Mental Peculiarities Research Articles

ФРЕЙМОВОЕ МОДЕЛИРОВАНИЕ НАЦИОНАЛЬНЫХ ЦЕННОСТЕЙ И АНТИЦЕННОСТЕЙ В НОВОГОДНИХ ОБРАЩЕНИЯХ Э. МАКРОНА

This article is devoted to the study of the head of state’s New Year addresses’ features. New Year address is analysed as a genre of political discourse. The authors pursue the goal of identifying the value constants of the French-speaking areas, which are actualized in the texts of the President's New Year's addresses. The research material is the texts of the French President Emmanuel Macron’s New Year addresses in the period of 2018-2022 years. The study is based on the method of frame modeling. There are two key frames: values ​​and disvalues ​​of representatives of a single state. The structure of the “values” frame is represented by the following slots: family, health, mutual respect, work, world peace, humanism, environmental safety, education, personality, rights and freedoms of every citizen, unity of European peoples, brotherhood and unity of spirit, love for France, self-esteem. The “disvalues” frame includes such slots as illness, loneliness, violence, disagreement, negative traits of the French mentality (in particular, selfishness, snobbery, cynicism, greed, obscurantism, deceit and pessimism). The study establishes the prevalence of values ​​over disvalues ​​in the President's New Year addresses, as well as the possibility of their division into three subframes: universal, European and French values/disvalues. It is concluded that the head of state’s New Year addresses reflect the national value dominants and the mentality peculiarities of this state’s residents.

Моделі корпоративного управління: світовий досвід та проблеми формування в Україні в умовах сучасних викликів та загроз

The concept and specificity of corporate governance models is defined. A comparative assessment of the most common types of corporate governance models, in particular: Anglo-American, German, Japanese, Family, or model W (the widely-held corporation model), which is presented in Anglo-Saxon countries and model B (the blockholder model), widespreaded in other countries of the world is carried out. The peculiarities of the national model of corporate governance formation were studied. It is substantiated that for the transitional financial system of Ukraine any direct copying of the models of industrially developed countries for the formation of a national system of corporate governance is absolutely impractical, however, it is important to take into account the world experience, mental peculiarities of the corporate sector formation and functioning, which in the complex will contribute to the economic growth of our state. The prospects for the development of the national model of corporate governance, which depends directly on the need to improve the system of functioning of the corporate sector of the Ukrainian economy and requires a number of problematic issues, namely: improvement basic principles and provisions of corporate governance; transformation of the state as a shares owner into an effective shareholder by creating a proper system of state regulation of the capital market; shadowing of the corporate sector to improve the procedure of disclosure and increase the level of transparency of operations; improvement of the organizational and management structure of joint-stock companies; formation of an effective corporate control system are outlined.

Газиз Губайдуллин и Галимджан Ибрагимов в татарском политическом дискурсе 1920–1930-х гг.

The article analyzes certain moments of life and mentality peculiarities of two outstanding sons of the Tatar people – Gaziz Gubaydullin and Galimjan Ibragimov, who have taken an important place in world historiography with their talent, scientific, literary and journalistic activities. Along with the analysis of individual creative achievements of the individuals under study, the main emphasis in the work is on examining the series of events associated with the socio-political and ethno-cultural realities of the 1920s–1930s. Moreover, the defining characteristic of the activities of the described people is the problem of their relevance, since it is this factor that serves as an attractive moment for studying their lives. The presented episodes of private life in the biography of the declared individuals, favourable or tragic occasions become significant and of particular interest in the light of the characteristics of the national mentality specifics of the Tatar political discourse.

