Pakistani TV Research Articles

IMPACT OF OCCUPATIONAL POWER AND SOCIAL STATUS DEPICTED IN PAKISTANI TV DRAMAS: A SOCIOLOGICAL ANALYSIS

This research paper is based on how our Pakistani TV dramas portray occupational power and social status through their distinctive setting. Through a sociological analysis, we explored the issue of why Pakistani TV dramas depict typical appearances and specific kinds of dressing to represent a particular social class, e.g., shalwar kameez for the poor and jeans for the rich. Even professional careers such as schoolteachers for the middle class and fashion designers for the upper class are based upon the same factors. A character’s typical background and belongings are also used to show his social status, e.g., in most dramas, middle-class men wear slippers, and the rich wear branded shoes, sunglasses, and watches. In this study, we argue that the depiction of social class is often biased and does not precisely reflect reality. This significantly impacts the viewers’ minds. This visual representation is evident in Pakistani Urdu television dramas of the past ten years. Using a qualitative research design, we collected our data through in-depth interviews to evaluate the social impact of these visual representations. The paper also supports George Gerbner’s Cultivation Analysis theory and its arguments, proving how TV dramas directly impact heavy viewers’ minds, reflecting their behavior.

Religious Narratives in Dramas Based on Islamic Themes: A Case Study of Umera Ahmed’s Dramas

TV drama is an effective persuasion tool due to its storytelling feature. Pakistani TV dramas are watched across the globe, and its viewers have a strong admiration for the portrayal of fundamental issues in its stories. Pakistani TV dramas have explored religion and spirituality while focusing on social issues. The present study aims to see how Islam has been represented in religious theme-based dramas and to what extent the religious content is relatable to viewers with different religious identities. In this regard, content analysis of three religious theme-based dramas of writer Umera Ahmed was conducted. The findings highlight the major religious dimensions portrayed in selected TV dramas and repeated representations of religious virtues valued in religions other than Islam, like the authority of God, the concept of heaven and hell, the importance of forgiveness, and human rights.

Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels

This study investigates the portrayal of violence against women in Pakistani TV drama promos, employing Bandura’s Social Cognitive Theory. A quantitative content analysis of drama promos from three channels was conducted. The study revealed a staggering prevalence of violence, with 97% of the promos featuring some form of violence against women. In a bid to determine the frequency of foul language across all the channels, only 1% was found. The analysis also revealed that the overwhelming majority of violence took place in domestic settings, accounting for 77 percent of all cases. 8% of the cases and intimate partners and relative females were often the perpetrators or victims of violence, accounting for 40 percent. 4% and 23. respectively, it was observed in 2 out of 100 instances, and 2 out of 100 instances, respectively. These results provided further evidence of the pattern of physical violence portrayed in these channels, which indicated the violent portrayal of women.

Representation of the fall of Kabul in Pakistani and Afghan media

The fall of Kabul signified the termination of the democratically elected government in Afghanistan and reinstated the Taliban as the prevailing authority in the country. The ascension of the Taliban in Afghanistan holds significant importance considering the profound suffering experienced by both Afghanistan and Pakistan. This study looks at how well-known Pakistani and Afghan television channels, specifically Geo News, PTV News and TOLO News, covered the fall of Kabul in 2021 for eight days. The study utilizes content analysis as a research methodology. The authors’ primary aim was to determine if the selected television channels offered their viewers coverage of the event from a counterterrorism perspective, besides knowing if they covered it through the lens of high-ranking officials or from the perspective of local residents. The results indicate that the three chosen television channels did not prioritize the counterterrorism perspective in their coverage. Additionally, it is noteworthy that Pakistani TV channels covered the event from the standpoint of elite officials. Conversely, TOLO News, an Afghan media outlet, provided coverage from the vantage point of local individuals. The extensive coverage of such events carries significant implications for a nation such as Pakistan, where a substantial number of individuals lost their lives and the country incurred substantial economic losses amounting to billions of dollars in its efforts to combat terrorism. Furthermore, attaining public support is consistently pursued as a crucial component of a productive counterterrorism strategy aimed at eradicating militancy, extremism and acts of violence. This research study is informed by the theory of ‘priming’.

