The feeling of lack of happiness, the joy of socializing within the walls of educational institutions determine the paradox of modern learning. Filling out forms, following instructions, complying with «indicators» make it impossible for a person to show such feelings. Joy and well-being in the process of transferring social experience, defining the meanings and forms of this process in the situation of mass reforms and innovations in the field of education are the research problem to which the article is devoted. The authors believe that the paradox of incompatibility of management and self-realization processes in educational institutions is solved through the use of humanistic technologies accompanying professional activities. Such technologies provide a thrifty context for working with personnel, suggest humanistic grounds for developing measurement criteria, take into account experience and feelings of participants in the process, focus on the effect of teacher-student interaction. The understanding of the dependence of well-being and happiness on professional success was formed. A person's desire to become a professional correlates with the possibility of achieving social well-being. The pedagogical profession, revealing to a person a range of possibilities for realizing the potential of his personality, provides an opportunity to achieve the desired well-being and happiness.
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