Inderendence: art word and cultural code

The independence of each country determines the unique values of that nation. Independence is reflected in the politics, social status and spirituality of the people. From time immemorial, the Kazakh people through the art of words conveyed in their minds the idea of freedom, patriotism and independence. The article analyzes the national and cultural nature of art of speech in the period of independence on the basis of te[ts. The purpose is to determine the value of a literary work of the new era in the nature of free thought, national cognition. It is known that in the period of growing integration between the sciences, the nature of speech, philosophical and mental peculiarities prevailed.The ancient heritage of the people – from folklore to the desire for independence – is highly respected. Folklore is a special art. Folklore, going beyond philology, includes such disciplines as ethnography, ethnology, music, psychology. Folklore is a phenomenon of artistic creation, it arose and developed on the basis of everyday life and in connection with many other manifestations of worldview syncretism. Therefore, folklore develops in connection with the history, culture and life of the people and testifies to the worldview of a person. The concept of tradition is widely used in both folklore and literature. But they are different from each other. Folklore is a part of everyday phenomena, the totality of which is studied by ethnography; fiction is part of social and cultural phenomena. Together, these two concepts determine the characteristics of the art of speech of each nation, the artistic essence, the national idea and structural-figurative features. This feature of the art of the word constitutes a cultural code. The cultural code is a mental, national feature of the people. Its origins have stabilized the idea of independence. Key words: independence, nation, value, code, folklore, fiction.

Приоритеты в новых научных исследованиях по методике преподавания русского языка

The article presents a brief overview of recent linguistic and methodological studies, reveals the communicative orientation of dissertations in the specialty 13.00.02 - Theory and methodology of teaching and upbringing (Russian language, RFL), and demonstrates their scientific and methodological potential. In the modern socio-cultural situation, the development of the methodology of teaching the Russian language is facilitated by the reliance of researchers on the achievements of related sciences: psycholinguistics, ethnolinguistics, ethnomethodics, cognitive linguistics. The article stressed that it was vital to increase the motivation of students to learn the native language and RFL, take into account the wide possibilities of new information technologies in teaching the Russian language to create new educational content, which reflected a new time. In determining the topic of modern dissertation research, there is often a technological component that acts as an innovative means of solving the problem (based on corpus technologies, using visual supports, using interactive forms, based on Internet technologies that received an impetus for development during the pandemic, using media texts, based on Internet television programs, etc.). Presented in the dissertation research model of teaching the Russian language are offered, drawing on personal resources of students expressed interest in the culture of the country of the target language and its society, the ability to map a foreign culture with their own, in pursuit of a deeper understanding of the peculiarities of the Russian mentality. The analysis of dissertations shows their correlation with the society's demands for a socially adapted, communicative and well-off person who fully speaks the Russian language.

Social Consciousness in the Realities of IT-Civilization

Mental peculiarities of man of IT-civilization are being theoretically reconstructed in the article. The relevance of the topic is determined by the impact (which is apparently controversial and frequently even causing concern) of newest technologies on people’s psyche and somatic features, their private and social life. In methodology the authors rely on non-idealistic dialectics that is correlated with the content of critical social theory. In the stated methodological paradigm, priority is given to a positive non-classical dialectics which is being distinguished from both a classical dialectics and a negative one. The paper is primarily focused on specificity of social consciousness which categorical status is mostly related to Marxist intellectual tradition. The latter is chosen as a paradigm in the given text. Along with that, Marxist problematization of consciousness and its neighboring realities – ontological, epistemological, social ones – is interpreted with historically actual objective and subjective circumstances in mind. In this regard, the role of socio-cultural templates of modernity, modernism and postmodernity is being highlighted. We specify the content of conceptually significant concepts: social consciousness, information, ideology, propaganda, and consumer society. Consumer society itself is identified as capitalism of new technological and mental mode. The negative character of information and computer technologies’ influence on human psyche is being accentuated and elaborated. On the basis of adduced arguments, it is stated: consciousness of digital society’s man is prone to destruction, eclecticism and is susceptible to being manipulated which is fraught with totalitarian outcome. The resistance strategy is being defined. Its important component is an ability to detect innovative forms of exploitation and control concealed behind technological novelties.

