalling theory, this paper aims to theorize and empirically examine a moderated mediation model that investigates the underlying mechanism through which perception of Corporate social responsibility (CSR) influence employee affective commitment (AC) (micro-CSR) in case of companies that are among the highest spenders on CSR initiatives targeted at external stakeholders (macro-CSR).Design/methodology/approachThe hypotheses were tested on 444 employees of top five banking and four information technology Indian companies. Partial least squares structural equation modelling was used to test the measurement model, whereas moderated mediation analysis was done through Hayes PROCESS Macro (v.4).FindingsFindings suggest that employees develop a positive attitudinal disposition towards organisations CSR activities even when targeted only at external stakeholders. The research findings support advancement of CSR literature by suggesting that expenditure on CSR initiatives of business sends strong signals to employees of the care and empathy it has for stakeholders and due to prestige, that comes along with it, their self-concept gets accentuated. Lack of influence of employee volunteering (EV) on CSR outcomes highlights the need of integration of CSR initiatives with CSR strategy and human resource policies.Originality/valueResults indicate that perception about CSR is directly related to AC, but its influence improves if it is routed through perceived organisational support and organisational trust in that order. Furthermore, the serial mediation of the model is not moderated by EV.

If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing

Abstract: The aim is to advance the understanding of how brand-property congruence and articulation strategy influence the perception of jersey sponsorships and how consumer-level factors such as team identification affect sponsorship outcomes. Different types of fit and sponsor categories were tested to determine the most effective type of fit as determined by outcomes of attitude toward team and sponsor, sponsor patronage, and perceptions of team and sponsor social responsibility. With a pretest ( n =154) and two experiments ( n =169, n =172), results indicated sponsors with a functional-based fit with the team result in greater purchase intention than corporate sponsors with a schema-based congruence. However, sponsors that were schema-based showed better performance in driving fan attitude. The work adds to schema-congruity theory by examining multiple types of fit in a new context of jersey sponsorships.

Environmental Corporate Social Responsibility and Workplace Pro-Environmental Behaviors: Person-Organization Fit and Organizational Identification's Sequential Mediation.

Organizations’ environmental performance has come increasingly under scrutiny given the need for sustainable, low-carbon economies. Workers’ pro-environmental behaviors (PEBs) can contribute to greener operations, but research on workplace PEBs is still an emerging field. This study examined how employees’ perceptions of environmental corporate social responsibility (CSR) policies and practices are related to their self-reported voluntary PEBs, including person-organization fit (P-O fit) and organizational identification’s role as sequential mediators. Data were gathered from 178 workers from different organizations via an online survey. The results reveal a positive relationship between perceived environmental CSR practices and work PEBs, which are both directly and indirectly connected through P-O fit and organizational identification. Managers can thus use environmental CSR activities to capitalize on employees’ P-O fit and organizational identification, thereby fostering work PEBS.

Employees Entrepreneurial Behavior: TheEeffect of CSR for Employees and Organizational Prestige

Research about the micro-level processes of intrapreneurial behavior is scarce. Based on the self-determination theory and cue consistency theory, we explore the emergence of employees’ intrapreneurial behavior. We propose that perceptions of internal corporate social responsibility (CSR) enact employees’ intentions for self-determination (conceptualized as intrapreneurial intentions), and this relationship should be stronger when employees perceive greater organizational external prestige (PEP). Also, this interaction will carry consequences for employees’ intrapreneurial behavior. Using a multimethod approach – a field study and an experiment– we found that high congruency between CSR for employees practices and PEP enacts employees’ intrapreneurial intentions and, consequently, influences their intrapreneurial behavior.

ÇALIŞANLARIN KURUMSAL SOSYAL SORUMLULUK ALGISININ MÜŞTERİ ODAKLILIK VE ALGINAN PERFORMANS İLE İLİŞKİSİNİN İNCELENMESİ

In today's conditions, almost all businesses, of regardless of the sector they operate in, use social responsibility effectively to gain competitive advantage. Researches on corporate social responsibility commonly centered on customers’ perception, while investigating employees’ point of view is still needed. This research investigates relations between employee perceptions of corporate social responsibility, customer orientation, and perceived performance. Data were obtained from 218 employees and analyzed by Partial Least Squares (PLS) Structural Equation Modelling technique. Results show that all dimensions of employees’ perception of CSR are positively related to customer orientation and perceived performance. Perceived environmental CSR activities are the strongest variable to explain perceived performance whereas perceived ethical CSR activities are the strongest variable to determine customer orientation. Furthermore, customer orientation is positively related to perceived performance. Results provide fruitful insights for employee-based CSR and its possible positive consequences. Furthermore, the study intends to fill the research void in employee-based CSR and investigate its effect on marketing related outputs with its results.

