Partial Coefficient Of Determination Research Articles

Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Tingkat Kepuasan Pelanggan Grapari Telkomsel Branch Gorontalo

This research aims to determine the influence of service quality and product quality on the level of customer satisfaction of Grapari Telkomsel Branch Gorontalo partially or simultaneously. The approach in this research is quantitative with correlational methods. Data collection in this research was carried out using a questionnaire. The total sample was 210 people obtained by a saturated sampling process. Data analysis in this research is quantitative inferential multiple regression analysis. The research results show that (1) Service quality has a positive and significant effect on customer satisfaction at Grapari Telkomsel Branch Gorontalo with a partial coefficient of determination of 28.90%. (2) Product quality has a positive and significant effect on customer satisfaction at Grapari Telkomsel Branch Gorontalo with a partial coefficient of determination of 28.50%. (3) Service quality and product quality simultaneously have a significant effect on the level of Customer Satisfaction of Grapari Telkomsel Branch Gorontalo with a coefficient of determination of 57.40%. The remaining 42.60% is influenced by other variables not studied such as price, promotions and customer emotions. This shows that the better the quality of service and product quality, the benefits of increasing customer satisfaction will be more loyal to using Telkomsel.

Analisis Pengaruh Pengalaman dan Karakter Sumber Daya Manusia Terhadap Kualitaskerjaan Proyek Konstruksi

Quality of work is a result that can be measured by the effectiveness and efficiency of a job performed by human resources. There are many factors that can affect the quality of work, one of which is experience and character. independent variable and the dependent variable. In this study, the independent variables consisted of experience (X1) and character (X2), while the dependent variable was work quality (Y). The purpose of this study was to determine the influence and character of human resources on the quality of construction project work in Central Aceh District. The formulation of the problem of this research is how to determine the relationship between the Data processing uses the descriptive statistical data analysisthod through the SPSS application. The research results obtained from the validity test of each question item stated that all were valid. The influence of experience and character when viewed from the highest frequency value is 50.0%, which has a very influential impact. While the highest frequency value for the quality of work is 36.7%. The hypothesis test of the variable f test has a (simultaneous) effect on the independent variable. The multiple determination coefficient test (R2) obtained a value of R2 = 0.782, meaning that the experience and character of the management consultant jointly affect the quality of work. For the partial determination coefficient test, it is known that the effective contribution of the character variable is 31.9%, the character variable has more influence on the quality of work in project work in Central Aceh District than the experience variable.

The Effect Of Financial Inclusion On Umkm Performance (Case Study Of Kota Pari Village)

The purpose of the study is to analyze the influence of financial inclusion on the performance of MSMEs in Kota Pari Village which has good enough potential to develop. Micro, small, and medium enterprises (MSMEs) contribute to reducing unemployment, poverty, equitable development and community income. However, MSMEs also experience obstacles in the development process. One of the common problems faced is the limitations of working capital, technology, production, marketing and business operations, and the quality of human resources. This will have an impact on performance if economic entities cannot manage their finances properly. To improve the performance of MSMEs, loan assistance from financial institutions is needed so that MSMEs can develop and be sustainable. Improving business financial management in order to facilitate loan repayment and develop the capital owned in order to take advantage of existing opportunities and increase business turnover and profits. This effort will certainly be realized soon if the level of financial inclusion of MSMEs is high enough. The research sample is the owners and managers of MSMEs in Kota Pari Village as many as 80 respondents. This study uses a quantitative method. The data collection method uses a non-probability sampling technique using a questionnaire. The data analysis techniques used are descriptive analysis of percentages, instrumental tests, and hypothesis tests. The instrument test consists of a validity test and a reliability test. The hypothesis test consists of a simple regression, a partial test (t-test) and a partial determination coefficient (r2). Based on the results of the research that has been carried out, it is known that financial inclusion has an effect on the financial performance of MSMEs in Pari City, this is strengthened by the results of hypothesis tests obtained with a sig. 0.000 that is declared to have a positive effect.

