Penetration Strategy Research Articles

The relationship between digital orientation, organizational ambidexterity, and growth strategies of rural SMEs in time of crisis

The rapidly changing digital landscape presents a new context highlighting growth strategies and organizational ambidexterity. This research explores the interaction between growth strategies of rural SMEs, digital orientation, and organizational ambidexterity during the COVID-19 pandemic. The survey data comprised 204 responses from Finnish SME owner-managers in the rural region of South Ostrobothnia in October 2021. The results from the ordinal regression analysis demonstrate that organizational ambidexterity positively influences the utilization of all growth strategies, serving as a mediator in the relationship between digital orientation and these strategies. Digital orientation is positively associated with applying a product/service development strategy, market development strategy, diversification, and business model development but not with market penetration strategy. These findings suggest that a digital orientation enables SMEs to strike a balance between exploration and exploitation, allowing them to effectively pursue both. Furthermore, digitalization offers rural businesses opportunities to implement more demanding growth strategies. Therefore, to ensure the long-term vitality of rural areas, society and policymakers must collaborate in providing robust digital infrastructure.

Defense penetration strategy for unmanned surface vehicle based on modified soft actor–critic

This paper investigates the defense penetration problem for unmanned surface vehicle (USV) with limited detection range under unknown defenders. A novel end-to-end defense penetration strategy is proposed for the USV based on modified soft actor–critic (MSAC). Specifically, the state–action space of the attacker is designed by combining the maneuvering model of USV and detection information. To guide the USV to reach the target area under the interception of defenders, the penetration reward is constructed. Then, the long short-term memory network (LSTM) is applied in the actor–critic network design. A dynamic training mechanism is proposed by combining curriculum learning and multi-memory pools, which aims to improve the success rate of defense penetration. Finally, simulation results validate the effectiveness and superiority of the proposed defense penetration method for the USV suffering from unknown defenders. The higher success rate can be guaranteed by using MSAC compared to the previous methods.

Optimization of high-speed fixed-wing UAV penetration strategy based on deep reinforcement learning

The penetration decision of unmanned aerial vehicles (UAVs) is one of the key components for UAVs to detect or strike crucial targets in adversarial environments. Presently, most methods lack research on penetration decisions under unknown interception information. The executing UAV for decision-making is generally a simplified three-degree-of-freedom model. The decision format is often simplified to path point optimization, lacking control over the stability of complex model attitudes and exhibiting relatively poor robustness. This paper proposes a penetration relative motion theory and aircraft control method based on the six-degrees-of-freedom UAV model to reduce response errors between algorithm control decisions and actual flight control. Using a Markov decision process, a UAV penetration decision control method based on an attitude-overload control loop is designed. This method combines reinforcement learning techniques to enable autonomous penetration decision-making and control for UAVs facing active defense scenarios, enhancing the autonomy, accuracy, and generalization of UAV online decision-making. The paper concludes by implementing autonomous decision-making and control for UAV penetration through the integration of interceptor trajectory prediction with proximal policy optimization. This method reduces the dependency of penetration strategies on interceptor information, ensuring both the generalization ability of penetration strategy models under uncertain information and the consistency of decision stability. Through simulations and experiments, we verified that the penetration strategy based on the pre-sampling PPO method improves the penetration effect by 15.44 % on average and the hit rate by 18.48 %. Moreover, the probability of penetration in different scenarios exceeds 70 %, and the penetration effect is improved by more than 10 % in the case of multiple interceptors. This paper also analyzes the impact of interceptor spatial distribution and the quantity of interceptors on the effectiveness of UAV penetration decision-making.

Comparative evaluation of physical and chemical enhancement techniques for transdermal delivery of linagliptin

