Lifestyle Of People Research Articles

An Assessment of the Resurgence of Historical and Classical fashion due to the economical use of language in South Africa

The common trend of fashion is that it comes and goes as history changes and human development advances. However, as humans develop and are supposed to be progressing, sometimes in terms of fashion they also retrogress. The assumption is that language used by advertisers and designers influences people to revisit history. The purpose of this study was to argue that the work of art never expires as it gets repackaged, remodelled and modified over the ages. Some works and designs of art used in a particular period of history may have become obsolete, but the use of a language in a future epoch may bring them back to popularity. In this conceptual qualitative study, literature from both online and offline was used in making the case that art develops with the use of language than perishing. Within this desktop conceptual study, it was found that the language of advertisement is crucial in portraying fashion because language use can revive fashion. The power of language creates a hunt and frenzy to wear clothes of the 1500s calling them ‘vintage’. Using an analytic theoretic framework, this paper investigated the linguistic power and its influence on different epochs. This study specifically argued for the necessary merger between art and linguistics as that would be beneficial in creating classical fashion trends. The recommendation thereof was that teachers of art must work together with language specialists and incorporate both value and language in advertisements. This study posits that language has much power to influence the economy, culture, fashion, and even lifestyle of many people across generations. Keywords: Fashion Fads, Language Potency, Vintage, Economic Language, Fashion Resurgence

Tree peony seed oil alleviates hyperlipidemia and hyperglycemia by modulating gut microbiota and metabolites in high-fat diet mice.

With the changes of people's lifestyle, hyperlipidemia and hyperglycemia which were induced from a diet high in both fat and sugar have become serious health concerns. Tree peony seed oil (PSO) is a novel kind of edible oil that shows great potential in the food industry because of its high constituent of unsaturated fatty acids. Based 16S rRNA and gut untargeted metabolomics, this study elucidated that the mechanism of PSO regulating blood glucose (Glu) and lipids. The impact of PSO on gut microbiota balance and gut metabolites of mice with a high-fat diet (HFD) was evaluated. The findings indicated that PSO decreased HFD mice's body weight and fat accumulation, ameliorating the levels of blood lipid, reduced liver fat vacuole levels. What's more PSO modulated the proportion of gut microbiota in HFD mice and enhanced the abundance of probiotics. Furthermore, untargeted metabolomic analysis revealed that PSO not only impacted the generation of short-chain fatty acids (SCFAs) by gut microorganism and altered metabolic pathway but exerted influence on secondary bile acids (BA), amino acid metabolism, and various other metabolites. These results suggested that PSO has the potential function for mitigating HFD-induced hyperlipidemia and hyperglycemia by regulating gut microbiota and host metabolism.

Barriers and enablers to a healthy lifestyle in people with infertility: a mixed-methods systematic review

While there is a recognised role of optimising lifestyle behaviours such as diet and physical activity in the management of infertility, the best practice for lifestyle management of infertility remains unknown, and factors influencing the lifestyle behaviours of people with infertility are not well understood. The aim of this systematic review is to evaluate the barriers and enablers to a healthy lifestyle in people with infertility, from the perspectives of people with infertility and health professionals, in order to inform optimal behavioural change strategies for lifestyle management of infertility. Ovid MEDLINE(R), PsycINFO, EMBASE, EBM Reviews, and CINAHL Plus were searched from inception to 12th September 2022. Eligible studies were qualitative, quantitative or mixed-methods primary studies which explored barriers and/or enablers to lifestyle for infertility management, from the perspectives of people with infertility and/or health professionals. Two independent reviewers performed quality assessment, using the Centre for Evidence-Based Management Critical Appraisal of a Survey Tool (quantitative and mixed-methods studies) and the Critical Appraisal Skills Programme Qualitative Checklist (qualitative and mixed-methods studies). Data were analysed by inductive thematic analysis with themes mapped to the Capability, Opportunity, Motivation and Behaviour (COM-B) model(1) and Theoretical Domains Framework (TDF)(2). Relevant behaviour change techniques (BCTs)(3) to target the identified enablers and barriers were suggested. After screening 10703 citations and 82 full-texts, 22 studies were included (12 quantitative, 7 mixed-methods and 3 qualitative) with 18 studies including women with infertility (n = 2442), 10 including men with infertility (n = 1372) and 6 including health professionals (n = 261). From the perspectives of people with infertility, themes related to capability (e.g. strategies for behaviour change), opportunity (e.g. limited time, resources and money) and motivation (e.g. interplay between lifestyle and emotional state); themes mapped to 8 TDF domains. From the perspectives of health professionals, themes related to capability (e.g. identification of patients appropriate for lifestyle intervention), opportunity (e.g. mode of delivery) and motivation (e.g. professional responsibility); themes mapped to 6 TDF domains. 34 BCTs were identified across the suggested interventions. This systematic review found that several interacting factors influence lifestyle in people with infertility as well as health professional behaviour with regards to provision of lifestyle interventions for infertility. These factors can be targeted for optimisation of interventions. In light of the limited number of qualitative studies, there is a need for more qualitative research to gain deeper insights into the perspectives of people with infertility and health professionals for further exploration of the complex and interacting factors which shape lifestyle during the fertility journey.