An Analytical Study of Assessment of Gender Role Attitude through TV Dramas among the People of Pakistan

Media depictions of men and women shape our cultural ideals of them. TV dramas are changing gender roles. TV dramas usually shape gender roles more than other media. This study compares traditional and reformed gender roles in Pakistani TV dramas. Pakistan is a patriarchal society where men rule, make decisions, and are independent, while women are dependent, domestic, and limited. An observational media study using quantitative survey research design. Structure questionnaires are used to gather responses from 1200 married and unmarried 25–50-year-old male and female respondents from Pakistan's five major cities: Islamabad, Lahore, Peshawar, Quetta, and Karachi. Statistical test of Analysis of variance ONE WAY ANOVA for testing study hypotheses. The key findings of the study; TV Dramas preserve and develop gender roles and provide social capital to change society. Pakistani TV dramas show men and women in current and reformed gender roles to promote gender equality.

Glorification of Misogyny and Violence in Pakistani Tv Dramas and its Impact on Young Women in Karachi

Pakistani TV dramas package and glorify misogynistic behavior as gestures of romance. It systematically portrays man-handling, eve-teasing, stalking, assault as normalized behaviors necessary to control women. Stereotypical tropes are reinforced regarding both genders, sustaining the status quo between them. Such content when aired on national television distorts the notion of consent, self-expression, freedom, and right to dignity in the minds of the audience. This research aims to explore how Pakistani TV dramas have portrayed violence against women under the guise of romantic myths over the past fifteen years and how this narrative when displayed to the audience contributes to the normalcy of abuse against women. The study aspires to provide insights that can benefit women in Karachi to understand how various storylines incorporated in dramas glorify violence under the pretext of romance, honor, and tradition. The research consists of both qualitative and quantitative analysis, in which 250 women were included in the survey and seven industry experts were interviewed.

Framing of Culture: A Comparative Study of Modern Values and Traditional Values Presented in Pakistani Dramas

This study investigates the framing of cultural values presented in Pakistani TV dramas. Cultural values are categorized in two major categories, 1) modern values and 2) traditional values. Quantitative content analysis method is used to analyze (N=154) episodes of three entertainment TV channels, a) Geo, b) ARY, and c) Hum TV. Codebook and coding sheet were developed for data coding. To achieve inter-coder reliability, two independent volunteer coders were asked to code 10% of the data. Result of Cronbach’s Alpha test confirmed that data collection tool is reliable. Results show that female characters framed more than male characters in terms of cultural values. Independent sample T-test was applied to statistically analyze the data. Results show that major roles in all the three dramas were associated with modern values.

Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications

Television advertisements are fundamental in our society and have been the subject of analysis by several analysts and researchers interested in studying gender roles and stereotypes. This research article aims to explore the nature of men-women interaction in Pakistani TV advertisements and examine what issues arise from it, using Fairclough’s 3-dimensional discourse analysis model on a sample of 7 advertisements. Based on the findings, a questionnaire-type survey was conducted to understand further the effect of gender roles, their representation and relationships on the audience’s perception. The research reveals that Pakistani TV advertisements promote and challenge gender stereotypes,moving towards gender neutrality. This research provides analysts with a new outlook to analyze advertisements that not just reveal dominant/submissive relationships but also a healthy, positive and cooperative relationship between husband and wife.

Influence of Pakistani Tv Channels on Language and Dressing of Women: A Study of Geo and Hum Tv Dramas

This research uses a survey as a data gathering instrument to look into the "Influence of Pakistani TV Channels on Language and Dressing of Women: A Study of Geo and Hum TV Dramas. "This study is quantitative by nature. It targeted 400 men and women between the ages of 20 and 45 watching Geo and Hum programs on Television. The findings suggested that Geo and Hum TV dramas impacted women's language and attire. The hypothesis was put to the test using the chi-square statistical test. The percentage and frequency of answers were calculated using SPSS Software. The impact of Geo and Hum TV programs on women was studied using the Cultivation Theory. Results of the study show that mass media, particularly Television, has the most substantial effects on its viewers' habits. The influence of Geo and Hum TV dramas on women has impacted a lot since the arrival of cable and satellite communications. Private channels are a source of change in women’s lifestyles.

FRAMING OF POLITICIANS IN PAKISTANI COMEDY TV SHOWS: AN ANALYSIS OF PUBLIC PERCEPTION AND ISLAMIC PERSPECTIVE

This article aimed to conduct a systematic analysis of how private Pakistani TV comedy shows are framing politicians and to investigate the Islamic perspective on the use of humor in political discourse, in order to shed light on the ethical and moral implications of such portrayals. A survey of 774 respondents was administered in Islamabad city by utilizing the probability sampling method. The results showed that education, literacy, awareness, and television viewing play a vital role in the formation of perception and public opinion. Highly educated people think very differently from less educated people and this is evident from their answers. At the same time, it is interesting to note that there is a clear difference in the thinking of those who watch less television and those who spend more time in front of the television. As we have seen in the light of the Qur'an and Hadith, it is not permissible to mimic or ridicules anyone, and the findings of this research paper have also proved this.

