Perceptions Of Alcohol Use Research Articles

Social Distance, Perceived Drinking by Peers, and Alcohol Use by College Students

Many colleges in the United States are employing social norms marketing campaigns with the goal of reducing college students' alcohol use by correcting misperceptions about their peers' alcohol use. Although the typical message used in these campaigns describes the quantity and frequency of alcohol use by the average student on campus, many students may find such a vague comparison to others to be socially irrelevant. This study compares the relative weight of perceptions about alcohol use by distant versus proximate peers in the prediction of college students' personal drinking behavior. The results of analyzing data collected from a sample of college students at a large public northeastern university (N = 276) show that, as hypothesized, perceived alcohol use by proximate peers (best friends and friends) was a stronger predictor of students' personal alcohol use than perceived alcohol use by more distant peers (such as students in general), controlling for other strong predictors of alcohol use by college students (age, gender, race, off-campus residency, and sensation-seeking tendencies). The implications of these findings for the design of more effective social norms messages are discussed.

Substance Abuse and Health Care Professionals

This study examined public perceptions of alcohol use by physicians on duty. A telephone survey was conducted with 408 adult residents of one Tennessee county who identified they were responsible f...

Perceptions of Drinking among Hispanic College Students: How Qualitative Research Can inform the Development of Collegiate Alcohol Abuse Prevention Programs

Alcohol abuse on college campuses continues to be a significant public health issue and health promotion strategies are being directed at changing the culture of collegiate drinking. From a qualitative research perspective such efforts remain uniformed since this area of research is currently dominated by large-scale surveys that illuminate little regarding undergraduate perceptions of alcohol use. This study describes results conducted on perceptions of drinking among college students, and discusses the implications these results may have for developing collegiate alcohol abuse prevention programs.

Public Perceptions of Alcohol Use by Physicians

The objective of this study was to assess public perceptions of alcohol use by physicians on duty. A random telephone survey of 408 adults in one Tennessee county was used. Only 1% of the respondents reported that they suspected that a physician with whom they were in professional contact during the last year had used alcohol. Only 7% reported encountering physicians whom they suspected of having used alcohol while on duty. When queried about their beliefs, 98% disagreed that social drinking is acceptable while on duty, 92% believed that physicians should not have even a single drink while on duty, and 91% believed that doctors have an obligation to inform patients that they have consumed an alcoholic beverage before advising or treating them. Patients rarely suspect that physicians use alcohol while on duty and are highly intolerant of this practice. Physicians can only gain in prestige and public confidence by adding categoric proscriptions about alcohol use on duty to their ethical codes.

Changes in alcohol involvement, cognitions and drinking and driving behavior for youth after they obtain a driver's license.

This study tested whether obtaining a driver's license was associated with increases in alcohol and other drug involvement and changes in alcohol-related cognitions for youth, and whether drinking and driving behavior increased with driving experience. Confidential, anonymous surveys were conducted at two time points (fall, spring) with students at four high schools in San Diego county (N = 2,865, 51% female). Data were collected on alcohol, cigarette and marijuana use, license status, alcohol use by peers, attitudes towards drinking and driving and drinking and driving behaviors. Nondrivers (60%), new drivers (obtained a license between Time 1 and Time 2) and experienced drivers (26%) were compared on study variables at both time points and over time. Initially obtaining a driver's license was associated with increased frequency of substance use. Results were not significant for quantity of alcohol use, frequency of heavy drinking or perceived alcohol use norms. Attitudes towards drinking and driving reflected an increase in the perceived dangerousness of this behavior for new drivers. Drinking and driving behavior during the last 30 days increased with increased driving experience. The results indicate a number of changes in substance involvement after obtaining a driver's license. However, initially this transition may also indicate a period of protection against drinking and driving. These results may have implications for the target and content of drinking and driving interventions.

Potentially modifiable psychosocial factors associated with alcohol use during early adolescence

This study was conducted to identify factors associated with alcohol use among early adolescents. A survey was administered to all Grade 7 and 8 students in 16 Vermont school districts. The questionnaire covered demographics, alcohol, tobacco, and marijuana use, and measures of psychosocial mediators of alcohol use drawn from social cognitive theory. These included positive and negative expectancies about alcohol effects, perceived peer and parent alcohol norms, perceived prevalence of adolescent alcohol use, and confidence in ability to refuse alcohol. Of the 2919 respondents, 29% reported having at least one drink of beer in the preceding 30 days. In logistic regression, factors independently related to risk of drinking beer in the past 30 days were smoking (odds ratio [OR]=2.3, 95% confidence interval [CI] 1.8–3.0), marijuana use (OR 3.9, 95% CI 3.0–5.2), negative expectancies (OR 0.4, 95% CI 0.3–0.6), parent norms (OR 1.4, 95% CI 1.1–1.7), and estimated percentage of high school students who drink (OR 1.3, 95% CI 1.1–1.5). Gender, positive alcohol expectancies, and lack of confidence in ability to refuse alcohol all significantly interacted with peer norm, with these items more strongly associated with alcohol use when peer norm is toward “shouldn't drink.” Modifiable perceptions of alcohol use were strongly associated with actual use in this adolescent sample, providing a basis for intervention program design.