Incidence trends of kidney cancer in China from 1990 to 2019: A joinpoint and age-period-cohort analysis.

Occupational carcinogens, smoking, and obesity are believed to be the main causing agents of kidney cancer. China is undergoing rapid industrialization, and hence the people's lifestyles have witnessed tremendous changes. However, the trend of kidney cancer incidence during the late 20th and early 21st centuries remains unexplored in China. Data from the Global Burden of Diseases (GBD; 2019) was retrieved for the incidence of kidney cancer from 1990 to 2019. The rates of disease average annual percentage changes (AAPC) were assessed using joinpoint regression analysis. Age-period-cohort (APC) model was used to assess age, period, and cohort effects on the incidence of the disease simultaneously. An increase in age-standardized incidence rates (ASIR) of kidney cancer was observed from 1990 to 2019 in total residents (1.33 - 4.24), men (1.56 - 6.15), and women (1.11 - 2.31) per 100,000 population suggesting a more obvious increase in males than in females. A consistent increase in age effects was observed in all age groups, especially in males. On the other hand, the 70 - 74 age group in females showed greater age effects. In addition, the period effects analysis showed that the incidence of kidney cancer increased with time. Moreover, the analysis of cohort effects showed a decrease in the disease in birth cohorts, especially before 1940. The incidence of kidney cancer is increasing rapidly in China. The kidney cancer burden will rise in the next decades due to population aging, environmental pollution, occupation, food safety, and so on. Results of this study suggest that more etiological studies should be performed to identify the driving factors for kidney cancer trends, and appropriate preventive measures should be implemented for the age-, period-, and cohort-related factors in the population.

Healthy lifestyle in young people: a systematic review

Healthy lifestyle in young people: a systematic review

Exploring the Impact of Emotion on Future Sustainable Development Education ：Leveraging Virtual Reality Technology

The 2015 United Nations Millennium Declaration identified 17 sustainable development goals (SDGs) and 169 sub-goals. Sustainability has always been an area of great concern. The main purpose of this study is to explore the role of emotion in promoting the innovation of education for sustainable development in the future through virtual reality technology. The main target group of this study is to promote the United Nations Sustainable Development Goal 13 climate change to people in developed regions. The main medium of communication is virtual reality animation video and game interaction, which is convenient for more users to access through online platforms. Participants can work together online to create sustainable animation and game projects. The 3D animation of virtual reality adopts more realistic modeling, lighting rendering, and material rendering. Issues such as deforestation and ocean acidification can be better visualized. People in developed regions may understand sustainable development but they do not have a deep understanding of the importance of the problem. Therefore, this research is dedicated to making people have a true emotional identity through virtual reality technology, and ultimately transforming people's values, behaviors and lifestyles towards sustainable development.

