The background geometry in this investigation is given by the Schwarzschild metrie. The space-time region under consideration is that within the horizon plus that near but outside the horizon. A configuration of standard-candle sources on radial ingoing trajectories fills the region and provides an observer inside the horizon with optical data on frequeney shifts and intensity. The observer follows a similar radial trajectory making observations in a local Lorentz frame within what may be viewed as an empty cosmology of the Kantowski-Sachs class. At several positions of the observer’s inward journey, red-shifts and luminosity distanees for each direction on the observer’s past null cone are plotted as contours. Features associated with the optical effects include the anisotropy, as expected, with transverse blue-shifts and longitudinal red-shifts. In the general direction of the black-hole center, however, the observer erroneusly concludes that the higher red-shifts must come from either closer or more intense sources. An analytical formulation of the general-relativistic red-shifts and luminosity distances, together with geometrical optics upon the past null cone inside the horizon, is presented in some detail.