Visitor Participation Research Articles

Enhancing Tourist Well-Being in Jilin Province: The Roles of Eco-Friendly Engagement and Digital Infrastructure

This study fills a research gap by examining how tourist participation, well-being, eco-friendly engagement, and digital infrastructure affect tourism results. We assessed 3692 tourists in Jilin Province, China, using structural equation modeling. We found that tourist participation is directly associated with tourist well-being, and eco-friendly engagement positively mediates tourist participation and tourist well-being. Furthermore, digital infrastructure moderates tourist participation and tourist well-being. Key findings reveal that actively participating in tourism activities considerably increases visitor well-being. Furthermore, eco-friendly behaviors and digital infrastructure may improve tourist well-being and overall experience. These findings may influence many tourist features in the Jilin Province of China. Tourism management should first provide a range of fun and engaging activities to boost tourist well-being. Second, promoting sustainable practices protects the environment and improves visitors’ quality of life. Third, digital infrastructure expenditures support these activities and enhance visitor pleasure. Policymakers should prioritize sustainable tourism. They should employ digital technologies to promote sustainability and improve services. Addressing these concerns may strengthen the country’s economy, sustainable development, and tourism. This study enhances tourist well-being theory by adding eco-friendly interaction, digital infrastructure, and visitor participation. It illuminates the importance of technology, sustainability, and active involvement in producing enjoyable tourist experiences.

Creating Instagram Feeds as Arts and Culture Weeks Promotional Media with Canva Application and EPIC Method

This study aimed to develop an engaging Instagram feed design to enhance visitor participation at the Cultural Arts Week event. The research employed a case study method with a qualitative approach. The sample consisted of 16 respondents, including the chief executive of Cultural Arts Week, 2 computer experts, 2 graphic design experts, and 11 visitors to the event, all of whom were students at the IPB Vocational School. The effectiveness of the design was assessed using the EPIC method, which evaluates Empathy, Persuasion, Impact, and Communication. The results indicated a score of 4.25 for Empathy, 4.1 for Persuasion, 4.12 for Impact, and 4.27 for Communication, yielding an overall EPIC Rate of 4.18.

Analysis of the Role of Augmented Reality in Bringing Works of Art to Digital Spaces

Augmented Reality (AR) has become increasingly popular in the art world as a medium for bringing traditional works of art into the digital space. This research aims to analyze the role played by AR technology in the process of transforming works of art from the physical environment into the digital domain. This approach pays attention to the technical aspects, aesthetics and cultural impact of applying AR in digital art exhibitions. This research method involves literature analysis, case studies of various art exhibitions that use AR, and interviews with artists, curators, and exhibition visitors. Qualitative data was analyzed thematically to identify emerging patterns and trends in the use of AR in artistic contexts. The research results show that AR has great potential to enrich the visitor experience in digital art exhibitions by providing interactive and contextual layers that cannot be accessed through conventional mediums. Additionally, AR can also act as a tool to convey additional narratives, broaden the interpretation of works of art, and increase visitor participation in the creative process. The research also identified several technical and conceptual challenges associated with the use of AR in art, including issues of technological sustainability, accessibility, and artwork integrity. Nonetheless, overall, this research highlights the great potential of AR in bringing works of art into digital spaces and provides valuable insights for the future development of digital art exhibitions.

Exploring Cognitive Response Trends in the Age of Social Media

Researchers have studied cognitive responses since their emergence in the era of television and radio media. There is much research related to advertising. However, in today's era, social media is taking over the role of television and radio as popular media for publishing messages. This research explains the development trend of cognitive response research in the social media era and the pattern of topics used in this research related to cognitive response and social media. This research uses the Prisma method to determine the answer to this question. To make research more accessible, researchers also used Rayyan.AI and VostViewer for data screening. The results show many trends in cognitive response research and social media related to COVID-19. Generally, research links cognitive responses with trust in a product or issue. Most research also makes a connection between cognitive response and the participation of social media visitors. Additionally, there is plenty of research on test effect variation from the dimensions of cognitive theory of response to social media. Topics regarding advertising are still widely used for research; meanwhile, other themes relate to health communication, politics, and news. Although Cognitive response is a widely known theory, it still can be developed and improved to help solve problem regarding social media. Keywords: Cognitive response, social media, VosViewer visualization, research trends, COVID-19.