Linagliptin is a dipeptidyl peptidase-4 inhibitor used for the management of type-2 diabetes. US FDA-approved products are available exclusively as oral tablets. The inherent drawbacks of the oral administration route necessitate exploring delivery strategies via other routes. In this study, we investigated the feasibility of transdermal administration of linagliptin through various approaches. We compared chemical penetration enhancers (oleic acid, oleyl alcohol, and isopropyl myristate) and physical enhancement techniques (iontophoresis, sonophoresis, microneedles, laser, and microdermabrasion) to understand their potential to improve transdermal delivery of linagliptin. To our knowledge, this is the first reported comparison of chemical and physical enhancement techniques for the transdermal delivery of a moderately lipophilic molecule. All physical enhancement techniques caused a significant reduction in the transepithelial electrical resistance of the skin samples. Disruption of the skin’s structure post-treatment with physical enhancement techniques was further confirmed using characterization techniques such as dye binding, histology, and confocal microscopy. In vitro permeation testing (IVPT) demonstrated that the passive delivery of linagliptin across the skin was < 5 µg/sq.cm. Two penetration enhancers - oleic acid (93.39 ± 8.34 µg/sq.cm.) and oleyl alcohol (424.73 ± 42.86 µg/sq.cm.), and three physical techniques - iontophoresis (53.05 ± 0.79 µg/sq.cm.), sonophoresis (141.13 ± 34.22 µg/sq.cm.), and laser (555.11 ± 78.97 µg/sq.cm.) exceeded the desired target delivery for therapeutic effect. This study established that linagliptin is an excellent candidate for transdermal delivery and thoroughly compared chemical penetration and physical transdermal delivery strategies.

The Implementation of Bank as a Service Marketing Communication Strategy in Increasing the number of customers on blu by BCA Digital

Marketing communication activities through strategies to develop market penetration and brand positioning strategies are very significant efforts for blu by BCA Digital. blu is an all-in-one banking product that is a solution to answer the financial and non-financial needs of digital savvy through an interconnected digital ecosystem, as well as spreading brand awareness for the BCA Digital platform. This study aims to identify blu's marketing communication strategy with the implementation of public relations, marketing mix, efforts and challenges in their promotional activities. This research also seeks to find the most dominant form of blu's promotional efforts. Descriptive qualitative method is used in this study. The data collection was carried out through non-participant observation, in-depth interviews, literature review and archiving. Key informants were obtained through purposive sampling technique. Data analysis was carried out by means of data reduction, data presentation and verification. shows that blu is very dominant and active in carrying out digital promotional mixes through mobile application platforms, social media and establishing collaborative partnerships with various communities to build ecosystems. In addition, blu also has the goal of educating its multi-segment target audience to make blu's digital banking relevant to everyday life. blu launched a mobile banking application which as of December 2022, the users achieve more than 1.1 million people. This achievement could not have been separated from good collaboration and integration with fintech partners, cooperation with companies and various universities with bank as a service or blu access is installed in the partner’s applications.

Business Development Strategy Towards “Natural Concept” Restaurant (Study of Botanica Dining Restaurant, Jakarta)

Purpose: The population density in Jakarta has resulted in a reduction of the green open environment in the capital city of Indonesia. In addition, the capital is the center of government and state business, making this city occupied by the majority of workers. The availability of entertainment and tourist spots in the capital city of Jakarta is quite diverse, especially restaurants. Relaxing to unwind from work activities is a moment that workers always await. The demand for unique elements in restaurants is very challenging for business owners. There are many elements that a restaurant can highlight to make its business more attractive. Based on these problems, this study aims to determine the strategy for developing a restaurant business with a natural concept (the study of Botanica Dining Jakarta). Research method: This research is a qualitative approach involving the phenomenon of the surrounding environment for a sample and the interview method with business owners. Results and discussion: The research shows that several strategies are needed in this business to develop the Botanica Dining Jakarta restaurant business. Implication: It was found that the strategy that the management of the Botanica Dining Jakarta Restaurant can carry out is to expand market penetration followed by developing product attractiveness to expand market targets and maintain consumer loyalty. The benefits of the results of this study are expected so that the selection of market penetration strategies can be implemented to the fullest extent possible to benefit the company. Keywords: Business development, restaurant, nature concept, workers.

Growth Strategies for International Streaming Services: Netflix and Disney+

The purpose is to identify the features of strategic planning and formulate specific recommendations on the choice of growth strategies in developing and developed markets for international streaming services. Objectives: study of specific examples (cases) growth strategies in developed and emerging markets; identify key factors for the successful development of companies; study cases of adapting a product to the needs of the local market environment. Methodology: comparative analysis; analysis of financial indicators and benchmarking; synthesis of information obtained; inductive and deductive methods. Results. of the study showed that taking into account the needs of the audience in national markets is the key to the growth of the company and its subscriber base. When entering the market, companies use a pre-formed market development strategy as a starting point for expanding the number of users, after which they continue to strengthen their positions using market penetration, product development or diversification strategies, adapting the product to the needs and characteristics of the market environment. Conclusions. Partnerships have proven to be an important factor in developed and emerging markets, however, in the case of developed markets, this strategic step benefits in quantitative terms, and in the case of emerging markets, both in qualitative terms (localization of content) and in quantitative terms, the growth in the number of users. The findings and results of the study will be useful to existing streaming services, startups, venture investors and government agencies regulating this area.

