Economic Paradigm Research Articles

Efficient recycling pathway of bio-based composite polyurethane foams via sustainable diamine

Aminolysis is widely recognized as a valuable chemical route for depolymerizing polymeric materials containing ester, amide, or urethane functional groups, including polyurethane foams. Bio-based polyurethane foams, pristine and reinforced with 40 wt% of sustainable fillers, were depolymerized in the presence of bio-derived butane-1,4-diamine, BDA. A process comparison was made using fossil-derived ethane-1,2-diamine, EDA, by varying amine/polyurethane ratio (F/A, 1:1 and 1:0.6). The obtained depolymerized systems were analyzed by FTIR and NMR characterizations to understand the effect of both diamines on the degradation pathway. The use of bio-based BDA seemed to be more effective with respect to conventional EDA, owing to its stronger basicity (and thus higher nucleophilicity), corresponding to faster depolymerization rates. BDA-based depolymerized systems were then employed to prepare second-generation bio-based composite polyurethane foams by partial replacement of isocyanate components (20 wt%). The morphological, mechanical, and thermal conductivity properties of the second-generation polyurethane foams were evaluated. The best performances (σ10 %=71 ± 9 kPa, λ = 0.042 ± 0.015 W∙ m-1 ∙K-1) were attained by employing the lowest F/A ratio (1:0.6); this demonstrates their potential application in different sectors such as packaging or construction, fulfilling the paradigm of the circular economy.

Definition of Economics in Retrospective: Two Epistemological Tensions That Explain the Change of the Study Object in Economics

Throughout history, schools of economic thought have defined political economy—or economics—and its object of study in multiple ways. This paper reflects on the definitions of economics by schools of economic thought and also proposes the concepts of value and scarcity as key concepts to explain the differences between them. The most important findings of the paper are: (a) the ontological and epistemological characteristics of the concept of value and scarcity have shaped the definitions of economics; (b) the boundaries of the study object of economics have been expanded since today’s mainstream economics deals with multiple topics as diverse as crime, education, development, health, etc. However, the methodological tools used in mainstream economics have been narrowed since approaches such as the philosophical, ethical, historical, and institutional approaches have been left behind; (c) the part of reality that mainstream economics can grasp have left behind important issues of the contemporary world, such as gender, social, and environmental issues. A clear understanding of the scope and boundaries of economics could help to define more realistic research questions for economic science, and it would help to define new economic paradigms that address the contemporary issues.

SUSTAINABLE DEVELOPMENT AND ISLAMIC ECONOMICS PARADIGMS COMPARED

The article, in three parts, compares the divergences and convergences between the paradigms of sustainable development and Islamic economics. The first part of this article deals with the sustainable development paradigm. This paradigm is analysed through its three-dimensional definition and the United Nations' Sustainable Development Goals. The second part characterizes the Islamic economics paradigm: Islamic economics is defined through a multidimensional approach and its objectives are outlined. The third section compares the two paradigms, revealing their divergence and convergence. The comparison shows that there is considerable conceptual convergence between these two paradigms and that their definitions and objectives converge insofar as they share the same universal ambition of achieving human well-being. These convergences can be observed in their theoretical models, dimensions, and values. They also share certain limitations, results, failures, and paradoxes.

Exploring symbiotic supply chains dynamics

Symbiotic Supply Chains – where the inputs of some members belonging to one supply chain are obtained using the waste generated by other companies in a different supply chain – represent a great opportunity for companies to move towards the Circular Economy paradigm. However, the dynamic behavior of Symbiotic Supply Chains (i.e., how detrimental time-varying phenomena of supply chains, such as the bullwhip effect, impact the performance) remains largely unknown. In this work we aim to contribute to this quite unexplored research field by analyzing the dynamics of two supply chains that implement, at the manufacturer level, a symbiotic exchange of waste. We derive closed analytical equations to estimate several indicators of the bullwhip effect under different information sharing scenarios and evaluate them for different coefficients of circularity (i.e. the average proportion of the output of one supply chain that is obtained using the waste of the other supply chain). Furthermore, we extend our analysis by carrying out a simulation study, when some underlying assumptions are removed, and a full-factorial Design of Experiments to emulate and explore the behavior of Symbiotic Supply Chains under further real-life scenarios. By doing so, we identify different properties of Symbiotic Supply Chains and provide some managerial implications. Among those, we observe how the bullwhip effect of one supply chain propagates to the other, which is also greatly influenced by the variability of the demand in both supply chains. Also, we note that high coefficient of circularity does not necessary improve the dynamic performance of Symbiotic Supply Chains. Results point out to the need to carefully design symbiotic exchange in supply chains to avoid undesirable effects that may hinder the advocated advantages of Circular Economy practices.