Design Aspects of Lower Limb Exoskeleton

Aim: This research work aimed at the design, simulation, and validation of a lower limb exoskeleton for rehabilitation. The device can provide regressive gait training for patients suffering from lower limb mobility disorders. Background: People suffering from mobility disorders, such as spinal cord injuries, and other related diseases are in high proportion. Exoskeletons play a vital role in enhancing the lifestyle of people with disorders. Devices that provide locomotion assistance and help in reducing the burden of therapists through effective and repetitive gait training are in high demand. Exoskeletons have further extended to the fields of the military to enhance the performance of physically abled persons. Prototype development of lower limb exoskeletons is too expensive and many of them are patented. The requirement for this system to perform human trials is subjective to several medical and ethical norms. Thus, there exists a need to evaluate and validate the exoskeleton designs. Methods: In this work, the design has been made inclusive of different body shapes and sizes. The device has been modeled in SOLIDWORKS and its structural integrity has been analyzed using the ANSYS software. Later, the model has been subjected to environmental assessment and then motion analysis using the ADAMS software. Results: The structural integrity analysis has revealed the design to be adequate to carry the applied load as the stresses induced were less than the yield strength of the material. The sustainability analysis showed that LLE made of aluminium alloy had less impact on the environment relative to the other two materials. Conclusion: The kinematic simulation revealed that the angular amplitudes, the reaction force of the right hip and knee joint, and the contact force between the shoe and the ground of the exoskeleton agreed well with the experimental findings of the literature.

Eurasian bilingual hydronyms nominations with the components "ak/kara"

Toponyms, not just geographical names, carry historical, geographical, and linguistic information and provide rich evidence of epochs. The names of places mirror the culture and lifestyle of people related to them and have unique features. Toponymical researches have a long history, however, there are some problems that complicate the interpretation of toponyms. Disputable issues related to the definition of toponyms sources require greater attention from linguistics, and historical and geographical sciences. The present study aims to explore Turkic hydronyms with the components "aq/ak" and "qara/kara" to identify their nomination specificity. The descriptive research design employs the methods of a complex linguistic and etymological analysis. The research data comprises of Turkic hydronyms, naming bodies of water located in the territory of the Eurasian space – Afghanistan, Armenia, Kazakhstan, China, Kyrgyzstan, Mongolia, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan. The conducted study demonstrates that the nomination of the hydronyms with the components "aq/ak" and "qara/kara" is not related to the color specifics of the bodies of water. The hydronyms with the component "aq/ak" name the water resources that are mountain snowy waters and originate from glaciers, whereas the component "qara/kara" in Turkic hydronyms indicates the spring origin of waters.

Lifestyle in people living with Human Immunodeficiency Virus: a 5 year follow-up study

INTRODUCTION: Antiretroviral therapy and the appearance of comorbidities in people living with human immunodeficiency virus contribute to an increased cardiovascular risk. OBJECTIVES: Assess the evolution of nutritional status, cardiovascular risk and mediterranean diet and physical activity level in a cohort of infected patients. METHODOLOGY: This is a longitudinal observational study based on a cohort previously evaluated and who maintained regular follow-up. Patients were reassessed after 5 years on anthropometric parameters, dietary intake (food frequency questionnaire, MedDietScore), cardiovascular risk (DAD Risk Tool). Physical Activity data was only obtained in the 5th year (International Physical Activity Questionnaire). RESULTS: The sample had an average age of 52.0±9.3years, were mostly male with a mean HIV infection time of 17.9±6.9 years. There was a percentual increase regarding baseline of 2% in type 2 diabetes, 11.4% in dyslipidemia, 0.7% in hypertension and 12.5% in metabolic syndrome. After 5 years, mediterranean diet adherence was higher (28.9±5.2 vs. 27.9±5.7); caloric intake was lower (1781±622 vs. 2173±432); 77.6% had a moderate Physical Activity level and a daily sedentary behavior of 244.4±173.9 minutes; 54.7% had a very high 5 year-CVR. CONCLUSIONS: Aging and the presence of comorbidities are a concern. Lifestyle interventions must be part of the management of the disease.

신기술의 위협과 경찰활동의 방향

New technologies are the driving force for economic growth and development and affect people's lifestyles and thinking. In particular, economic activities in cyberspace are expanding due to the combination of ICT (Information and Communications Technology) and the Internet of Things (IoT), and cyberspace is fused with real space to have various effects on real society. In addition, countries around the world recognize and develop new technologies such as quantum technology, artificial intelligence (AI), and 6th generation mobile communication (6G) as a means of strengthening competitiveness in their economies, security, and defense fields, and the new technology itself is at the center of the struggle for supremacy between countries. In the future, cyberspace, where the use of new technologies accelerates and interdependence intensifies during social structural and economic activities, benefits humans and threats are visualized, and uncertainty in cyberspace will continue. Therefore, it is necessary for the police to pursue police activities to cope with new threats from the development of new technologies. This paper provides an overview of police activities to cope with social changes brought about by new technologies and new threats, and suggests the direction of police activities such as strengthening police forces using new technologies, expanding police activities in cyberspace, and promoting comprehensive new technology policies.