BUSINESS TRAVEL MOTIVATIONS AND OBJECTIVES OF TRADE FAIRS VISITORS: EXPERIENCE FROM THE TRADE FAIRS IN THESSALONIKI, GREECE

This research investigates the motivations and objectives of visitor participation in trade fairs in Thessaloniki. In particular, the trend of combining professional goals with the entertainment of visitors is investigated. The aim of the research is to determine whether the inclination to blend economic goals with entertainment is a shared characteristic among attendees of all trade fair events, or if it varies in any manner. Mixed methods research was used: quantitative research (1,066 participants) and in-depth interviews (51 participants). In order to comprehensively understand phenomena and ensure validity, the triangulation approach was used. The results showed that the type of trade fair is related to visitors' participation objectives. Specifically, the reason for visiting the trade fairs addressed to the general public is mainly entertainment, while those of the specialized sectoral trade fairs are mainly business-related. However, even in the sectoral trade fairs there is a significant percentage in several cases that mentions fun-entertainment as an objective. These results are of great research importance, but also of managerial importance, both for the trade fair organizers and for the local tourism development agencies.

Intergenerational evolution of intangible cultural heritage through tourism development: perspectives of practitioners in Hangzhou China

ABSTRACT As cultural carriers of intangible cultural heritage (ICH), practitioners are key stakeholders in its inheritance and tourism use. Master-apprentice transmission is a major mechanism of generational inheritance. This paper examines ICH masters and apprentices at the Arts & Crafts Museum of Hangzhou, China, and analyzes the cultural composition of handicraft ICH and its intergenerational evolutionary mechanisms. Semi-structured interviews with two generations of practitioners and participant observation were undertaken. Research results reveal that intergenerational evolution involves multifaceted stakeholder interactions centred on practitioners with the support of government, management of the museum and participation of visitors. With patterns of family and master-apprentice inheritance, two generations of practitioners facilitate the evolution of handicraft ICH though both co-creations and conflicts. Second, six cultural attributes for handicraft ICH as of material, pattern, shape, technique, image and system are identified to visualise the process of intergenerational evolution. Third, driven by internal and external factors, ICH evolves through tracks of inheritance, selection and variation as presented through the above six cultural attributes. Moreover, the interdependence of cultural elements highlights the heritage framework of handicraft ICH and reflects the fluidity of authenticity. Accordingly, theoretical contributions and future research directions are offered for the sustainable development of handicraft ICH.

AL-KHAWARIZMI ASTRONOMY COMPLEX AS AN ASTROTOURISM DESTINATION AND ITS CONTRIBUTION TO ENHANCING LOCAL ECONOMIC ACTIVITIES

The Al-KhawarizmiAstronomy Complex is one of the observatories located in Malaysia. The complex was constructed by the Malacca State Government, starting in 2002 in phases, and was fully completed in 2008. The primary goal of establishing the Al-KhawarizmiAstronomy Complex is based on three aspects which areresearch, education, and tourism. Therefore, this study is conducted with the aim of discussing the astrotourism aspects that contribute to the potential of making the complex a new tourist attraction in Malacca. This study is qualitative research that utilizes document analysis, interviews, and observation as research methods. The findings indicate that Al-KhawarizmiAstronomy Complex has become a significant element contributing to the economic growth of the local population. Additionally, the complex is also seen as an internationally recognized astrotourism destination through the participation of many foreign visitors in the organized astronomical activities. Currently, the Malacca State Government recognizes Al-KhawarizmiAstronomy Complex as one of the Islamic tourism products in Malacca.