PENGARUH GAYA BELAJAR MATEMATIKA SISWA KELAS X TERHADAP KEMAMPUAN KOMUNIKASI MATEMAMATIS PADA MATERI MATRIKS DI SMK NEGERI 1 TOMA

The objective of this study is to gather empirical data on the impact of several learning methods (visual, auditory, and kinesthetic) on the mathematical communication skills of class X students at SMK Negeri 1 Toma during the 2023/2024 academic year. This study falls under the category of quantitative research. All the participants in this study were 45 students in the X grade at SMK Negeri 1 Toma. The data gathering procedures used in this study consist of questionnaires and tests. The study employs many data analysis approaches, including Classical Assumption Test, Simple Linear Regression Analysis, Partial Determination Coefficient Analysis, and Hypothesis Testing. The study findings indicate that the tcount for the learning style variable (X) is 3,757 with a table value of 1.681, and the significant level is 0.000, which is less than 0.05. Additionally, the coefficient of determination test (R2) yields a value of 0.247, indicating that it has an impact of 24.7%. It can be inferred that the learning style variable (X) has a positive and substantial impact on the student's mathematical communication ability variable, as well as the mathematical communication ability of the whole class. Hence, academics propose doing a comprehensive investigation to scrutinise this event and use it as a point of reference.

Work life balance and work engagement on employee performance in the auto cutting department

The business world's explosive expansion and development have given rise to new industries and commercial prospects. Human resources in the company are said to be the main ones because human resources themselves determine the direction and goals of the company. Considering the critical role that human resources play, it makes sense for a business to retain its human capital by closely monitoring employee performance. The outcome of an individual's job, in relation to both number and quality, is their performance as an worker executing their assigned tasks in conformity with their responsibilities. This study aims to investigate the connection between employee engagement and work-life balance have on productivity in the PT. Shoetown Ligung Indonesia Auto Cutting Department. The researchers' analytical approach makes use of a descriptive verification method. With a sample size of 124, the study's population consisted of 225 workers from PT. Shoetown Ligung Indonesia's auto cutting department. Probability sampling combined with basic random sampling is the sample method utilised. To gather information for this research, Likert scale questionnaires were distributed. The multiple regression analysis, or the traditional assumption test, simultaneous analysis of the determination coefficient, and partial determination coefficient analysis are the analysis techniques that are employed. The study's findings show that employee performance and work-life balance are positively and dramatically impacted by engagement, partially and simultaneously. The study's conclusions can be used as a foundation for enhancing and preserving employee performance, work-life balance, and engagement at work.

THE INFLUENCE OF INDEPENDENCE AND LEARNING ENVIRONMENT ON INTEREST IN STUDYING STUDENTS OF FINANCIAL ACCOUNTING AND INSTITUTIONS

Abstract This research aims to determine: 1) the influence of independence and the learning environment simultaneously on the learning interest of students majoring in financial and institutional accounting at SMK Negeri 2 East Luwu, 2) the influence of independence and the learning environment partially on the interest in learning of students majoring in financial accounting and institutions in East Luwu State Vocational School 2, and 3) the most dominant variable influencing the learning interest of students majoring in financial and institutional accounting at East Luwu State Vocational School 2. The variables in this research are learning independence as the first independent variable (X1), learning environment as the second independent variable (X2) and learning interest as the dependent variable (Y). The population in this study was 117 students from the Department of Financial Accounting and East Luwu State Vocational School 2 for the 2022/2023 academic year. The sampling technique used was simple random sampling with a sample of 54 students chosen randomly without paying attention to the strata in the population. . The data collection techniques used are questionnaires and documentation. The data analysis techniques used are descriptive percentage analysis, instrument testing, and hypothesis testing. The instrument test consists of a validity test and a reliability test. Hypothesis testing consists of normality test, multiple linear regression, simultaneous test (F test), multiple coefficient of determination (R2), partial test (t test) and partial coefficient of determination (r2).The results of this study indicate that learning independence and the learning environment simultaneously have a significant effect on interest in learning with a significance level of <0.05. Meanwhile, the coefficient of determination (R^2) is 0.457 (45.7%). This means that the influence of student learning independence and the learning environment on learning interest is 45.7%, while the remaining 54.3% is influenced by other factors that were not researched. Apart from that, learning independence partially has a significant effect on interest in learning with a significance level of <0.05 and the learning environment partially has a significant effect on interest in learning with a significance level of <0.05. And independent learning has a dominant influence on interest in learning with a coefficient of determination of 0.394 (39.4%)..Keywords: Learning Independence, Learning Environment, and Interest in Learning.