Investigations of bioinspired soil penetration strategies via a numerical model: Does radial expansion improve soil intruder performances?

This paper investigates the performances shown during underground exploration by a plant root-inspired soil intruder. Plant roots are efficient soil explorers, moving by growing at their apical extremities and morphing their bodies in response to mechanical constraints. A three-dimensional (3D) discrete element model (DEM) was developed to mimic selected features of plant roots and verify their usefulness in soil penetration operations. Specifically, the model is used to simulate the penetration of an intruder that grows at the tip into both cohesionless granular and cemented soils. In the former case, dense and loose granular media are considered. The model is adopted to compare penetration performances with purely axial growth and a combination of radial and axial growths. Radial growth is hypothesized to be adopted in roots to facilitate soil penetration. Results from our model suggest that implementing a radial growth preliminary to an axial growth is more advantageous in cohesionless dense granular soil, reducing the soil resistance experienced by the intruder for deeper penetration after radial enlargement. When the penetration occurs in cemented soil, the radial expansion results advantageous over a lower penetration depth, and its beneficial effect drops with increasing inter-particle contact adhesion values. The proposed 3D DEM numerical model provides a methodology for evaluating the intruder penetration efficiency and supports the design of artificial robotic systems for the autonomous exploration of soil by allowing the selection of the most performant penetration strategies for their artificial implementation.

Self-Assembly of Ultrathin, Ultrastrong Layered Membranes by Protic Solvent Penetration.

Flexible membranes with ultrathin thickness and excellent mechanical properties have shown great potential for broad uses in solid polymer electrolytes (SPEs), on-skin electronics, etc. However, an ultrathin membrane (<5 μm) is rarely reported in the above applications due to the inherent trade-off between thickness and antifailure ability. We discover a protic solvent penetration strategy to prepare ultrathin, ultrastrong layered films through a continuous interweaving of aramid nanofibers (ANFs) with the assistance of simultaneous protonation and penetration of a protic solvent. The thickness of a pure ANF film can be controlled below 5 μm, with a tensile strength of 556.6 MPa, allowing us to produce the thinnest SPE (3.4 μm). The resultant SPEs enable Li-S batteries to cycle over a thousand times at a high rate of 1C due to the small ionic impedance conferred by the ultrathin characteristic and regulated ionic transportation. Besides, a high loading of the sulfur cathode (4 mg cm-2) with good sulfur utilization was achieved at a mild temperature (35 °C), which is difficult to realize in previously reported solid-state Li-S batteries. Through a simple laminating process at the wet state, the thicker film (tens of micrometers) obtained exhibits mechanical properties comparable to those of thin films and possesses the capability to withstand high-velocity projectile impacts, indicating that our technique features a high degree of thickness controllability. We believe that it can serve as a valuable tool to assemble nanomaterials into ultrathin, ultrastrong membranes for various applications.

PROSPEK PENGEMBANGAN USAHA TERNAK KAMBING DI DESA TULABOLO BARAT

The goat-farming business has quite promising prospects for development. This research aims to analyze the prospects for developing goat farming businesses in West Tulabolo Village, East Suwawa District. Using snowball sampling techniques, six breeders, two village officials, and one extension officer were selected as informants for this study. This research uses primary and secondary data sources. Research data was analyzed using the SWOT analysis framework (strengths, weaknesses, opportunities, and threats). Based on the research results, it show that the IFE (internal factor evaluation) matrix score is 3,27 and the EFE (external factor evaluation) matrix score is 3,04. This shows that the prospects for developing the goat farming business in West Tulabolo Village are strong (3,0–4,0) in square one, consisting of market development and market penetration. Market development is done by improving the quality of breeder resources, and promoting and increasing public knowledge to encourage participation in goat production. Apart from that, it is important to implement a market penetration strategy to increase the market share of the goat farming business. Thus, we hope that establishing a goat farming business will provide a profitable opportunity for both breeders and the community in West Tulabolo Village.

Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.