Ecotourism Strategy and Potential of Delleng Simpon, Ulumerah, Pakpak Bharat Regency

Ecotourism can be developed into a sustainable development model because its management concept is oriented to the economy and maintaining forest preservation and community empowerment. Delleng Simpon is a forest area with a beautiful panoramic expanse. The Delleng Simpon area is critical and has the potential to be developed. This study aims to find strategies and potentials in the management of Delleng Simpon ecotourism by considering the community's ecological, economic, and socio-cultural conditions. This research used the qualitative descriptive case study method. Data collection was carried out through surveys and interviews in the field. The data was analyzed using the SWOT method. The analysis results showed that (42%) of respondents were not involved in tourism management because ecotourism is managed directly by the Tourism Office, visitor participation in maintaining cleanliness is still low, and only (14%) always dispose of garbage in its place. Respondents' perceptions of ecotourism development, including access, facilities, cleanliness, and promotion, are still less than optimal; all respondents agreed to build public facilities and support facilities immediately. The SWOT analysis results for the Delleng Simpon ecotourism development strategy are in Quadrant I by implementing the Strength-Opportunities (SO) strategy. The priority of the SO's strategy is the development of ecotourism by involving more local communities; its management must be carried out with the principles of preserving the environment, increasing educational value, and maximizing local wisdom.

Development of Pilgrimage Tourism in Slovakia over the Past Decades: Examples of Selected Pilgrimage Sites

Pilgrimage tourism, among the earliest forms of tourism with a tradition spanning centuries, stands as a steadfast global attraction. This article delves into the significance, diversity, and historical roots of this tourism type, recognizing the contemporary surge in interest in pilgrimage sites. Offering an overview of globally prominent pilgrimage destinations and highlighting key locations in Slovakia, the article emphasizes the country’s considerable potential for the utilization and development of these sacred sites, despite its compact size. It stresses the need to foster this historically significant tourism sector and the necessity for attention and support from the government sector to maximize its potential. The relevance of pilgrimage became particularly apparent during the COVID-19 pandemic, with observable visitor participation despite challenging conditions at various pilgrimage sites. The article examines the pilgrimage’s evolution before, during, and after the pandemic, using Levoča and Šaštín in Slovakia as illustrative cases. One of the main objectives of this study was to clarify the development of pilgrimage tourism in Slovakia over the past decades and the factors influencing it. The attendance analysis unmistakably reveals a significant upward trend at these specific locations, emphasizing the need to establish collaborative efforts to support this sector. Such collaboration is crucial for ensuring the sustainability of historically significant sites, fostering local development, and increasing the visibility of less-visited pilgrimage destinations.

Enhancing Cultural Sustainability: Making Rescue Excavations Accessible through Educational Applications and Virtual Reality

The key questions of this article concern the extent to which digital documentation, 3D scanning technologies, and VR/AR technologies contribute to the preservation, enhancement, and sustainability of cultural heritage. The purpose of this research is to present an innovative methodology through which a platform for the diagnosis, management, and documentation of findings, progress, and reports and projections of rescue excavations in the area of Euboea, Greece was implemented. A holistic approach is proposed with a comprehensive system of archaeological documentation and visualization, which integrates the use of digital technologies in all steps of the archaeological process, enhances the tools of the scientific community, and provides immersive experiences for both researchers and the public. The results of the method include (1) a complex toolbox of innovative technologies that allow archaeologists to plan and execute a rescue excavation in an efficient and concise manner and (2) a VR installation at the Diachronic Museum of Chalkida “Arethousa”, which allows the public to participate in virtual rescue excavations and explore archaeological sites that are no longer accessible. Through this project, the impact of new technologies on cultural heritage and, in particular, on issues of sustainability, accessibility, education, and visitor participation is highlighted.

