The article reveals the modern problem of the rates of economic growth of the Ukrainian economy, as well as other countries, associated with their significant decrease. It is shown that its problem occurrence can also be explained by the lack of attention to the activation of innovative processes in the country during the formation of real economic policy. The assumption is substantiated that this happened due to insufficient prioritization of the separate production factor – innovation, in neoclassical methods of macroeconomic analysis. Therefore, they did not provide the right guidelines for governments in the formation of economic strategies and programs. Such countries demonstrate a stable value of the “GDP gap” against successful countries. Ukraine has been in this trend for many years, not only in relation to the countries – economic leaders, but also to its closest neighbors.A macroeconomic analysis is presented that demonstrates the presence of a “productivity paradox” in many European countries after the 2008 crisis: GDP, measured in current US dollars, exists with minor fluctuations rather than a steady upward trend. It was confirmed that the “GDP gap” did not fundamentally change between groups of countries with different types of economies. It is shown that the emergence of the “productivity paradox” phenomenon is because, against the background of the large-scale development of modern innovation processes, the main indicators of measuring the productivity of labor and other resources have significantly decreased compared to the previous times. Performance statistics of economic growth factors, built on the dominant neoclassical models, show less and less explanatory power for revealing the role of labor productivity in economic growth. This was confirmed by the regression analysis carried out, which proved insufficient attention of Ukrainian economic policy to endogenous factors of innovative development.The analysis of endogenous models of economic growth and Schumpeterian conceptual approaches showed that the key factor of economic growth in modern conditions should be the factor of scientific and technological innovations, because the existing globalization processes and the formation of the Industry 4.0 industries are contributed not only to integration of national economies and the global technological changes, but also condition by the strengthening of the divergence between developed and developing countries. It is shown that these processes occur due to the lack of sufficient own innovation potential of developing countries.
 JEL classіfіcatіon: O11, O20, O32, O38, O40