Purpose – Reveals how line managers who play to their strengths and are noted for their positive leadership qualities are fostering a positive and energizing culture with high levels of accountability and performance at PhotoBox, a UK online photo service. Design/methodology/approach – Explains that PhotoBox managers took part in workshops combining a focus on personal growth and relevant skills development, in which core modules included a positive-leadership master-class and workshops on strengths coaching for results and engaging one-to-ones. Findings – Reveals that the master-class helped people to identify their unique strengths as a set of personal qualities that energize and lead to productive habits. The session also helped people to move from simple awareness of strengths to applying them in the role of manager. In turn, the groups created a shared vision for a more people-centric approach to leading across PhotoBox. Research limitations/implications – Explains that the new accent on personal strengths has benefited teamwork at the company, too. Originality/value – Spotlights how playing to individuals' strengths improves teamwork, communication and organizational performance.
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