ABSTRACT This study investigates how Peircean semiotics can unpack the multifaceted meanings associated with House Stark, Starks’ sigil ‘direwolf’ and their motto ‘winter is coming’ in George R. R. Martin’s A game of thrones. It presents Charles S. Peirce’s semeiosis, the mathematical and Kantian origins of Peirce’s triadicity and his triadic representation of signs comprising representamen, interpretant and object. In the novel, Peirce’s representamen is the direwolf sigil, the interpretant is the motto ‘winter is coming’ and the object is House Stark. The investigators explore direct relationships between representamen–interpretant (sigil–motto), interpretant–object (motto–House Stark) and object–representamen (House Stark–sigil). They conclude how the context has changed the meaning of Starks’ sigil and motto. While the study posits that every sign and sentence in the novel functions as a Peircean sign, this investigation focuses on three elements of House Stark: the sigil, the motto and the house itself. The novel has excellent room for future research, particularly by applying Peircean semiotics as an analytical tool. This approach promises a fresh perspective on the story’s elements and a deeper understanding of how the narrative reflects and connects to real-world social structures, events and broader themes.