Pluralistic ignorance: historical development and organizational applications

This paper examines the historical development of pluralistic ignorance as a construct and its application to organizational studies. Pluralistic ignorance is a social comparison error where an individual holds an opinion, but mistakenly believes that others hold the opposite opinion. Pluralistic ignorance was first developed as an important social construct in the 1920s by social psychologist Floyd Allport, and has been applied to myriad settings in psychology and sociology, including racial segregation, student perceptions of alcohol use, and classroom behavior. Despite work in pluralistic ignorance for over 75 years, it has only recently been applied to management settings. Management scholars have suggested applications of pluralistic ignorance to decision‐making, business ethics, group dynamics, performance appraisal, and burnout. Other management applications are proposed as a means to guide research in pluralistic ignorance in the future.

Social Distancing in Adolescents’ Perceptions of Alcohol Use and Social Disapproval: The Moderating Roles of Culture and Gender1

College students attribute more conservative attitudes and behaviors concerning alcohol use to themselves and progressively less conservative attitudes and behaviors to their friends and more distal peers. We examined whether a similar social‐distancing effect would occur with adolescents in America and Ireland. Students (n= 2, 554) attributed the most conservative drinking frequency to themselves and progressively less conservative frequencies to their best friends, other good friends, other students their age at their own school, and other students their age at other schools, respectively. Similarly, adolescents attributed more disapproval of drinking to their best friends and progressively less conservative disapproval to other good friends, other students their age at their own school, and other students their age at other schools, respectively. As predicted, more social distancing occurred among Americans (relative to Irish) and girls (relative to boys).

Perceptions of Drinking and Related Findings From the Nationwide Campuses Study

Proponents of social norms approaches maintain that correcting misperceptions of alcohol use among college students may reduce drinking and its consequences. The author used aggregate campus-level data from the Nationwide Campuses Study to test this hypothesis. He defined the misperceptions ratio as the ratio of the frequency of the “average student's” perceived alcohol use to the frequency of self-use at each campus. Each of the 57 colleges reported misperceptions ratios greater than unity. At campuses where students had more accurate perceptions of alcohol use, students were more likely to desire alcohol availability at campus events and to drink on more days throughout the year than at campuses where students had greater misperceptions of alcohol use. The author found no data to support the preferential use of social norms programming on campuses with high levels of self-reported alcohol use or binge drinking. These findings raise questions about potentially unexpected and unintended effects of social norms approaches.

Effects of a social norm feedback campaign on the drinking norms and behavior of Division I student-athletes.

Social norm feedback is a promising strategy for reducing alcohol misuse on college campuses. However, little is known about the impact of these interventions on at-risk populations, such as student-athletes. This study examined the effects of a campus-wide media campaign on Division I student-athletes at three universities. A discriminant function analysis revealed that a composite measure of perceived campus drinking norms distinguished between two campaign exposure groups. With the exception of one perceived norm measure (closest friends), the campaign-exposed group reported more conservative estimates of alcohol use in peers. However, there was no evidence that the campaign had reduced alcohol use. The inability of the campaign to reduce perceptions of alcohol use among one's closest friends may have accounted for the lack of change in drinking behavior. Discussion is directed to the potential limitations of using social norm feedback campaigns to reduce alcohol misuse in high-risk groups, such as student-athletes.

PLURALISTIC IGNORANCE: DEVELOPMENT AND ORGANIZATIONAL APPLICATIONS.

This paper examines the development of pluralistic ignorance and its eventual application to organizational studies. Pluralistic ignorance is a social comparison error where an individual holds an opinion, but mistakenly believes that others hold the opposite opinion. Pluralistic ignorance was first developed as an important social construct in the 1920's by social psychologist Floyd Allport, and has been applied to myriad settings in psychology and sociology, including racial segregation, student perceptions of alcohol use, and classroom behavior. Despite work in pluralistic ignorance for over 75 years, it has only recently been applied to organizational settings. Management scholars have suggested applications of pluralistic ignorance to decision-making, business ethics, group dynamics, performance appraisal, and burnout. Other management applications are proposed as a means to guide research in pluralistic ignorance in the future.

Changing the Attitudes That Predict Underage Drinking in College Students: A Program Evaluation

Several attitudes that predicted binge drinking on campus were identified by focus groups. A brief classroom intervention led to self‐reported attitude change among university students. This type of intervention may be useful to college counselors interested in redefining normative perceptions of alcohol use to decrease the prevalence of binge drinking.