INTERPERSONAL COMMUNICATION IN OVERCOMING THE PHUBBING BEHAVIOR PHENOMENON IN STUDENTS IN LHOKSEUMAWE CITY

The effectiveness of communication has strong indications that it can overcome phubbing behavior. However, which factors are the most dominant in communication effectiveness is not yet known with certainty. This research aims to determine the effectiveness of communication factors that can overcome phubbing behavior among students in Lhokseumawe City, Aceh, Indonesia. The study’s population consisted of all teenagers in Lhokseumawe City actively studying at state universities in 2022, totaling 8,467 people. The sample included 382 students who met the inclusion criteria set by the researchers and according to a specific formula. This research employed quantitative methods with statistical tests involving Pearson correlation and multiple regression. The results revealed that Positiveness (X4) is the dominant factor significantly influencing the overcoming of phubbing behavior at Lhokseumawe City State University, as evidenced by a partial determination coefficient test value of 0.569 and a relative contribution value of 71.88%. This research contributes to contemporary communication studies and social pathology literature concerning phubbing behavior. It aids in developing communication theories, especially those related to communication psychology and effectiveness.

The Influence of Learning Discipline and Family Environment on Learning Outcomes in Economics Subjects

Background: the learning outcomes of students have not met the Minimum Completeness Criteria 73 set by the school. This can be seen from the average score of students in the form of Mid Semester Tests from economic subjects of 58.54 or an average completeness of 31% of 164 students consisting of 114 students who have not completed the class. Aim: This study aims to determine the effect of learning discipline on the environment and family on the learning outcomes of economic subjects of students in class XI IPS Senior High School 4 Palangkaraya. Method: This research includes quantitative research, the population in this study were all students of class XI IPS Senior High School 4 Palangkaraya totalling 164 students with a sample representing the entire population of 116 students. Data collection is done by questionnaire method. Data analysis techniques using cycles: normality test, linearity test, multicollinearity test, multiple linear regression test and hypothesis testing. Results and Dıscussion: The results showed that: (1) there is an effect of learning discipline in economic subjects of students in class IX IPS obtained a significance level of 0.000 <0.05, then learning discipline is declared to have an effect on learning outcomes of 22.2%, obtained from the results of the coefficient of partial determination. (2) there is an influence of the family environment of economic subjects for students in class IX IPS obtained a significance level of 0.000 <0.05, then learning discipline is declared to have an effect on learning outcomes by 25.3%, obtained from the results of the partial determination coefficient. (3) there is an influence of learning discipline and family environment on the economic subjects of class IX social studies students obtained a significance level of 0.000 <0.05, then learning discipline and family environment are declared to have an effect on learning outcomes by 47.5%, obtained from the results of the coefficient of determination.

The Effect of Communication and Physical Work Environment on Employee Performance

The workplace environment significantly influences employee performance. Employee productivity is directly impacted by the work environment, which enhances performance. As a fundamental human activity, communication plays a crucial part in social relationships; as a result, its impact on the workplace is crucial. Employee performance is more productive when there is more built-in communication between departments. The primary objective of this study is to investigate the impact of communication and the physical work environment on employee performance within car and machinery manufacturing enterprises located in Bandung. The present investigation employed a nonprobability sampling technique. The utilization of sample acquisition methodology becomes crucial when the population size is constrained or when the research objective is to achieve the highest level of generalizability. Censuses are another name for saturated sampling, in which the entire population—61 people in this case—serves as a sample. Descriptive and verifiable research methodology is used. Utilized data collection methods include observation, questionnaire distribution, and interviewing. Multiple linear regression, multiple correlations, F-test, T-test, coefficient of determination, partial determination coefficient, and hypothesis testing are the data analysis techniques used. According to the research findings, a vehicle and machinery sector firm in Bandung can have good communication, a physical work environment, and staff performance. Employee performance is strongly influenced by communication and the physical work environment, with the remaining influences coming from elements that were not studied.

