Paulista Avenue Research Articles

Modernidade crítica, pensamento criativo e inovação: um estudo sobre as startups no Brasil

Abstract This study aims to understand the criteria that influence the decision-making process of selecting startups that have innovated successfully. In this article, this kind of selection was made by venture capital enterprises. We studied the view of the investors, venture capital professionals, and startup entrepreneurs interviewed. We present the actual global characteristics of the main cities where innovation takes place and the modernism and critical modernism aspects and creative thinking beliefs (Einstein, Habermas). The qualitative research was carried out using an exploratory approach and case study methodology based on semi-structured interviews (nine in total) with professionals from venture capital funds, startup entrepreneurs, and investors. The interviews confirmed several relationships between theories found in the business management literature. Findings such as post-bureaucratic environments (Heckscher), Mintzberg’s (1995) Adhocracy, and Simon’s decision-making process (1987) for pattern recognition were corroborated by the analysis of the interviews. We present some initiatives for innovation such as Station F in France, El Espacio La Nave, Madrid, the Project Porto Maravilha in Rio, and Vila Olimpia e Paulista avenue, São Paulo.

Child leisure and public space occupation, mental health support tools amid the COVID-19 pandemic and possibilities for the city of São Paulo

Social distancing was considered the main strategy found to contain the spread of the Sars-Cov-2 virus around the world in 2020 and 2021. Much has been discussed regarding how this strategy directly impacted the routines, school performance and mental health of children. In this context, the purpose of this paper is to look at how public spaces offering temporary recreational uses in the city of São Paulo can contribute to the sociability of a generation of children which endured the quarantines prompted by the pandemic, as well as in any future periods in which social distancing may occur. The methodology consists of documental and programmatic analysis of a case study as per UN-HABITAT’s guidance regarding a COVID-19 urban response system. The “Paulista Aberta” program has been selected and reviewed, seeing as it saw the authorization of use of Paulista Avenue, one of São Paulo’s main avenues, as a temporary leisure space, even amid the easing of restriction measures. The relevant contribution of transitory leisure spaces to children’s routines was verified, in line with the existing adoption of temporary leisure uses of the spaces involved in the day-to-day of São Paulo’s population. Those results led us to conclude that temporary public spaces such as Paulista Avenue proved to be a child leisure facilitation tool as social distancing measures eased, seeing as such spaces amount to previously established temporary leisure hubs in the face of the spread of the Sars-Cov-2 virus.

Simulation of O3 and NOx in São Paulo street urban canyons with VEIN (v0.2.2) and MUNICH (v1.0).

We evaluate the performance of the Model of Urban Network of Intersecting Canyons and Highways (MUNICH) in simulating ozone (O3) and nitrogen oxides (NOx) concentrations within the urban street canyons in the São Paulo metropolitan area (SPMA). The MUNICH simulations are performed inside the Pinheiros neighborhood (a residential area) and Paulista Avenue (an economic hub), which are representative urban canyons in the SPMA. Both zones have air quality stations maintained by the São Paulo Environmental Agency (CETESB), providing data (both pollutant concentrations and meteorological) for model evaluation. Meteorological inputs for MUNICH are produced by a simulation with the Weather Research and Forecasting model (WRF) over triple-nested domains with the innermost domain centered over the SPMA at a spatial grid resolution of 1 km. Street coordinates and emission flux rates are retrieved from the Vehicular Emission Inventory (VEIN) emission model, representing the real fleet of the region. The VEIN model has an advantage to spatially represent emissions and present compatibility with MUNICH. Building height is estimated from the World Urban Database and Access Portal Tools (WUDAPT) local climate zone map for SPMA. Background concentrations are obtained from the Ibirapuera air quality station located in an urban park. Finally, volatile organic compound (VOC) speciation is approximated using information from the São Paulo air quality forecast emission file and non-methane hydrocarbon concentration measurements. Results show an overprediction of O3 concentrations in both study cases. NOx concentrations are underpredicted in Pinheiros but are better simulated in Paulista Avenue. Compared to O3, NO2 is better simulated in both urban zones. The O3 prediction is highly dependent on the background concentration, which is the main cause for the model O3 overprediction. The MUNICH simulations satisfy the performance criteria when emissions are calibrated. The results show the great potential of MUNICH to represent the concentrations of pollutants emitted by the fleet close to the streets. The street-scale air pollutant predictions make it possible in the future to evaluate the impacts on public health due to human exposure to primary exhaust gas pollutants emitted by the vehicles.