Strategies of state penetration: a network analysis of community governance in Shanghai

IntroductionThe Chinese state has been found to penetrate community participation to strengthen state infrastructure power, but understanding of these strategies remains equivocal.MethodsThis paper collect complete network data from a sample of 112 residents who were active in community activities in Kang community in Shanghai, China. Kang is an award-winning community for its active participation and excellent governance. We examine the strategies of state penetration on the relation between residents' committee (RC) and the thick network through routine community activities.ResultsThe network is indeed horizontal (rather than hierarchical) around the RC. Instead of manifesting state power, popularity within the network translates to decision-making power in deciding routine community activities. However, residents with high network popularity are affiliated with the state, and this association may be generated by the state itself through a deliberate process of cultivation and co-optation.DiscussionThese findings shed light on the nuanced strategies of state penetration. Rather than overt suppression or infiltration, the state exerts authority over a horizontal network, which ensures that self-organized community participation occurs under state domination.

STRATEGI PENGEMBANGAN LEMBAGA PERKREDITAN DESA DI BALI

The Village Credit Institution is a Microfinance Institution based on local wisdom in Bali, which has the aim of improving the Village economy, currently facing competition from similar financial institutions operating in Bali. Based on this, the aim of this research is to analyze the internal and external environment as a basis for formulating strategies for empowering Village.Credit.Institutions.in Bali. The sample for this research was 100 Village Credit Institutions in Bali which were taken using stratified proportional random sampling based on districts/cities. Data was analyzed using SWOT Analysis, which is outlined. in the External. Factor.Analysis Summary (EFAS) and Internal. Factor. Analysis Summary (IFAS) matrices. This research found that the Village Credit Institution empowerment strategy in Bali in the future can be carried out with an intensive strategy through market penetration strategies and new product development. The penetration strategy includes increasing credit customers and third party funds more intensively and the new product development strategy includes funding micro and small businesses with a profit sharing system, funding household equipment and term savings.

Implementation of Human Resources Planning for Crowdfunding Platform Company at PT. Esa Dana Unggul

PT Esa Dana Unggul (EsaDana) is a company that meets the needs and wants of every consumer in investment needs through the Securities Crowd Funding platform. Analysis of products and services offered to consumers is the Esa Dana Platform as a crowdfunding platform that brings together investors and companies that need financing in a cheap and easy way to invest and minimize the risk of loss. Esa Dana's human capital planning refers to the knowledge, skills and competencies possessed by individuals in the organization. By conducting proper planning to manage and develop human capital, companies ensure that they have a competent, committed and highly competitive team. Through human capital planning strategies, companies can maximize employee potential, increase productivity, and respond more effectively to market changes. In carrying out the strategy, Human Resources Planning at EsaDana Company will focus on the Market Penetration Strategy in the form of optimizing online channels. This strategy was taken as a solution in introducing the brand and product as well as running a new company engaged in crowdfunding services in Indonesia. PT Esa Dana Unggul (EsaDana) implements Human Resources strategies in accordance with applicable regulations in Indonesia, such as payroll systems, employee welfare, pensions, health insurance, overtime pay, and holiday allowances. In the first year, Esa Dana will employ as many as .... employees.

ИССЛЕДОВАНИЯ В СФЕРЕ ОБРАЗОВАНИЯ В ОБЛАСТИ КОМПЬЮТЕРНОЙ ИНФОРМАЦИОННОЙ БЕЗОПАСНОСТИ

In the modern era of big data, obtaining information has become more convenient and hidden. Therefore, the information security of networks is becoming increasingly important in the national security strategy. In the learning process, teachers should pay attention to strengthening the penetration of education in the field of network information security in order to better raise students’ awareness of preventing network information security in order to further form good quality, as well as increase information literacy on the Internet among students of educational institutions. This article first analyzes the importance of penetration of education in the field of network information security, and then analyzes the current state of education in the field of network information security in teaching computer networks, and finally, focuses on the study of specific strategies for penetration of education in the field of network information security, in the hope of contributing to the development of the country’s network. The practice of education in the field of information security provides certain suggestions and ideas.