Effect of Communication and Physical Work Environment on Employee Performance

The workplace environment significantly influences employee performance. Employee productivity is directly impacted by the work environment, which enhances performance. As a fundamental human activity, communication plays a crucial part in social relationships; as a result, its impact on the workplace is crucial. Employee performance is more productive when there is more built-in communication between departments. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh komunikasi dan lingkungan kerja fisik terhadap kinerja karyawan pada perusahaan manufaktur kendaraan dan mesin di Bandung. Sampling nonprobabilitas digunakan dalam penyelidikan ini. Teknik membeli sampel ini penting ketika populasi terbatas atau tujuan penelitian adalah untuk menggeneralisasi seakurat mungkin. Censuses are another name for saturated sampling, in which the entire population—61 people in this case—serves as a sample. Descriptive and verifiable research methodology is used. Utilized data collection methods include observation, questionnaire distribution, and interviewing. Multiple linear regression, multiple correlations, F-test, T-test, coefficient of determination, partial determination coefficient, and hypothesis testing are the data analysis techniques used. According to the research findings, a vehicle and machinery sector firm in Bandung can have good communication, a physical work environment, and staff performance. Employee performance is strongly influenced by communication and the physical work environment, with the remaining influences coming from elements that were not studied.

The Effect of Workload and Organizational Commitment on Employee Turnover Intention at PT Aeon Riset Teknologi

Research to see how the workload affects and which is the organizational commitment of PT Aeon Riset Teknologi. This type of research is quantitative using multiple regression analysis techniques. The population in the study was 40 office employees of PT Aeon Riset Teknologi. The sample from the study, which was 40 people, took saturated sampling or became a census, processed using SPSS Windows Version 25. The results of the study show that workload and organizational commitment have a positive effect on PT Aeon Riset Teknologi. The partial coefficient of determination between Workload and Turnover Intention is 0.435, then 43.5% in influencing Turnover Intention. Meanwhile, the partial determination between the Organization's Commitment to Turnover Intention, which is 0.0529, is 5.29% in influencing Turnover Intention. The magnitude of the influence of workload, and commitment with a percentage of 40.8% with the remaining 59.2% influenced by other variables from the research study.

Service Quality Model towards Passenger Satisfaction at Sultan Hasanuddin Makassar International Airport

The introduction of practical subjects of employment includes the development of vocational competencies, personality competencies, social competencies, soft skills, work skills, technical skills, vocational careers, payroll systems, work systems, work safety, labor regulations and legislation and so on. Based on this, a research study aims to determine 1) The effect of check in counter facilities on passenger satisfaction at Sultan Hasanuddin Makassar international airport. 2) The effect of AVSEC facilities on passenger satisfaction at Sultan Hasanuddin Makassar international airport. 3) The effect of flight safety facilities on passenger satisfaction at Sultan Hasanuddin Makassar international airport. 4) The effect of supporting facilities on passenger satisfaction at Sultan Hasanuddin Makassar international airport. 5) The effect of baggage facilities on passenger satisfaction at Sultan Hasanuddin Makassar international airport. 6) The effect of facilities (check in counter, AVSEC, flight safety, support, and baggage) on passenger satisfaction at Sultan Hasanuddin Makassar international airport. The research method used is a type of survey research with a strong approach. The test results show that F observed is greater than F table. Therefore, the research hypothesis is accepted. The quality-of-service model, after conducting multiple linear regression analysis, is further analyzed to determine the magnitude of the influence through partial determination coefficient analysis. The significance of the influence can be seen from the results of the F-test with a confidence level of 95% or a = 0.05%. Passenger satisfaction, if there are no independent variables (X1 to X5 = 0), then passenger satisfaction is only a certain value, while if each respondent's answer increases by 1 point for the independent variable answers (X1 to X5 = result increases), it is estimated that the tendency of passenger satisfaction will increase.

Pengaruh Kreativitas Guru terhadap Minat Belajar Bahasa Indonesia Siswa Kelas IV Rangang Kecamatan Pacar Kabupaten Manggari Barat

The results of this study indicate that there is an influence of teacher creativity on students' interest in learning Indonesian in class IV Rangang, Pacar District, West Manggari Regency. This can be seen from the partial determination coefficient (R2) obtained from the calculation, namely 0.304 or 30.4%. And partly influenced by other factors, namely as much as 69.6% which is not explained in this study. (4) Based on the results of the study, it showed that the variable (X) Teacher Creativity had an effect on Interest in Learning Indonesian Language for Class IV Rangang Students, Girlfriend District, West Manggari Regency. This can be proven by the results of Simple Regression Analysis calculations to find the Effect of Teacher Creativity on Interest in Learning Indonesian for Grade IV Rangang Students, Girlfriend District, West Manggari Regency, a correlation coefficient (R) = 0.367 which states that the correlation index (r) X to Y is sufficient with an effect of 0.367 or 36.7%. This means that the correlation index (R) of the influence of teacher creativity contributes to the learning interest of Class IV Rangang students, Girlfriend District, West Manggari Regency, which is at a strong index.

