Perceived Product Quality Research Articles

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Konsumen Ali Jaya Meubel

This study aims to determine the effect of product quality and price perceptions on purchasing decisions (survey on consumers of Ali Jaya Meubel). The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Ali Jaya Furniture. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that simultaniosly product quality and price perceptions have a significant influence on purchasing decisions at Ali Jaya Furniture. Partially, product quality and price perception has a significant influence on purchasing decisions at Ali Jaya Furniture.

Examining the influence of information overload on consumers' purchase in live streaming: A heuristic-systematic model perspective.

In recent years, the number of live streaming platforms and the number of viewers have exploded. For example, in China, there are already more than 100 live streaming platforms as well as more than 300 million consumers. In live commerce, streamers use 'information overload' to affect purchase decisions, by making it difficult for consumers to think systematically; however, the mechanism of impact in this way has not been confirmed. In order to clarify how information overload affects users' purchasing decisions in live commerce, this study introduces information overload from the perspective of "Heuristic-systematic model" to develop a research model. And 400 respondents were randomly recruited through various SNS platforms in Guangdong Province, China from July 1 to July 20, 2022 using a random survey method, and finally 297 valid sample data were obtained. To verify the validity of the model and to illustrate the impact of information overload marketing on consumer purchase decisions in live commerce this study conducted an empirical analysis using Smart PLS 3.0. The findings show that perceived product quality and fit, and streamer influence and expertise, positively affect consumers' purchase intentions. The information overload strategy can significantly reduce consumers' perceptions of merchandise fit and enhance their perceptions of streamer influence and expertise. The results of this study provide a theoretical basis for marketing strategies in live commerce, and enrich literature in the field of marketing.

Where is the market? Assessing the role of dryer performance and marketability of solar-dried products in acceptance of solar dryers amongst smallholder farmers

Agricultural technological development is a crucial strategy for agricultural commercialization and socio-economic transformation in Africa. However, a key challenge to technology use in agriculture remains the limited farmer acceptance of unfamiliar technologies. This paper uses a sample of 245 okra farmers drawn from northern Uganda to assess the drivers of the farmer acceptance of solar drying technology. On the basis of drying performance, farmers perceive the solar dryer to perform better than the open sun-drying method. Structural equation modelling results show that the drying rate and perceived product quality are the main determinants of farmer perceptions on product marketability. Further, product marketability drives acceptance of solar dryers among farmers. We conclude that acceptance of solar dryers is dependent on: i) the drying rate, ii) favorable perceptions towards product quality, and iii) perceived marketability of the solar-dried product. We call for policy action on intensification of efforts that promote solar drying technology, including supporting local artisans to fabricate dryers, to enable increased value addition and consumption of nutritious foods.

When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce

AbstractAugmented reality (AR) enables consumers to project product holograms into their surrounding real‐world context in real time using their mobile devices. Although AR may improve online consumers' product evaluation, AR‐deploying retailers give up control over the context in which their products are evaluated. As a result, AR retailers' products might end up being evaluated in unfavorable contexts, such as disorganized rooms. Negative spillover effects from such unfavorable AR contexts onto the perceptions of evaluated products may lead consumers to refrain from purchasing the products. In two online experiments and a controlled field study with a total of 1000 participants, we find that unfavorable AR contexts negatively affect consumers' product‐related purchase intention. This relationship is serially mediated by processing disfluency and deteriorating product quality perceptions of consumers. The negative contextual effects are mitigated if the product under evaluation is of unique design and thus more conceptually fluent or if the AR context becomes less perceptually salient and thus the product more perceptually fluent. We discuss diminished reality and facilitated product comparisons via AR as potential countermeasures for AR retailers and provide suggestions for future research.

The Effect of Product Quality and Price Perception on Purchasing Decisions for Tango Wafers in Surabaya

The purpose of this study was to determine and analyze the effect of product quality and price perception on purchasing decisions for Wafer Tango in Surabaya. This research method uses quantitative research methods where the dependent variable is purchasing decisions and the independent variables in this study are product quality and price perception. The number of samples in this study were 72 Wafer Tango consumers in Surabaya. Sampling using non probability sampling method with accidental sampling technique through distributing questionnaires. Data analysis was carried out using the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results of this study indicate that product quality and price perception have a positive impact on purchasing decisions for Wafer Tango in Surabaya.

