The paper “Social Business under the Youth Guarantee: Experience from the ground in Albania” deals with the model of Social Business, piloted in Albania, as a sustainable mode to encourage youth entrepreneurship and employment. The Albanian social business model, named Youth Albanian Parcel Service (YAPS), which employs exclusively disadvantaged youth, is an innovative example of new thinking on tackling social exclusion and reducing poverty. Case analysis of YAPS (Youth Albanian Parcel Service), the successful Social Business Model established almost 20 years ago thanks to a harmonized multidimensional effort of key stakeholders, is used to bring in evidence from the ground to promote the novel concept of using efficiency and in-built sustainability of free markets to generate social wealth. The evidence provided here shows that a new approach is emerging vis-á-vis social policies. A shift in thinking on social policy foresees the emergence of a social capital approach to social exclusion. This approach involves the mobilization of the entire community-including business actors and civil society leaders-in tackling social exclusion and empowering disadvantaged members of society. Therefore, it is the government, which should bear the burden of finding ways to harmonize economic development with social policies. Although social business is perceived as relevant by all stakeholders, people are looking for clear guidance from the government because they still miss innitiative, financial resources and entrepreneurship education. Hence, the government may utilize economic levers to encourage the development of markets and competition; it may exercise its social role by implementing active labour market policies. Nevertheless, alongside them, the government must boost the education of people with the rules of democracy and the market, alike. These three roles are inextricably linked as they reflect the new political, social and economic order in which we live and secondly, because they determine a new relationship between citizen and the state in the post-communist era.