Factors Of Perceived Usefulness Research Articles

FACTORS MOTIVATING STUDENTS TO CONTINUE USING YOUTUBE AS A LEARNING AID POST-COVID-19 PANDEMIC

During the COVID-19 pandemic, the process of teaching and learning had to be conducted online, such as through Zoom meetings, due to physical meeting restrictions, including in higher education. However, this was not entirely effective due to various factors, such as individual student learning preferences. To enhance comprehension, students utilized video-sharing platforms like YouTube, which, as it turns out, was effective. Hence, this study aims to investigate what factors motivate students (both school and university students) to continue using YouTube as a learning medium post-COVID-19 pandemic. A theoretical lens of the Expectation Confirmation Model is used with the addition of external variables: Perceived Herd and Parasocial Interaction. A total of 242 respondents from both educational levels in Manokwari Regency were obtained and analyzed using Partial Least Square - Structural Equation Modelling (PLS-SEM). The study's results explain that students experience satisfaction in using YouTube, which motivates them in Manokwari to continue using it as a learning medium post-COVID-19. This satisfaction is influenced by variables such as confirmation (C), perceived usefulness (PU), and perceived herd (PH). However, the PU factor's impact on continuance usage (CU) has a t-statistic value <1.96 and a p-value >0.05, indicating it lacks significant influence. There is also a rejection of the parasocial interaction (PI) variable's influence on satisfaction (S). Furthermore, the use of control variables such as age and gender has shown significant influence on this study, with research findings indicating that age and gender significantly impact satisfaction and continuance usage.
 
 Keywords: Control Variables, COVID-19, Expectation Confirmation Model, Parasocial Interaction, Perceived Herd, YouTube

Analysis of The Influence of Perceived Usefulness Factors and Subjective Norm on Intention to Use QR Code of Digital Wallet Users

The purpose of this study is to ascertain how behavioral intention to reuse is influenced by perceived usefulness, perceived ease of use, compatibility, subjective norm, perceived risk, perceived trust, and perceived cost of the QR payment. The researcher employed a survey approach, a single cross-sectional design for data collecting, and a conclusive research design with a descriptive research design type. Researchers employed the judgmental sampling method along with non-probability sampling strategies in this study. There were 100 samples used in this investigation. major data from the outcomes of distributing questionnaires served as the major data source. Researchers used the structure-equation modeling (SEM) technique to evaluate their hypothesis. The study's findings indicate that behavioral intention to utilize QR Code payments is positively influenced by perceived usefulness, perceived simplicity of use, compatibility, subjective norms, and perceived trust. An individual's intention to use the service again is positively correlated with how much they perceive the benefits, find it easy to use, find it matches their lifestyle, have support from significant others, and have a high degree of faith in the QR Code. Perceived risk and cost, however, do not significantly affect behavioral intention, indicating that people's intentions to use QR Codes again are not hampered by their sense of risk and associated expenses.

A study to assess the readiness of rice farmers to use agricultural technology for production in Nong Khai Province, Thailand

This article aims to study the attitude factors affecting the intention to use agricultural technology in the production of rice by farmers in Nong Khai province through a technology acceptance model based on structural equation analysis. Nong Khai, one of the provinces located in Thailand's north-eastern region, has the largest rice production area. The area is suited for agriculture due to its proximity to significant water sources, such as the Mekong River. In this research, data were collected from a group of rice farmers in Nong Khai Province to study the readiness of the sample group that affected the intention to use Amino-KP 2 instead of chemical fertilizer. It was found that there was the highest level of acceptance or intention to use an interpretation of the meaning. The results of all hypothesis testing showed that optimism and interest in innovation influence perceived usefulness and perceived ease of use. The perceived usefulness factor was hindered by the insecurity variable, while the perceived ease of use factor was unaffected. Additionally, the discomfort of using technology hindered the perceived ease of use factor, but the perceived usefulness remained unaffected. The perceived ease of use factor was also found to have a positive influence on the perception of usefulness. Perceived usefulness and perceived ease of use both had a positive influence on the intention to use Amino-KP 2.