The Concept of Training a Doctor of Art from Music Directing

The relevance of the research is due to need to train highly qualified professionals in today's sociocultural challenges, able to generate creative ideas in the implementation of creative projects, able to respond quickly to changes in the market of theater services, to be competitive in the fleeting space. Scientific novelty - outlining the concept of formation of professional competencies of the artist in the synthesis of domestic traditions and foreign innovations, taking into account the specifics of the mental perception of works by the Ukrainian audience. Main objectives of the research is the process of preparing a doctor of art in music directing in the context of Ukraine's integration into the European educational and artistic space and to determine the specifics of the integrative educational and creative training of the doctor of art in musical directing in the context of world tendencies of musical theater development. The methodology of the research is the application of a comprehensive intersectoral approach based on the synthesis of systems analysis (the concept of modern directing in a new paradigm of musical theater) and the structural-functional method (algorithm of integrative training of doctors of art in creative graduate school). Findings and conclusion of the research is the influence of globalization and integration processes has affected the paradigm shift of musical and theatrical art in a positive sense - the information exchange of experience; professional growth of artists; application of art technologies; joint solution of urgent problems; in the negative - the dominance of foreign repertoire over domestic with the priority of foreign language content; commercialization of the theater; changes in value orientations; hedonistic orientation of interpretations of works. Factors influencing modern musical directing are the need to find means of expression for adequate perception of the Ukrainian audience of a foreign text; combining the aesthetic and value aspect with the financial and economic content of the play; inadmissibility of vulgarized interpretations of works; mastering the techniques of artistic reconstruction, authentic, modern, art-technological solution of performances; mastering the specifics of dancers, international and festival projects. The concept of training a doctor of art in music directing involves a creative rethinking of global innovative directing practices on domestic soil, taking into account the peculiarities of the Ukrainian mentality, cultural traditions, and achievements of national educational and art schools with gradual integration into Europe.

The Concept of "Community / World" in the Linguistic and Cultural Aspect

The word World refers to the key concepts that embody the peculiarities of the national mentality in a concentrated form, which determines the importance of the concept world in the study of the Russian language in the national audience

SOME FEATURES OF THE NOVEL FORM OF KADZUO ISHIGURO (REMAINING OF THE DAY, DON'T LET ME GO)

The article examines the signs of devaluation of humanism in modern society in the context of multicultural thinking (English - Japanese). The objects of research are the novels of the Nobel (2017) and Booker (1989) Prize writer Kazuo Ishiguro - The Rest of the Day and Don't Let Me Go. In The Rest of the Day, an English writer of Japanese descent inherits and develops the tradition of the English novel, but at the same time synthesizes the peculiarities of the English mentality with the principles of honor and service in the Bushido samurai code. The subtle irony associated with the parallel "code of honor of the English butler and the Japanese samurai," according to the authors of the article, largely explains the logic of the plot of the work. The article also notes that Kazuo Ishiguro managed to reflect the deep commonality of postcolonial Englishness with the refined Japanese perception of being and duty. Although the author himself in his interviews and comments often insists that he remembers almost nothing about Japan and that he is interested in writing on universal topics, this practically always has a shocking effect in his novels. The novel Don't Let Me Go helps to understand that the peculiarity of this work is the proclamation of humanism as one of the main values of mankind at any time and under any conditions. It is noted that this idea is manifested in a conflict with the modern interpretation of the concept. Humanistic values in the novel are also revealed in the inner thoughts of the heroine, the relationship of the heroes, the actions of the heroes, and the author, even in a non-standard anti-utopian situation of ideals, ready to reflect on the moral foundations without which human life is unthinkable. In addition, the motive of man's detachment from his roots, which is very characteristic of Japanese culture, is projected on the modern European vision of the problem.

