Abstract
Books reviewed in this issue: Getting It Right the First Time: How Innovative Companies Anticipate Demand Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior The Chinese Century Doing Business in the New China: A Handbook and Guide Multinational Enterprises, Innovative Strategies and Systems of Innovation
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