Effects of Mobile Financial Services’ Acceptance on Impulse Buying Behavior: A Study on Lifestyle and Fast Fashion Retailers

This study aims to analyze the facilitating role of mobile financial services’ acceptance on impulse buying behavior. Based on the Technology Acceptance Model (TAM), researchers examined the impact of the mobile financial services (MFS) perceived usefulness and perceived ease of use on the impulse buying tendency of customers. To achieve study’s objectives, data were collected through convenience sampling techniques from 210 respondents (aged 18 to 42) who has been using mobile financial services for buying lifestyle and fast fashion brands. The study collected data through an online questionnaire (N=210) in September 2023. This study used several descriptive statistics and Structure Equation Modeling (SEM) technique to analyze the data and test the hypothesis. The results suggest that perceived usefulness and perceived ease of use of mobile financial services have positive relationship and significant influence on customers’ impulsive tendency to purchase fast fashion brands. The study also found that the perceived usefulness factor of mobile financial services influences customers’ impulsive buying behavior than that of perceived ease of use. At length, this study provides a careful diagnosis of consumers’ psychology of impulsive buying behavior based on their acceptance of a payment gateway.

Accounting Information Security Control and Satisfaction of Accountants Regarding Accounting Information Systems

This study analyzes the factors affecting accountants’ satisfaction with the accounting information system in Vietnamese enterprises. The research results of this study show that the factors affecting user satisfaction with the accounting information system are directly influenced by four factors: the quality of the accounting workforce, perception of usefulness, system quality, and information quality. The quality of the accounting workforce is the factor that has the greatest direct impact on the accountant’s satisfaction. The second is the perceived usefulness factor. The third is the system quality factor, and the last is the information quality factor. In particular, the results of this study indicate that humans are an important factor. Knowledge of accounting information security control is directly proportional to accountants’ satisfaction with the accounting information system. The results can be used to recommend enterprises improve accountants’ satisfaction, helping to increase work efficiency. Objectives: The main objectives of this study include: (1) Identifying the factors influencing the satisfaction of accountants with the accounting information system in enterprises in Vietnam. (2) Determining the relationship between accounting information security and the satisfaction of accountants with the accounting information system. (3) Providing recommendations to enhance the satisfaction of accountants with the accounting information system in enterprises in Vietnam. Methods: This study uses qualitative and quantitative research. During the qualitative process, this study analyzed related works. Group discussions are used to provide initial assessments of measurement scales, concepts, and research hypotheses and to adjust, supplement, and explore influencing factors. The questionnaire and the research model are reviewed by the experts. Quantitative research involved data collection through survey investigations based on a designed questionnaire via Google Forms. The formal research survey was conducted using a stratified sampling method, encompassing businesses from various sectors. The quantitative research employed the Cronbach Alpha reliability test for the measurement scales, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and the use of structural equation modeling (SEM) to assess the structural relationships. Descriptive statistics and tests of significance were also utilized. Findings: The results of the study on the factors affecting user satisfaction with an accounting information system are directly influenced by four factors: system quality, information quality, quality of accountants, and perceived usefulness. The quality of the accounting workforce has the greatest direct impact on the accountant’s satisfaction, followed by perceived usefulness, system quality, and information quality factors. Novelty:This study discovered a relationship between knowledge of accounting information security and the level of satisfaction among accountants regarding information technology systems in enterprises in Vietnam. This finding can assist enterprises in implementing strategies to provide more training on accounting information security for their employees. Doi: 10.28991/ESJ-2023-07-05-06 Full Text: PDF

Analysis of Sustainable Academic Performance through Interactive Learning Environment in Higher Education

A number of factors on which the students' academic performance is dependent like students' trajectory movement, their background knowledge, family background, use of technology, help from seniors or classmates, student satisfaction, and self-regulated. In the present era of education, people believe that the necessities for sustainable development of students are achievable not the inborn attribute of the individual. The study's purpose was to analyse the impact of the perceived usefulness factor, difficulty factor, behaviour factor and attitude factor on the academic performance of learners at higher education level and how the trajectory movements of students influence their sustainable academic performance. The undergraduate students of public universities of Karachi were taken as the population, the sample size is 145, and a convenience sampling method was used. A questionnaire was adopted as an instrument for collecting data. The finding shows that the trajectory movements of students have a significant impact on academic performance. The study supported the four theories which were discussed in the theoretical framework.

"DIGITAL MARKETING ADOPTION FACTORS IN ALGERIAN SMALL AND MEDIUM ENTERPRISES: A TAM APPROACH"

The aim of this research work is to identify the determinants that influence the adoption of digital marketing in SMEs in Algeria. To achieve this aim and to test the conceptual model proposed in this research work which summarizes the relationships between all the variables, a quantitative approach was adopted. In order to test the research hypotheses, the researcher has adopted structural equation modeling with PLS approach. The results obtained indicate that accessibility indirectly influences the use of digital marketing through the two factors the perceived usefulness and the perceived ease of use. Besides, the cost of access and the saving time influence the use through the perceived usefulness factor; and subjective norms as a significant determinant influencing perceived ease of use. In contrast, the results of this study support technology acceptance theory (TAM) to explain the willingness to adopt digital marketing in SMEs.