ON SOME ASPECTS OF SOCIO-CRIMINOLOGICAL RESEARCH ON HUMAN TRAFFICKING IN THE REPUBLIC OF KAZAKHSTAN

Purpose of the study. The article considers and analyzes the results of a socio-criminological study conducted on human trafficking in the Republic of Kazakhstan. The authors substantiate the thesis about the insufficiency of existing measures to combat human trafficking, which determines the need to find the most optimal, modern and timely legislative and law enforcement tools. The paper notes that the study obtained specific results related to the study of the features of the formation and optimization of the conceptual and categorical apparatus of the system of crimes related to human trafficking at the international and national levels; ideas, initiatives, proposals, and key results were developed in terms of modeling the policy of countering crimes related to human trafficking and their implementation in scientific and methodological, practical activities of human rights, law enforcement, and international organizations. Results. Within the framework of the study, the authors conclude that the main reasons for the origin of cases of human trafficking in the Republic of Kazakhstan are poverty, limited economic opportunities for access to effective employment, education, a significant difference in the level of economic development between countries and regions within the country, the crisis of the family, family values, domestic violence, the growth of dysfunctional families, general gender inequality, alcoholism, social orphanhood, and peculiarities of mentality. Social status, low level of education, young age, and psychoemotional state are also factors that increase the chances of becoming a victim of human trafficking.

Юридическая ответственность судебных приставов в Российской империи и Российской Федерации (сравнительно-правовой анализ)

Based on the methodology of chrono-discrete monogeographical comparative jurisprudence, the article provides a chrono-discret analysis of the legal responsibility of bailiffs in the Russian Empire and the Russian Federation. The author notes that such studies have not been conducted before, and the comparison of the legal responsibility of bailiffs from the point of view of the comparative legal study of the domestic institute of bailiffs suggests not only theoretical significance, but also practical interest.
 In one of the articles, the author has already mentioned the normative basis of the institution of bailiffs in the Russian Empire and the Russian Federation, which also affects the responsibility of bailiffs. But over time, the current legislation has undergone a multi-faceted reform. In connection with this circumstance, all issues related to the organization and activities of enforcement agencies are of particular interest.
 Returning to the question of the responsibility of bailiffs in the studied periods, the author draws attention to the fact that at present this issue is more defined and developed in comparison with the pre-revolutionary period. At the same time, it is necessary to take into account the specific historical situation in the studied periods, the specifics of the political, economic, and social structure, the peculiarities of legal consciousness and mentality. Comparing the legal responsibility of bailiffs in different historical periods can lead to the development of practical recommendations for improving the current legislation regulating the structure and activities of the institution of bailiffs.

Тувинская этничность как объект исследования

Introduction. This article attempts to review and analyze domestic and foreign scientific works on the history of the study of Tuvan ethnicity covering such aspects as language, religion, traditional spiritual culture, material culture of the people, national character, history of Tuvan ethnicity, ethnic identity of Tuvans and other factors characterizing the Tuvan people as a unique ethnic group among the peoples of Central Asia. Goals. The article examines scientific works of domestic and foreign authors including scientists – members of the Tuvan culture. Materials and Methods. The review and comparative analysis of various theoretical and methodological approaches of foreign and domestic researchers to the study of the concept of ethnicity clarifies the diversity of interpretations and understandings of this phenomenon. Results. The basic concepts and representations of the national character of the Tuvan people, peculiarities of Tuvan mentality in many scientific works of leading scientists with expertise in this field of knowledge have been studied. It was revealed that the national character of Tuvans is specific, various characteristics of the ethnos are traced, sometimes quite contradictory: from hospitality and creativity to envy and laziness. In addition, the historical formation and development of the Tuvan language, and its current position were considered. Obviously, the article also provides a brief overview of scientific works dealing with the spiritual and material culture of Tuvans. The ethnic identity of Tuvans is revealed in all its aspects in the fundamental scientific works of modern researchers, on the basis of which this scientific review was made.

