The year 2000 marked the twenty-fifth year anniversary of the publication of Roy Wagner's book The Invention of Culture. One of the earliest and still most profoundly challenging considerations of anthropology from a quar ter-century that went on to see its share of critical engagements with the discipline, the book's recent anniversary provides an opportunity to look back at Wagner's argument and consider what it has taught us and what parts of its message may still remain to be assimilated. In what follows, I take up these issues by examining the book's reception, laying out its core argument, considering its contribution to critical anthropology and, finally, showing how its primary analytic strategy can be applied to the study of contemporary religious movements. Let me start by noting that The Invention of Culture has had an odd reception history. It has, on the one hand, found a core audience of dedi cated and very good readers. On the other, it has also attracted a very wide following among those who know it primarily by reputation or quick perusal and whose engagement is most intense with its title. It is not nec essarily a bad thing to have these second kind of 'readers.' In fact, a soci ologist who recently had occasion to muse on the way contemporary classics are made pointed out that no book can claim to be 'influential' today until large numbers of people who have not read it (or have not read beyond its introduction) have strong opinions about it (Goodwin 1996: 293). But compared to, say, Imagined Communities, Europe and. the Peo ple Without History, or The Invention of Tradition, three other influential books that sport titles to conjure with, The Invention of Culture has been largely ill-served by people's readiness to cite a book by its cover.
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