Dominant Factors Behavioral Intention of The Generation Millennials in Using E-Wallets

Technological advancements fueled by the internet revolution have transformed the financial services industry's image, resulting in modifications to electronic financial services. These service changes can be seen in almost all forms of financial services, such as banking, insurance, and stock trading, which are carried out using electronic media, such as E-wallets services. This study's primary goal is to discover how the Millennial generation uses digital wallet applications in terms of perceived ease of use, perceived usefulness, trust, social influence. This study utilized a quantitative method using exploratory surveys and online questionnaires, as well as a literature and field research design. This study employs the Smart PLS program with the PLS-SEM approach for data analysis. Data was collected using non-probability sampling using a purposive sampling approach, yielding a sample size of 146 respondents for this research. This research provides information about the behavior of using digital wallet applications, which are significantly controlled by perceived ease of use, trust, and social influence. Furthermore, the Perceived Usefulness factor does not significantly impact the behavior of using digital wallet applications. These findings highlight the importance of trust as a motivator for customers when utilizing an E-Wallet application. It is preferable to expand the number of study samples in order to appropriately generalize findings, as well as to include research factors that are believed to influence behavioral intention to use. This research will look at the effects of perceived ease of use, perceived utility, trust, and social influence on Generation Millennial behavior when it comes to using digital wallets.

Analisis Faktor Yang Memengaruhi Intensi Menggunakan Fintech Syariah: Studi Empiris Generasi Milenial Tangerang Raya

Indonesia has experienced a significant increase in internet penetration over the past decade. The implications of increasing internet penetration have an impact on business patterns in various industrial lines. Financial technology (fintech) is proof of the implementation of a financial system by delivering more efficient financial services. Fintech has an important role in financial intermediation and helps the daily lives of almost all people in the world. Fintech has changed the way consumers conduct financial transactions. This study aims to find out what factors underlie behavioral intentions to use sharia fintech in the millennial generation in Tangerang Raya. This study uses the technology acceptance model (TAM) and accommodates a new variable, namely religiosity. The sampling technique used purposive sampling so that a total sample of 237 respondents was obtained online using the Google form. This study was analyzed using multiple linear regression using SPSS 22 software. The results of this study indicate that the intention to use the millennial generation of sharia fintech in Tangerang Raya is influenced by the perceived usefulness factor with a P-value of 0.00 <0.05, and the Islamic religiosity variable with a P-value of 0.00 <0.05. Meanwhile, perceived ease of use does not have a significant effect on the intention to use fintech at the sig 5% level with a p-value of 0.197 > 0.05.

Dominant Factors Behavioral Intention Of The Generation Millennials in Using E-Wallets

Technological advancements fueled by the internet revolution have transformed the financial services industry's image, resulting in modifications to electronic financial services. These service changes can be seen in almost all forms of financial services, such as banking, insurance, and stock trading, which are carried out using electronic media, such as E-wallets services. The primary purpose of this study is to determine the behavior of the Millennial class for digital wallet applications in terms of perceived ease of use, perceived usefulness, trust, social influence. This study utilized a quantitative method using exploratory surveys and online questionnaires, as well as a literature and field research design. For data analysis, this research uses the Smart PLS application with the PLS-SEM approach oriented. Data was collected using non-probability sampling using a purposive sampling approach, yielding a sample size of 146 respondents for this research. This research provides information about the behavior of using digital wallet applications, which are significantly influenced by perceived ease of use, trust, and social influence. Furthermore, the Perceived Usefulness factor does not significantly impact the behavior of using digital wallet applications. These findings highlight the importance of trust as a motivator for customers when utilizing an E-Wallet application. It is preferable to expand the number of study samples in order to appropriately generalize findings, as well as to include research factors that are believed to influence behavioral intention to use. This research will look at the effects of perceived ease of use, perceived utility, trust, and social influence on Generation Millennial behavior when it comes to using digital wallets.

Factors Affecting Deaf Students of Using E- Learning According to the Technology Acceptance Model (TAM)

This study aimed to know the factors affecting the deaf students’ of using synchronous and asynchronous e-learning according to the technology acceptance model (TAM). It also aimed to know the impact of TAM elements (perceived ease of use - perceived usefulness - behavioral intention to use - actual use of technology) on deaf students' use of e-learning. The study used the descriptive survey method, which is considered one of the most appropriate approaches for the current study, it is based on describing the true reality of the phenomenon and then analyzing the results and building conclusions in the light of the current reality. As a result of the study, the most important factors affecting the deaf students of using e-learning according to the technology acceptance model were the perceived usefulness factor, followed by the behavioral intention to use factor, then the actual use of e-learning, and finally the perceived ease of use factor.