CONSPIRACY THINKING IN THE DYNAMICS OF MODERN CULTURE: CHARACTERISTICS AND FEATURES OF MANIFESTATION

Problem setting. One of the distinguishing features of the modern era is the marginal and dubious nature of explanations of complex social realities. Cognitive and symbolic specifics of conspiratorial thinking, marked by a sense of predictability, regularity and explicit simplicity, contribute to the development and dissemination of political mythology.
 Recent research and publications analysis. In recent decades, concepts have been actively used in the body of social science works: paranoid style, conspiratorial narrative, power discourse, unstable ontologies, crisis of production of meanings, conspiratorial worldview. The latest scientific search takes place in the context of abandoning the strict framing of conspiracy theories in favor of a pluralistic approach that combines epistemic, existential and social dimensions of the subject.
 Paper objective. The aim of the article is to try to identify the features of conspiracy in the latest conditions of cultural development.
 Paper main body. The article shows the features of modern conspiracy theories in terms of its paradoxical stability, information and cognitive attractiveness. It is emphasized that the conspiracy discourse determines the peculiarities of the conspiratorial mentality, influencing, in particular, the existential aspects of human life. The consequences of the influence of conspiracy theories can be not only feelings of alienation from politics or radicalization of society, but also the blurring of semantic boundaries between conspiracy theories and more respectable forms of socio-political criticism. Such features make it possible to distinguish positive and critical understandings of conspiracy theory, as well as to outline the main vectors in further theoretical studies of conspiracy theories. Among the distinctive features of conspiratorial meaning formation are the cultural-temporal universality, the paradoxical combination of irrational and rationalist ways of perception, and others. The peculiarities of conspiratorial thinking in comparison with the radical-constructivist specifics of the explanation of the world, as well as in the communicative-narrative logic are analyzed. The difference between conspiratorial meaning formation and the picture of the world in unstable ontologies is shown. Differentiated conspiracy narrative and political imagination. Particular attention is paid to the phenomenon of agency in the context of a multi-vector model of social organization.
 Conclusions of the research. The dynamics of the multifaceted study of conspiracy correlates with the growing awareness that conspiratorial narrative tends to grow significantly and affect society and culture. The stability and success of the conspiracy narrative is ensured by the realization of the claim to "correct" understanding, which makes it quite convincing, and therefore in demand. Conspiracy theories, manifested in various ways of agent communication, range from simple conspiracy through complicity to structural prejudices and ideologies.

РЕІНТЕРПРЕТАЦІЯ ПРОЗОВИХ ТВОРІВ У П’ЄСАХ МИХАЙЛА СТАРИЦЬКОГО

The article represents the study of the peculiarities of the reinterpretation of prose works by Myxajlo Staryczkyj (1840–1904) in plays to enrich the repertoire of the “Coryphées theater”. Attention focuses on the coverage of the author’s literary communication, which is characterized by the involvement of ethnographic, household, folklore findings, coverage of history in a new perspective, unexpected plot changes related to the spectacle of the play and the Ukrainian mentality, psychologism and coverage of internal conflict. The work investigates the formal and semantic components, in particular the problems of artistic texts, characters and actors, specifics of text organization (presentation, interspersed paremias and song inserts, suggestiveness), the role of pictorial and expressive means (contrast, gradation, symbol, antithesis, parallelism). The investigation clarifies the author’s idiostyle and outlook. The famous playwright and one of the founders of the “theater of Coryphées” reinterprets the prose works of his contemporaries, takes into account the peculiarities of the national mentality (cordocentrism, individualism, sacredness of the family), considers the scenic artistic text emotional changes, conversations of minor characters, focuses primarily on psychology, which determined the thoughts and actions, presenting vivid characters, clashes of different natures, covers portraits and internal conflicts of actors in monologues, dialogues and non-verbal means (gestures, facial expressions), emphasizes the ethnic marking of history, intersperses with rituals, fairy tales and games, proverbs and sayings, songs. Myxajlo Staryczkyj enriched the repertoire of the Ukrainian professional theater thanks to sensual images and timeless topical issues of his own, original and reworked, dramatic works.

Восстание в Ташкенте в октябре 1917 г. по воспоминаниям С. В. Сазанова

The article examines the uprising in Tashkent in October 1917 by the memoirs of S. V. Sazanov. The purpose of this article is both to introduce a new historical source into scientific circulation (ego-document, in this case, an excerpt from S. V. Sazanov’s memoirs), and to perform historiographic analysis of the October uprising in Tashkent, which led to the establishment of Soviet power in Turkestan. The memoirs of S. V. Sazanov are especially valuable for they contain a personal impression of a direct participant in the events, as well as convey a view of the event from «a peasant in a soldier’s overcoat», since S. V. Sazanov, being a peasant-otkhodnik (peasant-worker) by origin and occupation, has preserved the peculiarities of the peasant mentality. The presented source is also important due to the fact that there are serious discrepancies in the historiography of the October uprising in Tashkent, descriptions of this event are conflicting and contradictory. In Soviet historiography, the uprising in Tashkent was presented as a classic workers’ uprising against numerous counter-revolutionary forces prepared and carried out according to a clear plan under the leadership of the Bolshevik party. S. V. Sazanov’s memoirs refute this point of view. At the same time, they do not contradict either the sources of 1917 (materials of the local press), or the post-Soviet historiography. With regard to the latter, S.V. Sazanov’s memoirs can serve as a valuable addition

