Perceived Product Price Research Articles

No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry

With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.

Consumer perceptions of price increase by CSR: Focusing on construal level and consumer attribution

Product price increases caused by Corporate Social Responsibility (CSR) activities can stifle sales. In this study, we investigate consumers’ perceptions of prices raised by CSR and ways to improve negative consumer viewpoints. This study presents consumers’ construal level and internal attribution as key variables. As a result of Study 1 applying 2 (price level) x 2 (construal level) between-subjects analysis, consumers with activated high-level construal perceived product price as a benefit derived from CSR, whereas those with activated low-level construal perceived product price as a cost. As a result of Study 2 examining the influence of intrinsic attribution, the negative effect of product price was mitigated when consumers’ intrinsic attribution was activated. Consumers with intrinsic attribution perceived product price as benefits of CSR regardless of their construal level. The results of this study are expected to provide important guidelines regarding the success of corporate CSR strategies. Finally, we propose the related academic and practical implications.

The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion

The large consumption of fast fashion brings many negative environmental impacts. Filipino consumers love and buy fast fashion because it is relatively cheap but trendy, and there are lots of fashionable designs to choose from. Despite the shortage in water supply and disposal issues of fast fashion, people still continue to purchase. The lack of awareness of consumers on sustainable fashion consumption led the researchers to conduct a study that aims to identify factors affecting Filipino consumers’ buying decisions on fast fashion using the combined theory of planned behavior, elaboration likelihood model, and hedonic motivation. A total of 407 participants were gathered through a convenience sampling approach, and the data collected were analyzed using structural equation modeling (SEM). The result shows that attitude towards fast fashion is the highest contributing factor to purchase intention. While social media positively affects purchase intention, sustainability advocacy negatively impacts the consumers’ intention to buy fast fashion. The awareness of sustainability leads to consumption reduction of fast fashion garments. Surprisingly, perceived product price and quality do not show a significant influence on purchase intention. Incorporating sustainability advocacy on social media may be a great strategy to encourage the sustainable consumption of fashion garments. The findings of this study could be a great tool to influence fashion companies and government institutions to promote sustainability awareness and transition marketing strategies to the sustainable consumption of fashion.

The Influence of Price Perception, Product Quality, Promotion, Brand Image on Repurchase Intention of Wardah Lipstick Products (Study on Customers of UD. Ghaisani cosmetics Rantau Prapat)

The use of cosmetics is increasing along with the number of influencers and public figures who exemplify the results of the use of cosmetic products. In the Indonesian context, of course, halal cosmetics are an important consideration in choosing cosmetics. In this study, the researcher intends to examine one of the halal cosmetic products from the Wardah brand. This study intends to examine the effect of perceived product price, product quality, promotion and brand image on consumer repurchase intentions from UD. Ghaisani Cosmetics. This study uses a quantitative approach and data collection is carried out using an online questionnaire. The sample in this study were women who had bought wardah brand lipstick products at UD. Ghaisani Cosmetics. The results of this study indicate that all predictors of variables affect consumer intention to repurchase Wardah brand lipstick at UD. Ghaisani Cosmetics.

The Effects of Environmental Knowledge, Environmental Concern, and Green Brand Image on Green Purchase Intention with Perceived Product Price and Quality as the Moderating Variable

In recent years, public awareness and concern of green products have begun to increase. People are starting to pay attention to the ingredients in all the products they use. This condition triggers companies to create beauty products that are environmentally friendly and safe to use. This study aims to determine and explain the effects of environmental knowledge, environmental concern, the green brand image on green purchase intention with perceived product price & quality as a moderating variable. The type of this research is explanatory research with a quantitative approach. The sample used was 100 visitors of The Face Shop at Ciputra Mall Semarang. The sampling technique used was purposive sampling and accidental sampling. Data collection methods used were physical questionnaires and online questionnaires. Data processing using SmartPLS 3.2.8. The results of this study indicate that green brand image and the perceived product price & quality significantly influence the green purchase intention. While environmental knowledge and environmental concern do not significantly influence green purchase intention. The moderation type of perceived product price & quality of environmental knowledge is a quasi-moderator. Whereas the moderating type of variable perceived product price & quality towards environmental concern variables and green brand image is an antecedent.