Identification of Information Technology Potential as an Attraction of Betawi Museum, Setu Babakan

In the current era of information technology development, it cannot be ignored that this innovation has changed people's lifestyle to become modern. The utilization of information technology also helps make it easier to work smoothly in various industries, one of which is the tourism industry. The purpose of this study is to identify the types of information technology applied by Museum Betawi to increase their attractiveness, analyze the sustainability strategies carried outby Museum Betawi in the application of information technology, and provide recommendations for Museum Betawi to improve the effectiveness of strategies and the use of information technology to strengthen as one of the destinations of interest to tourists. The research method used was qualitative, namely direct observation and interviews with the Betawi Museum manager. The analysis technique used is descriptive qualitative. The results of our research, Museum Betawi located in Zone A Setu Babakan is one of the tourist destinations that utilizes information technology as a tourist attraction. The museum applies 3 (three) information technologies, namely digital platforms consisting of websites, Google Forms, and social media; two-dimensional technology, namely QR Codes; andelectronic devices, namely Projectors and Touchscreen TVs called interactive projection rides. The potential of the application of information technology can provide an interactive experience for tourists, assist in the management of tourist destination resources, and as a destination promotion. Museum Betawi's current sustainability strategy is to focus on maintaining existing information technology. The challenges of Museum Betawi in the application of information technology are information inaccuracies, damage to technological devices and promotional strategies.

Electronic Word Of Mouth Saat Penjualan Live Streaming Shopee Dalam Meningkatkan Impulse Buying

Technological developments have developed so rapidly and have influenced changes in people's lifestyles towards digital. e-commerce is the electronic trading of goods or services via the Internet and social media. The e-commerce that had the most visitors during the first quarter of 157.97 million was Shopee. Shopee not only provides infrastructure for sellers and buyers to transact but also presents various innovative features to improve the online experience. One feature that is increasingly popular on Shopee is live streaming media, where sellers can broadcast live to promote their products to potential buyers. The purpose of this research is to determine the influence of Electronic Word of Mouth on Impulse Buying, to determine the influence of Live Streaming Sales on Impulse Buying, to determine the influence of Electronic Word of Mouth and Live Streaming Sales together on Impulse Buying. This research uses quantitative methods with a descriptive research approach. With respondents from University Pakuan students. The selection of respondents was carried out using a purposive sampling method with a total of 100 respondents based on the Slovin formula calculation. Data collection was carried out through questionnaires and the analysis method used was descriptive analysis, with multiple linear regression testing with the SPSS program. The research results show that Electronic Word of Mouth has a significant effect on Impulse Buying, live streaming has no significant effect on Impulse Buying, and Electronic Word of Mouth and Live Steaming has a significant effect on impulse buying simultaneously.

Research on the Challenge and Response Strategy of Labor Employment in the Era of Artificial Intelligence

The rapid development of information technology has led the world into the era of artificial intelligence. This technological change has a profound impact on the social and economic structure, not only changing people's lifestyle, but also a significant impact on the labor and employment market. The extensive application of artificial intelligence technology has promoted the development of the industry, providing new opportunities for Chinese workers, but at the same time, it has also led to the intensification of large -scale unemployment and structural contradictions in the labor market and the expansion of income gap. In order to effectively respond to these challenges, it is recommended that the state improve the social security system, promote employment and transfer training of unemployed personnel, adjust and optimize the industrial structure, cultivate new growth points of artificial intelligence employment, and strengthen the education and training of artificial intelligence technology, improve the workers Professional skills and literacy to achieve the goal of high -quality employment.

