People Buy Things Research Articles

Live Streaming Commerce: Malaysian Consumers’ Purchase Intention on Live Streaming Media

The way people buy things and advertise them has changed because of new and improved technology. Most Malaysians now use online shopping to buy things from websites like Shopee or Lazada. E-commerce has changed over time and now includes social media e-commerce and live streaming commerce. Live commerce is a new way to promote products and services by connecting customers, brands, items and streamers in real-time. In China, many people like to watch live shows where a person sells things online. This is called live commerce and is done by skilled broadcasters on special websites. During the Covid-19 outbreak, Shopee and Facebook started to use live videos to sell products to customers. This research aims to help businesses and streamers in Malaysia learn how to attract more buyers and achieve their goals in live-streaming commerce. This idea has figured out how five factors affect Malaysian people's decision to buy live streaming and understand how excited they are to purchase it. These factors were parts gathered from previous studies, including product uncertainty, streamer trustworthiness, information completeness, social interaction, and perceived enjoyment. The research was done online and had 152 young people aged between 18 and 40 answering questions. Descriptive, normality, validity, correlation and regression analyses were performed using SPSS. The findings show streamer trustworthiness, information completeness, social interaction, and perceived enjoyment have a positive impact on Malaysian consumers’ purchase intention for live commerce.

Social Media and its Impact on Consumers Behavior

One of the most well-liked and often used mediums of communication nowadays is social media. Nowadays, social media is used by people all over the world to communicate with one another. Social media has been used by people in recent years to talk about their experiences. Experiences with a product or service are included here as well. Platform or service. Every day, thousands of people read these product reviews that social media users write, and they have started to have an impact on how people buy things. After discovering the benefits of this platform, businesses have begun to use it to market their goods and services. Today, a wide range of audiences are attracted by social media, which is utilised to sell goods and services in an efficient manner.

Next level customer service

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Why people buy things is still, despite decades of research and observation, a relatively mysterious phenomenon. Every day hundreds of firms start up and a similar number fail, and all of them have the same hope – that people will spend their money on the things they are providing. And yet those firms that start up, with all of the planning and investment behind them, will still be unsure if that expenditure will happen on their things. Just as those firms that have failed once benefited from that spending before it started to stop. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Original/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Analisa Pengaruh Biaya Promosi dan Harga Jual Terhadap Volume Penjualan pada Perusahaan Properti di Daerah Lampung

Buying things is an activity that has been done since the first age of humanity. People buy things to fulfill living needs, may it be primary, secondary, or tertiary needs. At first humans used barter system, where people trade an item for another things, such as service or goods. Nowadays human uses money for buying things, and today, Indonesia economic power is rising among the globe. Based on that increase, people get more income, and upgrade their lifestyle. One of the things to buy for such need is property. When it comes to property, like other things, people will look into promotion and selling price, thus the two variables has been used for this research. The goal of this research is to understand whether those two variables has impact or not to selling volume. The data used for making this research is from a property company based in Lampung. The data was taken from the company annual yearly monetary report from year 2015 to 2018. One factor to take note is that the selling price was controlled by government since the company was selling government subsidiary backed houses, therefore the only variable that the company can fully control was the promotion cost. The conclusion was that the price doesn’t affect much of the selling volume, therefore the company should focus on better promotion programs.

Cakelicious: Web App for Designing a Customised Wedding Cakes

In the fast-paced changing world, the Internet keeps people connected to each other. Online shopping has changed the way people buy things, and so does how people book flight tickets and movie passes. Cakelicious Web App is another interesting story of how we revolutionize the way people book wedding cakes the way they love it. The system is designed to replace the current manual booking methods used by Dr. Munie’s Kitchen for managing cakes order, thus is more efficient and effective, as well as meets the user requirements. Prototyping methodology approach has been used to develop and test the system in a systematic manner, which includes the development phases of planning, design, and testing and implementation. This system is developed using the PHP programming language, MySQL database, and runs on an Apache web server.

Perceptions of Prospective ICT Teachers Regarding Usability of Subliminal Message Techniques in Education

Human brain is two hemispheres filled with secrets. What happens in the brain has always a research source and mystery for human. Some researchers associating human behaviors with the subconscious reported that if they reached to subconscious they could make the human demonstrate the desired behaviors. Researchers thinking like that have become the essential advisors for the advertisement sector trying to direct people to consumption especially. While the advertisement sector tries to make people buy things that dont need it also brought new concepts in the science world. The most known and emphasized one are subliminal messages. The purpose of this study is to examine use of subliminal messages for education from the point of view of students Computer and Instructional Technologies Education (CEIT). Since subliminal messages are dealt in terms of information technologies generally, opinions of CEIT senior class students dominating this field were referred. Interview technique one of the qualitative research methods was used in the study. In this study 42 students participated in the research. According to findings of the study, CEIT students expressed an opinion that subliminal messages could be beneficial for the education. It was found out that the most preferred method for education materials to be prepared is cartoon for students. It was expressed that 25. square technique was the most proper method as the subliminal method.

Pricing, agents, perceived value and the Internet (originally published in June 2001)

This paper is included in the First Monday Special Issue: Commercial Applications of the Internet, published in July 2006. The Internet has changed the way people buy things. A pointed difference is the use of Internet auctions and bots. But, are these differences actually changing the role and function of price in the firm's marketing program? Are they possibly changing options for pricing, and perhaps even, the very notion of perceived value? Or in fact, does the new set of Internet pricing mechanisms merely require marketers to do what good marketers have always done, and that is to build customer-perceived value and use price to recapture it? The only difference may be that now, we can do it even better because we have better tools.

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

Journal of Product Innovation ManagementVolume 23, Issue 3 p. 293-295 Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior Steve Guerin, Steve Guerin Axiomatic Research CorporationSearch for more papers by this author Steve Guerin, Steve Guerin Axiomatic Research CorporationSearch for more papers by this author First published: 26 April 2006 https://doi.org/10.1111/j.1540-5885.2006.00201_1.xRead the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume23, Issue3May 2006Pages 293-295 RelatedInformation

Book Reviews

Books reviewed in this issue: Getting It Right the First Time: How Innovative Companies Anticipate Demand Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior The Chinese Century Doing Business in the New China: A Handbook and Guide Multinational Enterprises, Innovative Strategies and Systems of Innovation

Why People Buy Things They Don't Need

Why People Buy Things They Don't Need

Pricing, agents, perceived value and the Internet

The Internet has changed the way people buy things. A pointed difference is the use of Internet auctions and bots. But, are these differences actually changing the role and function of price in the firm's marketing program? Are they possibly changing options for pricing, and perhaps even, the very notion of perceived value? Or in fact, does the new set of Internet pricing mechanisms merely require marketers to do what good marketers have always done, and that is to build customer-perceived value and use price to recapture it? The only difference may be that now, we can do it even better because we have better tools.