Partial Least-squares Equation Modelling Research Articles

Role of Availability on Actual Purchase Behavior of Organic Food Products: An Application of Theory of Planned Behavior

Aim: This paper examines how consumers' purchase intentions and actual purchase behavior for organic food products are related to the moderating effect of availability and its relationship with those two variables. background: The study used a structured questionnaire based on primary data, with 250 respondents drawn from the Delhi NCT region. Using the theory of planned behavior, a questionnaire was developed to gather customer responses regarding the availability of organic food goods as well as their actual purchase behavior. To obtain data from respondents and the Delhi NCT region, simple random sampling was utilized. Partial least squares equation modeling (PLS-SEM) was utilized in the study. Methods: Using structural equation modeling, a structured survey of 250 participants revealed that the three components of the theory of planned behavior-attitude, subjective norm, and perceived behavior control impacted consumers' purchase intentions. Results: Findings revealed a strong correlation between purchase intention and actual purchase behavior of the consumers towards organic products. Furthermore, it identifies a few areas for future work that would benefit wholesalers, retailers, marketers, consumers, and scholars. Conclusion: Food provides indispensable nourishment, which leads to a healthy life. However, it has recently come to light that many food products have become unhealthy due to farmers' excessive use of pesticides and chemical-based fertilizers, resulting in several illnesses. Currently, it has been observed that many consumers are attracted to organic food that is healthy, tasty, and free from chemicals, pesticides, and fertilizers. To increase the study's accuracy and utility, further research might be done on additional aspects, such as significant price premiums, a lack of knowledge, confidence in organic certification programs, and quality. result: Findings revealed a strong correlation between purchase intention and actual purchase behavior of the consumers’ towards organic products. Furthermore, it identifies a few areas for future work that would benefit wholesalers, retailers, marketers, consumers, and scholars. conclusion: Food provide indispensable nourishment, which leads to a healthy life. However, it has recently come to light that a lot of food products have become unhealthy as a result of farmers' excessive use of pesticides and fertilizers with chemical bases, which has resulted in several illnesses. Currently environment, it has been observed that many consumers are attracted to purchase organic food such as it is healthy, tasty, and free from chemicals, pesticides, and fertilizers. Further research might be done on additional aspects, such as large price premiums, a lack of knowledge, a lack of confidence in organic certification programmes, and quality, to increase the study's accuracy and utility.

Analysis of the Effect of Entrepreneurship Education and Entrepreneurial Mindset on Entrepreneurial Skills using use of Social Media as a Mediator Variable at SMKN & SMKS with Marketing Expertise Programs in Mojokerto Regency

Business is often discussed in all forums and media, as evidenced by many teaching methods, and business is now a required course in many higher and basic universities (Lockma & Schirm, 2020). In this research, we use several methods using partial least squares equation modeling (PLS-SEM) to estimate and confirm the given hypotheses. This study uses Google Forms to collect information on employment and secondary school students in Mojokerto Regency. The respondents to this study are 346 respondents from three schools targeted for this study. Entrepreneurship education has therefore been shown to be incapable of explaining social media use or entrepreneurial skills. However, theories of entrepreneurship can explain social media use and entrepreneurial skills. Additionally, market perception will have a greater impact on the market if it is improved using social media as an indicator. At the same time, although business education is strong using social media as an intermediary, it does not appear to have a greater impact on the ability to do business.

The Influence of Social Factors and Financial Education on Financial Literacy for Financial Management among Youth of Educational Institutes

The purpose of this study is to evaluate how parents and peers influence and financial education increase the financial literacy of the young generation. It also explored how financial literacy affected the growth of financial management. The study's population was 200 students from private and public educational institutions in Lahore, and convenience sampling was used to collect data via an e-questionnaire. The data were analyzed through partial least squares equation modeling (PLS-SEM). Findings supported the positive relationship between parental and peer influence and financial management and financial literacy, further developing a significant association with financial management. This study extends knowledge by investigating how financial education in educational institutes enhances students' financial literacy. Furthermore, adding a variable such as financial management helps the young generation make financial decisions.