“I'm Okay. You're Drunk!” Self-Other Differences in the Perceived Effects of Alcohol in Real-Life Incidents of Aggression

A general-population telephone survey of 1,753 Ontario adults was used to identify self-other differences in the perceptions of alcohol use, intoxication, and contributing effects of alcohol in incidents of physical aggression among the 152 respondents who had experienced such an incident in the past year. Respondents reported that opponents were significantly more intoxicated and that alcohol was more likely to have contributed to the opponent's aggression than to the respondent's. Self-other differences in the perceived role of alcohol remained significant when controlling for gender, usual drinking pattern of the respondent, whether only the opponent was physically aggressive, and whether the opponent was more intoxicated. These results suggest that people perceive themselves to be less affected by alcohol than their opponents are in incidents of aggression. This self-other difference is likely to influence both the escalation of aggression and the extent to which persons apportion responsibility to themselves and to others.

Fraternities, Sororities and Binge Drinking

This study compares the drinking behavior of and correlates of fraternity and sorority members with non-members to determine if public perceptions of alcohol use by students affiliated with Greek social organizations are warranted.

Regional Differences in Alcohol Consumption and Drinkers' Attitudes toward Drinking

Based on a November 1986 national probability sample of American adults aged 21 and over (1,069 of whom were deemed "drinkers" on the basis of having consumed at least one alcoholic beverage in the 7 days prior to interview), this study examines whether region of residence influences drinkers' alcohol consumption and/or their perceptions of alcohol use. In addition to examining the main effects of the relationship between geographic region of residence and alcohol use, four measures of urbanization are also investigated for their influence on drinking. Results indicate that geographic region of residence makes little to no difference in people's alcohol use and has only a small impact on their drinking-related attitudes. By and large, urbanization and gender are not influential variables in these relationships.

Perception of Alcohol Use and Misuse in Three Ethnic Communities: Implications for Prevention Programming

This article compares data about perceptions of alcohol use and misuse, including perceived patterns of use, extent of the problem, reasons for use, and causes and effects of alcohol misuse in the Chinese, Indo-Pakistani, and Latin American communities in British Columbia. The methodology employed is an adaptation of Neuber's Community Needs Assessment model, using data from three sources: (1) relevant literature, (2) interviews with designated key informants, and (3) interviews with selected potential program consumers within the community. This article focuses on data gathered from potential program consumers. Results indicate that alcohol-related problems are considered least serious and widespread in the Chinese community and considerably more serious in the Latin American and Indo-Pakistani communities. Family difficulties present themselves in all communities as both possible causes and major consequences of alcohol misuse. Finally, implications for developing culturally responsive prevention programs are drawn.

The epistemology of ?addictive disease?: Gambling as predicament

This research examines the relative perception of “gambling” as a disease in the context of drug use/abuse, and other excessive behavior patterns, for example, workaholism. A sample of 144 adults provided subjective perceptions of disease status of 80 representative items drawn from the literature. A subset of these items represented the class of addictive diseases. These items were subjected to principal components analysis to reveal the presence of clusters or constellations of perceptually similar entities. Gambling was perceived to beless of a predicament (i.e., a potentially dangerous situation; Shaffer, 1987) than substance abuse or substance dependence, particularly if the substance was illicit, such as cocaine or heroin. Gambling was not perceived to be characterized by the underlying construct of dependence, a dimension associated with the abuse of illicit substances. Another analysis revealed that when gambling and substance abuse and dependence were perceived against ause of substances background, licit and illicit, gambling was more likely perceived as a permissible “activity” than a predicament which might lead to abuse and/or dependence. This same result characterizes the perceptions of alcohol use, cocaine use, chemical use, and heroin use. While individuals may recognize the potential danger of drug abuse, illicit drug use per se is not perceived to lead to drug abuse, dependence, or addiction as often portrayed by the government and media. Against a background of excessive behaviors, for example, workaholism, gambling emerged as more similar to these behaviors than abuse or use. The implications of these findings are discussed. The clinical implications of an epistemology of addictive “disease” were also discussed.

Through the art of children: perceptions of alcohol use and abuse.

Through analysis of children's art, submitted as alcohol education posters, insight was gained as to what children believe to be the effects of alcohol use. More than 5,000 posters were submitted by children in grades one-13 in two poster contests sponsored by the Addiction Research Foundation of Ontario in 1982 and 1984. Most posters were submitted by students in grades four-eight. The most common messages were "Don't Drink" and slogans about drinking and driving. Other messages included use within the family, use with friends, use and sports, use leading to death, physical effects, and solutions to drinking. The message never to drink was prominent, but few posters advocated drinking in moderation.