In this scientific article, the author examines modern trends in the development of intellectual potential and protection of intellectual property based on the globalization experience of the world's leading countries – the USA, Germany, Great Britain, Sweden and France. The author focuses on the fact that their positive experience can be used by Ukraine, because the intellectual potential and the system of protection of intellectual rights in our country in the conditions of globalization and dynamic development of information technologies are exposed to much greater risks and threats, and the current legislation has long since not covered the necessary spectrum legal regulation of intellectual property relations. In particular, the experience of the USA can be useful in the formation of reliable legislative regulation, the creation of an effective Strategy for the development of Ukrainian intellectual property for the coming years, the establishment of stricter responsibility and control over the observance of intellectual property rights. The benefit of Great Britain's experience can be obtained if we go the way of establishing partnership and cooperation of our country in the investigated area, as well as establishing a tougher penalty for violations in this area. It is also appropriate to borrow the conceptual foundations of combating crime in the field of intellectual property, to develop plans for its prevention and countermeasures. The German experience will be useful in the following aspects: borrowing the desire for reliable and simple legislation, establishing an open type of relations between the state in the form of its authorized bodies that conduct their activities in the field of intellectual property, with citizens (right holders) in the information field, increasing educational and innovative level of development of the population of Ukraine. The use of Swedish experience may take place when borrowing Swedish technologies for the protection of intellectual property, in particular, the use of blockchain technology. The French practice of dynamic and innovative updating of legislative acts can be useful in the process of revising and modernizing the national legislation of Ukraine.