ABSTRACT The textile industry produces dye-rich effluents that when released in hydric bodies hamper the penetration of sunlight, impairing photosynthetic processes. Besides that, dyes have been indicated as potentially toxic substances. In general, the processes of removing of these contaminants have been much studied, with the technique of adsorption standing out for its high efficiency, in addition to operational advantages and the possibility of reuse agricultural waste as adsorbents, benefiting the environment and reducing costs. The present work had as objective to study the performance of coconut mesocarp utilized as adsorbent in the bleaching process of synthetic effluent containing 25 g.L-1 of reactive red 195 dye. The adsorbent were characterized by granulometry, thermogravimetric analysis and zero point charge. Kinetic and balance study was realized, applying kinetic models and adsorption isotherms. The adsorbent exhibited removal efficiency of 89.92 % in 120 min. The maximum adsorption capacity was 24.04 g.g-1 at 30 °C. The kinetic study showed that the data was better adjusted by an Elovich equation, indicating slow chemisorption. The thermodynamic study exhibited that the adsorption process is exothermic and spontaneous for all the temperatures evaluated.