Occupying Paulista: Housing activism, the new right and the politics of public space during the Brazilian crisis

Brazilian society has frequently been described as polarized during the country’s recent political and economic crisis. In 2018, a wave of opposition to the centre-left Workers’ Party culminated in the election of Jair Bolsonaro, a right-wing populist who portrays the political left as a malevolent force in Brazilian society. In this paper I explore this polarization through drawing on ethnographic research with the Homeless Workers’ Movement ( Movimento de Trablhadores Sem-Teto, MTST), a large urban social movement that develops settlements on underutilized land in the city, and a prominent civil society opponent of Bolsonaro. More specifically, I examine a key site of socio-spatial tension in São Paulo, Paulista Avenue, as a new political right came to predominate on the city’s main thoroughfare during the campaign to impeach the Workers’ Party President, Dilma Rousseff. I show how the perceived intolerance of the mobilized right helped to establish new normative codes that regulated the political symbolism which could be displayed in public spaces. Lastly, I consider how the vilification of the MTST in particular and the political left in general by the new right is embedded in broader structures of stigmatization.

“Gays Have Taken the Paulista!”: Queer Protest and Placemaking in São Paulo

Focusing on queer protest cultures in downtown Sao Paulo, this article investigates how urban spaces function as a “national stage” for the public dramas of political crises that took place between 2010 and 2018. In the culture war debates over sexual minority and gender identity rights that pervaded national politics in this period, protest served as a key venue to articulate not only queer visibility but queer political affect. The key to these protests is their site-specificity. The street is not just the site where protest takes place—ratherit is an important ideological construct within Brazilian society and political imagination. Drawing on performance studies with an emphasis on the choreography and design of protest, this article examines how protest as a genre of street occupation frames queer lifeworlds as it presents them to the national public. LGBT people’s struggle over and attachments to distinct locations in Sao Paulo, such as Paulista Avenue, become operationalized as part of the message of protest. Because of Sao Paulo’s concentration of news media, the streets of Sao Paulo’s downtown district play a distinct role in transmitting nationalized sentiment.

Retrofit and life cycle assessment: Sesc Paulista Building

Through the ratification of Brazil in the Paris Agreement in 2015, targets were established for Sustainable Development (SD) in several areas, including Architecture and Urbanism. Brazil has committed itself among the Sustainable Development Goals (SD) to the search for Sustainable Cities and Communities in SD 11. In this context, the SESC Paulista building located on Paulista Avenue in São Paulo, underwent a retrofit intervention concomitant to the Life Cycle Assessment (LCA) methodology. In it was applied techniques, technologies, products and equipment, which together resulted in the reduction of environmental impacts for the new phase of life and use of the building. The objective of this work is to demonstrate what were the intervention strategies applied in the building and the achievement in relation to the reduction of negative environmental impacts. In this way, the article discusses how retrofitting carried out with the LCA can be alternatives to the built heritage of the metropolis, preventing buildings from falling into disuse, extending operational longevity and reducing negative impacts to the environment, contributing to the ODS of Agenda 2030.

Paulista aberta: significados da avenida símbolo da cidade de São Paulo

O artigo aborda as transformações que a Avenida Paulista, na cidade de São Paulo, sofreu ao longo de seus 125 anos e objetiva identificar quais as lógicas que embasam os novos significados que estão ali sendo construídos. Para isso, observamos os discursos dos sujeitos políticos que atuaram em sua última grande transformação: a abertura da Avenida Paulista para pedestres e modais ativos em 2015 e fechamento para o tráfego de veículos automotores.

Spatial variability of on-bicycle black carbon concentrations in the megacity of São Paulo: A pilot study

In 2015, a controversial bicycle lane was installed on Paulista Avenue –a thoroughfare in the heart of the megacity of São Paulo with a high rate of motorised vehicles. For the first time, on-bicycle air pollution concentrations were assessed along this lane using black carbon (BC) as an indicator of fossil fuel combustion. We measured BC concentrations with a hand-held microaethalometer at a high temporal resolution, enabling the capture of fine spatial gradients along the route. Although this new link expanded the city's cycling network, our pioneering study showed that BC concentrations were large (mean 8.5 μg m−3) with extreme values reaching 24.0 μg m−3, comparable to concentrations found in many megacities. In agreement with other studies, we observed that concentrations decreased about 1.6 times on a section of the bicycle lane running through a calmer neighbourhood, which could indicate the potential to safeguard the health of cyclists by installing lanes with greater separation from main roads, such as Paulista Avenue. This pilot work paves the way to more detailed studies aiming to map out the spatial distribution of other traffic-related pollutants across the city's 458-km long bicycle network.