МАРКЕТИНГ ЯК ФАКТОР ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВА

The article highlights the relevance of ensuring the economic security of enterprises in modern conditions arising from marketing activities. It is analyzed how inefficient marketing management can negatively affect the sustainability and profitability of the enterprise. The influence of marketing on the economic security of the enterprise is characterized, emphasizing its importance as a strategic resource for ensuring the stability and development of business in modern market conditions. The key areas through which marketing affects economic security are highlighted. In particular, these areas include the development and implementation of marketing strategies, customer attraction and retention, innovation and product development, reputation management, as well as marketing analysis and market research. The article provides examples of successful application of marketing strategies by well-known companies, which illustrate how innovative approaches and adaptation to local conditions help to strengthen their positions in the market. Considered the importance of effective marketing strategies for strengthening the economic security of enterprises. It demonstrates how such strategies can improve a company's stability and its ability to withstand market fluctuations, thus providing overall economic security. Key marketing strategies that have been covered include product differentiation, niche focus, market penetration strategies, developing customer loyalty, and using digital channels for marketing and sales. Each strategy is detailed with examples from well-known companies such as Apple, Tesla, Amazon, and Nike, illustrating how these approaches affect sales, reputation, market expansion, and innovation. The article analyzes the relationship between marketing strategies and the economic stability of the enterprise, and also highlights how marketing affects the increase in income through the effective promotion of products or services. The main marketing strategies and their characteristics, which contribute to the strengthening of economic security, are systematized. The conclusions indicate that marketing activity is a key element of the functional structure of the enterprise's economic security. The article emphasizes that the adequate application of marketing strategies helps the enterprise not only to respond to modern market challenges, but also to minimize internal and external threats, ensuring long-term economic stability.

Business development strategy of coffee processing in MSMEs scale using BMC approach and SWOT-AHP integration

The coffee agro-industry is a sector that is currently growing rapidly in Indonesia. MSMEs Loca Nusa is one of the coffee producers in Malang City which has the potential to be developed. They sell robusta coffee at low prices and delivered from Dampit, Malang which is known to have the best quality. However, Loca Nusa still experience problems in managing their business. The purpose of this study is to identify internal and external factors, formulate and sequence strategies, and form a new development BMC. This study used SWOT (Strength, Weakness, Opportunity, Threat), the AHP (Analytical Hierarchy Process) and BMC (Business Model Canvas) approach. The results showed that the position of MSMEs Loca Nusa was in quadrant V (hold and maintain) with product development and market penetration strategies. The result of the AHP ranking showed market as the highest criteria (0.510), the highest goal is that MSMEs can expand the market to increase production figures (0,566), and the highest alternative is expanding the market to coffee shops in Malang by selling roasted bean products with various variations (0,612). The addition of strategy to the upgraded BMC is on key partner elements, value propositions, and channels.

A Study on the Penetration Strategies of Mathematical Culture in Calculus Classroom from the Perspective of Curriculum Ideology and Politics

A Study on the Penetration Strategies of Mathematical Culture in Calculus Classroom from the Perspective of Curriculum Ideology and Politics

Multibarrier-penetrating drug delivery systems for deep tumor therapy based on synergistic penetration strategy.

Nanotherapies, valued for their high efficacy and low toxicity, frequently serve as antitumor treatments, but do not readily penetrate deep into tumor tissues and cells. Here we developed an improved tumor-penetrating peptide (TPP)-based drug delivery system. Briefly, the established TPP iNGR was modified to generate a linear NGR peptide capable of transporting nanotherapeutic drugs into tumors through a CendR pathway-dependent, neuropilin-1 receptor-mediated process. Although TPPs have been reported to reach intended tumor targets, they often fail to penetrate cell membranes to deliver tumoricidal drugs to intracellular targets. We addressed this issue by harnessing cell penetrating peptide technology to develop a liposome-based multibarrier-penetrating delivery system (mbPDS) with improved synergistic drug penetration into deep tumor tissues and cells. The system incorporated doxorubicin-loaded liposomes coated with nona-arginine (R9) CPP and cyclic iNGR (CRNGRGPDC) molecules, yielding Lip-mbPDS. Lip-mbPDS tumor-targeting, tumor cell/tissue-penetrating and antitumor capabilities were assessed using CD13-positive human fibrosarcoma-derived cell (HT1080)-based in vitro and in vivo tumor models. Lip-mbPDS evaluation included three-dimensional layer-by-layer confocal laser scanning microscopy, cell internalization/toxicity assays, three-dimensional tumor spheroid-based penetration assays and antitumor efficacy assays conducted in an animal model. Lip-mbPDS provided enhanced synergistic drug penetration of multiple biointerfaces for potentially deep tumor therapeutic outcomes.

Perencanaan Strategi Perusahaan Dalam Menghaapi Persaingan Bisnis

This research is a qualitative research that aims to formulate and plan a strategy for PT Swadharma Sarana Informatika and also to formulate and determine the selection of a business strategy at PT Swadharma Sarana Informatika. The results of the research are expected to provide guidelines for strategic planning for companies that can be used as procedures for writing a scientific research. The results of the research are formulating strategies that are obtained are market penetration strategies and product development strategies and also alternative strategies, namely Education and Training.