Participation In Social Networks Research Articles

Cyberactivism and Social and Political Participation Regarding the War in Ukraine: Analysis of Social Interactions in Spanish on Twitter

To evaluate and understand the dynamics of citizen participation in social networks concerning the war in Ukraine and delve into the phenomenon of cyberactivism, this study focuses on the conversation generated in Spanish around the conflict on Twitter. The research analyses 1,138,747 original tweets to investigate the general characteristics of the conversation, the user interaction patterns, and the creation and structure of communities and to determine the connecting factors. The study employs machine learning and artificial intelligence techniques via the Graphext data analytics tool. The conversation volume is very high, but the network of interactions is characterized by being unstructured and dominated by white noise, with disjointed interactions setting the tone of the conversation. Verified accounts and emotionality stand out as factors of connection and interconnection in the network. This case study highlights a form of social and political participation oriented towards visibility and information about the cause at a level of deliberation and debate that shows empathy and sympathy in a context close to slacktivism.

The Longitudinal Evidence on Social Ties and Fruit and Vegetable Intake among Aging Adults: A Systematic Review.

Social ties are associated with the mortality and morbidity of aging populations; however, the role of social ties in healthy eating practices or gender differences in this link is less understood. The objective of this study was to examine the longitudinal evidence for the impact of changes in social ties on fruit and vegetable (FV) intakes among aging adults, with attention to gender differences. Medline, Embase, Scopus, CINAHL, and ProQuest databases were searched until December 2022. Longitudinal studies evaluating changes in living arrangement, marital status, social network, or social participation and changes in FV intake among middle- and older-age adults were included. Data from the included studies were extracted using a standardized template and analyzed using a narrative approach. A total of 4956 titles were eligible after deduplication, and 75 full texts were screened. Seven studies met the inclusion criteria, and all examined marital transitions only. Five marital transitions were assessed: staying married, becoming widowed, becoming divorced, remaining unmarried, and becoming married. Both the quantity and variety of fruit and/or vegetables eaten were studied. Three of the included studies had only male or only female populations. The studies found that marital dissolution (divorce or widowhood), and remaining unmarried, were associated with reduced FV intakes in older women or men, compared with staying married. The associations were stronger in men than in women. Two studies showed that becoming married was associated with increased vegetable intakes, but 3 reported null results. The included studies were of medium quality. There is a paucity of longitudinal research on whether changes in social ties are associated with changes in FV intakes among aging adults. This review showed that specific marital transitions may influence healthy eating habits, especially in older men. No evidence exists on whether changes in other social ties might alter healthy eating. PROSPERO registration No. CRD42022365795.

Nurturing the Teaching Soul: An Investigation on How Participation in Online Communities and Social Networks Boosts Academics Well-being, Professional Satisfaction, and Resilience

This study explores how online community and social network participation impact academics' well-being, professional satisfaction, and resilience. It aims to provide insights into the role of digital platforms in nurturing the teaching soul, a concept encompassing academics' intrinsic motivation, passion, and emotional commitment to their profession. Utilizing a qualitative approach, the research involved interviews with 13 administrators and 43 lecturers from 10 Ugandan universities, totalling 56 participants. The study employed a semi-structured interview guide developed based on social constructivism, focusing on online interactions' collaborative and supportive nature. Data were analyzed using NVivo 12 through thematic coding, with themes developed iteratively to ensure mutual exclusivity and address potential overlaps. The study identified three main themes: Supportive online communities, professional growth and satisfaction, and resilience building. The findings highlight the positive impact of online communities on various aspects of academics' professional lives. The study contributes to understanding how digital platforms can be harnessed to support and enhance academics' well-being, satisfaction, and resilience. Future research should explore longitudinal impacts and the effectiveness of specific online community practices. Practical recommendations include developing targeted university policies to leverage online communities for professional development and well-being initiatives, ensuring that these digital tools are effectively integrated into academics' professional lives.