O fetiche tecnológico na Avenida Paulista de Luiz Gê

This paper proposes a reflection about the representation of technology at the graphic novel Complete Fragments , by Luiz Ge. For this purpose, it will analyze a chosen passage of this comic, which consists of page 54 of the special edition released by Goodyear Magazine at the end of 1991, regarding the centennial of Avenida (Avenue) Paulista. As a basis for the reflection it proposes, this paper will seek to relate the indicated passage to the concepts of technological determinism, as put by Renato Dagnino (2008) and Andrew Feenberg (2010) and technology fetish according to Andrew Feenberg (2010). Keywords: Paulista Avenue, technological determinism, material culture.

Project Amoreiras (Mulberry Trees): Autonomy and Artificial Learning in an Urban Environment

This artist’s writing discusses Project Amoreiras, developed by the Poéticas Digitais Group. The proposal is an urban intervention involving art, technology and environment, configured as an interactive installation of mulberry trees on the Paulista Avenue (São Paulo, Brazil). The article highlights its poetic and technological elements as critical positioning on pollution in the metropolitan environment, the processes of autonomy and artificial learning, the emergent behavior of the trees, the application of John Conway’s neighborhood principles to the project as well as the positive reception of the proposal by the pedestrians during the exhibition.

Importance of health education and active attitude of the academic league about breast cancer at Paulista avenue in São Paulo

Importance of health education and active attitude of the academic league about breast cancer at Paulista avenue in São Paulo

Criando Espaços de Lazer: As Lutas Políticas pela Ressignificação da Avenida Paulista

Em outubro de 2015, a Avenida Paulista passou a ser aberta para as pessoas e fechada para o trafego durante os domingos. Essa medida despertou debates entre as demandas contra e a favor, bem como um embate entre a Prefeitura e o Ministerio Publico. Sao Paulo e a cidade mais populosa do Brasil, das Americas e do Hemisferio Sul, e por isso seu espaco urbano e sua mais iconica avenida sao tidos como espelho da metropole. Com este artigo, buscamos compreender como esta se dando a ressignificacao da Avenida Paulista em face das transformacoes que la aconteceram. Com vistas no embate politico, escolhemos a Teoria do Discurso de Laclau e Mouffe como abordagem norteadora de nossa analise do processo politico. Esperamos com ela desvelar os significados trazidos nos discursos defendidos pelos diferentes sujeitos envolvidos nesse antagonismo. Nosso corpus , constituido para responder como o processo de ressignificacao da Avenida Paulista se deu, e composto de dados secundarios extraidos de diferentes posicionamentos – noticias, notas, manifestos, blogs – dos sujeitos envolvidos no embate. A partir das analises, identificamos que, embora as disputas emerjam entre o Governo Local e o Ministerio Publico, as praticas articulatorias da sociedade civil foram primordiais para a ressignificacao da Paulista. Alem disso, identificou-se que ambas as posicoes de sujeitos, a favor e contra, tentam significar a Avenida Paulista sob o argumento de seu uso democratico. Como conclusao, apontamos que as disputas pela ressignificacao da Paulista representam uma nova forma de pensar democraticamente a cidade, tornando possivel utiliza-la para diferentes fins (como lazer, atividade fisica, entre outros), mantendo uma convivencia pacifica.

Paulista: A networked translocal sonic performance between São Paulo and Belfast

First performed in June 2011, Paulista used fixed and mobile streaming technology to create a translocal, musical and sonic performance linking SARC (Belfast/Northern Ireland), LAMI (São Paulo/Brazil) and Paulista Avenue, in the heart of São Paulo’s city centre. By discussing the performative and compositional strategies employed in this work, we aim at highlighting the central role played by the network in articulating notions of liveness and dramaturgy, as well as fostering new ideas and processes to engage dislocated spaces in shared musical practice.