The Influence of Perception of Ease, Perceived of Trust And Perceived Product Quality On Sales Graphic Through Social Media Facebook

The aims of this study were: (1) To know and analyze partially the effect of perceived ease, of perception of trust, and perceived product quality variables significantly on sales of graphic design through the facebook. (2) To determined and analyze simultaneously the effect of perceived convenience, perceived trust, and perceived product quality variables significantly on sales of graphic design though facebook. This research was conducted on the Indonesian fiverr seller community group for 1 week. In this study, the populatian is the member of the Indonesian fiverr seller community group. The sampling technique used is non probality with porpusive sampling technique. The menthod used in this study is the data instrument test, classical assumption test, multiple linier regression analysis, coefficient of determination, and hypothesis testing, from the result of this study there is a positive influence on fiverr seller and buyers.

THE IMPACT OF BRAND TRUST AND PERCEIVED QUALITY ON BRAND LOYALTY IN MEDIATION CUSTOMER SATISFACTION: A CASE STUDY OF KOPI KENANGAN CONSUMERS IN MEDAN CITY

In this study, we examined the influence of brand trust and perceived quality on brand loyalty through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing consumption of coffee in Indonesia has led to the development of coffee shop businesses in various cities across the country, including Medan. While this growth presents an opportunity for entrepreneurs to build and promote their brands to attract customers, it also creates intense competition among businesses, especially in major cities like Medan. The aim of this research is to find solutions to address the challenges faced by Kopi Kenangan, including low brand trust, perceived product quality, customer satisfaction, and low repeat purchase intention towards Kopi Kenangan products. The study focuses on enhancing brand trust, improving perceived product quality, and increasing customer satisfaction to build customer loyalty towards Kopi Kenangan. Data were collected from 96 customer samples through a questionnaire using probability sampling and analyzed using a structural equation model. The research findings indicate that brand trust has a significant negative influence on customer satisfaction and brand loyalty, while perceived quality has a significant positive influence on customer satisfaction and brand loyalty. Additionally, customer satisfaction also has a significant positive influence on brand loyalty. Furthermore, brand trust and perceived quality together have a positive and significant influence on brand loyalty. Moreover, brand trust has a significant negative influence on brand loyalty through customer satisfaction, while perceived quality has a significant positive influence on brand loyalty through customer satisfaction.

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

Sustainability labels on products improve consumers’ product quality perceptions, suggests existing research. To understand this link in detail, the interaction of attitudes towards sustainability and attitudes towards the brand are explored. Theoretically, a branding view is contrasted with moral consumer cosmopolitanism: the view that people consider sustainability issues a planetary challenge that must be met by all of humanity. The theory is tested using the case of a global hazelnut spread brand and investigating the interaction between attitudes toward the brand (branding view) and attitude toward firm-NGO collaboration (cosmopolitanism) on consumers’ intention to purchase. Stepwise moderated regression analysis is applied to a sample of 109 French responses from an online consumer survey. Analyses show that for those who rated brand attitude in the highest category (brand lovers), the effect of NGO attitude on purchase intention was negative. By theoretically integrating branding and a cosmopolitan lens, the study contributes to the nascent debate around the potential negative effects of eco-labels. The negative moderation implies that sustainability researchers take a more nuanced approach to different levels of brand attitude and that brand managers consider withholding their sustainability performance from their brand lovers.

Persepsi Generasi Milenial Terhadap Kualitas Produk, Harga dan Promosi Selama Berbelanja Online di Situs Marketplace Shopee

This study aims to analyze the millennial generation's perceptions of product quality, price and promotion in shopping on the shopee marketplace site. This research is a type of qualitative approach research. Where a qualitative approach is an approach that in processing data presents, and summarizes data, does not use statistical and mathematical calculations. As for the type of study, it uses a descriptive type of study to find out how the millennial generation influences the shopee marketplace. The population of this study were students of Makassar State University who were Shopee customers. Where descriptive study is a process in solving the problem being studied by describing or describing an object. This research requires 5 respondents. Based on the results of descriptive studies or articles showing that the shopee marketplace site has a positive effect on product quality and promotion of buyer decisions on the shopee marketplace and Price has a positive and significant effect on Purchasing Decisions on the Shopee marketplace.

