Pakistani TV Research Articles

Unsupervised Ads Detection in TV Transmissions

A novel framework is presented that can segment semantic videos and detect commercials (ads) in a broadcasted TV transmission. The proposed technique combines SURF features and color Histogram in a weighted combination framework resulting in detecting individual TV ads from the transmission after segmenting semantic videos. Thus, better results are achieved. The proposed framework is designed for TV transmissions those who do not use black frame technique between the ad and non-ad part of the transmission and is commonly used in Pakistani TV channels transmission. The television transmission standards in Pakistan are different from those that are used in other countries of the world. The framework used unsupervised technique to segment the semantic videos.

Exploration of Public Perception regarding Crime Raid Shows of Pakistani TV News Channels: An Ethical Perspective

Effects of television are very gigantic and enormous in terms of influencing the mind-set of audience through multiple tactics i.e., presentation styles, formats, language or even contents itself. However, crime and violence constitute major portion of media content and on the other hand, have significant impacts while producing changes in the behaviours of the audience as a result of constant exposure. Key objective of this study was to inquire that what audience actually thinks about crime raid shows broadcasted on Pakistani TV channels and the content presented in these programs by relating it with ethical standards. Residents of Multan city were taken as population of the study on which results had been generalized; moreover, sample of 480 was drawn from the population to collect data. Findings however happened to explain that media surely exaggerated the ratio of crime events occurred in reality which afterwards caused of fear, aggression and violent behaviors among the audience as a consequence. Moreover, viewers were also of the view that there must be substantial restrictions for media practitioners at times of presenting crime or violence as media should recognize its responsibility towards citizens and society.

Minorities in Pakistan: Role of Pakistani Private TV Channels in Highlighting Minorities’ Rights

Religious minorities in Pakistan “are believed to be much more than the estimated figures of 5 percent of Pakistan's 160 million population”. Minorities were enjoying good relationship with Muslim community but since few years some violent incidents resulting in destruction of the life and property were reported by media. Being a forth state of a society, media is expected to present all marginalized groups within it and to give an account of all incidents in a responsible way. This study finds out the role of Pakistani TV Channels to highlight minorities’ rights in Pakistan and to create harmony among all groups residing in the country. With mix methodology of qualitative and quantitative, data (N=456) was taken from students of five different universities of Lahore to know their perspective about the role of the Private Television channels to highlight minorities’ rights and their contribution in presenting the stories related to minorities. Data analysis shows that respondents find private TV channels quite vocal to give them awareness about minority rights and to share the incidents in a neutral way but respondents do not find private TV channels active in creating harmony among different minorities ‘groups.

Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels

This research categorizes treatment model of political parties in of agenda setting and framing perspective in major TV news channels in Pakistan before the elections of May 2013. The prime time (7-11pm) of these channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections by news channels in under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels during that time frame. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting of political parties and their nominated candidates. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties.

Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels

This research categorizes treatment model of political parties in of agenda setting and framing perspective in major TV news channels in Pakistan before the elections of May 2013. The prime time (7-11pm) of these channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections by news channels in under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels during that time frame. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting of political parties and their nominated candidates. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties.

The Relationship of TV News Channels Consumption with Political Participation, Political Knowledge and Civic Engagement

Pakistani TV news channels have greater viewership than any entertainment channel which shows the political interest of Pakistani citizenry. This study deals with the consumption of TV news channels and its effects on the political participation, political knowledge and civic engagement of youth. Data collected from respondents (N = 246) of six different universities in two urban cities Islamabad and Lahore, showed that social connectedness and civic engagement of youth influenced the political participation while political knowledge was not affected. TV news channels consumption exhibited positive correlation with the political participation, political knowledge and civic participation as well as likelihood to cast vote. Though, this study did not trace the cause and effect relationship of TV news channels consumption with political participation, political knowledge and civic engagement.

Cultivation Management of Pakistani TV Channels with Special Reference to Politics

This cross-sectional survey explores the Pakistani TV channels and cultivation of politics. It discusses the voters’ attitude and behavior. There are number of media outlets in Pakistan. Media technology especially TV is the most influential medium that shape the trends of the audience. This time 83 private news channels are working in Pakistan. Cultivation of political thoughts is influenced according to exposure to television. An individual’s likelihood of receiving political information is a function of cognitive engagement with politics.Keywords: Cultivation, TV, News Channels, Politics