The impact of social network embeddedness, TPB, and danwei system on residents' participation intention in old neighborhood regeneration

Residents' participation is crucial for sustainable old neighborhood regeneration. Residents' intentions to participate in the regeneration are low in China, resulting in unsustainable neighborhood development problems. Therefore, it is essential to investigate the drivers of residents' participation. Residents' behavioral mechanisms are deeply embedded in their social networks, especially in acquaintance social networks typical of old neighborhoods in China. By constructing a mediated moderation model based on the Theory of Planned Behavior (TPB) and danwei system and taking the old neighborhood regeneration in Xi'an as a case study, this paper investigates the paths and mechanisms of the social network embeddedness, TPB, and danwei system on residents' participation intention. The results show that social network embeddedness can improve residents' intention to participate in regeneration through both direct and indirect pathways, and its indirect effect is much larger than the direct effect. Attitude, subjective norm, and perceived behavioral control significantly and positively mediated the contribution of social network embeddedness on participation intention. However, the specific mediating effect of attitude is significantly smaller than the other two. The danwei system has a significant moderating effect in the first stage of the relationship between social network embeddedness and participation intention. These imply that the extrinsic social factor of social network embeddedness is internalized as a driving force for convergence and motivation of residents' participation intentions mainly through the normative pressure and exchange of experiences between acquaintances and that the danwei system reinforces this extrinsic-intrinsic facilitation process through the danwei's "physical presence." These findings provide revelatory countermeasures for exploring the factors that motivate residents to participate actively in neighborhood regeneration and encourage their involvement at the intervention level.

On the need for integrating social sciences and engineering – technical disciplines in studying contemporary social phenomena. New directions in digital sociology/O potrzebie integracji nauk społecznych i dyscyplin inżynieryjno-technicznych w badaniu współczesnych zjawisk społecznych. Nowe kierunki w socjologii cyfrowej

The main aim of this article is to emphasize the significance of adopting an interdisciplinary approach when researching contemporary social phenomena. It identifies the shortcomings of traditional sociology, which frequently lacks the digital tools to effectively analyse these phenomena, and contrasts them with engineering approaches that frequently employ computer science methods. This article advocates for a combination of these disciplines, which not only promotes the development of innovative methods but also contributes to the emergence of sub-disciplines such as Digital Sociology, Computational Social Science, and Digital Social Science. The argument presented is grounded in Actor-Network Theory (ANT), which provides a robust framework for understanding the dynamic interplay between society and technology, acknowledging both human and non-human entities as active participants in social networks. This approach challenges traditional perspectives and encourages a comprehensive reassessment of social interactions and technological impacts.

Exploring the linkage between TV shows and women's empowerment in a metropolitan city of Pakistan

In Pakistan, Television (TV) morning shows attained a lot of popularity among urban women over time due to the presentation of women centric content. This study has attempted to analyze the content of TV morning shows and assessed its linkage with women's empowerment (WE) by considering a case of Lahore – a metropolitan city of Pakistan. The study relied on qualitative information from 66 episodes of selected five leading morning shows and survey data of 260 urban women viewers of TV morning shows. Content analysis of morning shows revealed that around 38–77 % episodes (varying across TV morning shows) presented the content on WE, and 44–60 % episodes invited women celebrities to portray their success journey to influence the learning behaviour of women viewers. Surveyed women perceived that the learnings from TV morning shows, particularly from the success stories of celebrities, have been effective for influencing different aspects of their empowerment such as their mobility and participation in social networking, their awareness on financial matters, choice of career and participation in household level decision making. Econometric analysis also validated the positive relationship between TV morning shows and women empowerment. Based on findings, it can be concluded that TV morning shows mainly have positive influence on women's learning behaviour and informally sensitize them on different aspects of their empowerment. Based on findings, the study highlights that well-planned TV morning shows may trigger a change in the behaviour of the public on a larger scale to achieve national objectives on women's empowerment and gender equality.

A Study on the Endogenous Dynamics of Rural Tourism Green Development in Yunnan Under the Background of Carbon Peaking and Carbon Neutrality

Yunnan Province has abundant rural tourism resources, however, the vigorous development of rural tourism in Yunnan is accompanied by ecological safety risks. Severe tourism pollution restricts the sustainable development of rural tourism in Yunnan. 'Greening' has become the main way for the sustainable development of rural tourism in Yunnan under the background of 'dual carbon'. Based on the 'dual carbon' background and combining the perspectives of 'driving factors for green development' and 'green behavior', this paper deeply analyzes the current situation of 'greening' in rural tourism communities in Yunnan during the process of rural tourism development. Combined with the social network relationships of rural tourism green development communities in Yunnan, the original model is modified. On the basis of social exchange theory and group dynamics, a relationship model between social network environment and participation behavior mechanism is formed. Through this model, the endogenous driving force of rural tourism community residents to participate in green development is explored, and methods and paths to motivate the driving force for green development are sought. Ultimately, it achieves that residents can participate, are willing to participate, and have the ability to participate in all aspects of the green development of rural tourism in Yunnan, promoting the sustainable development of rural tourism and communities in Yunnan.