Application Research on Integrating Digital Garden Culture into Exhibition Space Design of Science and Technology Museum

Application Research on Integrating Digital Garden Culture into Exhibition Space Design of Science and Technology Museum

공간예술로서 뉴미디어 아트의 기호학적 작품분석

The artistic symbolism of new media art is closely related to its concept and is based on the regulations on socially used symbols. To explore the new possibilities of new media art as modern engineering art, we first summarize the semiotics theories of Saussure and Barthes and then analyze the works of Shaw, Waliczky, Sommerer, Mignonneau, and Rogala, representative new media artists since the 1960s, based on Barthes’s theory of the Text. The works of Shaw and Waliczky aim to expand space in new media by forming a new tactile space with the participation of visitors. The works of Sommerer and Mignonneau create virtual spaces led by visitors to induce space expansion through integration within the work. The works of Rogala promote the formation of a closely related space by the gap between the dinotation where the inner deformation takes place and the space created by the movement of the visitors. This kind of semiotic analysis of artworks can help expand the breadth of analysis in the field of media art and build another foundation for creation.

Diversified visitors’ participation roles as an innovation factor: a case study of the ‘Seoul Museum of Art Group’

ABSTRACT This study analyses the managerial innovation process from 2019 to 2021 of the Seoul Museum of Art Group (SeMA Group), composed of seven museums. The SeMA Group changed its policy based on theoretical interest in visitor participation in 2019, and we see the museum transformation as a compelling case that raised the group's structure and active engagement of visitors. To achieve this, we quantify programs across exhibitions, education, and other areas to review the substantive changes since 2019 and conducted a case study to analyze visitor participation and their roles. The SeMA Main Building delegates its roles to affiliated museums. It allows each affiliated museum to grant diversified roles to visitors as active participants, enabling their involvement throughout the communication process, from planning to message implementation and promotion. These changes expand the SeMA Group's new role in managing visitors in diversified museum sectors, making close relationships between the SeMA Group and visitors and enhancing interaction among visitors. This new attempt provides visitors with a better understanding of the museum's identity and contributes to expanded social discourse and social value creation, ultimately increasing the SeMA Group's operational efficiency.

ASSESSING THE DEVELOPMENT POTENTIAL, FEASIBILITY AND VISITOR ASSESSMENT IN THE SIPINSUR GEOSITE NATURAL TOURISM AREA, TOBA CALDERA GLOBAL GEOPARK, INDONESIA

This study aims to examine the potential of tourism objects, development feasibility, visitor assessment of aspects of travel satisfaction, services and conditions of infrastructure, as well as visitor participation in conservation and the environment. This research was conducted using the analysis method of Analysis of Operation Areas of Natural Tourism Objects and Attractions (AOA-NTOA) and descriptive analysis using survey and interview methods. The research instrument used is the Guidelines for AOA-NTOA issued by the Director General of Forest Protection and Nature Conservation, Ministry of Forestry of the Republic of Indonesia. The results showed that Sipinsur Nature Tourism has three potentials, namely; 1) The beauty of natural scenery with a cool mountain microclimate, the diversity of various types of aesthetic flora and fauna, namely various species of aesthetic trees such as Sumatran pine (Pinus merkusii) and red shoot tree (Syzygium oleana), various palms, and flower plants; 2) Various exotic fauna such as wild cats and eagles; 3) Camping ground area as a center for adventure tourism activities. The results of the development feasibility analysis were declared feasible to be developed into a more developed tourist attraction with an average feasibility index of 73.98%. Visitors' assessment of the aspect of travel satisfaction shows that the majority visit more than 1 time and disseminate information to other parties. The majority of visitors (80.1%) get information about Sipinsur’s natural attractions from friends/relatives. The majority of visits were carried out in groups (96%), namely with groups of friends/professionals 56.56% and family (42.42%). As many as 78.78% of visitors make Sipinsur the main destination, with the most visit duration between 2-4 hours (34.34%). In the aspect of visitor assessment of the service and condition of facilities and infrastructure of tourism objects, the majority of visitors rate like/interested/good, some rate very like/very good/very interested, and only a few rate less good / less attractive on the overall assessment indicators. For the aspect of visitor participation in conservation and the environment, it shows that the majority of visitors reject various irresponsible behaviors and actions and are willing to participate in conservation efforts and preservation of the surrounding environment. The development feasibility analysis was declared feasible to be developed into a more developed tourist attraction. Assessment of tourism satisfaction aspects shows that the majority visit more than once and disseminate information to other parties. The majority of visitors like and have a good impression of aspects of service, facilities, and infrastructure. For the aspect of participation in conservation and the environment, it shows that the majority of visitors are aware of the responsibility and willing to participate.