The Mediating Effect of Brand Trust on The Influence of Communication, Price, and Product Quality on Consumer Purchase Behaviour in a Less-Developed Country

Brand trust is one of the key elements in brand building and securing customer loyalty, based on relationship marketing factors. The aim of this research was to examine the influence of perceived product price, perceived product quality and communication on brand trust, and the effect of brand trust on consumer purchase behaviour based on the relationship theory perspective. The research instrument was developed based on items taken from previous studies. Questionnaires were distributed to 1400 consumers in 10 primary and secondary schools in three towns in Sanaa, Ibb, and Aden in Yemen. Only 711 questionnaires were used for statistical analysis, using Partial Least Squares (PLS–SEM). Results indicated that trust has a positive significant impact on purchase behaviour. Trust is also a mediator between communication and purchase behaviour, and between perceived quality and purchase behaviour. In addition, this study showed that both perceived product quality and communication positively influence building brand trust. The constructed model has a good goodness-of-fit index. This research also discussed practical implications and applications in developing and less-developed countries.

Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective

The implementation of mandatory energy-efficiency on electronic products is one of the strategies used by governments to mitigate the environmental impact of consumption. Yet, studies on mandatory energy-efficiency labels and the pivotal role of consumers' attention to such labels remain limited. Thus, this study examines the key drivers of consumers’ attention to energy-efficiency labels that must by law be affixed to all home appliances sold in South Africa. Based on the signalling theory and the attitude-to-behaviour theory, an integrated model was designed to explore these drivers. Using the data from a survey involving 440 South African home appliance users, the model was tested through the structural equation modelling (SEM) approach. The empirical results indicated that consumers pay attention to energy-efficiency labels when they trust the energy-efficiency credentials of products, and when they intend to purchase energy-efficient appliances. Perceived product price was established as an important marketing signal for improving consumer trust in energy-efficiency labels, while social norms and attitude were confirmed as the most important antecedents of the consumer purchase intention of energy-efficient appliances. The findings provide important insights useful for the development of policy interventions aimed at promoting the use of more environmentally friendly home appliances.

WORLD ECONOMIC GIANTS IN THE EYES OF AFRICA: PERCEPTIONS OF AFRICAN CONSUMERS TOWARDS FOREIGN ELECTRONIC PRODUCTS ORIGINATING FROM CHINA, JAPAN AND UNITED STATES

This paper presents the results of an exploratory survey of African Consumers’ Perception Regarding consumer electronics products originating from its three major trading partners-China, Japan and United States of America (U.S.A). The focus of the study is investigating the source of information in evaluating foreign products, The evaluation of the specific product cues used by African consumer in their assessment of electronic products and the ranking of the three countries-China, Japan and USA in terms of the various product attributes. The product category selected for the study includes television sets, Refrigerators, Computers, Electric irons, and digital cameras. The products cues (Dimensions) used for the study comprised of Country of origin image (COI), Brand Familiarity (B.F), Perceived product quality (PPQ), Firms’ trust (F.T), Country reputation (C.R), Economic Animosity (E.A), Perceived product price (PPP), And Product Availability (P.A). Data was collected from two hundred and seventy (270) African consumers in the city of Wuhan Hubei province; Peoples Republic of China. With the aid of statistical packages for social sciences (IBM SPSS 20 VERSION), Paired-sample T test was used to compare the mean ratings of all the eight (8) product dimensions for all the pairs of the three (3) countries. The findings showed that internet advertisement and television are the most important information sources used by African consumers in evaluating foreign electronic products, this was followed by friends’ opinion and the least patronage was radio. The result also disclosed that African consumers don’t consider the country of origin aspect to be their priority in the course of making foreign electronic product purchase, rather other product attributes such as quality and product brand take the precedence. Also revealed from the studies is the ranking of the three countries in terms of the eight product dimensions. It was found that, Japan having highest brand recognition (Brand familiarity), United states would boast of two things, which include high perceived product quality and country reputation. China is leading ahead in terms of cheap product price and availability of their products in almost (if not all) the nooks and crannies of African countries as perceived by African consumers. Finally, in discussing managerial implications, prescriptions were made to marketers from different countries for improving their competitiveness in the emerging African market given the present perceptions of the African consumers.

The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)

Preference of influence of green purchase intention factor to environmentally friendly detergent product (lerak). Awareness of the current world community of the importance of environmental sustainability is increasing, this behaviour can be seen from the consumption patterns of people who start wanting environmentally friendly products. This condition makes many manufacturers adapt environmental problems in each of its products. Products that adapt to green product environmental issues can pave the way for manufacturers to enter eco-friendly markets as well as environmentally friendly detergents lerak. In this study using survey methods to determine the extent of influence of each factor to the intention of purchasing to environmentally friendly product. Factors studied are environmental concern, social influence, self-image, environmental knowledge, and perceived product price and quality against green purchase intention. From the results of this study found that all these factors have a significant influence on the green purchase intention of environmentally friendly detergent, but the most influential factor is the environmental knowledge which is the most important dimension and has the most significant influence on the intention of purchasing environmentally friendly detergent.