Perceived corporate social responsibility and pro-environmental behaviour: Insights from business schools of Peshawar, Pakistan.

Corporate Social Responsibility (CSR) and environmental sustainability have become urgent concerns for contemporary businesses. This study focuses on the interplay between corporate social responsibility perceptions and pro-environmental behaviour (PEB) in response to experts’ call for research on the micro-foundations of corporate social responsibility. In addition, it reveals the mechanism underpinning how perceived CSR shapes pro-environmental behaviour in an understudied developing context. Empirically, a qualitative multiple-case research design is utilised by selecting three business schools from Peshawar, Pakistan. Fourteen semi-structured interviews were conducted with senior management and faculty to collect data. Besides primary data, a qualitative documentary review is used to enhance the research. Data analysis is done through the thematic network technique. Plantation, cleanliness, waste reduction, and energy conservation are the environmental aspects of CSR as regarded by employees. In addition, perceived CSR shapes pro-environmental behaviour via environmental knowledge and awareness, eco-civic sense, environmental values, personality traits, religious perspective, and perceived organisational support for the environment. This study provides original additions to the CSR literature by suggesting eco-civic sensibility and religious perspective as new CSR drivers for pro-environmental conduct. Incorporating stakeholder salience into the context of the present study also advances CSR research. The findings are also valuable for management to make the CSR agenda of business schools more strategic, comprehensive, and centred on the priorities of salient stakeholders.

Impact of the perception of social responsibility of moroccan banks on consumer confidence: a quantitative study and modeling using the pls approach

Impact of the perception of social responsibility of moroccan banks on consumer confidence: a quantitative study and modeling using the pls approach

Influences on U.S. undergraduate engineering students’ perceptions of ethics and social responsibility: findings from a longitudinal study

ABSTRACT Engineering students’ views of ethics and social responsibility can be complex, multi-faceted, and influenced by participation in diverse experiences. To explore these influences, we surveyed engineering undergraduates at four U.S. universities to understand how their perceptions of ethics and social responsibility changed over time and whether changes were related to participation in curricular and co-curricular experiences. Students were surveyed three times: during the first, fifth, and eighth semesters of their undergraduate studies. We analyse the responses of students (n = 226) who responded to all three surveys. We report results from five measures used in the survey: Fundamentals of Engineering/Situational Judgement, Ethical Climate Index, Justice Beliefs, Political and Social Involvement Scale, and Moral Disengagement. Analysis used two-way mixed ANOVA to identify changes over time on these measures, including whether changes were influenced by self-reported participation in certain experiences (internships, service-learning, ethics instruction, etc.). When we compared groups of students – those who did and did not participate in various experiences – we saw no interaction effects for most measures. We hypothesise this reflects a pattern of self-selection into experiences. Our findings suggest the difficulty of developing impactful ethics interventions, given that students arrive at university with pre-existing knowledge and perceptions about ethics and morality.

Exploring differences of corporate social responsibility perceptions and expectations between eastern and western countries: Emerging patterns and managerial implications

Cross-cultural differences and their effects on Corporate Social Responsibility (CSR) perceptions and expectations may be a source of risks and opportunities for managers of multinational or international companies. Moving from this assumption, this paper focuses on the relatively underdeveloped topic of CSR in Eastern European, post- Communist countries, with the aim to compare how CSR is perceived and affect consumers’ behaviours in Albania (EU candidate only in March 2020) compared to Germany and Italy. Through an empirical study of CSR perceptions of Albanian master degree students in comparison with their German and Italian colleagues, we found, first, that Albanian students share with their Western counterparts a perception of firm duties encompassing the economic, legal, environmental, and voluntariness dimensions; second, that for Albanian students a firm behaves in a socially responsible manner to the extent it acts responsibly toward the environment and achieves economic success; third, that they have stronger expectations in terms of CSR and more positive attitudes toward responsible buying than Western European students. Overall, our study suggests that cultural differences affect CSR perceptions and expectations, which, in turn, influence the purchasing behaviours. Thus, from a cross-cultural management perspective, managers need to be aware of these differences, assess their potential impact on stakeholders’ behaviours and attitudes toward a firm, identify risks and opportunities, and finally decide their strategic responses.