Strategi Pemasaran Produk Sayur Hindroponik “Mount Harvest” Di PT Anugerah Bumi Trawas Surabaya

The agricultural sector in Indonesia is an important sector in national economic growth. Most of Indonesia's population lives in rural areas and more than half of the population depends on the agricultural sector for their living. The development of the agricultural sector includes not only food crop commodities, but also plantation and horticultural crops. Horticultural commodities have high economic value, so that horticultural agribusiness (fruit, vegetables, floriculture and medicinal plants) can be a source of income for the community and farmers, both small, medium and large scale. Vegetables are the main food requirement after rice. Hydroponic vegetables are relatively more expensive because the process is not natural or in other words requires technology. So, the growing process is also much faster than organic vegetables. The advantages of hydroponic vegetables are that they are more hygienic, safer to consume, the vegetables are crisper, the higher water content can dissolve fat more effectively, the skin will be better nourished if consumed regularly, reduces triglyceride levels thereby preventing the risk of high cholesterol. Therefore, this is able to attract the attention of consumers to make it suitable for consumption. Changes in people's lifestyles form a new lifestyle, namely a healthy lifestyle. People's lifestyles reflect consumption patterns, so a healthy lifestyle makes people switch to consuming hydroponic vegetables which are considered healthier. Marketing of hydroponic agricultural products in Indonesia is quite rapid, this can be seen from the development with the increasing number of hydroponic agricultural products being sold in outlets. and large supermarkets in Indonesia, including hydroponic vegetables. Marketing of hydroponic vegetables is important to pay attention to, because it involves fulfilling consumer demand for food needs.
 

Wallet Digital Cross-Generation in the Acceleration of Digital Economic Transformation

The phenomenon of digital wallets as electronic payment transaction tools is primarily due to changes in people's lifestyles, leveraging technological advancements, and various advantages, which consequently influence the decision to use digital wallets compared to other options. These digital wallet products are regulated through the regulations and rules established in Bank Indonesia Regulation No. 18/40/PBI/2016 and Bank Indonesia Circular Letter No. 18/41/DKSP regarding Payment Transaction Processing Implementation. Indonesia is ranked as the fourth most populous country with a population of 277.7 million people, and it is also one of the world's largest populations of internet users, totaling 204.7 million internet users in the country as of January 2022, or 73.7% of the entire Indonesian population. The aim of this research is to identify the differences in digital wallet usage frequency based on demographic factors, users' perceptions of digital wallets, and respondents' views on their interest in digital wallets in the future. The research method employs a direct field survey with a quantitative descriptive approach. The results indicate that the frequency of digital wallet usage is still low and uneven, while users' perceptions and interest in digital wallets are high. The findings of this research corroborate the findings of previous studies.

Life style and problems of elderly people in Uzbekistan

The article deals with one of the main problems of gerontology and sociology. It is, in particular, about social activity of elderly people, motives and factors that induce them to social activity, as well as spheres in which their social activity is manifested. The statistical data of the Agency of the Republic of Uzbekistan and the data obtained on the basis of sociological research conducted under the auspices of the United Nations (UN) Population Fund are analyzed. In addition, the author of the article reveals the nuances of the lifestyle of older people in Uzbekistan, shedding light on the unique challenges they face and the opportunities that lie ahead. As the demographic landscape around the world is undergoing significant changes, Uzbekistan is no exception, taking steps to combat the aging population. The study uses a multidimensional approach to comprehensively analyze the socioeconomic, health and cultural aspects that shape the lives of older people in this Central Asian country. Relying on a combination of quantitative surveys and qualitative interviews, the study reflects the multifaceted challenges faced by the older population. Economic constraints, access to health care and social isolation emerge as key themes with implications for their overall well-being. In addition, the article explores the cultural dynamics affecting the lifestyles of the elderly, traditional family structures, social relationships, and the process of how urbanization affects their daily lives. By bridging the gap between academic research and practical implications, the article contributes to a better understanding of the complex issues surrounding the livelihoods of the elderly population in Uzbekistan. The author offers insights that can help in policy implementation in close collaboration with the community.

Criminal Responsibility of Criminal Acts of Hate Speech Through Social Media

The development of information technology has changed the lifestyle of Indonesian people, including expressing their opinions through various social networking sites such as Facebook, Instagram, Twitter, WhatsApp and various other types of social media. The research method used isNormative legal research is a legal research method that examines applicable legal provisions.Freedom to express written and oral opinions has become the right of every Indonesian citizen which is regulated in Article 28 of the 1945 Constitution of the Republic of Indonesia. In this era, people can easily access social media and express their opinions. Every opinion must be accountable and must not conflict with existing norms. Unlimited freedom of opinion can result in criminal acts of hate speech. Case Study of Decision Number 914/Pid.Sus/PN.Jkt.Pst and Decision Number 63/Pid.Sus/2019/PN.Sdw, where in both cases the decision involved criminal acts of hate speech. The crime of hate speech in Indonesia has not been specifically regulated in any statutory regulations. Criminal liability for perpetrators of criminal acts of hate speech on social media is generally regulated in the Criminal Code (KUHP) and in Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Information and Electronic Transactions.

