The present study focuses on modeling the effect of elastomer surface texturing in soft elasto-hydrodynamic lubrication. The model consists of an elastomer with spherical microdimples sliding at a constant velocity relative to a rigid and smooth counterpart in the presence of viscous lubricant. The hydrodynamic lubrication and the elasticity problems are solved simultaneously for the cases of full and partial texturing of the elastomer surface. Load carrying capacity and friction force are evaluated by integration of the pressure and shear stress fields in the viscous lubricant, respectively. A parametric analysis is performed to obtain the optimum surface texturing parameters for maximum load and minimum friction.