Information referenced to the self is retrieved more accurately than information referenced to others, known as the memory self-reference effect. It is unclear, however, whether social context (identity of the other) or task factors alter decision-making processes. In a virtual object allocation task, female participants sorted objects into their own or another's (stranger or mother) basket based on a colour cue. Subsequently, they performed a recognition memory task in which they first indicated whether each object was old or new, and then whether it had been allocated to themselves or to the other. We obtained owner-specific hit rates and false-alarm rates and applied signal detection theory to derive separate recognition sensitivity (d') and recognition criterion parameters (c) for self- and other-owned objects. While there was no clear evidence of a recognition self-reference effect, or a change in sensitivity, participants adopted a more conservative recognition criterion for self- compared with other-owned objects, and particularly when the other-referent was the participant's mother compared with the stranger. Moreover, when discriminating whether the originally presented objects were self- or other-owned, participants were biased toward ascribing ownership to the 'other'. We speculate that these findings reflect ownership-based changes in decisional processing during the recognition memory self-reference paradigm.