Minimising the concentration of active ingredient in rodenticide bait is desirable economically and for the protection of the agroecosystem. This study aimed to identify a zinc phosphide concentration that balances palatability and efficacy for common vole (Microtus arvalis Pall.) management and to compare the attractiveness of two bait carriers. Bait uptake of voles was reduced by 87-98% compared with plain bait when bait contained 0.4-3.2% zinc phosphide. There was an almost 50% decrease in the uptake of zinc phosphide when the zinc phosphide concentration of bait was doubled. Red dye used in commercially available bait decreased bait consumption by 10%. Daily consumption of zinc phosphide bait on days 2 to 5 was half the consumption on the first day of exposure. In bait choice tests, wheat kernels were preferred initially, but within 12 h similar amounts of wheat-based pellets and wheat kernels were eaten. According to the results from the laboratory trial, a zinc phosphide concentration of 2.1% seemed to balance uptake/efficacy best and may be most appropriate for the management of common vole populations. This concentration is substantially lower than the concentration used in many registered products. A reduced concentration of active ingredient and the use of pellet bait instead of wheat which is highly attractive for birds may have advantages for agroecosystem health when applying zinc phosphide for rodent control.