Menakar Faktor Determinan Kepuasan Pelanggan Di Rumah Makan Mbah Surip Semarang

This study aims to examine the effect of perceived price, service quality, product quality on customer satisfaction at the Mbah Surip Restaurant in Semarang. The population is all customers at the Mbah Surip Restaurant in Semarang. A sample of 96 respondents used a purposive sampling technique. Methods of data collection through questionnaires and data analysis using SPSS 21, including tests: validity, reliability, classic assumption test, multiple regression analysis, hypothesis testing using the t test and R2 test. The results showed that the perception of price, service quality, and product quality had a positive and significant effect on customer satisfaction. Based on the coefficient of determination of 0.879, which means that 87.9 percent of the variable customer satisfaction can be explained by the variable price perception, service quality and product quality, while the remaining 12.1 percent is explained by other variables outside of this study.

The Effect of Perceived Price, Product Quality and Location on Customer Satisfaction at Foresthree Coffe Kemang Pratama

Research at Foresthree coffee Kemang pratama aims to find out how buyers at Foresthree coffee are influenced by price perceptions, product quality, location and customer satisfaction. This research was conducted using quantitative methods. In particular, the r-count was observed to be greater than the r-scale at a significance level of α 5% with valid results based on the adjusted R-Square value table of 0.831. Which shows that the influence of the three variables together has a fairly strong influence on customer satisfaction Forestgree Coffee Kemang Pratama. The influence contribution value of these three variables is 83.1% on customer satisfaction. This means that the perception of price and product quality and location presented by Foresthree Coffee Kemang Pratama has succeeded in attracting and creating a sense of satisfaction for their customers.

The Influence of Product Quality, Perceived Price and Service Quality on Customer Satisfaction at The Terrace Restaurant

This study aims to analyze the effect of product quality, price perception, and service quality on customer satisfaction at The Terrace Restaurant. Data was collected through a questionnaire filled out by 100 respondents who are customers of the restaurant. Linear regression analysis was used to examine the relationship between these variables. The results showed that product quality and price perceptions had a significant positive effect on customer satisfaction, while service quality had a significant negative effect on customer satisfaction. Good product quality, appropriate price perceptions, and good service will increase customer satisfaction at The Terrace Restaurant. This finding has important implications for restaurant management in improving product quality, managing price perceptions, and improving service quality in order to achieve higher customer satisfaction.

Meningkatkan keputusan pembelian di Kopi Kenangan SPBU Pertamina (Sawangan Baru Depok) melalui sosial media co-creation

One of the business opportunities engaged in Food and Beverage that is much loved by all people is coffee. Franchise business in Coffee drink has been largely practiced in Indonesia. One of the famous franchisors is Kopi Kenangan. Coffee has become the beverage of choice for many people to start the day or accompany daily activities. This research aims to improve purchasing decisions with product quality and price perception through the role of social media mediation co-creation in Kopi Kenangan. The study population is coffee buyers during January 2023. The sample technique used to determine 150 respondents by Accidental Sampling. Existing respondent data were obtained from the collection of questionnaires. The analysis used is using PLS-SEM using Smart-PLS 3.0 software. The results showed almost all good and there was a significant influence between each variable, only for product quality variables on purchasing decisions alone there was no significant influence. It can be concluded that the relationship between product quality and purchasing decisions is not strong enough so that there is no positive and significant influence.

Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion

Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.

Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market

This article aims to investigate the role of intrinsic and extrinsic cues on consumers’ perceptions of product quality, and the moderating role of product knowledge using products that are at different stages of product life cycle. Two survey-based studies were conducted with distinct samples for products (automobiles and smartwatches) in an emerging market. The findings suggest that consumers use more (less) diagnostic extrinsic marketing cues such as country of origin (COO) effects, event sponsorships, and celebrity endorsements to develop perceived quality for automobiles (smartwatches). Furthermore, product knowledge moderates the impact of cues on the perceived quality of products, which further depends on the product life cycle stage. This research brings out significant differences between consumers with differing knowledge levels across a wide range of marketing cues, especially given that first-time buyers have limited exposure to the category before their first purchase.

УТИЦАЈ СТРАНОГ БРЕНДИРАЊА НА ПЕРЦЕПЦИЈУ ПОТРОШАЧА О КВАЛИТЕТУ И ПОРЕКЛУ ПРОИЗВОДА, И ЊИХОВУ ОДЛУКУ О КУПОВИНИ

A brand name conveys substantial product-related information. Its purpose is not only to differentiate the product but also to communicate values important to the consumer, such as the nature, purpose and category of the product, its origin, price, and/or quality. The aim of this paper is to examine the influence of foreign brand names on the consumers’ perception of product origin and quality, and their decision to purchase textile products in the Republic of Serbia. Data was collected via the personal interview method, using an online survey, and the hypotheses were tested by regression analysis and the Chi-square test. The obtained results indicate that the use of foreign brand names for clothing products leads consumers to believe that these products are manufactured abroad. In addition, consumers perceive clothes with foreign brand names as being of higher quality, which further influences their purchase decision.