Pengaruh Literasi Keuangan Terhadap Pengelolaan Keuangan UMKM di Kota Makassar

This study aims to determine the effect of Financial Literacy on the financial management of Micro, Small and Medium Enterprises in Makassar City. The variables in this study are financial literacy as the independent variable (X) and financial management as the dependent variable (Y). The population in this study is all Micro, Small and Medium Enterprises in Makassar City which are registered with the Office of Cooperatives and Micro, Small and Medium Enterprises in Makassar City. Based on the data obtained, the number of Micro, Small and Medium Enterprises that are still active in 2021 in Makassar City is 715 Micro, Small and Medium Enterprises. The sampling technique used was the purposive sampling technique, namely the sample selection process using certain considerations. Data collection techniques used are questionnaires and documentation. The data analysis technique used is descriptive percentage analysis, instrument test, and hypothesis testing. The instrument test consists of a validity test and a reliability test. Hypothesis test consists of simple regression, partial test (t test) and partial determination coefficient (r2). The results of this study indicate that financial literacy partially has a positive and significant effect on the financial management of Micro, Small and Medium Enterprises in Makassar City.

Analisis Pengaruh Kinerja Keuangan Saat Pandemi Covid 19 Terhadap Harga Saham Pada Perusahaan Industri Manufaktur Sektor Aneka Industri di Subsektor Otomotif dan Komponen (Automotive and Components) Yang Terdaftar di BEI (Tahun 2019-2021)

The purpose of this research was to determine the effect of financial performance as measured by EPS, PER, DER and ROA on stock prices in automotive and component companies on the Indonesia Stock Exchange. Methods Sampling used the purposive sampling method from 14 companies listed on the Indonesia Stock Exchange in 2019-2021, only 12 companies were used in the research sample with a total of 33 data. The research method used is quantitative, using financial ratios and the type of causal/correlation research. The method of data analysis using multiple linear regression analysis and previously checked with the classical assumption test to show the feasibility of the data using SPSS 25 software. The partial test results show that the four variables used by the research model that have a significant influence on stock prices are the Earning Per Share variable. indicated by the significance value produced by the variable is smaller than the level of = 5%, while the PER, DER, ROA variables have no significant effect on stock prices. The test results show that the model used in the study is feasible and can be used for subsequent analysis. This result is also supported by the acquisition of a multiple correlation coefficient of 91.9% which indicates that the relationship between the independent variables together with the rise and fall of stock prices is strong. The result of testing the coefficient of determination (R Square) is indicated by a value of 84.4% meaning that the influence of the independent variable on the dependent variable is very large, while the remaining 15.6% is influenced by other models outside the regression model. The results of the partial determination coefficient test show that the Earning Per Share variable has the highest coefficient of determination. This indicates that these variables have a dominant influence on stock prices.
 
 Keywords : Earning Per Share, Price Earning Ratio, Debt to Equity Ratio, Return On Asset, Stock Price, Financial Performance

Pengaruh Kecerdasaan Emosional, Adversity Quotient, terhadap Minat Young Entrepreneur melalui Self Efficacy

The purpose of this study was to analyze the effect of emotional intelligence, adversity quotient, on the interest in becoming a young entrepreneur through self-efficacy. The population in this study were 268 students of S1 Economics Education in 2017 and the sample was taken using the Slovin formula so that 160 students were obtained. Methods of data collection by using a questionnaire. The data analysis technique used descriptive statistical analysis techniques, path analysis, partial test (t test), Sobel test, and partial determination coefficient (r2). The results showed that emotional intelligence had an effect on the interest in becoming a young entrepreneur (8.35%). Emotional intelligence has an effect on self-efficacy (6.35%). Adversity quotient affects the interest in becoming a young entrepreneur (8.58%). Adversity quotient has an effect on self efficacy (12.96%). Self efficacy affects the interest in becoming a young entrepreneur (16%). Emotional intelligence affects the interest in becoming a young entrepreneur mediated by self-efficacy. Adversity quotient affects the interest in becoming a young entrepreneur mediated by self-efficacy.