Synthesizing the affinity between employees' internal‐external CSR perceptions and work outcomes: A meta‐analytic investigation

AbstractThis paper contains a meta‐analytic review of 140 research articles and 320 effect sizes to explore how employees' perceptions of internal and external corporate social responsibility (CSR) activities influence an array of work outcomes at three levels (emotional, attitudinal, and behavioral). We aim to discover the underlying psychological and methodological factors affecting this linkage. This study reveals that CSR is more strongly connected with employees' psychological‐emotional reactions (i.e., organizational trust and pride) and work attitude (i.e., organizational commitment) rather than work behavior (i.e., organizational citizenship behavior). Although each type of CSR's association with four work outcomes is positive and significant, wide variance exists in effect sizes reported across studies, warranting a search for substantive moderators. Meta‐regression and subgroup analyses indicate the moderating effects of specific study‐level attributes viz. CSR typology, type of organizational commitment, source & type of organizational citizenship behavior, study design, and other contextual factors. It is found that the CSR‐to‐employee outcome relationship significantly contrasts across industries, regions, and cultures. This paper enriches the extant micro‐CSR literature by emphasizing that CSR can cultivate positive employee sentiments, work attitudes, and behaviors, provided CSR is embedded and integrated innately with sustainable human resource management and core business processes while rising above legal requirements and egocentric motives. Important implications for theorists and managers and potential avenues for future research are conferred in this paper.

Responsabilidad social universitaria: percepción en estudiantes de Posgrado Facultad de Ciencias Administrativas Universidad Central del Ecuador

This work was developed with the purpose of measuring the perception of university social responsibility in postgraduate students of the Faculty of Administration of the Universidad Central del Ecuador, due to the fact that it is necessary to raise awareness of the way to assume this indispensable condition for the life of all public and private companies, where the university is included as the entity in charge of training quality professionals, social responsibility being a key axis of said training. The information was collected through a questionnaire on 11 central dimensions of university social responsibility, each dimension was assessed through 6 basic questions. The results obtained show levels with high scores in the dimensions of: a) interdependence-interdiscipline, b) sociability-solidarity; while the lowest score is credited to the dimension of c) environment-sustainable development. The results obtained around the dimensions where the highest scores were obtained were interdependence and interdiscipline; as well as the sociability and solidarity typical of a stimulus to be supportive among students, and the lowest score received the dimension of environment and sustainable development.

Kurumsal sosyal sorumluluk algısının marka imajı, marka güveni ve marka sadakati üzerine etkisi

This research aims to examine the effect of mobile phone users’ perception of corporate social responsibility (CSR) on brand loyalty (BL) through brand image (BI) and brand trust (BT). The questionnaire prepared to determine this effect was applied to Trakya University Havsa Vocational College students. The data obtained from 217 questionnaires were analyzed with the AMOS Structural Equation Test by using SPSS 23 and AMOS 23 package program, and the findings were interpreted. As a result, while respect for the consumer and respect for the employee of the dimensions of the perception of CSR has a positive effect on the BI, they also positively affect BT through the BI. Therefore, BI has a direct positive effect on BT, BT has a direct positive effect on BL, and BI affects BL through BT.

How Does Participative Leadership Influences Employee Engagement via the Mediational Effect of Employee Perceived Corporate Social Responsibility? An Analysis of Front-line Employees of Hotels

Over the course of the year, the study of engaged employees has drawn increased attention. In accordance with the social learning theory, people pick up skills from verbal, symbolic, and living role models through their behaviors. Through the use of employee perceptions of corporate social responsibility as a mediator, this research seeks to inspect the connection between participatory leadership and engagement of employees. The study is unusual because it examines the underlying mechanism between participatory leadership and commitment using employee perceived CSR as a mediator for the first time in literature. The 348 replies were gathered from hotel industry workers. The outcomes were analyzed using a structural equation modelling approach. The findings demonstrated a strong correlation between participatory leadership and employee engagement. Employee perception of CSR plays a factor in mediating the influence of participatory leadership on engagement of employees. This article explores the responsibilities of participative leaders and their influence on employee engagement using motivational and multilevel perspectives, with the mediation function of employee perception of CSR. This study has important ramifications for businesses and managers, particularly in terms of increasing employee engagement.