INTERPRETATION OF SOVIET REALITIES IN THE ENGLISH-LANGUAGE CRITICAL ART DISCOURSE

The article provides the results of the study which aims to reveal the ideas about the Soviet state in the English-language critical art discourse. Taking into account the high level of ideologization of Soviet fine arts, Englishlanguage critics tend to interpret Soviet realities and give their own individual assessments of them. The study deals with discourse fragments containing evaluative statements and linguistic objectifications of interpretation of Soviet facts of life. The article aims to identify individual modes of interpretation of the Soviet political order, art – state relations and the peculiarities of national mentality and is carried out on the borderline between the cognitive, culturological and discursive approaches. The paper presents an algorithm of exploration and description of the categorial structure called by the author “interpretive block” which is viewed upon as a part of the cognitive space which fixes the process and the results of interpretation of certain real phenomena. The paper analyzes interpretive blocks which represent the ideas about the Soviet state apparatus, social stratification, and social opportunities. The study reveals that English-language critical art experts often consider Soviet realities in comparison with the social organization of western society and give it a negative assessment. The state is treated as a structure similar to the Sicilian mafia practicing methods of manipulation and intimidation on the territory which is under its control. In relation to the sphere of arts, the state is considered the dominant management authority which acts as a patron and establishes the relations with its clients based on censorship. At the same time, some positively evaluated social phenomena are mentioned, for instance, the education system which is considered a model for other countries. The results and the research materials can be used by cognitive linguistics, political linguistics and linguoculturology.

ДО ПИТАННЯ ПРО СУЧАСНІ МІФИ. ПОЛІТИЧНИЙ МІФ ЯК ПРИКЛАДНА МІФОЛОГІЯ

In this article, the author argues that philosophy is a "methodology" of understanding. Hermeneutics is the theory and methodology of interpretation especially the interpretation philosophical texts. H.-G. Gadamer asserted that methodical contemplation is opposite to experience and reflection. We can reach the truth only by understanding or mastering our experience. According to H.-G. Gadamer, our understanding is not fixed but rather is changing and always indicating new perspectives. The most important thing is to unfold the nature of individual understanding. Hermeneutics is not just "art", but the methodology of "understanding." Accordingly, philosophy is the methodology of understanding and interpretation. Philosophy is a science with its own subject and object. Legal laws are not absolute, therefore they should be interpreted. It is the task of philosophy. Philosophy speaks the language of concepts and evidence. Concepts should be specific, clear, defined. Philosophical work is the formulation of concepts. On the basis of such understanding of philosophy, we will now study the question of "political myth". Scientific exploration is devoted to the study of the concept of "myth" and identifying the essential features of the "political myth". What is "political myth" of modernity? What language is he speaking? What appealed? In this intelligence proved that "political myth" is a communication system that distorts reality. It is established that every "political myth" has its own shelf life and the boundaries of its interpretation. It is confirmed that "political myth" is one of the most effective tools to meet political goals, such as achievement of power and its legitimation. It is proved that political discourse is irrational, and political speeches appeal to the argument of sensuous, not rational. "Political myth" models own "world picture", which is a simplified, taken for granted, self-evident. It is proved that the ability of critical judgment, ability to work with information and qualitative analysis from the mouth of the unbiased media and the expert environment, though not a panacea, but partially negate the "force," "political myth". Myth has an irrational basis, and controls the emotions with the help of stereotypes. The myth creates its own reality and creates the effect of solidarity of the masses. The essence of "political myth" is that he always addressed to specific audiences, takes into account the peculiarities of mentality. A dominant position in the "political myth" plays a stereotype. Any stereotype is formed on the generalizations. What is the difference between the stereotypes and myths? "A stereotype is a label", which is the context, but it there is no story. That is, the stereotype is a form, and the myth is content history. In addition, in this exploration of the role and value of such concepts as "political magic" and "political spectacle" in the context of "political mythology" as applied mythology.

