Abstract
This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived Product Quality, Organization‘s Green Image, EnvironmentalKnowledge. We conducted a quantitative research, a self administered questionnaire was preferredas a survey instrument. We made a study about of current situation regarding consumers‘ attitudeabout green purchase intentions. The study on a sample of 110 persons led to the identification ofkey factors influencing the GPI and the dividing population variables under investigation were age,gender and education. Research was conducted at ‘1 Decembrie 1918‘ University.
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