Pengabdian Berbasis Teknologi dalam Menunjang Pengalaman dan Interaksi Pengunjung Terhadap Destinasi Wisata Melalui Aplikasi AR Gamification

Technology's role in tourism can have a positive effect on attracting tourists. In providing solutions to non-optimal media in supporting alternative entertainment and services for tourists, the service activity's goal of integrating augmented reality (AR) in tourism has given rise to the concept of AR gamification, in which game elements are integrated into the tourist experience to create a more enjoyable and interactive experience. Potential users are assisted in comprehending and optimizing their use of AR gamification applications. The implementation of augmented reality games at The Sila's Agrotourism benefited from the active participation of collaborators in all PKM activities. The results demonstrated that the use of augmented reality (AR)-based interactive games in tourist destinations enhances the destination's appeal and encourages visitor participation in associated activities. The implementation of augmented reality technology makes the tourist experience at The Sila's Agrotourism more engaging and enjoyable for guests, which has positive repercussions for boosting tourist attraction and satisfaction.

가상(VR) 박물관 관람객 참여도 제고를 위한 개선 방안 연구

As a public place for collecting, researching and displaying cultural relics, museums provide people with opportunities to get in touch with culture and history, visit and learn, and are deeply loved by people. With the development of science and technology, virtual museum has become a new form used in many museums. Virtual museums use advanced technology to provide visitors with a rich museum experience on a network platform. In the “2021 Global Theme Parks and Museums Report” published by TEA, the 6 most popular virtual museums were selected as the research objects. The research method is to analyze the current situation of the virtual museum and the experience of the visitors, grasp the existing problems of the virtual museum, and propose the direction of improvement. Through questionnaire survey and spss analysis method, it verifies the impact of various factors on tourists' participation, and deeply understands the needs and expectations of tourists. The results of the study show that the participation of visitors in the virtual museum is mainly affected by various factors such as visual effects, interactivity, number of exhibitions/area, content of virtual exhibits, and technology. These factors determine the overall experience and satisfaction of visitors to the virtual museum. These factors can be improved in the future to promote the development of virtual museums.

Development of a Microcontroller-Based Contact Tracing System

Since the first case of Covid-19 detected in 2019, national governments pursued to implement lockdowns and contact tracing programs to minimize the spread of the disease. Most contact tracing procedures, no matter how varied from one country to another, commonly leaned towards digital methods that made use of modern technology. Such was not the case however in the Philippines as the masses are barely able to cope with the available contact tracing scheme that requires internet connectivity. Rated as one of the countries with the slowest and most expensive internet service, most of its citizens still resort to the traditional pen-and-paper approach when registering for contact tracing upon entry in establishments. Guided by prototyping methodology, the research ventured in the development of a microcontroller-based contact tracing system that allows the participation of establishment visitors even without internet access. The system called ConTACTS, which is short for contact tracing using automated collection and tracking system, is made up of a deployable unit and a central database. The deployable unit was designed to be able to accept mobile number registrations of establishment visitors and transmit timestamped data to the central database. The design of the central database was aimed at its successful integration with a website to enable contact tracer access. The developed deployable unit features the Arduino Nano as a central hub interfacing an LCD screen, a keypad, a buzzer, a USB adapter and a GSM module. WampServer was used to develop the central database. The system was tested in terms of the ability of the deployable unit to send a confirmation message to each establishment visitor and transmit timestamped data to the central database. The overall success rate of confirmation message sending was found to be 95.86%. The device is also immaculately able to send data to the central database in an average time of 3.15 seconds so long as the device has data access.