The impact of narration, sentiment, and emotional modulation on economic of decision-making: a multidisciplinary study

The article delves into the interplay between narration, sentiment, and decision-making processes, particularly within the realm of economic choices. Emphasizing the pivotal role of message content, the authors present a hypothesis depicting the profound impact of narration, characters, and sentiment in the communication process. These components wield significant influence over the emotional facets of decision-making, influencing the process or prompting alterations to initial decisions. Critically challenging established economic paradigms, the article underscores the indispensable emotional dimension inherent in communication. Drawing upon the scholarly contributions of eminent figures like Robert J. Shiller, the authors synthesize insights from psychology and neurobiology, unraveling the manipulative essence inherent in narration. In the theoretical section, the article also references Uri Hasson's theories and research on brain synchronization during the communication process. The practical segment of the article substantiates these claims through the presentation of findings from neuropsychological studies. The study confirms the hypothesis that narratives infused with high sentiment resulting from emotional interactions, following a cause-and-effect structure with a visible beginning, development, and end, lead to better synchronization and intensify neuronal responses. The structure, plot shaping, and sentiment in messages, influenced by word choice, shape narrative economy and impact cognitive costs in decision-making. The obtained results confirm that precisely tailored narration effectively reduces cognitive costs associated with the decision-making process. This validates the authors' hypothesis, opening up space for research replication and falsification of the results obtained.

НОВАЯ ИНДУСТРИАЛИЗАЦИЯ: АНАЛИЗ ВОЗМОЖНОСТЕЙ ПРОМЫШЛЕННОГО СЕКТОРА БАШКОРТОСТАНА

The processes of deglobalization and multipolarity, changing the trend of Russia's development in the global economic paradigm require the immediate formation of a new model of economic development of the country, based on new industrialization and a departure from policies focused on the development of raw materials exports. This imperative determines, in particular, the need for an early reorientation of strategic priorities and industrial policy of Russian regions to achieve technological breakthroughs in various industries. The article analyzes the capabilities of the Republic of Bashkortostan to implement the policy of new industrialization, and concludes that it is necessary to take a comprehensive set of measures to overcome the inertia of industrial development with a focus on raw materials.

Consumers' textile disposal practices and their perceived value in the circular economy: A platform focused ethnography approach

AbstractThis study builds on the Circular Economy paradigm which recognises consumers as key stakeholders in extending textiles' lifespan. The paper unfolds how consumers engage in the textile disposal practices of reuse, repair, donate and resell. In doing so, consumers create a value‐in‐disposition, here conceptualised as the enhanced value that consumers generate through the process of transforming depleted textiles into new meaningful ones. This research adopts a multimethod platform focused ethnography that combines textual, visual and audio data, generated in the domestic environment, which facilitates contextual and situational insights. The findings highlight that value‐in‐disposition goes far beyond the utilitarian aspects (e.g. economic or functional) and includes social, aesthetic, emotional and moral value dimensions, which contribute in building an overarching environmental value. The study shows that consumer disposal practices not only reduce waste but also favour consumer empowerment through the transformation of unused/depleted resources into new value. Finally, the article provides specific managerial insights on the design of textile products and services to encourage consumer engagement in reuse, repair, donation, and resell practices, supporting companies in the Circular Economy uptake.

Institutional Economics Lens: A Comprehensive Review on the Interdisciplinary Integration between Islamic Studies and Economics

The paper offers on an in-depth exploration of the harmonization of economic paradigms with the principles ingrained in Islamic teachings. It primarily emphasizes Islamic finance as a field and scrutinizes its methodologies to reveal the extent of correlation existing with conventional economic theories. The necessity for a thorough analysis of this fusion arises from the perpetually evolving global financial landscape and the quest to establish financial systems that are not only sustainable but also value-based. Islamic finance, aiming to uphold ethical, social, and environmental dimensions, has gained considerable significance in both Muslim-majority and non-Muslim-majority jurisdictions. This systematic review offers a detailed dissection of the interdisciplinary nature of Islamic finance by elucidating the conceptual underpinnings of the ethical values that guide its operations and the conventional economic principles upon which it stands. Furthermore, this paper unravels the Shariah-compliant financial instruments that differentiate Islamic finance from its conventional counterparts. Through the lens of the existing literature, this review provides the historical context and development of Islamic finance, alongside its various economic applications, which contribute to the amalgamation of faith-based and financial principles observed in this field. Such comprehensive information will foster an improved understanding of Islamic finance while showcasing its potential to address numerous global financial challenges.

