Abstract Disagreement, while generally seen as an act threatening interlocutors’ face, is indispensable in particular contexts. Based on an in-depth linguistic and paralinguistic analysis of 12 cases of disagreement from a Chinese venture capital reality TV show We Are the Hero, we found that in this special context disagreement was a ‘dispreferred’ moment, but also an informative, educational, and amusing occurrence with multiple functions. While disagreements were frequently initiated (particularly by the investors), they were mostly indirect, carefully mitigated by participants with linguistic devices such as explanations, private verbs, questions, humor, as well as paralinguistic devices such as friendly facial expressions and movements. Furthermore, disagreements, especially aggravated ones, were often interactively mitigated by both on-stage participants (particularly the host) and the post-production team in an interestingly cooperative way. The interactive process of mitigating disagreements not only saved the interlocutors’ face, but also contributed to the multiple purposes of the show. Our findings suggest that politeness, as an invisible hand behind communicative acts, is still present despite the ‘conflict’ that characterizes this form of TV show.
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