Pengaruh Persepsi Harga, Kualitas Produk, dan Lokasi Terhadap Keputusan Pembelian Pada Outlet SaladCuyy Bojonggede

This study aims to analyze the effect of perceived price, product quality, and location on purchasing decisions at SaladCuyy Bojonggede outlets with quantitative methods. The data in this study used primary data obtained by randomly distributing questionnaires to 100 SaladCuyy Bojonggede consumers using incidental sampling techniques. The data analysis technique in this study used a multiple linear regression model supported by the classical assumption test, multiple linear regression test, test the coefficient of determination, and hypothesis testing with the t test and f test. The results of this study stated that only the location variable had no significant effect on purchasing decisions at SaladCuyy Bojonggede outlets. However, the perception of price and product quality has a positive and significant effect on purchasing decisions at SaladCuyy Bojonggede outlets. The findings from this study indicate that SaladCuyy Bojonggede outlets need to pay attention to product prices and product quality to increase sales of the SaladCuyy Bojonggede outlet products.

Effectiveness of self‐run vs. third‐party sales channels on the consumers' purchase intention: A multi‐method exploration of the moderating role of review volume

AbstractIn practice, many prominent electronic retailers (e‐tailers) offer consumers both self‐run (i.e., reselling mode) and third‐party (i.e., agency selling mode) sales channels. However, previous research has not explained how consumers choose between these two channels and the potential moderating factors of that choice. To narrow this gap in the literature, we conducted a cognitive neuroscience‐based experiment and a scenario‐based experiment to investigate how the consumers' purchase intention is impacted by e‐commerce sales channels (self‐run vs. third‐party) and review volume (low vs. high). As per the results of the experiments, the participants were more likely to buy from the self‐run (vs. third‐party) channel when the review volume was low; however, they did not differ in their purchase intention between the self‐run and third‐party channels when the review volume was high (Studies 1 and 2). The neuroscience data yielded similar findings: When the review volume was low, the self‐run channel elicited more pronounced electroencephalography activity regarding the late positive potential (LPP) than the third‐party channel; when the review volume was high, there was no difference in the LPP induced by the two sales channels (Study 1). In addition, the interaction effect between sales channel and review volume on purchase intention was mediated by perceived product quality (Study 2). Based on these findings, we discussed the theoretical and practical implications of the research.

A meta‐analysis on the effects of just‐below versus round prices

AbstractMarketers' proclivity for just‐below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive assessment of when and how price endings matter. Three mechanisms might explain price‐ending effects on consumers' purchase decisions: just‐below prices (1) improve price perceptions, but (2) impair perceived product quality, and (3) cause consumers to underestimate prices. A preregistered meta‐analysis (k = 69 studies, m = 362 effect sizes, N = 40,541) established that just‐below (vs. round) prices tend to increase purchase decisions (g = 0.13, CI95%[0.01, 0.25]), result in an advantageous price image (g = 0.28, CI95%[0.09, 0.48]), have no effect on perceived product quality (g = 0.00, CI95%[−0.17, 0.18], p = 0.96), and are more often underestimated (g = 0.67, CI95%[0.04, 1.30]). Participant, study, price, and product characteristics moderate the magnitude of these effects. Overall, the effect sizes are small and highly heterogenous, p‐curve analyses revealed a large proportion of nonsignificant effects, and publication bias corrections suggest smaller and, at times, nonsignificant true effects. We discuss theoretical and applied implications for the pricing literature.

Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian

The purpose of this study was to analyze the influence of product quality and price perceptions on smartphone purchasing decisions (a case study of East Java "Veteran" FEB UPN students. This research method uses quantitative research where the dependent variable is the purchase decision and the independent variable in this study is product quality and price perceptions. Sampling using Accidental Sampling consisted of 80 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results showed that product quality and price perceptions had a positive effect on purchasing decisions for Samsung smartphones at the Faculty of Economics and Business, National Development University " Veteran "East Java. In conclusion, product quality has good operating system performance for consumers so that it can influence purchasing decisions. Also, the better consumer perceptions of prices such as perceptions of affordability, price compatibility with product quality, price competitiveness, and ability provide benefits to be able to influence purchasing decisions on Samsung smartphone consumers.
 
 Keywords: Purchase Decision, Product Quality, Perceived Price