Community Empowerment in Increasing Welfare Through the Green Economy in the Digital Era

The green economy concept is one of the global strategies related to social, economic, and environmental crises. Methodologically, conceptualizing, implementing, and critiquing the creation of a green economy paradigm towards society leads to the challenge of a global strategy that has the goal of sustainability, poverty alleviation, and inclusion of vulnerable social sectors. The influence of the green economy on the sustainability of life is still in the context of grahita. The purpose of this research is to determine the effect of the green economy on economic recovery and multilateral problems. This research is a descriptive research that uses a literature study type or approach. The results of the study reveal that the application of a green economy is capable of driving national economic recovery as well as problems in the multilateral sector. In order for a green economy to be realized for the country, policy makers must be supported by various parties so that a sustainable green economy is formed. A green economy also contributes to maintaining a healthy environment and shaping ecosystems appropriately for present and future generations.

From Crisis to Consolidation: Hyperinflation’s Role in Hitler’s Rise and Germany’s Economic Resurgence

The economic trajectory of Germany, transitioning from the Weimar Republic to Nazi dominance, starkly highlights the intimate nexus between political events and economic paradigms. The Weimar Republic, once a beacon of post-war resurgence, grappled with a storm of hyperinflation, misguided economic choices, and the crippling Treaty of Versailles, creating an environment rife with unemployment, social discord, and dwindling trust in governance. This tumultuous backdrop paved the way for Adolf Hitler, whose ascent wasn’t solely a product of charisma but also his pledges of economic rejuvenation and nationalistic fervor. Hitler’s economic overhaul was immediate and transformative: Hjalmar Schacht’s innovative MEFO bills, designed to invigorate the economy without triggering inflation, and the Four-Year Plan, underscoring German autarky, showcased a nation intent on self-sustenance and industrial fortification. Yet, the crux of Hitler’s economic vision lay in a robust rearmament program. While ostensibly an avenue for job creation and industrial revival, this program was unmistakably a blueprint for Hitler’s expansive European ambitions. This narrative encapsulates a rollercoaster journey from the Weimar’s chaotic economic downfall, through Hitler’s opportunistic rise amidst despair, to the Nazi regime’s intricate economic strategies, culminating in a rearmament policy that, while promising prosperity, ominously heralded global conflict. Through this lens, we gain insights into the complex economic machinations that influenced one of history’s most defining epochs.

A Critical Study on the Characteristics of Knowledge Workers

Objectives The supply-demand model in the labor market of the existing industrial society has limitations for sustainable human resource utilization. This is because the labor market has changed due to the advent of the knowledge economy society. Therefore, this study intends to carry out a critical examination of the characteristics of human resources in the knowledge society.
 Methods The economic paradigm and corporate labor environment of the existing industrial society and the knowledge-based economy were compared and analyzed. The overall characteristics and limitations of knowledge workers was discussed. Therefore, the issues of knowledge workers were analyzed in terms of productivity, motivation, and performance management, and the characteristics of general workers and knowledge workers were derived to raise issues about knowledge workers in terms of productivity and motivation.
 Results The characteristics of knowledge workers in the knowledge-based economy show that they are motivated through work achievement through the use of knowledge and challenging work performance rather than existing monetary and time compensation. If the company does not satisfy the motivation of knowledge workers, knowledge workers choose to change jobs more easily than existing workers.
 Conclusions In conclusion, these knowledge workers show that non-monetary compensation is important in addition to various existing incentives and monetary compensation. Therefore, non-monetary compensation requires maximizing knowledge creation, transfer, and utilization within the organization. In addition, it can be suggested as an implication that efforts to promote self-realization and motivation of knowledge workers are included through the development of companies into learning-oriented organizations.