Music Event Marketing Communication Analysis in Increasing Visitor Participation

Music events are an increasingly popular form of activity in Indonesia. These activities are usually held to entertain the public and can have a positive impact on the development of the music industry in Indonesia. In organizing music events, the organizers need an effective marketing strategy to increase visitor participation. Therefore, this study aims to analyze the marketing communication of music events in increasing visitor participation. The purpose of this study is to analyze the marketing communication of music events and how these marketing strategies can increase visitor participation. This research uses a qualitative approach with a case study approach. Data is collected through interviews with the organizers, literature studies through journals, books other information relevant to the research such as brochures, advertisements, and social media used to promote music events. The data obtained will be analyzed using content analysis to understand the content of the messages conveyed in the promotion of music events. The results show that an effective marketing strategy can increase visitor participation in music events. Clear and easy-to-understand promotional messages, as well as the use of social media as an effective promotional tool, are important factors in increasing visitor participation. In addition, experience and brand image are also factors that influence visitor participation in music events. This research also shows that music event organizers need to evaluate and develop their marketing strategies to increase the effectiveness of music event promotion in the future.

Co-creating Experiences in Cultural Events: The Case of Three Portuguese Festivals

Experience co-creation has received much attention in tourism, events, and festivals literature. Often shared and consumed collectively, those experiences positively affect visitors’ satisfaction, the volume of expenditure, and levels of happiness, being essential for businesses, attractions, and destinations. As add-ons, co-creation experiences can play a significant role in diversifying and differentiating the supply of cultural events while contributing to fostering events and festivals as tools of territorial development. Within this context, this exploratory research aims to analyse the characteristics of co-creation experiences developed in three cultural events. Considering participation and personalisation as two relevant dimensions of experience co-creation, this paper analyses how they can be applied in the context of cultural events. The study follows a comparative approach, describing three cases of cultural events on the central coast of Portugal (Aveiro region). The methodology was based on participant observation and documental analysis of secondary data, namely the events and festivals characteristics, cultural programs, websites, and promotional materials. Major results indicate that two of the three events analysed have better conditions for the participation of visitors and the local communities, mainly due to the considerable number of activities that provide active participation and learning. On the other hand, one of the festivals fosters better conditions for the personalisation of services and experiences compared to the others, mainly due to the venue's characteristics and the way the program is designed. In that sense, the paper highlights the potential for the inclusion of co-creation experiences in events and festivals, providing a set of good practices for events and festival organisers and other tourism agents such as tourism businesses, tourism professionals, and local communities.

PRA (Participatory Rural Appraisal) Technique as an Alternative for Development of Tourism Village Potential in Selur Village, Ngrayun District, Ponorogo Regency

<p>This paper shows that village development is an important program in community development. Of course, this development also relies on community participation. The tourism village cannot be separated from the participation of the community in it. The condition of the community will be the main factor in the interest of the ongoing process of developing a tourist village. When people are able to think properly and correctly, the management of natural resources will be better. The results of this research also show the results if the packaging of the tourist village will affect the results of the tourists who attend, because good creations and innovations will bring some good things or visitor participation will be better for the tourism manager and the surrounding community. To achieve this maximum result, one of the efforts is to use the PRA or Participatory Rural Appraisal method.</p>This research method uses a qualitative method with the type of case study. The method of data collection was carried out by in-depth interviews and observation. For future research, it can be done by deepening the PRA technique in village development.