People, Projects, and Programs

Sustainability: The Journal of RecordVol. 10, No. 1 UpfrontPeople, Projects, and ProgramsPublished Online:8 Feb 2017https://doi.org/10.1089/sus.2017.29076.upfrontAboutSectionsPDF/EPUB Permissions & CitationsPermissionsDownload CitationsTrack CitationsAdd to favorites Back To Publication ShareShare onFacebookTwitterLinked InRedditEmail FiguresReferencesRelatedDetailsCited byDeterminants of consumers’ acceptance of indigenous leafy vegetables in Limpopo and Mpumalanga provinces of South Africa21 April 2022 | Journal of Ethnic Foods, Vol. 9, No. 1Procurement for zero-emission construction sites: a comparative study of four European cities10 September 2022 | Environment Systems and Decisions, Vol. 84Low soil moisture predisposes field-grown chickpea plants to dry root rot disease: evidence from simulation modeling and correlation analysis22 March 2021 | Scientific Reports, Vol. 11, No. 1Adequacy assessment of an urban drainage system considering future land use and climate change scenario29 December 2020 | Journal of Water and Climate Change, Vol. 12, No. 5Catchment Runoff in Industrial Areas Exports Legacy Pollutant Zinc from the Topsoil Rather than Geogenic Zn27 May 2021 | Environmental Science & Technology, Vol. 55, No. 12Plant Demand Adapted Fertilization in Organic and Precision Farming16 March 2021Applying 3D-eco routing model to reduce environmental footprint of road transports in Addis Ababa City6 August 2020 | Environmental Systems Research, Vol. 9, No. 1Integrating land development size, pattern, and density to identify urban–rural fringe in a metropolitan region4 August 2020 | Landscape Ecology, Vol. 35, No. 9Sustainable luxury: current status and perspectives for future research25 March 2020 | Business Research, Vol. 13, No. 2A systematic review of China’s belt and road initiative: implications for global supply chain management15 April 2019 | International Journal of Production Research, Vol. 58, No. 8Shape-stabilized phase change materials of polyolefin/wax blends and their composites28 August 2019 | Journal of Thermal Analysis and Calorimetry, Vol. 139, No. 5The Effects of Environmental Knowledge, Environmental Concern, and Green Brand Image on Green Purchase Intention with Perceived Product Price and Quality as the Moderating Variable4 April 2020 | IOP Conference Series: Earth and Environmental Science, Vol. 448Solar Radiation and Nitrogen Use Efficiency for Sustainable Agriculture19 September 2020Introducing the dilemma of societal alignment for inclusive and responsible research and innovation12 August 2018 | Journal of Responsible Innovation, Vol. 5, No. 3The Optimal Choosing of Advertising Mode under Payment Contracts Analysis30 August 2018 | Journal of Physics: Conference Series, Vol. 1069 Volume 10Issue 1Feb 2017 Information©2017 by Mary Ann Liebert, Inc.To cite this article:People, Projects, and Programs.Sustainability.Feb 2017.1-10.http://doi.org/10.1089/sus.2017.29076.upfrontPublished in Volume: 10 Issue 1: February 8, 2017PDF download

"Green Purchase Intentions Of Romanian Consumers "

This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived Product Quality, Organization‘s Green Image, EnvironmentalKnowledge. We conducted a quantitative research, a self administered questionnaire was preferredas a survey instrument. We made a study about of current situation regarding consumers‘ attitudeabout green purchase intentions. The study on a sample of 110 persons led to the identification ofkey factors influencing the GPI and the dividing population variables under investigation were age,gender and education. Research was conducted at ‘1 Decembrie 1918‘ University.

Consumer Choice of Soft Drinks: A Causal Path Analysis

This paper presents a framework for assessing consumer perceptions on soft drinks evaluation. This study clarifies the roles of perceived quality, perceived product attributes, perceived product availability and perceived product price in evaluating process of consumers’ soft drinks choice. To test hypotheses, data were collected from 592 respondents. Data were analyzed via structural equation models using Amos 5.0. Results from structural equations analysis revealed consumer perceived quality in Bangladesh as shown in the model-fit. In particular, it was found that when consumers evaluate the quality of a product, they may retrieve the constructs directly related to quality. One of the shortcomings of this study is that variables like brand image, packing, advertising techniques may play important roles in understanding consumer perception about choosing soft drinks that were not included.