A systematic review of innovation and circular economy

The circular economy is often advocated as a more sustainable alternative to the prevailing linear production and resource management model, which has been found to have adverse impacts on economic, social, and environmental aspects. This article consolidates and analyzes existing literature on innovation within the circular economy context. The objective is to identify gaps or areas requiring more investigation to advance knowledge in this domain. Therefore, it has been determined that while being in the early stages of implementation, extensive research has already been conducted on the advantages, catalysts, problems, and impediments associated with the circular economy. It is important to note that investigating novel business models and operational approaches within supply chains necessitates the incorporation of ecological innovations. These innovations aim to diminish the environmental repercussions of production and consumption activities. Implementing such innovations makes it feasible to achieve a closed-loop system that effectively utilizes all waste materials. Examples of these ecological innovations include using product and service systems, dynamic capabilities, 3D printing, product life cycle analysis, and software recycling. To accomplish this objective, empirical research indicates that it is imperative to enhance knowledge of the issue, mainly through marketing initiatives, and for organizations, including small and medium-sized enterprises (SMEs), to demonstrate a willingness to collaborate and synchronize their interests. Implications for Central European audience The 2030 Agenda of the United Nations encompasses a set of 17 Sustainable Development Goals (SDGs), which outline the imperative for nations to adopt the principles of the circular economy to advance sustainability efforts. In the present environment, the European Union plays a pivotal role in this advancement, given its status as a prominent global force. The objective of this article is to consolidate and reveal the existing body of information about innovation within the context of the circular economy while also identifying areas that have not yet been thoroughly investigated or warrant further examination. Adopting this approach will facilitate other advancements within the circular economy paradigm, hence facilitating the Sustainable Development Goals (SDGs) attainment. Furthermore, a significant proportion of the articles examined are situated within the geographical boundaries of Europe

Designing of a Modern Scientific Paradigm as the Basis of Russia's Economic Policy

The current stage of development of the Russian economy and society is characterized by the need to bring a coherent scientific paradigm (theory) under the economic state policy. The need to choose and substantiate such a paradigm is a complex and, at the same time, an urgent task over the past 20–30 years. For these purposes, the concept of «paradigm» is analyzed. The significance of the choice of the economic paradigm is substantiated as the basis of the economic and social system of the Russian society, influencing the economic policy of the state and the choice of its instruments. The significance of economic theory (paradigm) in the interpretation of empirical data and their relationship is substantiated. One and the same phenomenon can be interpreted in different ways, depending on the theory in which the empirical data and the results of their analysis are interpreted. On the example of the role of the state in the economy, its various interpretations are given, depending on the chosen economic theory. The existence of a crisis in the current scientific paradigm is argued and the need to form a new one is substantiated. The paper analyzes two approaches to changing the scientific paradigm: revolutionary (T. Kuhn) and evolutionary (J. M. Keynes). A review of scientific paradigms (economic theories) proposed as a civilizational paradigm by Russian researchers-economists over the past 15 years is carried out. Evidence is provided that the current economic paradigm substantively and methodologically incorporates aspects of three concepts: the concept of a service state, the concept of an effective state (good governance) and the concept of sustainable development. At a higher level, the new concept should be based on a systems paradigm. The shortcomings of the existing concept are analyzed. The feasibility is substantiated and the need to include the moral aspect (ethics, trust) in the construction of the Russia’s economic paradigm is argued.

Opportunities and Risks of Developing a Green Economy

The relevance of the topic is due, firstly, to the importance of sustainable development as a priority task of the world community, and secondly, the green economy is an important tool for achieving it. The purpose of this research article is to identify the opportunities and risks of developing a green economy within the framework of sustainable development. Methods: the study was carried out using up-to-date data and sources, as well as a theoretical analysis of the basic principles and methodological approaches to the green economy. Scientific novelty: Summarizing the modern conceptual developments of the paradigm of the green economy, the author’s definition of this scientific category is proposed, which contributes to a more accurate understanding of the concept of the green economy. The main features and principles of the green economy are given. The results of the study: The article substantiates the directions of development of modern forms of green economy, taking into account which priority instruments of green financing are identified. The author analyzes the total volume of green financing in the world and provides a rating of countries according to the GGEI index. The article systematizes the opportunities and risks of developing a green economy. Practical significance: results and conclusions of the article can be useful both for the scientific community and for decision-makers at the level of States and international organizations that strive for sustainable development and environmental protection.

