Perceived Trust Research Articles

Building trust: media executives’ perceptions of readers’ trust

ABSTRACTBuilding trust and credibility among users might be a way to secure news media’s important role as main providers of news. Nevertheless, there is limited research on whether news media companies work strategically to build trust among users, as well as how trust in media is perceived in high-trust societies such as the Nordic. In this study, our aim is to understand how Norwegian media executives perceive trust in the media they manage, and the role of user interaction. Through a survey of Norwegian editors (N = 147), we conduct a quantitative study of media executives’ perceptions of readers’ trust as well as whether they have executed strategically initiatives in the news media to increase readers’ trust. We find that media executives experience a high degree of perceived trust, and interaction with users as a positive predictor for perceived trust. On the other hand, focus on metrics and usage numbers was a negative predictor for perceived trust.

Social media for outbound leisure travel: a framework based on technology acceptance model (TAM)

Purpose The purpose of this paper is to explore the applicability of technology acceptance model (TAM) to explain the widespread acceptance and usage of social media (SM) for travel purposes by Indian outbound leisure travellers during their travel cycle. Design/methodology/approach The study has adopted a qualitative approach involving in-depth interviews of 30 respondents, who had taken at least one international vacation in the last 12 months. Content analysis was used to arrive at the conclusion. Findings Findings of the study are used to develop a conceptual model which upholds the validity of the TAM with perceived usefulness (PU) and perceived ease of use (PEU) as determinants of SM usage. The model has been extended to include perceived trust (PT) and social capital (SC) as important constructs to explain the travellers’ use of SM. Disposition readiness (DR) of the user towards SM was found to have an effect on all the four constructs. Originality/value Theoretically, this study suggests a modification to the existing TAM, which shows a unidirectional effect of PU and PEU on attitude. This study suggests that the effect would be bi-directional where the attitude (DR) of the traveller towards SM usage will affect PU and PEU. Furthermore, this study extends the TAM to include PT and SC as important constructs to explain SM usage by travellers. This study provides valuable insights into the hospitality and tourism sector which might help in further segmentation of travellers leading to more customised service offerings.

The Relationship Between Authentic Leadership, Trust, and Engagement in Library Personnel

Using validated and reliable psychometric instruments, 87 non-manager library employees were surveyed to determine the nature of the relationships between non-manager perceptions of authenticity and trust in two levels of leadership with self-rated engagement. The results provide insights about how non-managers perceive authenticity and trust in both direct managers and senior supervisors, and how those perceptions are related to self-ascribed employee engagement. While perceptions of trust and authenticity accounted for some of the variance found, undetermined variables may explain more of the variance in employee engagement. Recommendations for developing authentic leaders and engaging employees in a library setting are offered.

The use of using social networking sites in teaching and learning among educators and learners

This study aims to explore how learners and educators use social networking sites (SNSs) for education-related activities and identify the factors that influence their usage. The study was conducted at a private institute for higher learning (IHL) in central Malaysia involving learners at different levels of study and educators from various positions. A total of 200 respondents consisting of 100 learners and 100 educators participated in the self-administered questionnaire. Chi-square and regression analyses were used to determine the significance of demographic factors (education and gender) and other factors such as perceived privacy (PP), perceived security (PS), perceived trust (PT), web experience (WE), computer anxiety (CA), social norms (SN), enjoyment (ET), desire to give information (GV) and desire to get information (GT) towards their intention to use SNSs. The findings illustrate that other than external factors, demographic factors also influence the use of SNSs for both learners and educators. Copyright © 2019 Inderscience Enterprises Ltd.

INTERNET AND DATA SECURITY – UNDERSTANDING CUSTOMER PERCEPTION ON TRUSTING VIRTUAL BANKING SECURITY IN MALAYSIA

Trust, security, and privacy have been factors in many studies, were tested, and do significantly affect the adoption of virtual banking. However, studies with regards to customer perceive trust in relation to virtual banking adoption in Malaysia is limited. Due to low customers' adoption of the internet and mobile banking in Malaysia, this study was conducted to evaluate customers' perception of trusting internet and data security in adopting virtual banking. In this study, 402 samples were collected from local and foreign bank customers and were analyzed using SPSS and AMOS. Sample selection was based on convenience sampling technique, and quantitative method has been applied to evaluate the study objectives. Through the descriptive analysis and research findings, it has been evaluated that that customer perception on Privacy (Pr) does not significantly and positively influence virtual banking adoption in Malaysia. And, the analysis in this study has also proven the hypothesis on Privacy (Pr) to be not valid. However, Privacy (Pr) is found significantly important in many studies. Further analysis showed weak agreement on customers perception with regards to their privacy protection in its' virtual banking platform. However, various study previous conducted have proven Privacy (Pr) to be significant in influencing adoption of virtual banking services. Therefore, perhaps Malaysian local banks should also focus on improving its' virtual banking strategy with regards to Privacy (Pr). The results obtained in this study are limited to questionnaires distributed within the Klang Valley. Future researchers may expand its boundary by taking a diverse sample and including qualitative approach. Article visualizations:

An Emic Perspective on the Trust-control Link in Russia

The question of whether trust complements or substitutes various forms of control has been debated in the literature. We aim to shed light on this debate by adopting an emic perspective on the trust- control link in Russia. We conduct an interpretive qualitative study of how Russian managers and their subordinates in Russian subsidiaries of a Finnish-owned MNC as well as a group of expatriates working in the Russian subsidiaries perceive trust and control. Our emic perspective on trust in Russia suggests that trust and control co-existed in the daily manager-subordinate relationships, complementing and substituting each other. The Russian proverb “trust but verify” captures the shared perceptions of the trust-control link among the interviewed managers and subordinates. On the other hand, the expatriates regarded trust and control as substitutes of each other. Our conceptual model integrates the complementary and substitutive perspectives as well as the affective and cognitive dimensions of trust into an embedded perspective on the trust-control link. The model suggests that trust is imperative for manager-subordinate relationships and provides the foundation in which control is embedded.

Indirect effect of management support on users' compliance behaviour towards information security policies.

Health information systems are innovative products designed to improve the delivery of effective healthcare, but they are also vulnerable to breaches of information security, including unauthorised access, use, disclosure, disruption, modification or destruction, and duplication of passwords. Greater openness and multi-connectedness between heterogeneous stakeholders within health networks increase the security risk. The focus of this research was on the indirect effects of management support (MS) on user compliance behaviour (UCB) towards information security policies (ISPs) among health professionals in selected Malaysian public hospitals. The aim was to identify significant factors and provide a clearer understanding of the nature of compliance behaviour in the health sector environment. Using a survey design and stratified random sampling method, self-administered questionnaires were distributed to 454 healthcare professionals in three hospitals. Drawing on theories of planned behaviour, perceived behavioural control (self-efficacy (SE) and MS components) and the trust factor, an information system security policies compliance model was developed to test three related constructs (MS, SE and perceived trust (PT)) and their relationship to UCB towards ISPs. Results showed a 52.8% variation in UCB through significant factors. Partial least squares structural equation modelling demonstrated that all factors were significant and that MS had an indirect effect on UCB through both PT and SE among respondents to this study. The research model based on the theory of planned behaviour in combination with other human and organisational factors has made a useful contribution towards explaining compliance behaviour in relation to organisational ISPs, with trust being the most significant factor. In adopting a multidimensional approach to management-user interactions via multidisciplinary concepts and theories to evaluate the association between the integrated management-user values and the nature of compliance towards ISPs among selected health professionals, this study has made a unique contribution to the literature.

Social purchasing and the influence of social networking: a conceptual view

Internet has enabled businesses to offer their merchandise through web-based applications, of which recent phenomenon includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioral control (PBC) to find out how these influence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was developed to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors, because they are members on the network, on top of their experiences of web service use. US was influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relationship with SN. Keywords: continuance intention, OSN, participants, purchasing. JEL Classification: Z13, G21, M10, M31, D11, D12

Socio-psychological factors influencing continuance intention of participants using online social networks to buy

The purpose of this study is to investigate the influence of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioural control (PBC) from the perspective of online social networks (OSNs) and how these factors influence continuance intention of OSN particpants who have ever been influenced to buy on this platform to continue buying from OSNs. Online survey was used to collect data from people who have ever used OSNs to buy, at least once. The WarpPLS 4.0 was used to analyse measurement and structural models resulting in significant evidence in support of PT, SN and US as predictors of OSN continuance intention, different from the traditional web-based transactions. For instance, trust in OSN is revealled to be based mainly on the degree of the social relations that users have with their vendors because they are members on the network, on top of their experiences of Web service use. US were influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relationship with SN. These results have practical implications for individuals desiring to engage in commercial activities on OSNs.

ANALISIS PERSEPSI NASABAH ATAS KEAMANAN DAN KEPERCAYAAN DALAM SISTEM e-PAYMENTS

This research made a study on the security and trust in the relation to the Electronc Payments System (EPS) . The research propose a model which discuses factors which determine the perceived security and the perceived trust. This research also discus the effects of perceived security dan trust in the use of EPS, In this research there has been an emprirical test of the proposed model with respondens of 316 people in the Jakarta Meropolitan area. Data was analized using a structural equation modelling. The research finding shows that security statements is a factor which is significant to increase the perceived security in the usage of EPS. The perceived trust has a positif influence significanly in the use of EPS. The research did not find any statistical proving that there is a statistical relationship between the quality of transaction procedure with the preceived security and perceived trsutin the use of EPS. This research also proves that there is a statistical relationship between the technical protection and the perceived security (H1) , the security statements with the perceived trust (H6). This research did not find any statistical relationship between the transaction procedure the perceive trust (H4) and the technical protection with the perceived trust (H2), This research explained the relationship between the perceived trust and the use of EPS. The finding of the research shows the role of the perceived security in the building of the user security and the positif influence of the the perceived trust to the use of EPS. The effects of the security statements for the user perception of security and trust also has been validated. The perceived security is an essential consept in the attempt ti understand the use of EPS. Keywords:E-payments, Security, Trust, Consumers’ Perception, use of EPS