The effect of consumers’ perception of CSR activities on their purchasing behavior: the case of the Iranian automotive market

PurposeThis study aims to examine the customer’s perception of corporate social responsibility within the automotive market in Tehran, Iran, and whether it leads to a purchasing behavior directly or indirectly through support intention.Design/methodology/approachA total of 235 customers of luxury and mid-range-priced automobiles were surveyed and analyzed using the partial least squares structural equation modeling method.FindingsRegarding luxury car owners, the authors concluded that both economical and ethical perceptions are indirectly related to purchasing behavior. Concerning mid-range-priced car buyers, both philanthropic and economical perceptions have a direct relationship with purchasing behavior, while the legal perception has an indirect relationship with purchasing behavior. The results show that Iranian car manufacturers and foreign car dealerships for both luxury and mid-range customers should focus on their economical responsibilities. The results show that luxury car manufacturers and dealerships should act ethically. With the importance of the philanthropic dimension for customers of mid-range cars, car dealerships dealing with mid-range-priced cars should focus more on their philanthropic activities. This study can help companies find better solutions to adjust their corporate social responsibility (CSR) policies to the consumers’ beliefs, gain a competitive advantage in the market and fill the knowledge gap regarding Iranian consumers.Originality/valueAlthough some research has been conducted on consumer perception and response regarding CSR in both developed and developing countries, no studies on consumer perception toward CSR have been carried out in Iran.

How Corporate Social Responsibility Enhance Banking Sector Customer Loyalty in Digital Environment? An Empirical Study

This study examines the relationship between corporate social responsibility (CSR) perceptions and customer loyalty in the banking sector while considering the mediating effects of customer satisfaction, corporate image, corporate reputation, service quality between CSR activities and customer loyalty. A self-administered survey was conducted on the banking customers in Pakistan. Based on 221 customers' data, the analysis was performed using the structural equation modeling (SEM) approach. The study results show that CSR positively influences customer loyalty in the banking sector, customer satisfaction, corporate image, and service quality affect the customer-business relationship. Notably, a new finding from the study highlights the importance of the mediating role of corporate image and service quality in enhancing the effect of CSR on customer satisfaction. The research findings provide valuable insights to banks in developing counties on developing a CSR strategy to strengthen customer loyalty.JEL Classification: M19, L21, M10, D22

Workplace Inclusion of People With Health Issues, Immigrants, and Unemployed Youths-A Qualitative Study of Norwegian Leaders' Experiences.

AimTo explore leaders’ perceptions and experiences of facilitators and barriers for successful workplace inclusion of immigrants, unemployed youths, and people who are outside the labor market due to health issues.MethodsSemi-structured individual interviews with 16 leaders who actively engaged in inclusion work, representing different occupations, were conducted. Systematic Text Condensation was used to structure the analysis.ResultsThe participating leaders emphasized that job match, including their perception of workers’ motivation, respect for workplace policies, and the availability of appropriate accommodation at the workplace, facilitated work inclusion. An active public support system providing professional and financial support to workers and leaders was also an important facilitating factor. The leaders emphasized that their perception of workers’ lack of motivation for the job was the most important barrier in their own hiring and inclusion engagement. Successful inclusion depended on all workers acknowledging responsibility for and contributing to an inclusive work environment. Being open and willing to discuss challenges was an important part of making the inclusion work. In addition, leadership qualities, such as empathy, patience, and a non-judgmental attitude, appeared as a hallmark among these leaders who actively engaged in inclusion work.ConclusionWorkplace inclusion of this population of marginalized people was facilitated by job match, mutual respect, commitment, and trust, as well as financial and practical support from the public support system. Leaders’ inclusion practices were furthermore affected by personal attitudes and perceptions of social responsibility. Even so, successful workplace inclusion was presented as a two-way street. Leaders have the main responsibility in initiating a respectful and trusting relationship, but both the worker and the leader needs to contribute to make the relationship thrive.

Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification

PurposeThis study aims to analyse a proposed model depicting the direct and indirect relationship between consumer perceptions of corporate social responsibility (CSR) and customer citizenship behaviour (CCB) in the banking industry.Design/methodology/approachIn this study, data was collected from banking consumers in India. The final sample included 505 responses. The hypotheses were tested using structural equation modelling.FindingsThe findings suggest that consumer perceptions of CSR are positively related to consumer identification with the company and CCB. Also, the relationship between consumer perception of CSR and CCB is mediated through consumer–company identification. This suggests that CSR activities are positively related with the consumer identification with their company, which encourages CCB.Originality/valueThis study contributes empirically and theoretically to expand the limited knowledge about the cognitive link between CSR and consumer behaviour. This study provides new insights about the proposed relationships related to the effects of consumer perception of CSR on CCB.