HelpUsGreen LLP: driving next-level growth by building a sustainable circular economy

Learning outcomes On completion of this case study, students will be able to describe a circular economy and cross-marketing; discuss the common strategies under the circular economy paradigm; describe the benefits and risks of cross-marketing brand alliances and their strategic implications; examine the role of growth strategy in driving the growth of an organization; classify what constitutes the elements of a strategy for HelpUsGreen LLP; and discuss measures to be considered while selecting a partner for a cross-marketing brand alliance. Case overview/synopsis HelpUsGreen LLP was a start-up founded by Karan Rastogi in 2019, which manufactured incense sticks using the circular economy model. After deflecting from his earlier partner in 2019 and after approximately two years of effort, Rastogi expanded his business of making incense sticks using a circular economy model. Students through this case can step into the shoes of Rastogi, who, as of 9 January 2023, was in Kanpur and was in an urgent need to replicate a similar circular economy model in different cities. With over 21,060 tonnes of temple flower waste recycled, 210 tonnes of chemical pesticides offset and 100% natural products delivered, multiple opportunities emerged at the cross-marketing brand alliance and new product segment levels. Rastogi entered into several cross-marketing brand alliance arrangements and tasted success. Rastogi believed that choosing the right partner for cross-marketing was key to successful cooperation. Considering cross-marketing as a way forward, he urgently needed to develop a strategy that aligned with his mission to take HelpUsGreen LLP’s circular economy model to other parts of the country. Students should take into consideration the data regarding the processes at HelpUsGreen LLP that helped Rastogi restart from scratch and make assumptions to decide the growth route for entering different cities. Complexity academic level This case can be used as an introductory case in a post-graduate class on growth strategy for a business based on the circular economy model, as it delineates the challenges faced by a firm while creating a circular economy and managing its growth phase. The case can also be used in an entrepreneurship management course and a strategic management course. This case allows students to learn about the circular economy and challenges faced by the company during the growth phase. Thus, the case can be used for covering multiple perspectives related to growth strategy (e.g. the application of Ansoff matrix), for defining what is cross-marketing brand alliance and discussing what measures need to be considered while selecting a partner for cross-marketing brand alliance, and it is ideal for teaching the elements of strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Cumulative Processes in the Modern World-System in the Prism of Dialectics and Laws of Synergetics: to the Problem of Transition to Egalitar Society under Conditions of Multipolarity

Introduction. The paper examines the state of the modern world and the prospects for its multipolarity from the standpoint of synergetics, dialectics, the world-systems analysis and geopolitics. The world-systems approach substantiates the crisis and finiteness of the modern world-economy, the impossibility of its modernization and the emergence of a demand for the formation of an egalitarian world order. The idea of multipolarity is one of the answers to this request.Methodology and sources. Ideas of social synergetics in the works of E.N. Knyazeva, S.P. Kurdyumov and V.V. Tuzov made it possible to describe the state of the modern world system as a state of a non-equilibrium system at the stage of self-organization. Hegelian dialectical laws were used to describe the most general characteristics in the logic of the historical stages in the formation of a social system. The ideas of I. Wallerstein and the geopolitical theory of R. Collins made it possible to designate the properties of attractors that lead to the emergence of poles in the world-economy.Results and discussion. From the point of view of synergetics, multipolarity in the world-system is a state of chaos; from the point of view of dialectics, this is a state of a leap, a transition to a new quality. A geopolitical-world-system typology of attractors that can lead to the formation of poles is proposed. It is shown that the multipolar world contains different options for development, depending on what kind of economic relations will develop between the participants. Within the framework of the existing economic system (capitalist relations, relations of self-organization), multipolarity acts as an intermediate state from which a unipolar world is born. The authors came to the conclusion that for a new result, it is necessary to change the economic paradigm from a self-organizing world-system to one organized by the will of people and based on science. The requirements of a multipolar world on the part of the BRICS, SCO, and EAEU states are within the framework of the existing development paradigm, so the formation of egalitarian relations on this basis is problematic.Conclusion. Humanity gets a chance to overcome the spontaneity of self-organization processes and form a more egalitarian society in the course of the bifurcation of the existing system. Multipolarity can act as a stage of such a transition. However, if the issue of a qualitative change in social relations is not resolved, then multipolarity will turn out to be only a stage in the return to a unipolar world.