Determinants of Small-Scale Farmers’ Participation in Social Capital Networks to Enhance Adoption of Climate Change Adaptation Strategies in OR Tambo District, South Africa

Globally, climate change remains one of the most pressing challenges, and it is also an obstacle to the fundamental achievement of the Sustainable Development Goals. The purpose of the study was to examine the determinants of small-scale farmers’ participation in social capital networks to enhance adoption of climate change adaptation strategies. Multistage and purposive sampling were used to carry out the study. A cross-sectional research design was used to carry out the study and structured questionnaires were used as a data collection tool. The data collected were analyzed using descriptive statistics, the Binary Logit model, and the Ordered Logit model. The findings of the study show that gender, household size, age, marital status, education, and employment status affect a farmer’s participation in social capital networks. The results also show that household size, employment status, and income level affect the extent of participation in social networks. As the paper is the first to look at the determinants of the participation of farmers in social capital networks in Eastern Cape, the results are of paramount importance to policy formulators in order to formulate policies that will encourage farmers to join localized farmer-based social capital networks to adopt climate change adaption measures.

Psychology of the Network Crowd as a Subject of Political Extremism

The purpose of the article is to describe the psychological characteristics of the network crowd and their use to disseminate the ideology of political extremism, as well as to propose recommendations on countering these technologies. Opening the resources of foreign social networks for its citizens, Russia has become a hostage to unspoken rules. The problem with stopping the wave of extremist content demonstrates a serious threat to ensuring information sovereignty and emphasizes the relevance and significance of studying this problem. The methods of interdisciplinary theoretical analysis, synthesis, comparison, generalization and conceptualization of the scientific ideas of the use of the psychological effects of the crowd in the network space, the content of the analysis of the posts of participants in telegram channels during protest actions were used. The article develops an author’s approach to understanding the phenomenon of the network crowd as a specific hybrid that has arisen on the basis of social networks, embodying elements of an organized nucleus and spontaneous periphery. The idea of the mechanism of control of an organized network crowd as a function from the composition of the content to create emotional resonance, the activities of groups that disperse information on social networks and infection leaders, involving participants in social networks with their emotional response, is justified. Conclusions are drawn about the conditions under which the network crowd turns into a threat. Recommendations are proposed to counteract the indication of participants in social networks by the ideology of extremism.

Values and economic performance across European welfare state regimes: Direct and indirect effects through social capital, human capital and managerial skills.

The values that people hold are linked to their economic performance. These links can be either direct or indirect, operating through moderating variables such as social network participation, interpersonal trust, trust in institutions, human capital, managerial skills and hours worked. In this paper these effects are studied using structural equation modelling (SEM) methodology applied to European Social Survey data from 28 European countries in 2018. Schwartz classification of values is used, distinguishing between Self-Enhancement (Power, Achievement), Openness to Change (Self-Direction), Conservation (Tradition, Security, Conformity) and Self-Transcendence (Universalism, Benevolence) values. It is found that Power has the strongest positive direct effect on economic performance, further strengthened by a positive indirect structural effect through hours worked. Self-Direction is indirectly positively linked to economic performance through higher managerial skills and hours worked. Tradition has a strong negative direct effect on economic performance. Security is indirectly negatively linked with economic performance, owing to its negative effects on interpersonal trust, management skills and hours worked. Some of the identified effects are context-dependent and vary across European welfare state regimes. For example, Power is statistically significantly linked to economic performance only in the liberal and conservative regime. Values promoted by respective welfare state regimes are not necessarily associated with higher incomes within those regimes, e.g., Tradition and Security values promoted in the conservative and Mediterranean regime are associated with lower incomes. These findings may lead to a range of policy implications, particularly in relation to the policies on immigration, demographics, the labor market, and work-life balance. Unfortunately, due to the cross-sectional character of the dataset, causal relations among the variables of interest could not be identified.