Analysis of selected technology acceptance model constructs and their impact on user behavior

Nowadays, when the Internet is a regular part of people’s life in competitive conditions, it is essential to emphasize user feelings about the products, especially in the context of web pages. The study aims to clarify the significance of selected Technology Acceptance Model elements concerning user behavior in the web area. The study applied an exploratory method using an anonymous questionnaire in electronic form (Likert scale). This study’s respondents were website users, visitors, or internet users within the EU. Adequacy of the research sample was measured using Cronbach’s alpha and Kaiser-Meyer-Olkin (226 respondents). This paper proposed factors that impact user behavior. The quality of the website content factor contains two other variables: the quality of information (QI-Q5) and its availability (AI-A3). The design quality factor is composed of four elements: appearance (AP1-AP5), website findability (F1-F4), website navigation (N1-N3), and website access and usability (AU1-AU4). In addition, the paper selected the perceived usefulness factor (USEF1), the factor of perceived ease of use (EOU1-EOU3), and the attitude to use the website (ATT1). This study calculated the values of the Pearson correlation coefficients and used the lower triangle method to obtain the resulting coefficient values. The analysis results show that the simplicity of use and page orientation does not affect the actual use of the website. The study’s outcome is a model that identifies the impact of individual factors on user behavior in the context of user experience. AcknowledgmentThis paper was supported by the Slovak Research and Development Agency under Contract no. APVV-21-0188. This paper was also supported by VEGA 1/0488/22.

Factors That Influence Consumer Purchase Intention In GoFood E-commerce In The Covid-19 Era (Study On People In The City of Bandung, Indonesia)

Due to the Covid-19 that has hit Indonesia since 2020, people's activities have become slightly hampered, especially to get goods from outside, one of which is food. Due to its practicality, many people use food ordering applications in this Covid-19 era, one of which is the GoFood application. In addition, there are still many factors that make someone use the GoFood application. Therefore, the purpose of this study is to find out what factors influence consumer purchase intention in GoFood in the Covid-19 era. This study uses a quantitative descriptive method with data analysis using the SPSS v.26 application. This study used a questionnaire measuring instrument and there were 148 GoFood users involved. The data analysis method used is factor analysis, validity test, reliability test, multiple linear regression analysis and correlation. The results of this study there are 4 factors that influence consumer purchase intention on GoFood, namely the perceived usefulness factor, the perceived ease of use factor, the security factor, and the information delivery factor.
 

Acceptance Factors on The Digital ZIS by Muzak and Donors with the Technology Acceptance Model (TAM) Framework

Entering the era of technology, BAZNAS and LAZ created a digital device called ZIS digital to facilitate the payment method for ZIS funds, namely only by using a cellphone or other gadget that has internet access. The digital ZIS was created to achieve the true potential of the ZIS collection and currently, the 2019 ZIS collection in Bandung City has exceeded the true ZIS potential of IDR 160 billion. The purpose of this study is to identify the dominant factors and factors that determine the preferences of muzak and donors in choosing and using digital ZIS in the city of Bandung. This type of research is quantitative descriptive with preference measurements using the framework of the Technology Acceptance Model (TAM), then testing the validity and reliability tests. The research method used is a survey method by distributing questionnaires in the form of Google Form. The method used to process and analyze the data is to tabulate the results of the questionnaire with a spreadsheet which is then analyzed using SPSS 22. The sampling technique uses the purposive sampling method as many as 100 muzak and donors who are digital ZIS users in Bandung. Based on the results of questionnaire data processing, it can be concluded that the factors that can determine the preferences of muzak and donors in choosing digital ZIS are perceived ease of use (perception of ease of use of technology) and perceived usefulness (perception of technology usefulness). Among these two factors, the more dominant one in determining the use of digital ZIS is the perceived usefulness factor with an average score of 458.3 where this number indicates a measure of preference or the respondent's interpretation scale, which means strongly agree. The perceived usefulness factor is supported by indicators of increasing user performance, indicators of answering needs, and indicators of simplifying work processes.