A Comprehensive Methodology for Assessing the Business Reputation of Industrial and Production Personnel

The currently existing Russian and other legislation, as well as special literature, do not contain a methodology for the formation of the business reputation of the organization’s personnel and as a result, there is no unambiguous perception of the business, professional qualities of personnel as an object of evaluation of the organization in the market system. Therefore, it is impossible to single out the share of the results of intellectual advantage in the goods and services produced. This confirms the requirements formulated in paragraph 4 of Accounting Regulation 14/2007 «Accounting for intangible assets», which states that the intellectual and business qualities of the organization’s personnel, their qualifications, and their ability to work are not included in the intangible assets (since they are inseparable from their carriers and cannot be used without them). Meanwhile, the interests of the leading economically developed countries of the world lie in the field of accelerated growth of knowledge acquisition and application of professional skills. This trend of development of economically developed countries forms the basis of competitiveness and efficiency of their work. It should be noted that in the world economy, there is insufficient theoretical elaboration and a special practical significance and relevance of the issue of assessing the business reputation of the personnel of an economic entity. The article presents a comprehensive methodology for evaluating the performance of industrial and production personnel (the standard-production methodology), which contributes to the formation of accounting and information support for the analysis of the activities of both structural divisions, responsibility centers, business segments and commercial organizations as a whole. The author’s standard-production methodology makes it possible to determine the business reputation of industrial and production personnel, which contradicts the official economic paradigm.

Strategic approach towards sustainability by promoting circular economy-based municipal solid waste management system- A review

The evolution of population and swift urbanization has augmented the quantum of municipal solid waste (MSW) across the globe. The MSW has numerous problems, such as health issues, climate change, societal imbalance, etc. Decision-makers continuously investigate a practical and viable solution for eradicating the solid waste management issue. The circular economy offers a critical solution for managing solid waste with a more organized and constructive approach. The study proposes the key facets to design a solid waste management system driven by the circular economy. The circular economy framework emphasizes the 4 R’s- Reduce, Reuse, Recycle, and Recover. The review instils the importance of a waste collection and sorting station, waste treatment methods, and recovery of valuables from waste. The importance of policies and legislation in solid waste management systems with cases of developed countries are also discussed. The study further elaborates on the various aspects of the circular economy, including economic, social, and environmental paradigms. An insight into achieving sustainability through a circular economy-based MSW management system is presented. CE-based waste management offers eco-friendly business models, environmental justice, and upliftment of social well-being. The paper acknowledges the worldwide business groups that have adopted the circular economy and are trying to achieve sustainability. The opportunities cited by globally renowned organizations to limit waste generation and observe material recycling and reuse in their workspace and products have also been highlighted. The study offers an understanding of the system that brings prosperity and harmony to society.

Disassembly and repairability of mechatronic products: insight for engineering design

Abstract Designing mechatronic products requires interdisciplinary skills and as products become more complex, the design of mechatronic systems plays a critical role. Repairing plays a key part in achieving a circular economy. Through repairability, the product lifespan can be extended, and combined with maintenance the rate of product replacement can be reduced. Within this context, the goal of this paper is to propose a design methodology (based on the EN 45554:2020 standard) for generating and implementing eco-design rules for disassembly and repair. The methodology has four phases, the first one is the identification of target components (those that are more likely to fail during the lifespan). The second phase encompasses the experimental disassembly analysis which can be manual or virtual. The third phase is the assessment of the Disassemblability Index which includes the analysis of parameters that affect the disassembly phase. The last phase is the implementation of the eco-design methodology for all the components that do not meet the minimum repairability requirements. A case study of electro-mechanical ovens is presented, targeting replaceable components. The results show that the use of this framework and the eco-design actions derived from it are successful in improving the repairability of the product and increasing the Disassemblability Index (30% on average) through a virtual analysis. A sensitivity analysis has been conducted to study the impact of parameter weight modification. This research contributes to advancing repairability and supporting the circular economy paradigm in mechatronic product design.

Twitter Sentiment Analysis on Circular Economy

This research aims to understand the development of public sentiment towards the circular economy. The research adopts a qualitative method with a focus on sentiment analysis using primary data obtained from Twitter. The tweet data is then processed using the VADER Python programming. The results show significant daily fluctuations in the number of tweets discussing the circular economy. The peak tweet activity occurs around the middle of the month, reaching a maximum of 970 tweets. London, England, is noted as the location with the highest tweet activity related to the circular economy, reaching a total of 666 tweets. In terms of sentiment, the majority of tweets exhibit a positive attitude with a percentage of 64.5%. This positive sentiment reflects optimism and support for the concept of the circular economy. The successful implementation of the circular economy paradigm is proven to develop sustainable business and development models, creating hope for a new supportive ecosystem, where economic, environmental, and social sectors are integrated.