Nonlinear power-level control of nuclear reactors can guarantee wide-range closed-loop stability that is positive for plant load-following capability. Nuclear reactor power dynamics are the tight interconnection of both neutron kinetics and thermal hydraulics, which determines that the corresponding control design model is a complex nonlinear system with large uncertainty. Although nuclear reactor dynamics are complex, it is meaningful to develop simple but effective power-level control methods for easy practical implementation and commissioning. In this paper, a passivity-based control (PBC) is proposed for nuclear reactor power-level dynamics, which has a simple form and relies on the measurement of both neutron flux and average primary coolant temperature. By constructing the Lyapunov function based on the shifted ectropies of neutron kinetics and reactor core thermal hydraulics, the sufficient condition for globally asymptotic closed-loop stability is further given. Finally, this PBC is applied to the power-level control of a nuclear heating reactor, and simulation results show the feasibility and satisfactory performance.