Peran Inovasi Dalam Membangun Keunggulan Bersaing Sektor UMKM Bidang Kuliner Pascadisrupsi Akibat Pandemi Covid 19 Di Kota Bandung

The purpose of this study is to identify the innovations that have been built by culinary SMEs and the level of competitive advantage after the disruption due to the Covid-19 pandemic, and to reveal how big the role of innovation is in building competitive advantage. The research method used is a quantitative method, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. Data was collected through a questionnaire using a Likert scale. The data were processed by SPSS, and used descriptive analysis, correlation analysis, multiple regression analysis, partial determination coefficient analysis and hypothesis testing. The results of this study indicate that the level of innovation built by culinary SMEs is included in the sufficient category and the level of competitive advantage is high, and innovation has a significant role in building a competitive advantage of 46.2%.

Resting-state functional heterogeneity of the right insula contributes to pain sensitivity

Previous studies have described the structure and function of the insular cortex in terms of spatially continuous gradients. Here we assess how spatial features of insular resting state functional organization correspond to individual pain sensitivity. From a previous multicenter study, we included 107 healthy participants, who underwent resting state functional MRI scans, T1-weighted scans and quantitative sensory testing on the left forearm. Thermal and mechanical pain thresholds were determined. Connectopic mapping, a technique using non-linear representations of functional organization was employed to describe functional connectivity gradients in both insulae. Partial coefficients of determination were calculated between trend surface model parameters summarizing spatial features of gradients, modal and modality-independent pain sensitivity. The dominant connectopy captured the previously reported posteroanterior shift in connectivity profiles. Spatial features of dominant connectopies in the right insula explained significant amounts of variance in thermal (R2 = 0.076; p < 0.001 and R2 = 0.031; p < 0.029) and composite pain sensitivity (R2 = 0.072; p < 0.002). The left insular gradient was not significantly associated with pain thresholds. Our results highlight the functional relevance of gradient-like insular organization in pain processing. Considering individual variations in insular connectopy might contribute to understanding neural mechanisms behind pain and improve objective brain-based characterization of individual pain sensitivity.

Analisis Pengaruh Kebijakan Promotional Mix Terhadap Nilai Tabungan Nasabah

The purpose of this study was to determine the level of significance of Promotional mix activities on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok) and to find out which promotional tools have a greater influence on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). This type of research is descriptive research. The data collection method used is a case study. Data collection techniques by interview and documentation. The analysis tool used is multiple linear regression. From the results of data analysis, the regression equation Y = -1850682618 + 433.402X¬¬1 + 90.036X2 is obtained. Multiple linear correlation coefficient of 0.995. The coefficient of determination is 0.990, meaning that it is 99 percent of the value of customer savings in PD. BPR. LKP Kotaraja (East Lombok) can be explained by the cost of the promotion mix. Based on the analysis of the partial determination coefficient, it was obtained a value of 0.962 (96.2%) for personal selling and for sales promotion of 0.670 (67%). After the F test is carried out, it is obtained that the F count is 98.779 with an F table of 19.00. For the t test, respectively, the values were 7.192 for personal selling and 2.020 for sales promotion costs. The results showed that the personal selling activity and sales promotion simultaneously had a significant effect on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). Personal selling activity has a significant effect (7,192&gt; 4,303) on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). That personal selling activities provide a greater influence than sales promotion activities

Influence of Products, Promotion and Distribution of Purchasing Decisions on Fighting Brand Products (S-Tee) PT. Sinar Sosro

Abstract— The purpose of this research is to find out the significant influence of marketing factors which consists of product, promotion, and good distribution simultaneously or partially toward fighting brand product (S-tee) for buying decision at PT. Sinar Sosro. The description of the population which is management students in Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) examined the entire customers who buy Fighting brand product (S-tee) at PT. Sinar Sosro with as much as 320 samples of people are taken as respondent. The multiple regression analysis is used as analysis technique in this research in addition to find out the amount of regression coefficient as well as to show the strength influence of a product, promotion, and good distribution simultaneously or partially toward fighting brand product (S-tee) buying decision at PT. Sinar Sosro. The statistic test which is conducted can also be concluded that variable which has dominant influence toward customers’ decision in buying fighting brand product (S-tee) at PT. Sinar Sosro is a good distribution variable since its partial determination coefficient is the highest that is 33.1% compare to other variables.