PERCEIVED USEFULNESS AND ATTITUDE TOWARD INTENTION AND ACCEPTANCE OF E-PAYMENT ZAKAT

Introduction and Background: As people's lifestyles and behaviour toward daily digital activities are changing, a suitable zakat payment option is required to encourage Muslims to fulfil their commitments. Zakat institutions use technology; as a result, to attract more people to pay zakat. The acceptance is, however, dubious due to data misuse and platform security worrisome. Hence, this study aims to investigate Malaysian Muslims’ acceptance of the e-payment zakat system.
 
 Methodology: In this descriptive study, a survey was carried out on 170 zakat payers in Malaysia. Five constructs were examined in the survey, based on Technology Acceptance Model, which are Perceived Usefulness, Perceived Ease of Use, Attitude, Intention, and User Acceptability. Data were analysed in linear and logistic regression using the Statistical Package for Social Sciences (SPSS).
 Findings: Results revealed that Perceived Usefulness and Perceived Ease of Use significantly impacted Attitude's decision to use electronic payment channels for zakat payments. The correlation between Attitude and Intention for online zakat payment was found to be positive. User acceptability was significantly influenced by the Perceived Usefulness of the e-payment platform and the Intention to pay zakat online. 
 
 Contribution: Understanding that User Acceptability is influenced by Perceived Usefulness and Intention would allow the zakat institution to comprehend the user requirement for zakat payment applications. The study findings have implications zakat authorities to enhance the digital platform for zakat payments to ease users by leveraging technology to streamline the donation process and make it more convenient, secure, and transparent.
 
 Keywords: E-payment, zakat, acceptance, technology acceptance model, user acceptability.
 
 Cite as: Hainnuraqma, R., Hamidah, M. I., Nor Balkish, Z., Mohamed Fairooz, A. K., & Sobhani, F. A. (2024). Perceived usefulness and attitude toward intention and acceptance of e-payment zakat. Journal of Nusantara Studies, 9(1), 320-344. http://dx.doi.org/10.24200/jonus.vol9iss1pp320-344

Real Time Smart Trash Bins Monitoring System Using Fuzzy Logic Method in Kuripan Village

The rise of electronic technology has transformed people's lifestyles, and they now want convenience, automation, and flexibility, including when it comes to keeping the environment clean by disposing of rubbish where it belongs. However, despite the importance of this issue, awareness of the need to dispose of waste in its proper place remains low. Additionally, garbage bin supervision in Kuripan Village is still manual, exacerbating the problem of waste accumulation caused by the increasing population. To address this issue, we developed an IoT-based system that utilizes the Fuzzy Logic method. This mathematical approach enables the modeling of uncertainty in data processing. The system allows for real-time monitoring of the garbage load level, notifying staff when action is required. The Fuzzy Logic method is then used to determine the appropriate action based on the garbage load level and the last cleaning time. This research involves developing a prototype that uses NodeMCU ESP8266, HC-SR04 ultrasonic sensor, and LCD for data monitoring. The sensor testing demonstrated an accuracy of approximately 96.7%. The system includes an application interface with a login page, main dashboard, volume dashboard, and time dashboard.

DIGITAL PAYMENT PLATFORMS AND SUBSISTENCE ENTREPRENEURS: CHAMPIONING BEYOND THE PANDEMIC

ABSTRACT The COVID-19 pandemic brought forth many restrictions and changes in the lifestyle of people across the globe. There was a need for social distancing and contactless exchanges, which accelerated the uptake of services such as digital payment platforms (DPP). In this study, we examine how the adoption of these DPPs was accelerated during the pandemic. Our focus is subsistence entrepreneurs (SEs) who suffer double jeopardy of resource scarcity as well as institutional voids that hinder their technology adoption. We use the exploratory approach to delve into this under-studied area in IS research using constructivist grounded theory. Using data from the in-depth interviews of these subsistence entrepreneurs, we develop a framework of a process that entails not only adoption and persistent use but also the mechanisms for the spread of this technology amongst a section of society that is characterized by poverty, illiteracy, and socio-economic barriers.