The use of continuous photocatalytic reactor is important for sustainable water treatment technology. Photocatalyst immobilisation on supports (of varying shapes and sizes) having the desired degree of uniformity and smoothness is challenging, and is evolving. The major concerns are the geometry of the surface (which restricts the scalability of such systems) and the appropriate adhesion of the photocatalyst. Flat surface has an inherent limitation of low photocatalyst area per floor space, and poor light distribution, whereas cylindrical surfaces can overcome all these limitations. In this work, we have developed and assessed the photocatalyst coating methodology over cylindrical (quartz) surface and have prepared a modular (continuous) photocatalytic reactor. We have immobilised titanium-dioxide on the outer surface of a cylindrical quartz tube using a rotating (coating) mechanism, using the viscous sol prepared from the sol-gel method followed by heat treatment, and not with any binder to the as-synthesized powder. Various characterization techniques, including ultraviolet-diffuse reflectance spectroscopy, energy-dispersive spectroscopy, x-ray diffraction, field-emission scanning electron microscopy, optical surface profilometry, and ultraviolet–visible spectroscopy, are used to evaluate the impact of process conditions – number of layers, rotational speed, and sol viscosity, on the coating uniformity, smoothness, and layer thickness. The performance of the custom-made (modular-type) reactor is evaluated for degradation of the model molecule (pollutant). The reactor performance and capacity can be easily scaled up by parallel connections or introducing multiple coated tubes (to increase the photocatalyst area). The outcome of the work will be of immense value in scaling up the continuous large scale photocatalytic operation and treatment process.