Good Woman, Bad Woman: Language, Gender and Agency in Pakistani TV Dramas

The present study analyses Pakistani TV dramas to explore the relationship between language and gender in a postcolonial society. The binary logic of state hatred against English as a former coloniser’s language dictates that the question of language becomes even more complicated when it interacts with the larger question of gender in a postcolonial state like Pakistan. This can be witnessed in contemporary TV dramas in the country. This paper looks at two such dramas to contend that English language in these dramas is associated with the “bad woman” and Urdu with the “good woman.” The study uses textual analysis for the analysis of Pakistani TV dramas Humsafar (2011) and Zindagi Gulzar Hai (2012). The study concludes that there is a causal relationship between the perception of women as “good” or “bad” and their use of language in these dramas.

Fan Fiction and Fandom: A Case of Pakistani TV Drama "Mere Pas Tum Ho"

This research paper focuses on the phenomenon of fan fiction in the context of the popular Pakistani TV Drama, "Mere Pas Tum Ho." Using Henry Jenkins' concept of participatory culture as a theoretical framework, this study aims to explore the themes existent in fan fiction based on the drama. The study employs a thematic analysis approach to examine a selection of fan fiction pieces based on said drama shared on fan fiction websites. Results indicate fan fiction based on "Mere Pas Tum Ho" is a reflection of the fans' engagement with and interpretation of the original work. Fan fiction pieces provide an alternative perspective on the characters of the drama. Fans use them as a platform to express their own ideas and opinions. The study shows fan fiction is a form of participatory culture, as fans actively engage with original work and use it as a springboard for their own creative output.

Influence of Pakistani Dramas on the Lifestyle of Female University Students of Lahore

The aim of this research study is to analyze the Impact of Pakistani Dramas on the lifestyle of Female youth, particularly among the females of the universities of Lahore. This research has been conducted to determine the effects of Pakistani Dramas on different factors of the lifestyle of female youth. The research has been investigated through the Survey method using a questionnaire as a tool of data collection and the data of this research study was collected from the female youth of two well- known universities of the Lahore i.e., University of Management and Technology (UMT) and University of Lahore (UoL). It has targeted 390 females aged 16-25 years who are viewers of Pakistani dramas. In this study, Cultivation Theory has been applied and the respondent’s consumption pattern has been investigated. The findings of the study indicate that Pakistani TV dramas have a strong influence especially the way dramas are presented.

Illuminating Power Issues and Deconstructing Ideological Discursiveness: A CDA of Pakistani TV Stage Show "Khabardar"

In Pakistani TV talk shows like “Khabardar”, power issues are illuminated, and various hidden ideologies are deconstructed for the achievement of hidden goals; it is the most popular and fascinating way to convey the ideas, perceptions, and effects of the various political statements from the leaders’ perspectives in the current scenario and circumstances. Such types of practices are decorated more with sophisticated vocabulary, witty compliments, and discursive linguistics strategies by character portrayal, particularly as in the characters of “Khabardar,” Critical discourse analysis is a linguistic tool which is helpful to reveal the such type of manipulation as it is displayed in “Khabardar” and CDA also clarifies how and why the characters are being criticized. Actually, the characters in talk shows like “Khabardar” are intentionally revealing their ignorance of linguistic phenomena as well as convey real facts about social and political systems through witty remarks. Through CDA, the current study is centred on political and social scenarios for the illumination of hidden language games. This research is purely qualitative based on Fairclough's three-dimensional models and critically analyzes “Khabardar,” three episodes for sociopolitical elements and language games with the help of CDA.

Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis

This research analyzes the political coverage by Pakistani News Channel before the general election 2013. The prime time of the channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting. Because of the indistinct and insufficient necessities of ECP regarding rules of ethics for media, the portion of airtime on electronic media was exceptionally discriminating. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties.

Hegemonic masculinity in Pakistan: A critical study of selected Pakistani TV serials

This study focused on the representation of hegemonic masculinity in Pakistani TV serials. Its motivation came from the analysis of Pakistani drama, which does not adequately cover women's rights. Pakistani TV serials have this masculine attitude which is the leading cause of many conflicts in Pakistani society. Connell developed this hegemonic theory as a theoretical framework in this present research. Through this theory, it can be clear that hegemonic masculinity depends upon which factors and how these factors are collected together to make this hegemonic term stronger in Pakistani society. This quantitative research investigates two selected Pakistani TV serials, namely "Rang Mahal" and "Qayammat". The findings of this research make clear that hegemonic masculinity is not only a term but a disease which have deep roots in Pakistani society. And this disease infects not only people; Pakistan's norms, values, and culture are also distracted day by day. Recommendations and suggestions for future researchers are also added at the end of the research.