Students' participation in social networks' conflicts (based on the materials of a sociological study of Barnaul universities)

In the modern world, there is a significant number of collisions in the Internet space, which occur not only in interpersonal communication online, but also on various social networks with a large number of participants. Almost any social network that supports the function of discussion, commenting on the information provided, allows you to observe a number of pre-conflict and conflict situations. Despite the fact that the space in which communication takes place is virtual, the consequences of conflicts in it can be more than real, both for an individual and for a number of participants. Conflict situations can have an impact on the daily life of opponents and collectively affect social processes in society. In his work, the author studies in depth the nature of conflicts in social networks. The study was implemented through a quantitative method of collecting information – a survey in the form of a questionnaire. The general totality of the study was made up of students from Barnaul who are users of social networks. The study was conducted using a selective method. The sample totals 367 respondents. The sample size was determined by the capabilities of the researcher. A single-stage sampling was used, the selection unit was specific students. According to the results of the study, the following conclusions were made. Firstly, the vast majority of students use social networks every day, but only half of them have participated or are involved in conflicts. Secondly, students most often conflict on social networks with strangers and in community comments. Thirdly, trolling is still one of the important problems of social networks. A significant part of the (interviewed) students became victims of trolls. Fourth, most of the conflicts in social networks in which students participate are short-lived and occur through verbal debates. Fifth, most students choose a more "peaceful" behavior strategy. Sixth, many students determine the beginning of a conflict in a social network by negative emotions from interaction and consider the presence of physical distance to be the main feature of the described conflicts.

Consciousness of undergraduate students in Nigerian universities about security risks of online social networking

This study was designed to examine the consciousness of undergraduate students in Nigerian universities about the security risks of online social networking. Data was collected from 336 students using Qualtrics, an online survey tool. To a large extent, 53.4% of the respondents reported concerns about the specific data that other social media users could possess about them due to their participation in social networking. As high as 72.6% reported that they are aware of pretenders in the OSN; they are very vigilant in adding people to their friends’ list and seriously consider security (75.9%) before posting their photos to avoid exploitation. Indices of the security consciousness are not as high. Except for social media experience (p=0.112) and past privacy invasion (p=0.209), the rest of the variables explained the security risk consciousness of the students.

HOW FILIAL PIETY INFLUENCES THE LINKS BETWEEN ELDER ABUSE, SOCIAL WELL-BEING, AND DEPRESSION AMONG CHINESE SENIORS

Abstract Objectives Based on Interactive Biopsychological Model, this study examined how multi-dimensional social well-being and filial piety influence the association between elder abuse and depression among older adults in China. Methods The participants were 7,700 older adults (aged 60 years or older) enrolled in the 2018 China Longitudinal Aging Social Survey, a national population-based study of older adults. Moderated mediation models were applied to test the mediating effects of multidimensional social well-being (social isolation, loneliness, social network, and social participation) and the moderating effect of filial piety. All mediation and moderated mediation effects were estimated using SPSS.26. Results: Different dimensions of social well-being have a partial mediating effect on the association between elder abuse and depression. Traditional attitudes towards filial piety exacerbated the effects of elder abuse on depression by improving social isolation and loneliness while reversing the negative effects of elder abuse on depression through improving the social network. The interaction of elder abuse and filial piety has no significant influence on social participation. Conclusions: Although particular sociodemographic factors are associated with a greater risk of depression for elder abuse victims, our findings suggested that victims with traditional attitudes towards filial piety are more likely to feel isolated subjectively (lonely, worse social adaptation) and more depressed. This should be taken into consideration when developing culturally sensitive identification, prevention, and intervention services for older adults.

Независимость судебной власти: этика и медиа

The image of the judiciary has an independent value characteristic. In the case of the formation of social representations by the judiciary, we are talking about legal meanings, the legal form of perception of reality through the implementation of judicial information policy, the presentation of the judicial community in the public space, the actions of judges and their public assessment by the judicial community itself and the society as a whole. Mediatisation of social space and the judiciary emphasises issues that seem to be related to the private sphere of a judge’s life – that is, his participation in social networks. The society is interested in the ethics of a judge from the point of view of the possibility of making higher demands to the bearer of power. But to what extent it is justified and whether ethics in general changes in the postmodern society are questions, the answers to which may affect the further development of the judiciary as an institution and its legitimisation in society.