Planejamento urbano e geração de empregos: a cidade de São Paulo (Brasil) nos anos 90

This paper attempts to show the convergence of principles between labor market politics and urban management, emphasizing it relationship with pro-market theories. Limits and possibilities of the application of this theoretical frame were investigated by examining the changes in both composition and stock of labor in three important business spaces in Sao Paulo: Central Area, Paulista Avenue and the new expansion front near Luiz Carlos Berrini and Aguas Espraiadas avenues. Despite the claims of pro-market theoreticians, information provided by Labor Ministry showed that between 1996 and 2000, a re-arrangemenet of the workers contingent among the investigated areas occurred, instead of the expected growth. The favorable behavior registered in Berrini/Aguas Espraiadas, because of the bulky volume of investments, took place at the same time that a decrease of labor in the Downtown; meanwhile, in Paulista, a growth of the number of employees was observed, in spite of the landing less elevated of investments.

Kids Working on Paulista Avenue

Six weeks of field research on 14 poor youth who sell services or products on the opulent Paulista Avenue in Sao Paulo, Brazil, explored their work, play, aspirations and childhood outcomes. Comparing the 12 younger children to the two older youth workers who supervised them and to the few Brazilian longitudinal accounts of street youth, the authors seek to understand the longer-term prospects for young street workers. Placing the findings within two dominant theoretical contexts – the study of children’s daily interactions, emphasizing their role as agents, and a structural sociology of childhood – the research joins those who combine these perspectives for an understanding of poor youths’ childhoods and childhood outcomes in urban Brazil.

Social Movements and the Transformation of National Policy: Street and Working Children in Brazil

Previous articleNext article No AccessSocial Movements and the Transformation of National Policy: Street and Working Children in BrazilAnthony Dewees, and Steven J. KleesAnthony Dewees Search for more articles by this author , and Steven J. Klees Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Comparative Education Review Volume 39, Number 1Feb., 1995Special Issue on Education in Latin America Sponsored by the Comparative and International Education Society Article DOIhttps://doi.org/10.1086/447290 Views: 21Total views on this site Citations: 23Citations are reported from Crossref Copyright 1995 The Comparative and International Education SocietyPDF download Crossref reports the following articles citing this article:Tricia Niesz, Aaron M. Korora, Christy Burke Walkuski, Rachel E. Foot Social Movements and Educational Research: Toward a United Field of Scholarship, Teachers College Record: The Voice of Scholarship in Education 120, no.33 (Mar 2018): 1–41.https://doi.org/10.1177/016146811812000305Jamie Patrice Joanou Visualising the invisible: children on the streets of Lima, Peru, realise the self through photographs, Visual Studies 32, no.22 (May 2017): 133–147.https://doi.org/10.1080/1472586X.2017.1322917Stephen J. Morewitz Street Youth in Different Countries, (Jul 2016): 157–173.https://doi.org/10.1007/978-3-319-30863-0_16Stephen J. 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Huggins, Sandra Rodrigues Kids Working on Paulista Avenue, Childhood 11, no.44 (Jul 2016): 495–514.https://doi.org/10.1177/0907568204047108Richard Maclure, Melvin Sotelo Children's rights as residual social policy in Nicaragua: State priorities and the Code of Childhood and Adolescence, Third World Quarterly 24, no.44 (Aug 2003): 671–689.https://doi.org/10.1080/0143659032000105812Salwa Saad Awad The Invisible Citizens Roaming the City Streets, Educational Review 54, no.22 (Jul 2010): 105–113.https://doi.org/10.1080/00131910220133194Irene Rizzini, Gary Barker, Neide Cassaniga Políticas sociais em transformação: crianças e adolescentes na era dos direitos, Educar em Revista 26, no.1515 (Dec 1999).https://doi.org/10.1590/0104-4060.196ANGELINA SNODGRASS GODOY `Our Right is the Right to Be Killed', Childhood 6, no.44 (Jul 2016): 423–442.https://doi.org/10.1177/0907568299006004003Arnon Bar-On So what’s so wrong with being a street child?, Child & Youth Care Forum 27, no.33 (Jun 1998): 201–222.https://doi.org/10.1007/BF02589565James A. Inciardi, Hilary L. Surratt Children in the Streets of Brazil: Drug Use, Crime, Violence, and HIV Risks, Substance Use & Misuse 33, no.77 (Jul 2009): 1461–1480.https://doi.org/10.3109/10826089809069809Greg Scott, Julie E. Artis Building Democracy, Promoting Tolerance: Adolescent Responsiveness to Social Movement Messages, (): 53–79.https://doi.org/10.1016/S1537-4661(05)11003-4