PORTRAYAL OF FEMALE IN PAKISTANI TV DARAMAS: A CASE STUDY OF HAZARA UNIVERSITY

Present research study is based on survey technique to explore, explain and investigate media portrayal of female in Pakistani TV daramas. In this regard, focus of the research on portrayal of females in daramas that how females’ characters are portrayed in daramas. The population of the study was female students of Hazara University. The researcher used probability sampling technique for data collection. sample for this specific research study was 200 female students of Hazara University. Media dependency theory is the most relevant media effect theory with present research work. The data was collected by using standardized questionnaire. The empirical analysis of the data reveals that overall majority of the females of Hazara University watch different daramas and take keen interest in them. The exclusive analysis of the data also reveals that overall majority of the respondents use outfits in their daily routine life after watching daramas. Keywords: TV daramas, Female Portrayal, outfits, language, culture.

Crossing, Leaping and Transcendence：Analysis of Pakistani Film and TV dramas Released in China

Abstract: The friendship between Pakistan-China is deeply rooted in the hearts of people of the two countries. The exchanges and mutual learning through the film, television and drama playeda significance role to strengthen the bond among the people of both countries. Since the establishment of diplomatic ties between the two countries, the exchange of film and television products have gone through ups and downs, and the dissemination of Pakistani film and television products have also experienced twists and turns. In 2020, the Pakistani film " Parwaaz Hai Junoon " was released in China, which aroused some response and gave impetus to cultural exchanges. It also open doors for Pakistani films and drama in China. Despite the improvement of the quantity and quality of Pakistani film and television products, these could not spread in China mainland at greater extent, with the advent of the era of "mixed war", the conflict of values has become a problem that should be addressed in film and television communication. The bilateral political trust, ideological security demand at present, ask for promotion of cross-cultural communication through film and television products. There should be mechanisms, which can help to overcome obstacles actively, expand new path, clever use of all kinds of social and short video platform. Pakistani film in China should also ensure communication quality at all level and at the same time boost the cooperation between two countries field of film and television products. The in-depth exchanges and high-level mutual learning in the fields of film and television between China and Pakistan are worth looking forward to.

Infiltration of Western Culture in Pakistani Society: A Study of Urdu Dubbed Turkish Dramas on Pakistani TV Channels

Turkish dramas are quite popular in Pakistan, with females preferring them to other television programs. Studies suggest that Turkish dramas are influencing the cultural values of our society and introducing western lifestyles. This study is an effort to understand the influence of Urdu-dubbed Turkish dramas among Pakistani educated youth and to analyze the role of Urdu-dubbed Turkish dramas in the penetration of western culture in Pakistani society, particularly among the youth. The amount of penetration was evaluated using a quantitative survey. Applying a simple random technique, a sample of 300 male and female students from four public and private sector universities was selected, the results show that Turkish dramas are promoting western culture and attempting to penetrate hybrid culture in Pakistan, but their effects on the youth of Pakistan aren't alarming, and this could be due to the low cultivation effect of television among respondents, as only 1/3 of the respondents watch television for more than an hour. Although our houses are being infiltrated by their attire, makeup, and style of life, lack of education can be the reason because the influence among Pakistani students is not huge.

Critical Action-implicative Multimodal Discourse Analysis of Covid-19 Awareness Campaigns on Pakistani Media

With the spread of Covid-19, many rumors, conspiracy theories, and discourse of fear came into existence. The mainstream media was one of the main sources to educate the masses against such idiosyncrasies and made them save themselves from the disease and its other harmful impacts. In line with this, the study aims at examining Covid-19 awareness campaigns on Pakistani TV channels critically. To evaluate the appropriateness of 24 campaigns/commercials, which were selected through a purposive sampling, a critical multimodal discourse analysis of the campaigns was carried out, using Systemic Functional Grammar proposed by Halliday (2013) (for linguistic resources) along with Kress and van Leeuwen’s Visual Grammar (for nonlinguistic resources). The analysis of campaigns revealed that a few campaigns (e.g., the campaigns of SAMAA TV, PTV, and ISPR) contain sociosemiotic resources (e.g., language, signs, sound, color, picture, animation, actions, etc.) that were more appropriate socio-psychically for Pakistani context, but most campaigns (e.g., the campaigns of Geo TV, ARY, etc.) lack the action-implicative discourse. The study suggests that TV campaigns be culturally and psychologically fit to the context and be action-implicative