Effect of Trichologist's Expertise on Scalp and Hair Care Service Usag

Abstract

In modern society, the importance of scalp hair care is increasing. Therefore, we would like to suggest a direction for improving the expertise of trichologists as a way to meet the demand for customized scalp and hair care services. In this study, a total of 298 questionnaires were used as frequency analysis, factor analysis, reliability analysis, regression analysis, and correlation analysis data through SPSS 26.0. analyzed. The survey results regarding the use of scalp and hair care services are as follows. First, trichologist expertise was classified as a single factor, and service use intention was classified as perceived usefulness and subjective normative factors. Second, the higher the expertise of the trichologist, the greater the effect of the intention to use the scalp and hair care service on the perceived usefulness factor and the subjective normative factor. In conclusion, we hope that more research will be done to strengthen the expertise of the trichologist, a senior workforce in the rapidly evolving beauty and health care industry.