The Effect of Consumer Trust and Perceived Risk on e-Wallet Adoption: Consideration for Technology Startup Entrepreneurs

The use of electronic wallet (e-Wallet) has been increasingly popular due to the growth of electronic commerce because e-Wallet offers practicality and secure way of paying. However, data shows that payment by bank transfers are still the most popular payment method compared to e-Wallet. This study aims to analyze the effect of perceived usefulness, ease of use, consumer trust, and perceived risk towards the adoption of various kinds of e-wallet in Indonesia. The grounding theory of this study is using the Technology Acceptance Model (TAM) which is currently still very relevant in measuring antecedents toward technology adoption. This study collects data from 128 respondents using a self-administered questionnaire using purposive (judgmental) sampling. Among data collected there were 3 responds detected as outliers, hence removed. Multiple Regression Analysis was then performed using python programming language to determine significant factors. The finding of this study shows all antecedents are significantly affecting Intention to Adopt e-Wallet payment with Perceived Usefulness as the dominant factor. The finding is expected to inspire e-Wallet developers, integrators, and digital entrepreneurs to pay more attention towards the Perceived Usefulness factor.

Effect of Trichologist's Expertise on Scalp and Hair Care Service Usag

In modern society, the importance of scalp hair care is increasing. Therefore, we would like to suggest a direction for improving the expertise of trichologists as a way to meet the demand for customized scalp and hair care services. In this study, a total of 298 questionnaires were used as frequency analysis, factor analysis, reliability analysis, regression analysis, and correlation analysis data through SPSS 26.0. analyzed. The survey results regarding the use of scalp and hair care services are as follows. First, trichologist expertise was classified as a single factor, and service use intention was classified as perceived usefulness and subjective normative factors. Second, the higher the expertise of the trichologist, the greater the effect of the intention to use the scalp and hair care service on the perceived usefulness factor and the subjective normative factor. In conclusion, we hope that more research will be done to strengthen the expertise of the trichologist, a senior workforce in the rapidly evolving beauty and health care industry.

Faktor-Faktor Yang Mempengaruhi Minat Menggunakan Fintech Syariah

This study aims to identify the factors that influence the interest of the people of Yogyakarta in using Islamic fintech by using the technology acceptance model (TAM). The sampling technique used purposive sampling so that the number of samples obtained was 150 respondents. This study was analyzed using a structural equation model partial least square (SEM-PLS) with the help of SmartPLS 3.2.9 software. The results of this study indicate that the intention to use sharia fintech is influenced by the individual attitude factor towards the presence of sharia fintech. Attitudes to use sharia fintech are influenced by perceived usefulness factors, perceived ease of use, and sharia compliance inherent in sharia fintech. This research can be considered for sharia fintech start-up companies in improving and optimizing the use of sharia fintech.

Faktor Kritis Kesiapan E-Learning Pendorong Perfoma Belajar Ekonomi Siswa SMA Selama Pandemi Covid-19

This study aims to analyze the effect of e-learning readiness factors, including self-competency, perceived usefulness, self-directed learning, motivation, and financial on the economic learning performance of high school students. This study used a quantitative approach. A total of 177 students were involved in this study. The data were collected through questionnaires and documentation. Regression analysis was used to analyze the data. The results of the study showed that four factors of e-learning readiness, namely self-competency, perceived usefulness, self-directed learning, and financial partially had a significant effect on students' economic learning performance (exam scores). Self-directed learning emerged as the strongest factor for driving students' economic learning performance (exam scores), and sequentially followed by self-competency, financial, and perceived usefulness factors. Another factor, namely motivation partially has no effect on students' economic learning performance (assign-ment and exam scores). Meanwhile, simultaneously all e-learning readiness factors have an effect on students' economic learning performance (assignment and exam scores).

A Study on the Effect of Perceived Usefulness Factors of Smart Farm on the Rural Entrepreneurial Intention

A Study on the Effect of Perceived Usefulness Factors of Smart Farm on the Rural Entrepreneurial Intention

KAJIAN TERHADAP TANGGAPAN BERGUNA DAN MUDAH DIGUNAKAN TERHADAP BAHAN PEMBELAJARAN

To date, there are many materials available to students in supporting their learning activities. The materials are provided according to the syllabus at their place of study. This study aims to look at the behavior of the students on the technical modules provided by looking at the factors that are considered to facilitate the handling and use of the modules. Quantitative research is used by distributing a set of questionnaires to students at Universiti Teknologi MARA. Respondents consisted of 322 students from four campuses that measure their behavior and factors contributing to the use of the module. Perceived ease and perceived usefulness factors are identified as an essential element in understanding user behavior. The findings suggest that students' perceptions about the perceived usefulness and observed ease of using modules affect them to use this module. The findings show that lecturers should play their role to improve student perceptions on the use of this module which will contribute to success in the implementation of the module.