Gold partner Maslahah iB is a gold-backed products qardh where banks provide financing facilities to customers of collateral in form of gold jewelry, gold/bullion (precious metals) or gold coins from client by following principles qardh and Rahn. Demand is large quantity of goods demanded in a given market at a given price level to level of income and in a certain period. The demand curve down from top left to bottom right is explained by Imam Al-Ghazali as the price can be lowered by reducing demand. The problems of this research is how execution of request iB Maslahah Gold Partner, how development of demand iB Maslahah Gold Partner, and how to request financing iB Maslahah Gold Partner in PT. Bank Jabar Banten Syariah according to thinking of Imam Al-Ghazali. So purpose of this study is to investigate implementation of demand of Gold iB Maslahah, know development demand iB Maslahah Gold Partner, and to determine funding requests iB Maslahah Gold Partner in PT. Bank Jabar Banten Syariah according to Imam Al-Ghazali. The research was done at headquarters of PT. Bank Jabar Banten Syariah using data outstanding Gold Partner iB Maslahah period 2011 to 2015. The data used in this study are primary data as obtained directly from headquarters of PT. Bank Jabar Banten Syariah. Data analysis in this research was descriptive analysis. The results showed that implementation of financing request iB Maslahah Gold Partners have increased from 2011 to 2012 and decreased over from 2013 to 2015. The development of financing request iB Maslahah always decline caused by Bank Indonesia Circular Letter No. 14/7 / DPbS/2012, due to adverse case gold pawn customers, as well as statement that pledge of gold is haraam. There is no financing demand conformity Gold Partner iB Maslahah with demand theory Imam Al-Ghazali.