Symmetrical and Asymmetrical Modeling: Applying Vitae Researchers’ Development Framework through the Lens of Web 2.0 Technologies for Vocational-Health Education Researchers

Background and Purpose: The development of research knowledge, skills, and attitudes among postgraduate vocational-health education students is a crucial outcome of their degree program. This study focuses on the research competences of vocational-health education students and their use of web 2.0 technologies to enhance research productivity. The study employs the Vitae Researcher Development Framework (RDF) and examines the use of web 2.0 technologies. Method: The study surveyed 390 postgraduate vocational-health education students enrolled in universities in Pakistan. Of the participants, 50.5% were male, 49.5% were female, 45.1% were from private universities, and 54.9% were from public sector universities. Moreover, 68.2% were Master’s students, while 31.8% were doctoral students. The data were analyzed through both symmetrical and asymmetrical modeling techniques, including Partial least square equation modeling (PLS-SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA), to measure the direct and indirect specific relationships among the constructs. Results: The results confirmed that research competences and web 2.0 technologies have a direct effect on research productivity. Furthermore, the results revealed that web 2.0 technologies mediate in the relationship between research competences and research productivity. Conclusions: The study concludes that research competences and web 2.0 technologies predict research productivity. Additionally, web 2.0 technologies have an intervening role in the relationship between research competences and research productivity during the COVID-19 pandemic emergency. Implications: This study highlights the broader implications for health education policymakers and institutions to include web 2.0 technologies in their development plans. Future studies can develop web 2.0-based instructional strategies for the professional development of advanced vocational-health education researchers. Originality: This study contributes to the knowledge of research competences, web 2.0 technologies, and research productivity for vocational-health education researchers.

The Effect of Korean Celebrity Endorsement on Perceived Product Quality and Brand Loyalty: Case of Indonesian Skincare Brand in DKI Jakarta

According to Indonesian Cosmetic Association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement strategy with Korean stars. In recent years’ Korean celebrity endorsement has brought the eye of the public and has benefited businesses in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young-adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with Partial Least Square Equation Modeling (PLS-SEM) to analyze the data. The result of this study shows that Celebrity Endorsement shows a positive relationship with Perceived Product Quality. AndPerceived Product Quality positively affects Brand Loyalty. This study provides empirical evidence that the above-mentioned relationships do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of quality and loyalty through the promotion of appropriate celebrity endorsements.

An Empirical Analysis on the Antecedents and Consequences of Quality of Management Accounting System

This study aims to examine the effect of top management support and organizational culture on the management accounting system's quality, the impact of the management accounting system, and the impact of the quality of the management accounting system on user satisfaction and managerial performance. The population in this study were 119 banks consisting of Conventional Commercial Banks, Regional Development Banks, and Islamic Commercial Banks in Indonesia registered with the OJK. One hundred respondents filled in the questionnaire. The minimum sample of this research is 33 samples. The sampling technique used in this research is simple random sampling. The data collection technique used in this study was a questionnaire, with data analysis techniques using Partial Least Squares Equation Modeling (PLS-SEM). This study indicates that top management support and organizational culture positively affect the quality of the management accounting system, and the quality of the management accounting system has a positive effect on user satisfaction and managerial performance.

The Fear of Covid-19 With Role of Avoidance Behavior and Self-Resilience

Studies conducted in the field of resilience have proven the role of resilience in their clinical presentations, but few studies investigated the relationship between resilience and painrelated fear. However, there are limited studies to investigates the moderating role of self-resilience along with mediating role of avoidance behavior in fear of COVID-19. The survey questionnaire is used to collect responses from the public of Pakistan. The questionnaire sent to respondents using google forms, WhatsApp, and Facebook. A total of five hundred (500) responses were collected for data analysis. A causal relationship has been analyzed using partial least square equation modeling (PLS-SEM). This study confirmed that in the case in fear of COVID-19, avoidance behavior enhances the level of worry, Panic, and sense of helplessness. Thus, avoidance behavior holds the potential to increase COVID-19 Fear. It is further observed that self-resilience is useful in decreasing the level of Worry and Panic spread due to COVID-19 fear which means a high level of self-resilience controls the recurrence of worry and panic when and where it appears. The result of this research identified that avoidance behavior could result in increased fear. Hence the study concluded that avoidance behaviors should be adopted under some clinical therapy to overcome the fear of related issues with certain clinical recommendations. The study further concluded that stronger self-resilience can be helpful in managing persistent fear, worry, and panic.

Exploring the links among corporate social responsibility, reputation, and performance from a multi-dimensional perspective

This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial least squares equation modelling (PLS-SEM) was employed for a causal-predictive analysis. Study results reveal that CSR practices influence hotel reputation as seen from both international and local perspectives. CSR and reputation influence performance dimensions (accounting-based performance, market-based performance, and non-financial performance) differently. The research findings offer specific theoretical and practical implications for hotel managers. • CSR is defined via customer, employee, local-community, and environmental dimensions • CSR practices positively affect both short-term and long-term hotel performance • CSR practices have different impacts on different dimensions of hotel performance • Reputation has a mediating effect on the link between CSR and hotel performance. • Managers must focus more on non-financial performance to gain sustainable advantage.