Cultural аnd Mental Peculiarities of Innovation Processes’ Development in Ukraine in the Context of Industry 4.0

The article deals with cultural and mental peculiarities of innovation processes’ development in Ukraine in the context of Industry 4.0. There has been presented a comparative rating of some world countries according to NRI, ICT, GOI, IDI, GII indices and the position of Ukraine over the past decade has been stated. The main results of innovation activity in Ukraine that lie in low innovative activity have been characterized. The factors that hinder innovation activity are insufficient level of educational training, low activity in offering innovative ideas, no incentive to create something new etc. In addition, a significant negative impact on innovation activity is exerted by cultural and mental factors of the population, a considerable part of which does not have entrepreneurial skills. There have been substantiated some socio-cultural and mental characteristics of Ukrainians that determine their innovative activity, namely reduce the competitiveness of the country's human capital both at the personal and national levels. The solution of the problem has been proposed which implies cooperation between three main components of the innovative economy – "science – education – production" as a common system.

CONCEPTSYSTEM OF MODERN ENGLISH TOURISM ADVERTISING DISCOURSE

The present research focuses on analysis of the tourism advertising discourse as an independent institutional type of discourse. The correlation of visual and textual means in tourism advertising discourse appeals to recipient’s positive emotions that allows the addresser to control post-communicative actions of the addressee. The topicality of the research lies in the necessity to present the discursive framework of the modern English tourism advertising discourse. The end-goal is to define main components of the cognitive domain of the English speakers as a structural framework of knowledge and ideas concerning tourism and advertising spheres and present them as a cognitive map. The goal can be achieved through the tasks aimed at defining and analysis of the typical and statistically significant correlations between autochthons that form the framework of the discourse and at cognitive mapping of the modern English tourism advertising discourse. The method of introspection helps to identify the national mentality peculiarities and reveal the discursive-significant implicit meaning and in our research, it is used to detect the main autochthons correlations (subordination, following-up, causing and exception). Cognitive mapping of the modern English tourism advertising discourse where autochthons and correlations between them are graphically fixed helps to specify the peculiarities of the cognitive mechanism of the analyzed discourse. The cognitive mechanism is characterized by a sound framework with situational awareness, discursive strategy and chronotope features. The interconnections presented in the cognitive map delineate the typical images of the English speakers about the advertised destination in the tourism sphere that are modelled in the consciousness as the components of the concept sphere of the modern English tourism advertising discourse.

Features of personnel management principles in developed countries and possibilities of using them in Kazakhstan

The article is devoted to one of the current problems of personnel management. Measures taken by the state to increase human capital to increase the economic growth rate of Kazakhstan were considered. The features of personnel management in such developed countries as China, Japan and the USA are studied. The research revealed the characteristics of personnel management in these countries. During the study of the Japanese model of personnel management, it was revealed that the Japanese model is oriented towards the long term. The Japanese prefer slow progress through advanced training to a long-term goal.Afeature of the Japanese model is lifelong hiring. Unlike Japan, the American promotion culture is aimed at short-term guidelines. The US prefers to hire people with innovative ideas and an aggressive spirit. In addition, it was revealed that the employment system in Chinese state-owned companies is close to the Japanese permanent employment system. The employment system in China's private companies is identical to the free employment system in the United States. Chinese companies are focused on professional skills and work experience. An analysis of the development and personnel policy of Walmart, which has various forms of internal recruitment depending on the country, is given. We studied the experience of this company in the conditions of the coronavirus pandemic. As a result of research, the need to take into account the peculiarities of the national mentality was identified. The application of the above HR management practices for our companies is justified.