Adoption of improved chickpea technologies for productivity enhancement in the North Western Ethiopian highlands

Efforts have been made on promoting improved chickpea technologies. However, the result is not that much impressive. This study aimed to analyze drivers of technology adoption. 224 respondents were used for this study. Multivariate Probit (MVP) and Seemingly Unrelated Regression (SUR) models were employed. The results from MVP model, marginal success probability of adoption decision were 60%, 19%, and 17% for a variety, bio-inoculant, and chemical fertilizer, respectively. Distance from farmers' training center, farm income, livestock holding, and field day participation have significantly affected for adoption of chickpea varieties. A social network, market information, and field day participation have significantly influenced the adoption of bio-inoculant fertilizer. In addition, household size, asset owned, and field day participation has significantly influenced the adoption of chemical fertilizer. Field day participation was the most important variable for the adoption decision of chickpea technologies as a package. The results from SUR model, farmers' training center distance, farm income, livestock holding, social network and agricultural training have significantly influenced adoption intensity of improved varieties. Age, farming experience, livestock holding, social network, education status, and field day and training participation have significantly influenced the intensity of bio-inoculant adoption. In addition, Age, education status, radio owned, training participation, asset owned and farmer's perception have significantly influenced the intensity of chemical fertilizer adoption. Training participation is the most determinant factor for adoption intensity of improved technologies. Hence, government should emphasize on improving of extension services, provision of education, encouraging livestock rearing, strengthening credit access for farmers, strengthening rural infrastructure, and considering community social network for adoption of chickpea technologies.

Subjective Well-Being and Related Factors among Independent, Healthy, Community-Dwelling Older Adults in Japan.

(1) Background: Subjective well-being (SWB) is internationally recognized as an important health-related factor for most age groups and is particularly influential for life quality and expectancy in independent, healthy, community-dwelling older adults. However, the physical function and community participation correlates of SWB in independent living older adults in super-aging societies and other influencing factors remain underexplored. (2) Methods: A total of 926 independent, healthy, community-dwelling older adults aged 65 years and above registered in Yokohama, Japan, were included. Respondents' mean age was 78.1 years (standard deviation = 6.7), and 74.0% were women. The dependent variable was SWB. The independent variables were respondents' demographic characteristics, physical factors (visual, hearing, and cognitive functions, and mobility), and community and social factors (participation in community groups, social networks, and community commitment. (3) Results: The mean (standard deviation) WHO-5 score was 16.3 (5.1). Significant factors associated with WHO-5 score were visual function (odds ratio [OR]: 0.708; 95% confidence interval [CI]: 0.352-0.690), hearing function (OR: 0.615; CI: 0.431-0.878), community groups (OR: 1.310; CI: 1.003-1.059), community commitments (OR: 1.180; CI: 1.132-1.231), and social networks (OR: 1.525; CI: 1.142-2.037) adjusted for the effects of demographic factors. (4) Conclusions: These findings are important because factors associated with SWB are likely to contribute to individual well-being and longevity and to developing a healthy super-aged society.

Preventive health behaviors among the middle-aged and elderly in China: Does social capital matter?

This study explores the status quo of preventive care use and social capital among middle-aged and elderly people (≥45 years old) in China, and employs a multi-level model to analyze whether social capital at different levels is associated with preventive care use. The data are derived from the 2018 China Health and Retirement Longitudinal Study (CHARLS), which includes 11,503 respondents and 450 communities. Preventive care use covers the utilization of routine physical examination services. Individual social capital is measured by the level of social network and social activities participation. Social network includes contacting with children or other people, for example, by phone, text message. Social activities participation is measured by the involvement in social activities, for example, playing mahjong, going to community club. Community social capital is evaluated by the richness of community facilities. Results reveals that the utilization of preventive care is 48.94% among middle-aged and elderly in China. The most used preventive service is routine blood test. The intra-class correlation (ICC) coefficient indicates that preventive health behaviors of the respondents are clustered at communities where they live. Multi-level regression shows that influence of social network is not significant to preventive care use (p ＞ 0.05). Community facilities and individual social activities participation are significantly associated with preventive care use (p < 0.05). The association between social capital and preventive care use could be considered as an important factor when making policies to promote preventive care use.