Customer Experience in Fintech

The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology. The concept of customer experience is multidimensional, analysed from various perspectives, and with distinct valences in different industries. Based on the stimulus-organism-response (S-O-R) approach, we proposed a model in which customer experience in fintech is the result of customer’s evaluation of the stimuli proposed by fintech companies. Using partial least squares equation modelling (PLS-SEM), we tested a series of hypotheses and validated the proposed model. The results showed that perceived value, customer support, assurance, speed and perceived firm innovativeness are positively related to customer experience in fintech. In turn, customer experience is positively associated with loyalty intentions of the customer. Our paper contributes in identifying the dimensions, the determinants and the outcomes of customer experience in fintech, while from a managerial perspective, we demonstrate how fintech companies must integrate customer experience in their business models.

Examining students’ behavior towards campus security preparedness exercise: The role of perceived risk within the theory of planned behavior

Participating in campus security preparedness exercise (CSPE) is vitally important in addressing potential security threats and preventing critical incidents. The present study investigates the various determinants to predict intention, and actual participation in CSPE using the theory of planned behavior (TPB). We also examined the effect of perceived risk on attitude as an extension of the TPB. Based on 441 valid responses collected from students studying in different institutions of higher learning in Malaysia, the partial least squares equation modeling (PLS-SEM) was used to analyze actual participation in CSPE behavior. The findings suggest that TPB is, indeed, a predictive model for explaining participation in CSPE. Based on the findings, the correlation between perceived risk and attitude is insignificant which leads to our subsequent argument on attitude as autonomous and not affected by one’s perceived risk. Nevertheless, the proposed direct relationship between perceived behavioral control (PBC) and intention behavior is not supported. These findings provide an important theoretical platform for new interventions to further promoting active participation in CSPE. Policy implications for improving CSPE behaviors are provided accordingly.

Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

PurposeThe purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material values and religious values) and its effects on conspicuous consumption behaviour.Design/methodology/approachAn integrative theoretical model is proposed based on Hofstede's cultural dimension, the materialism value scale and religious commitments to predict the relationship for the value orientations of Generation Y's (Gen Y's) conspicuous consumption behaviour. The data was collected from undergraduate students enrolled in general education courses in three universities in Malaysia. Using cross-sectional data, 262 sets of valid questionnaires were used to perform the statistical analysis for the measurement and structural model using partial least squares equation modelling (PLS-SEM) path modelling.FindingsWe position our study by raising the pertinent question of “Seriously, Conspicuous Consumption?” to establish a clear understanding of whether Malaysian Gen Y individuals are conspicuous consumers and, if they are, which of the three values matter the most. In order to answer the question of whether Malaysian Gen Y engages in conspicuous consumption, we arrive at an understanding that, given multi-value orientations, conspicuous behaviour can be motivated and impacted by one value orientation and constrained by others. Hence, value orientation offers an insightful explanation of one specific type of consumer behaviour in the context of Asia as an emerging global market. Thus, our study provides two key theoretically significant findings. In general, our findings provide insights into how the multi-value orientations (i.e. cultural, material and religious orientations) contribute to several bodies of literature—namely, conspicuous consumption, international marketing and transcultural marketing. The results revealed that collectivism and materialism were positively and significantly related to conspicuous consumption. Uncertainty avoidance, although significant, had a negative relationship with conspicuous consumption. The other values (masculinity, power distance and religious values) were not significantly related to conspicuous consumption.Research limitations/implicationsPurchasing luxury goods is becoming an emergent phenomenon in Asia, particularly among young consumers. This paper provides marketing managers, particularly brand owners, with practical and realisable examples of how to plan and execute their marketing plans. A more profound understanding of this relationship may also serve to aid marketing managers in devising more focused marketing strategies and thus allocate marketing resources more efficiently. Hence, marketers could develop an effective communication strategy so that the target consumers will be aware of their goods because the purchase of luxury goods is likely to be motivated by social, cultural and personal factors.Originality/valueThis article examines the impact of value orientations on conspicuous consumption behaviour in Malaysian Gen Y consumers. The model proposed in this study is useful in predicting conspicuous consumption among Gen Y. By identifying the factors influencing this emergent type of consumer behaviour, global retailers will be informed about this particular market segmentation in terms of its preferences and desires. The article discusses the research findings and concludes with managerial implications and limitations.