If you are quick enough, I will think about it: Information speed and trust in public health organizations

Social media continues to gain prominence as an information resource. However, little is known about how people perceive trust and credibility in social media messages, particularly in terms of abstract dispositions toward organizations. The current experiment examines the role of speed of updates on a twitter feed with perceptions of trust. The experiment is also used to address the convergent validity of the RAND Public Health Disaster Trust Scale. The results do not provide evidence of a direct relationship between speed of twitter feed updates and trust, but do support a mediation model in which cognitive elaboration mediates the relationship. Further, the convergent validity of the RAND Public Health Disaster Trust Scale is discussed, along with its utility for future studies of this type.

From the editors

We are pleased to present the second issue for this year. Three of the four articles deal with trust and other key factors influencing the adoption and acceptance of electronic commerce. The fourth provides and interesting experiment examining potential factors that influence an individual's willingness to report negative status information for an IS project. The first article by Chen, Gllenson, and Sherrell focuses on consumer acceptance of virtual stores by integrating key factors provided in the Technology Acceptance Model and Innovation Diffusion Theory. In addition, the authors examine the role of information richness, perceive trust, and service quality. Among the many interesting findings, the impact of service quality and trust were approximately equal to the traditional factors of compatibility, perceived usefulness, and ease of use. As contrast, Van Slyke, Belanger, and Comunale's article also focuses on the issue of trust on web-based shopping. Their objective is to examine trust as it relates to Innovation Diffusion Theory. Trust again was found to have an impact on use intention even after controlling for most of the key predictors from Innovation Diffusion Theory. Our third article by Kim and Prabhakar examines the role of initial trust on the adoption of B2C e-commerce. They found that initial trust has an impact on adoption behavior. But what are also of interest are the antecedent factors to trust. As the authors note, antecedents to trust must be explicitly identified and considered separate from trust itself. As such, Kim and Prabhakar found that propensity-to-trust, structural assurances, and word-of-mouth referrals were significant predictors. Finally, we present a very interesting article by Keil, Smith, Pawlowski, and Jin that explores the phenomenon of individuals' reluctance to report bad news during the life of a IS project. If we are able to mitigate such reluctance, obtaining such information as soon as possible would be a key factor to avoid sidelining of a project. The authors present a theoretical model drawn from the whistle-blowing literature and test it under controlled experimental conditions using role-playing scenarios. They found a strong relationship between normative perceptions of whether one ought to report problems with perceived personal responsibility. Moreover, they show the inverse relationship between personal responsibility and reluctance to report problems. Beyond that, via agency theory, they show the impact of organizational climate and information asymmetry was found to indirectly impact willingness to report negative project status information. Enjoy.

‘‘With the greatest respect and fidelity:’ a Cherokee vision of the ‘Trust’ doctrine”

The trust relationship is the conceptual/philosophical framework against which all relations between the federal government and indigenous groups are conducted. Yet despite the centrality of this concept, federal policymakers have no consistent or agreed upon definition of what the trust relationship actually entails (Wilkins, 1997). And, more importantly, indigenous conceptions of trust have rarely been assessed. This article analyzes and advances one tribe's—the Cherokee—perspective on trust. In focusing on how the Cherokee perceive trust, this section emphasizes that from an indigenous viewpoint the trust relationship embodies a complex and sophisticated understanding that both the tribe and the United States have reciprocal responsibilities to maintain positive relations towards one another. The leaders of the Cherokee people—one of the more diverse indigenous groups— understood in the federal government's actions, whether these were expressed in treaties, policy statements, congressional laws, or court decisions, that the federal government was pledged to protect Cherokee property and sovereignty, would act with utmost integrity in its legal and political dealings with the people, and would insure that the United States political and judicial representatives would act in a moral manner regarding the tribe's rights. Notwithstanding the federal government's tremendous variety of treaty and trust violations, the Cherokee conception of trust is regenerative from generation to generation. This breathes new life into a seasoned concept and offers hope for the often difficult political/legal relations between the federal, state, and tribal governments. And here we beg leave to ask of our father that, in future transactions of a public nature between the United States and our nation, the American Government will not require of our nation any thing which, as our protectors and guardians, they will not, after due deliberation, advise us to comply with; and having no doubt of the magnanimity and benignity of the Government, we shall return home satisfied, and report to our nation the result of our mission to this. With the greatest respect and fidelity, we subscribe our names (Going Snake, et al., 1817, p. 147)