Erminda Rentoul Esler's “Physical” and “Virtual” Networks: Women's Activism, the Irish in London, and the Local-Colour Story

ABSTRACT This article illuminates the life and work of Irish-born novelist, short-story writer, and periodical columnist Erminda Rentoul Esler (1860?–1924), who lived and worked in London from the 1890s onwards. First, the essay documents Esler's participation in various literary and social networks in London. These “physical” networks included London-based Irish revivalist groups where she interacted with other Irish and London-Irish writers, and early feminist groups such as New Women and suffragists (e.g., the Women Writers’ Suffrage League). Second, the essay explores Esler's equally important engagement with “virtual” networks of readers through her collaboration with English periodicals (women's magazines) and her local-colour stories. As this article will show, Esler's local-colour fiction of the 1890s is a critical node that joins together and interrogates discourses surrounding Irishness, the New Woman, and the transnational dimension of the regional story. Reasserting Esler's presence in the London literary marketplace and in Irish diasporic circuits highlights the complexity of regional, diasporic, and religious varieties of Irish identity that were being negotiated at the turn of the twentieth century. Her involvement also underscores the importance of these networks of sociability to encourage women's participation in society through education, professionalism, and the vote.

The mediating role of emotions in offline and online political participation: A post-social outbreak study in Ecuador and Chile.

In 2019, there was a period of social outbreaks in several Latin American countries, which share a background of social inequality, distrust in authorities, a crisis of representativeness, and discontent towards social and economic policies. In October 2019, in Ecuador and Chile, participation in these protests was characterized by street protests and broad political participation in social networks and alternative media, which were followed or interrupted by the COVID-19 pandemic. These facts have been deeply researched, addressing causal and structural factors of the phenomenon, the alternatives of political participation, and the role of emotions as determinants of action in these contexts. The objective of this study is to explore offline and online political participation (Facebook) after the social outbreak of 2019 in both countries, based on political interest, and how emotions intervene, especially negative ones, in a context of high demobilization. A descriptive, correlational ex post facto and cross-sectional methodology was used, with the participation of 367 people, 210 from Ecuador (57.2%) and 157 from Chile (42.8%), aged between 17 and 48 years (M = 22.13, SD = 3.73). The measurement was carried out from 2020 to 2021. A mediation analysis showed that people who are more interested in politics are more likely to experience anger and anxiety with the political and economic situation, which motivates conventional political participation (Model 1). In Model 2 people who showed greater concern about the political and economic impacts of the COVID-19 pandemic and together with anger, favor online political participation, especially local support. These results suggest the influence of emotions on political participation, which occurs when there is an increase in social discontent due to government policies adopted during the pandemic and which represents a continuity of the discontent that was expressed in the October 2019 social outbreak.

Awareness, Willingness to Join, and Affordability of Social Health Insurance among Public Employees in Arba Minch Town, South Ethiopia

Background. As part of the efforts being made to achieve universal health coverage, Ethiopia plans to introduce a social health insurance scheme for the formal sector. Although the contribution will be collected as 3% of an employee’s gross salary from both the employee and employer, there is a concern that the premium may not be affordable for the majority of civil servants and that there could be limited interest in joining the scheme. As a result, the purpose of this study was to assess public servants’ awareness, willingness to join, and affordability of social health insurance in Arba Minch, south Ethiopia. Methods and Materials. A cross-sectional study design was used with 713 randomly chosen public employees from Arba Minch town from January 1 to 30, 2019. The survey participants were selected based on a multistage stratified random sampling method. Descriptive statistics were used to summarize awareness and affordability of the scheme, and both bivariate and multivariable logistic regressions were used to examine factors driving the outcome variables. Variables that had a p value of less than 0.25 in bivariate analysis were changed to multivariate analysis, and a p value of less than 0.05 was cutoff point for multivariate analysis. The odds ratio and 95% CI were used to report the findings. Result. In this study, 692 people voluntarily participated, which corresponds to a response rate of 97%. As the results revealed, 347 (50.1%) respondents had never heard of SHI before, 607 (87.7%) were able to afford the 3% of gross salary per month as a scheme premium, and 254 (36.7%) were willing to join the scheme. Working sector, regularly listening for health information through mass media, and social network participation were significantly associated with awareness of the SHI scheme. Also, educational status, family size, and net income were found to be significant factors associated with the affordability of the SHI scheme. On the other hand, awareness of SHI, family size, regularly listening for health information, and participation in social networks were significantly associated with willingness to join SHI during multivariate analysis. Conclusion. Half of the participants were unaware of social health insurance, suggesting that the program is not well known. Although only one-third of respondents were willing to join and pay for the program, the majority were able to afford the proposed contribution of 3% of gross wages per month.